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All Journal Jurnal STIE Semarang (Edisi Elektronik) Jurnal Akademik Pengabdian Masyarakat International Journal of Education, Vocational and Social Science Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi
Ana Putri Nastiti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KESADARAN MERK, PERSEPSI KUALITAS, DAN LOYALITAS MERK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE VIVO PADA ANGKASA CELL DI KOTA SEMARANG Ana Putri Nastiti; Diva Riza Fahlefi
JURNAL STIE SEMARANG Vol 11 No 03 (2019): VOLUME 11 NOMOR 3 EDISI OKTOBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i03.387

Abstract

The increasing competition between similar products, the companies compete with each other to win over consumers. The purpose of this study was to find out whether brand awareness, perceived quality of brand loyalty towards the purchase decision of the Vivo handphone on the cell space in Semarang Regency. The population in this study were all customers or consumers who used or made mobile phone purchasing decisions on space cells in Semarang Regency, totaling 154 customers. purpose sampling, namely the selection of samples based on certain characteristics to 63 respondents. The method of data analysis uses multiple linear regression, coefficient of determination and hypothesis testing. The results of this study show that the regression coefficient value of brand awareness is 0.301, tcount (3.958)> t table (1.66) and sign (0.000) <(0.05) means that brand awareness has a positive and significant influence on purchasing decisions. The qualification perception regression coefficient value is 0.303. tcount (3.694)> t table (1.66) and sign (0,000) <(0.05), meaning that the perception of quality has a positive and significant influence on purchasing decisions. The regression coefficient value Brand loyalty is 0.242. tcount (3,438)> t table (1,66) and sign (0,001) <(0,05), means that brand loyalty has a positive and significant influence on purchasing decisions. Brand awareness, Perception of Brand Loyalty Quality together - have a positive and significant effect on purchasing decisions, this is evidenced in the F test which obtained F count of 37.095 and signification value of 0.000 <0.05. Determination Coefficient test results R2 is 0.616 means brand awareness, Perception Quality Brand loyalty has the role of 61.6%, together - able to explain the purchase decision variables, while the remaining 64.2% explained other variables. Based on the results of research on the purchase decision of Vivo cellphones in space cells in Semarang Regency in the medium category, and approved to increase brand awareness offered, thus increasing consumer confidence in cellphones on cellular phones
Examining The Sales Performance Of Muslim Fashion SMEs In Central Java-Indonesia: Perspectizing Resource-Advantage (R-A) Theory Andi Setiawan; Sri Wahyuni; Rif’ah Dwi Astuti; Destine Fajar Wiedayanti; Ana Putri Nastiti; Bagus Yunianto W
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.832

Abstract

This study examines consumer behavior in the Indonesian Halal Industry, specifically in Central Java, with a focus on small and medium-sized enterprises (SMEs) in the Muslim fashion sector. The Indonesian market is highly dependent on imported halal products, making it imperative for local SMEs to take advantage of the available opportunities. The objective of this study is to investigate the entrepreneurial orientation of Muslim fashion SMEs and its alignment with market demands to achieve a competitive advantage. To bridge the gap between entrepreneurial orientation and sales performance, the concept of 'Creative Selling Resources' is proposed. Data was collected from 383 Muslim Clothing SMEs in Central Java that have been operational for at least three years. The study's findings highlight the significance of strategic orientation and resource allocation for small and medium-sized enterprises (SMEs) in the Indonesian Halal Industry. Keywords: Entrepreneurial Orientation, Creative Selling Resources, Customer Relationship Performance, Sales Performance, Resource-Advantage (R-A) Theory
Pay Later dan Perilaku Impulse Buying di Era Industri 4.0 Irin Mirrah Luthfia; Mona Inayah Pratiwi; Destine Fajar Wiedayanti; Ana Putri Nastiti
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v3i2.2455

