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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JURNAL GALUNG TROPIKA Daun: Jurnal Ilmiah Pertanian dan Kehutanan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat J-SEA (Journal Socio Economic Agricultural) Jurnal Ar-Ribh Perbal: Jurnal Pertanian Berkelanjutan International Journal of Economics, Business and Innovation Research Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) Jurnal Agricultural Science
Abd. Rahim
Universitas Muhammadiyah Parepare
Agriculture, Biological Sciences & Forestry Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Marketing Strategy of Agriku Product (Tuna Chili Sauce) at Muhammadiyah University of Parepare Setiawan, Heri; Nurhapsa; Abd. Rahim
Jurnal Agricultural Science Vol 20 No 1 (2025): MAY
Publisher : FAKULTAS PERTANIAN UNIVERSITAS RATU SAMBAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jas.v20i1.512

Abstract

Tuna chili sauce is one of the local processed products from Agriku MSME, which is marketed within the Muhammadiyah University of Parepare. This product has a distinctive taste and considerable market potential among students and academic staff. However, the marketing of this product still faces several challenges, such as limited production capacity and suboptimal promotional efforts. The objectives of this study are: 1) To identify internal and external factors affecting the sales of Agriku's tuna chili sauce at Muhammadiyah University of Parepare; and 2) To analyze effective marketing strategies to increase its sales within the campus environment. This research employs a descriptive quantitative method, utilizing a SWOT analysis approach, and data collection techniques that include observation, questionnaires, and documentation. The results show that the product's strengths lie in its flavor quality and attractive packaging, while its weaknesses are limited promotion and production capacity. Opportunities include high market demand and support from the university, whereas threats come from competing products. This study yielded several practical marketing strategies, including optimizing product strengths through targeted social media promotion, expanding distribution reach beyond the campus, incrementally increasing production capacity, and developing product variations to address market competition. These strategies were derived from a SWOT analysis that positioned the product in Quadrant II (diversification strategy), where the organization possesses internal strengths but faces external threats.
Peningkatan Kapasitas Usaha Melalui Digitalisasi dan Legalitas Usaha pada Usaha Rumah Panrita Kabupaten Barru: Enhancing Business Capacity through Digitalization and Business Legality in Rumah Panrita, Barru Regency Rahim, Abd; Syawal, Syawal; Damis, Sariana; Diana, Diana; Wisarna, Wisarna
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 12 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i12.10483

Abstract

Amidst the challenges of competitiveness and the demands of the digital era, MSMEs (Micro, Small, and Medium Enterprises) require strategic interventions to grow. This can involve engaging various parties to help enhance a business's capacity. Academics play a crucial role as a bridge to increase knowledge and facilitate these efforts through community service. This community engagement program aims to strengthen the capacity of the "Rumah Panrita" MSME, which operates in the coffee sector in Barru Regency. The method employed was participatory training covering four main pillars: (1) product diversification, (2) digital marketing strategy, (3) the importance of business legality, and (4) practical coffee brewing training. Impact evaluation was conducted using a mixed-methods approach. Quantitative analysis utilized a paired samples t-test on participants' pre-test and post-test results. The study revealed comprehensive success. Quantitatively, there was a statistically significant increase (p < 0.05) in participants' knowledge scores, with the average score rising from 13.13 to 13.87. This result was strongly supported by qualitative analysis through participatory observation, which indicated high levels of enthusiasm, active discussion, and initiative among participants. A shift in mindset and strong internal motivation to adopt new knowledge became tangible evidence of the MSME's readiness to transform. This activity concludes that the empowerment program was successful, evidenced by the convergence of significant statistical data and rich qualitative observations, which collectively demonstrate a positive impact and the readiness of "Rumah Panrita" UMKM for business transformation.
Analisis Pertumbuhan Tanaman Tembakau (Nicotiana tabacum L.) pada Media Tanam yang Diperkaya Azotobacter dan Biohumic Sri Nur Qadri; Abd. Rahim; Nirmala
Jurnal Galung Tropika Vol 15 No 1 (2026)
Publisher : Fakultas Pertanian, Peternakan dan Perikanan Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/jgt.v15i1.1385

Abstract

The long-term dependence of tobacco farmers on synthetic chemical fertilizers may reduce soil quality and crop productivity. One of the main challenges in tobacco production is producing high-quality seedlings that can support optimal plant productivity. This study aimed to determine the best bioagent treatment to tobacco. The used a non-factorial randomized block design with four growing-media treatments: P0 (control), P1 (Azotobacter), P2 (Biohumic), and P3 (Azotobacter + Biohumic). Each treatment was replicated three times. The results showed that the combination of Azotobacter and Biohumic (P3) produced the highest mean values for all observed plant growth parameters. This response was presumably associated with the synergy between nitrogen fixation by Azotobacter and improved nutrient availability and root-zone conditions by Biohumic.
Tingkat Konsumsi dan Kebutuhan Pangan Rumah Tangga Tani di Keurahan Takatidung Kecamatan Polewali Kabupaten Polewali Mandar Sulawesi Barat: Food Consumption Level and Needs of Farming Households in Takatidung Village Polewali District Polewali Mandar Regency West Sulawesi Muhdiar Muhdiar; Pratiwi MK; Abd Rahim
Perbal: Jurnal Pertanian Berkelanjutan Vol. 14 No. 1 (2026): Perbal: Jurnal Pertanian Berkelanjutan
Publisher : Fakultas Pertanian Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/perbal.v14i1.7180

