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Journal : DFAME Digital Financial Accounting Management Economics Journal

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN RISET DI BUSINESS CENTER PURBALINGGA 3 Sandi, Kurnia; Hasibuan, Reza Rahmadi; Ulya, Widadatul
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.7

Abstract

PT. Herba Penawar Alwahida Indonesia (HPAI) – Halal Network International (HNI) which is one of the Halal Network companies in Indonesia that focuses on herbal products. HNI-HPAI already has 95 types of products, such as herbal medicines, products for daily home use, beauty products, and others. Building customer loyalty is easier and costs less than finding new customers who require more funds. Thus the company must have the right strategy to build the level of customer loyalty. Basically consumers want the quality of the products they buy in accordance with their requests, so companies to build a level of customer loyalty must be product quality oriented. This study aims to examine the effect of product quality and price on loyalty at Business Center 3 Purbalingga. The type of research method used is quantitative method, questionnaire data as many as 60 respondents from consumers of Business Center 3 Purbalingga. The sampling technique used stratified random sampling. Data was taken using a questionnaire which was measured using a Likert scale. This study uses multiple linear analysis with the help of SPSS version 26. The results of this study indicate that each product quality and price variable has a significant effect on customer loyalty.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI ANGKRINGAN D’JUGURAN PURBALINGGA Rindang Pambudi, Fajar; Pratiwi, Agustin Riyan; Ulya, Widadatul
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.9

Abstract

Every businessman desires to have a large number of customers and earn maximum income with the presence of repeated purchases of products, so the purchase decision is very important for the well-being of the business. There was a Purbalingga Food Center, making the consumers of Angkringan D’juguran Purbalinda switch to make purchases in the place, so that consumers in Angringan D'juguran purbalingga suffered a decline. This research aims to find out the impact of the quality of service and price on the purchase decision in Angkringan D’juguran Purbalingga. The population in this study is all consumers who have ever made repeated purchases in D’juguran Purbalingga and the determination of the sample with the Slovin formula resulted in 96 respondents. Data collection is done using a Google form questionnaire using random sampling. The researchers used a quantitative method with a double regression analysis technique performed using the SPSS program version 26. Based on the results of this research, it was concluded that the quality of service and the price partially had a significant positive influence on the purchase decision. The result, can be used by Angkringan D’juguran Purbalingga to improve the quality of its services and provide the best price to consumers, so that consumers can make a purchase decision with maximum.
PENGARUH KEPEMIMPINAN, MOTIVASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN PURBALINGGA Yuliantika, Dewi; Pratiwi, Agustin Riyan; Ulya, Widadatul
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.14

Abstract

he Regional Drinking Water Company (PDAM) of Purbalingga Regency has received criticism and complaints from customers regarding the quality of service which is considered unsatisfactory. Based on observations and data obtained, there were 1,095 customer complaints from PDAM Purbalingga regarding pipe leaks or damage, water flow congestion and other problems. In addition, the employees of the Purbalingga Regency PDAM received less encouragement from the leadership and there were several employees of the Purbalingga Regency PDAM from various divisions who left their jobs or did not come to work. This study aims to determine the extent to which the influence of leadership variables, work motivation and organizational culture affect employee performance. This study used a descriptive method with a quantitative approach with the help of SPSS version 26.0. This study used multiple linear regression analysis. The size of the number of samples in this study was determined using the slovin formula, so that the sample used was 61 respondents from PDAM Purbalingga Regency. Primary data collection using a questionnaire. The sampling technique uses simple random sampling. The results of this study indicate that the leadership variable has no effect on employee performance with a significant value of 0.562, the work motivation variable has no effect on employee performance with a significant value of 0.067, and the organizational culture variable has a positive and significant effect on employee performance with a significant value of 0.000. Employee performance can run well if the company can provide leadership, motivate employees and create a good organizational culture.