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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Journal of Tourism Destination and Attraction International Journal of Geotourism Science and Developmen
Royanow Achlan Fahlevi
Politeknik Pariwisata Lombok
Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Partisipasi Perempuan Dalam Pengembangan Desa Wisata Kembangarum, Sleman, Yogyakarta Ramadita Adinda Fitri; Royanow Achlan Fahlevi; Rahayu Mia; Yudha Sakti Pratama
Journal of Tourism Destination and Attraction Vol 10 No 2 (2022): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v10i2.4313

Abstract

This research is motivated by the presence of women who as an actors in the development of tourist villages. This study aims to increase the level of women's participation in developing the tourism village of Kembangarum. This study used a qualitative method aimed at determining the level of women's participation in the development of a tourism village in the Tourism Village of Kembangarum with a total of 12 participants consisting of 10 women, 1 manager and 1 as a headman. The results of the study found that women's participation in tourism activities was still not optimal as seen from the participation process consisting of decision making, activity implementation, evaluation and utilization of the results which were not comprehensive. Even though, the activities held in the Kembangarum Tourism Village can improve the quality of life of the women who live around the Kembangarum Tourism Village, especially in economic and social aspects. This research was conducted to develop women's participation in order to optimize women's involvement in village development through activities organized by managers in Kembangarum Tourism Village
Peningkatan Kapasitas SDM di Kawasan Ekonomi Khusus (KEK) Mandalika dalam Mendukung event MOTOGP Surayyal Hizmi; Putri Rizkiyah; Herman; Achlan Fahlevi Royanow; Muhammad Aswad; Nawawi Nawawi
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 7 No. 1 (2023): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v7i1.4160

Abstract

The existence of Mandalika as a Special Economic Zone (SEZ) in Lombok, and as one of the super-priority destinations brings an opportunity to Indonesia, especially to recover from the impact of economic recession due to the Covid-19 pandemic and 8.0 Earthquake in West Nusa Tenggara province. One of the greatest opportunities is the international event of MOTOGP to be held in Mandalika Circuit for about ten years. As a vocational institution, Lombok Tourism Polytechnic conducted several programs to support the acceleration of tourism recovery, especially in the SEZ Mandalika and its supporting areas through increasing the capacity of human resources, particularly in SEZ Mandalika and its surroundings. These programs are workshops in hospitality service, technical guidance in creating foods and beverages from local sources, making beds, and improving skills in a foreign language. There were 120 targeted participants in this activity consisting of security personnel, street vendors, the manager or owner of SARHUNTA and homestays around SEZ Mandalika and its buffer areas. The duration of this project was 6 months, through observation, coordination, programming, implementation of workshop activities and technical guidance as well as gathering feedback from the conducted activities. After conducting the activities, most participants stated that the programs supported and facilitated their work, and they could improve their knowledge and skills in many aspects. However, intensive coaching is needed, especially in small groups to optimize the results of these programs.
The Utilization of Digital Media in Marketing Ecotourism Packages in Sekotong, Lombok Barat Regency, NTB Province, Indonesia Isna Haerunnisa; Rumba Rumba; Endang Sri Wahyuni; Achlan Fahlevi Royanow
International Journal of Geotourism Science and Development Vol. 4 No. 1 (2024): June 2024
Publisher : Badan Pelaksana Rinjani-geopark Rinjani Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58856/ijgsd.v4i1.52

Abstract

Digital marketing as a business trend in branding is a crucial component in marketing products, services, or brands using various digital platforms to expand the market share globally. In the tourism industry, every tourism product must effectively utilize digital media. Sekotong, as a destination known for its ecotourism, needs to leverage digital media optimally to market its ecotourism packages. However, the reality is that the available potential has not been packaged into a single ecotourism package, and its digital promotion for marketing is still not optimal due to the community's lack of understanding on how to manage digital marketing platforms. To comprehend the phenomenon under examination, this study employs a qualitative technique with a case study strategy, while the time horizon is covered by a cross-sectional approach. Data were collected through 3 methods such as: observation, interviews, and documentation. The collected data were reduced and analyzed using content analysis, data validity ensured through those methods and sources triangulation. The results of this study is indicate the utilization of digital media concerning time, cost, and accessibility in marketing ecotourism packages in Sekotong is not optimum implemented, even it has 3 Mangroves forest as its attraction. These are obstacle factors such as limitation of budget, lack of knowledge related digital platform navigation for marketing, and the most importance is stakeholder or tourism Penta-helix coordination and collaboration to develop digital marketing training and sustainable marketing program. The data from this study provide important contributions to tourism practitioners and researchers in developing more effective marketing strategies to promote local ecotourism destinations
Co-Authors Endang Sri Wahyuni Herman Herman Hizmi, Surayyal Isna Haerunnisa Kamran Zaen Komang Mahawira Muhammad Aswad Nawawi Nawawi Putri Rizkiyah Rahayu Mia Ramadita Adinda Fitri Rumba Rumba Yudha Sakti Pratama