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All Journal MODUS-Jurnal Ekonomi dan Bisnis Didaktika: Jurnal Kependidikan Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Pengabdian Masyarakat Bhinneka International Education Trend Issues Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Business and Quality Research International Journal of Social Science and Community Service
Rachmad Hidayat
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Can Narrative-Driven Digital Strategy Strengthen Brand Image And Market Reach Of Green Batik Gentongan Tresna Art Bangkalan? Wening Patmi Rahayu; Deni Bagas Pradana; Yesiana Ihda Kusnayain; Rachmad Hidayat; Zamzami Zainuddin; Lutfi Asnan Qodri
International Journal of Business and Quality Research Vol. 4 No. 03 (2026): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i03.6135

Abstract

Green Batik Gentongan is a rare and environmentally sustainable traditional textile from Bangkalan, Madura, produced and preserved by Tresna Art, a cultural gallery founded by Supik Amin in the 1990s and formally opened to the public in 2005. Despite its considerable cultural and ecological value, Tresna Art's market reach has remained confined to word-of-mouth referrals and incidental visits, without any online sales channel or systematic digital presence. This study employed a qualitative case study design guided by the CDM (Crafting, Digitizing, Managing) framework to document and validate Tresna Art's authentic narrative as a unique selling proposition, analyze its current brand image and market position, and develop a contextually appropriate e-catalog and social media strategy. Tresna Art was purposively selected as the case, and primary data were collected through two field visits, an initial observation on 30–31 May 2026 and an in-depth data collection visit on 27–28 June 2026, using in-depth interviews, field observation, and documentation. Data were analyzed thematically and verified through member checking with the founder, Supik Amin. The findings revealed that Tresna Art's 'intentional invisibility', a deliberate choice to operate without digital commerce, constitutes a distinctive brand identity that can significantly expand market visibility while preserving experiential authenticity when strategically communicated through narrative-driven digital tools. The study concludes that a narrative-first, education-led e-catalog and social media strategy can strengthen Tresna Art's brand image and market reach without compromising its cultural authenticity. The study recommends that Tresna Art and similar culturally grounded MSMEs adopt the CDM framework as a structured pathway toward digital visibility, and that future stages of digitization and content management be pursued to translate this strategy into measurable outcomes
DEVELOPMENT OF E-MODULES ASSISTED BY FLIPBOOK APPLICATIONS IN MARKETING SUBJECTS IN VOCATIONAL SCHOOLS Naswan Suharsono; Lintang Sufi; Rachmad Hidayat
International Education Trend Issue Vol. 1 No. 2 (2023): International Education Trend Issue July–December
Publisher : PT. BATARI EDU CALYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ieti.v1i2.224

Abstract

Learning media can contribute to improving learning outcomes. By using the right media, learners can help students learn more productively, interactively, and according to their characteristics. This research was conducted to produce media, using the Borg and Gall development model. The activity begins with the analysis of learner needs, followed by the identification of components and the design of products that are ready to be tested and revised so that they can be optimally utilized. This development research produces Flipbook-Based e-book Learning Media using Canva and Flipbook Maker Software, which can be used in Basic Marketing Subjects, professional field worker training programs, or for prospective entrepreneurs in the marketing field. Product trials were carried out in three stages, through expert testing, small group testing, and field testing stages following the education calendar in vocational schools. At the end of each testing stage, evaluation and revision activities are carried out, so that the final product can reach the ready-to-use level and has the feasibility to be utilized
Co-Authors Adelia Rahma Alfino Rachman Aniek Indrawati Dede Rusmana Deni Bagas Pradana Djoko Dwi Kusumajanto Eva Cahyani Agustin Fuad Abdul Fattah Handri Dian Wahyudi I Nyoman Suputra Ilmiana Evrilianti Imanda Nashoikha Dinniyah Lintang Sufi Ludi Wishnu Wardana Lutfi Asnan Qodri Martha, Jefry Aulia Maula, Farij Ibadil Mohammad Hari Mohammad Hari Naswan Suharsono Nihayatul Umniyyah Nur Ayu Dela Pramesti Purwaningsih, Yunastiti Sulistyadi, Kohar Wening Patmi Rahayu Yesiana Ihda Kusnayain Zamzami Zainuddin