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All Journal Jurnal Riset Mahasiswa Manajemen (JRMM) Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Management and Economics Journal (MEC-J) Jurnal Ilmiah Ecobuss International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat JIPkM
Arien Anjar Puspitosari Suharso
Universitas PGRI Kanjuruhan Malang
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Management and Economics Journal (MEC-J)

 1 
The Effect of Products and Prices on Purchasing Decisions of Health Food Suharso, Arien Anjar Puspitosari
MEC-J (Management and Economics Journal) Vol 4, No 2 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v4i2.9209

Abstract

This study aims to analyze and explain the effect of products and prices on purchasing decisions of health food in Malang both partially and simultaneously. The approach uses quantitative-explanatory methods. The population is Malang City Consumer in Blimbing, Kedungkandang, Klojen, Lowokwaru and Sukun Subdistricts. The samples are 384 respondents. The collected data is analyzed by multiple linear regressions with SPSS software version 22. The study results are follows. First, products partially affect on purchase decision of health food. Second, the prices can improve purchase decision of health food. Third, the price becomes the determining factor in purchase decision of health food.
Co-Authors Adi Suroso Alfinur Alfinur Andi Nu Graha Andi Nu Graha Andi Nu Graha Andi Nugraha Andi Nugraha Anis Jaurotun Maulidiyah Aprillia Rizka Cahyaniwati Asna Asna Asna Asna Cintya Khairul Ulum Dewi Ratnawati Dianawati Suryaningtyas Dianawati Suryaningtyas dianawati Febiana, Febiana Hironimus Hironimus Wanda Iqbal Dwi Raharjo Iva Nurdiana Nurfarida Jacobus Wiwin K. Kowiyanto Kristina Sedyastuti Mersi, Vilomena Miftahul Ulum Pijay fauzan Puspitosari Puspitosari Raharjo, Iqbal Dwi Retno Wulandari Rusno Rusno Sedyastuti, Kristina Sri Wilujeng Sri Wilujeng Sri Wilujeng Zaragoza Bagasrona Novitasari