Abstract

Pangan adalah isu yang sensitif di mana asupan makanan yang bergizi sangat jauh dari ideal di beberapa negara berkembang seperti Indonesia. Pemahaman tentang keragaman makanan yang tersedia dengan berbagai alternatif untuk dikonsumsi juga sangat terbatas. Pola konsumsi pangan yang beragam, bergizi, berimbang dan aman adalah sesuatu yang sangat penting. Untuk itu, merancang solusi alternatif dan merekomendasikan kemungkinan bagi perbaikan pangan dan gizi pada tingkat masyarakat , khususnya petani sebagai sumber produksi sumber daya pangan. Studi ini meneliti pola konsumsi pangan pada keluarga petani yang berbasis program pemberdayaan. Riset ini dilakukan pada bulan Juli hingga Agustus 2025 di Kelurahan Takatidung di Kecamatan Polewali, Sulawesi Barat.  Melibatkan 35 keluarga tani dan beberapa stakeholder terkait yang berhubungan dengan pangan. Kuesioner frekuensi makan yang divalidasi dan penarikan recall makan 24 jam diberikan kepada sampel total 34 keluarga petani. Analisis Deskriftif, Analisis Pola Pangan Harapan (PPH), serta Regresi Linear Berganda digunakan untuk menganalisis data.Penelitian ini juga menegaskan bahwa faktor sosial, ekonomi, budaya, pengetahuan gizi, pendapatan, jumlah keluarga, pendidikan dan usia sangat memengaruhi pola konsumsi pangan keluarga tani di wilayah penelitian. Mayoritas rumah tangga  tani menerapkan pola konsumsi yang cukup terhadap umbi-umbian, pangan hewani, sayur dan buah. Keluarga tani seharusnya dapat menerapkan pola konsumsi pangan yang ideal dengan berbagai alternatif seperti memanfaatkan pangan sumber protein, pengelolaan pangan, dan pengetahuan gizi sehingga dapat mencapai pola pangan yang ideal, makanan sehat berbiaya rendah, manajemen kelembagaan yang baik dalam merancang  penciptaan kesadaran dan program  pemberdayaan  untuk mendorong produksi pangan dan mendapatkan akses makanan bergizi. Food is a sensitive issue where nutritious food intake is far from ideal in some developing countries, such as Indonesia. Understanding of the diversity of available foods with various alternatives for consumption is also very limited. A diverse, nutritious, balanced, and safe food consumption pattern is very important, designing alternative solutions and recommending possibilities for improving food and nutrition at the community level, especially for farmers as a source of food resource production. This study examines food consumption patterns in farming families based on an empowerment program. This research was conducted from July 2025 to August 2025 in Takatidung Village in Polewali District, West Sulawesi. Involving a sampling of 35 farming families and several related stakeholders related to food. A validated food frequency questionnaire and 24-hour food recall were administered to a total sample of 34 farming families. Descriptive Analysis, Expected Food Pattern Analysis (PPH), and Multiple Linear Regression were used to analyze the data. This study also confirms that social, economic, cultural factors, nutritional knowledge, income, family size, education, and age greatly influence the food consumption patterns of farming families in the research area. The majority of farming households apply sufficient consumption patterns for tubers, animal foods, vegetables, and fruits. Farming families should be able to apply ideal food consumption patterns with various alternatives, such as utilizing protein sources, food management, and nutritional knowledge, so that they can achieve ideal food patterns, low-cost healthy food, and good institutional management in designing awareness creation and empowerment programs to encourage food production and gain access to nutritious food.
Strategi Adaptif dan Kolaboratif Berbasis Nilai Lokal dalam Penguatan Resiliensi Agribisnis Kopi di Desa Latimojong: Adaptive and Collaborative Strategies Based on Local Values in Strengthening Coffee Agribusiness Resilience in Latimojong Village Putriani Putriani; Irmayani Irmayani; Abd Rahim
Perbal: Jurnal Pertanian Berkelanjutan Vol. 14 No. 1 (2026): Perbal: Jurnal Pertanian Berkelanjutan
Publisher : Fakultas Pertanian Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/perbal.v14i1.8028