Abstract

Pay later services play an important role in the era of Industry 4.0 by bringing flexibility and integrated payment convenience with the development of digital technology. The advantages and convenience offered by pay later are very appealing. Impulse buying, which refers to the sudden, spontaneous, and unplanned purchase of goods or services, often occurs due to emotional impulses, sudden desires, or external factors such as promotions or discount offers. Pay later technology is well-received by the Indonesian society, and pay later users in Indonesia are categorized as quite high (Sari, 2021). This study employed interview techniques with 10 adult women who have used pay later applications, where 80% of the respondents used the pay later method because of its convenience. The use of pay later can provide flexibility in financial management, especially if used wisely. However, individuals need to carefully consider their budget, understand the requirements and costs associated with pay later services, and limit the tendency for impulsive shopping to avoid getting trapped in an uncontrollable debt cycle. Abstrak Layanan Pay later berperan penting dalam era industri 4.0 dengan menghadirkan fleksibilitas dan kemudahan pembayaran yang terintegrasi dengan perkembangan teknologi digital. Keunggulan dan kemudahan yang ditawarkan oleh pay later sangat menarik. Impulse buying atau pembelian impulsif, yang merujuk pada pembelian barang atau layanan yang dilakukan secara tiba-tiba, spontan, dan tanpa perencanaan yang matang, sering kali terjadi karena dorongan emosional, keinginan mendadak, atau rangsangan dari faktor eksternal seperti promosi atau penawaran diskon. Teknologi pay later disambut baik oleh masyarakat Indonesia dan pengguna pay later di Indonesia berada dalam kategori cukup tinggi (Sari, 2021). Penelitian ini menggunakan Teknik wawancara kepada 10 orang wanita dewasa yang telah menggunakan aplikasi pay later dimana 80% responden menggunakan metode pay later  karena kemudahannya. Penggunaan Pay later dapat memberikan fleksibilitas dalam pengelolaan keuangan, terutama jika digunakan dengan bijaksana. Namun, individu perlu mempertimbangkan secara hati-hati anggaran mereka, memahami persyaratan dan biaya yang terkait dengan layanan Pay later dan membatasi kecenderungan untuk belanja impulsif agar tidak terjebak dalam siklus hutang yang tidak terkendali.
PENGUATAN LITERASI DIGITAL MELALUI PEMBUATAN MEDIA PEMBELAJARAN BERBASIS VIDEO ANIMASI MENGGUNAKAN ARTIFICIAL INTELLIGENCE BAGI GURU SDN 01 TUGUREJO, KOTA SEMARANG Ana Putri Nastiti; Isnaini Nurkhayati; Winarto Winarto; Jumi Jumi; Sri Marhaeni; Endang Sulistiyani; Jati Nugroho; Mona Inayah Pratiwi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.3931

Abstract

Primary Community Service at SDN 01 Tugurejo, Tugurejo District, Semarang City aims to provide solutions to social and humanities problems that impact performance, efficiency and work productivity faced by teachers at SDN 01 Tugurejo in order to improve the quality of learning. The problem faced by teachers at SDN 01 Tugurejo, Semarang City is that they have not yet maximized good digital literacy skills. In particular, teachers have not been able to apply technology optimally in creating learning media that is relevant to students' characters and the latest technological developments. The application of Artificial Intelligence through the creation of animated video-based learning media for teachers at SDN 01 Tugurejo will have an impact on strengthening digital literacy for teachers. In an independent curriculum, teachers have the freedom to adapt learning methods, materials and media to suit the needs and characteristics of students. Thus, teachers who have good digital literacy will support the creation of an interactive and quality learning process. The method used is to provide socialization, training and assistance in creating animated video-based learning media using Artificial Intelligence. Thus, teachers who have good digital literacy will support the creation of an interactive and quality learning process.
Improving The Quality of Scientific Works Through the Use of Flipbook-Based Mendeley Guidelines for Students of Business Administration Department of Semarang State Polytechnic Ana Putri Nastiti; Rifah Dwi Astuti; Sri Wahyuni; Sandi Supaya; Eva Purnamasari; Mellasanti Ayuwardani
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): March - May, International Journal of Education, Vocational and Social Science
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.2222

Abstract

Scientific work is a writing or research conducted as part of the academic tasks of academicians, including students. In the process of writing this scientific work, there is an unavoidable risk of plagiarism, whether intentional or unintentional. Writing quality scientific work requires the ability to select and compile a bibliography used as a reference, as well as skills in making accurate citations. Initial studies found that scientific work in the form of Final Projects and Theses produced by students of the Business Administration Department of Semarang State Polytechnic could not be said to be quality scientific work. The concept of a Flipbook-based Mendeley guidebook that the research team adopted in this study was considered to make it easier and more interesting for readers to use the book. The results of the study showed the highest increase of 49.1%, which indicates that the effectiveness of this guidebook has been proven to help students in implementing technical steps for writing citations that have an impact on improving the quality of scientific work.
Co-Authors Andi Setiawan Astuti, Rif'ah Dwi Bagus Yunianto W Destine Fajar Wiedayanti Diva Riza Fahlefi Endang Sulistiyani Eva Purnamasari Irin Mirrah Luthfia Isnaini Nurkhayati Jati Nugroho Jumi Jumi Mellasanti Ayuwardani Mona Inayah Pratiwi Rifah Dwi Astuti Sandi Supaya Sri Marhaeni Sri Wahyuni Winarto Winarto