Abstract

Agribisnis kopi merupakan subsektor strategis yang menopang perekonomian pedesaan, khususnya di wilayah pegunungan. Namun, sistem agribisnis kopi di daerah terpencil masih menghadapi berbagai tantangan, seperti perubahan iklim, bencana alam, fluktuasi harga, serta keterbatasan kelembagaan dan teknologi. Penelitian ini bertujuan untuk menganalisis nilai-nilai lokal yang dapat dioptimalkan dalam penguatan resiliensi agribisnis kopi serta mengidentifikasi tingkat kerentanan sistem agribisnis kopi terhadap ancaman perubahan iklim di Desa Latimojong, Kabupaten Enrekang. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus intrinsik. Data dikumpulkan melalui wawancara mendalam, diskusi kelompok terfokus (FGD), observasi partisipatif, dan dokumentasi terhadap 15 informan yang dipilih secara purposive. Analisis data dilakukan secara kualitatif menggunakan model Miles dan Huberman dengan kerangka ADAPT-ASIST yang mencakup dimensi agroekologi, sosial, institusional, dan teknologi. Hasil penelitian menunjukkan bahwa nilai-nilai lokal seperti gotong royong (Sikombongan), solidaritas komunitas, serta pengetahuan turun-temurun dalam pembibitan dan penentuan waktu tanam menjadi modal sosial utama dalam menopang resiliensi agribisnis kopi. Namun demikian, agribisnis kopi di Desa Latimojong masih memiliki tingkat kerentanan yang tinggi terhadap perubahan iklim dan bencana alam, yang diperparah oleh lemahnya kelembagaan formal dan keterbatasan akses teknologi pertanian adaptif. Berdasarkan kerangka ADAPT-ASIST, dimensi sosial merupakan aspek terkuat, sementara dimensi agroekologi, institusional, dan teknologi masih memerlukan penguatan. Oleh karena itu, pengembangan agribisnis kopi memerlukan strategi adaptif dan kolaboratif yang mengintegrasikan nilai-nilai lokal dengan dukungan kelembagaan dan teknologi guna mewujudkan sistem agribisnis kopi yang lebih tangguh dan berkelanjutan. Coffee agribusiness is a strategic subsector supporting rural economies, particularly in mountainous areas. However, coffee agribusiness systems in remote regions face multiple challenges, including climate change, natural disasters, price volatility, and limited institutional and technological capacity. This study aims to analyze local values that can be optimized to strengthen coffee agribusiness resilience and to identify the level of vulnerability of the coffee agribusiness system to climate change threats in Latimojong Village, Enrekang Regency. A qualitative approach with an intrinsic case study design was employed. Data were collected through in-depth interviews, focus group discussions (FGDs), participatory observation, and documentation involving 15 purposively selected informants. Data analysis followed the Miles and Huberman model using the ADAPT-ASIST framework, encompassing agroecological, social, institutional, and technological dimensions. The results indicate that local values such as mutual cooperation (Sikombongan), community solidarity, and inherited knowledge in seedling management and planting time determination serve as key social capital in supporting coffee agribusiness resilience. Nevertheless, the coffee agribusiness system remains highly vulnerable to climate change and natural disasters, exacerbated by weak formal institutions and limited access to adaptive agricultural technologies. Based on the ADAPT-ASIST framework, the social dimension is the strongest, while agroecological, institutional, and technological dimensions require further strengthening. Therefore, adaptive and collaborative strategies integrating local values with institutional and technological support are essential to achieve a more resilient and sustainable coffee agribusiness system.
Resiliensi Petani Kemiri di Desa Kaseralau Kecematan Batulappa Kabupaten Pinrang: Adaptasi Terhadap Tantangan di Era Modern: Resilience of Candlenut Farmers in Kaseralau Village, Batulappa District, Pinrang Regency: Adapting to Chalengesin the Modern Era Sukmawati Sukmawati; Irmayani Irmayani; Abd Rahim
Perbal: Jurnal Pertanian Berkelanjutan Vol. 14 No. 1 (2026): Perbal: Jurnal Pertanian Berkelanjutan
Publisher : Fakultas Pertanian Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/perbal.v14i1.8029

Abstract

Petani Indonesia menghadapi tantangan multidimensi berupa konversi lahan, dominasi petani kecil, kerugian pascapanen, krisis regenerasi pemuda, dan dampak ekstrem perubahan iklim. Penelitian ini menganalisis resiliensi petani kemiri (Aleuritas maluccana) di Desa Kaseralau, Kecamatan Batulappa, Kabupaten Pinrang melalui pendekatan studi kasus kualitatif dengan pengumpulan data November 2025–Januari 2026 menggunakan wawancara mendalam, observasi partisipatif, dan analisis dokumen yang melibatkan petani kemiri aktif, tokoh masyarakat, pejabat desa, serta penyuluh pertanian. Hasil menunjukkan petani memiliki pengalaman bertani 31 tahun dengan pengetahuan lokal yang kuat, namun pendapatan rumah tangga bulanan rata-rata Rp1,2 juta tidak mencukupi kebutuhan dasar sehingga strategi adaptasi utama dilakukan melalui diversifikasi tanam jagung yang menghasilkan Rp10 juta per musim. Tantangan utama meliputi fluktuasi harga, perubahan iklim berupa kenaikan suhu 0,4–0,8 °C dan pola curah hujan tidak menentu, serta keterbatasan teknologi pengupas kulit kemiri manual. Resiliensi sosiokultural yang berbasis transmisi pengetahuan antargenerasi dan solidaritas komunitas terbukti tangguh, namun resiliensi ekonomi masih lemah signifikan. Praktik pengolahan manual di Kaseralau serupa dengan petani kemiri lainnya. Penguatan institusi, adopsi teknologi tepat guna, peningkatan akses pasar, dan kemitraan pengolahan menjadi prasyarat esensial transformasi resiliensi petani menuju kemakmuran rumah tangga berkelanjutan dan kemajuan sistem pertanian kemiri. Indonesian farmers face multidimensional challenges, including land conversion, smallholder dominance, post-harvest losses, youth regeneration crisis, and extreme climate change impacts. This study analyzes resilience dynamics of candlenut (Aleuritas maluccana) farmers in Kaseralau Village, Batulappa District, Pinrang Regency using a qualitative case study approach with data collection from November 2025 to January 2026 through in-depth interviews, participatory observation, and document analysis involving active candlenut farmers, community leaders, village officials, and agricultural extension workers. Findings reveal farmers possess 31 years farming experience with strong local knowledge systems yet average monthly household income of IDR 1.2 million proves insufficient for basic needs, prompting primary adaptation strategy through corn diversification, yielding IDR 10 million per season. Major challenges encompass price volatility, climate change effects, evidenced by 0.4-0.8°C temperature increase and erratic rainfall patterns, and limitations in manual candlenut peeling technology. Sociocultural resilience based on intergenerational knowledge transmission and community solidarity has proven resilient, but economic resilience remains significantly weak. Manual processing practices in Kaseralau are similar to those of other candlenut farmers. Strengthening institutions, adopting appropriate technology, improving market access, and developing processing partnerships are essential prerequisites for transforming farmer resilience toward sustainable household prosperity and advancing the candlenut farming system.
Pertumbuhan Vegetatif dan Generatif Varietas Tembakau Lokal dan Unggul Berdasarkan Karakteristik Morfofisiologis Sri Nur Qadri; Abd Rahim; Andi Muliarni Okasa
Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science) Vol. 23 No. 2 (2025): Agritrop: Jurnal Ilmu-Ilmu Pertanian
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agritrop.v23i2.4406

Abstract

Upaya peningkatan kualitas dan produktivitas tembakau secara berkelanjutan memerlukan pemahaman terhadap faktor genetik dan karakter morfofisiologi tanaman. Penelitian ini bertujuan menganalisis pertumbuhan vegetatif dan generatif beberapa varietas tembakau lokal dan unggul berdasarkan karakter morfofisiologi sebagai dasar seleksi varietas adaptif berdaya hasil tinggi. Penelitian dilaksanakan di Kebun Percobaan Fakultas Pertanian, Peternakan, dan Perikanan Universitas Muhammadiyah Parepare pada Januari–Juni 2025 menggunakan Rancangan Acak Kelompok non-faktorial dengan empat varietas, yaitu Ico Lalo, Ico Sse, Kemloko, dan Prancak-95. Hasil penelitian menunjukkan bahwa parameter fisiologis berupa jumlah dan kerapatan stomata berbeda nyata antar varietas. Varietas Ico Lalo menunjukkan performa pertumbuhan terbaik berdasarkan kecenderungan nilai rerata karakter vegetatif dan generatif. Karakter morfofisiologi, khususnya stomata dan kandungan klorofil, berpotensi digunakan sebagai indikator seleksi varietas tembakau adaptif berdaya hasil tinggi.
Co-Authors Abdullah B Akhsan Akhsan Andi Muliarni Okasa Citra Ayunanda Damis, Sariana Diana Diana Edy Kurniawan Edy Kurniawan, Edy Erwin Soci Fachry Abda El Rahman Irmayani Irmayani Irmayani Irmayani Muhammad Siri Dangnga Muhdiar Muhdiar Muhdiar Muhdiar Muhdiar, Muhdiar Nirmala Nurbaya Nurhapsa Nurwijayanti Pratiwi MK putriani Putriani Putriani Sri Nur Qadri Suciatni Nurul Fiat Syamsiar Zamzam Syawal, Syawal Wisarna, Wisarna