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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Media Wisata Binus Business Review Jurnal Ilmiah Manajemen Kesatuan Journal of Sustainable Tourism and Entrepreneurship Jurnal Indonesia Sosial Teknologi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jornal Of Tourism Sciences (Toursci) Jurnal Ilmiah Pariwisata
Hera Oktadiana, Hera
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Binus Business Review

 1 
How Customers Choose Hotels Oktadiana, Hera; Kurnia, Andhika
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1158

Abstract

In the advancement of hospitality industry, thus it is important for hotel sales and marketing to understand the customer behavior in order to create effective marketing. Factors that influence customer behavior as individuality consist of personal and interpersonal factors. Personal factors include the needs, wants, motivation, perception, learning, personality, lifestyle, and self-concept. Meanwhile, interpersonal factors come from culture and sub-culture, group references, customers through stages before deciding to purchase. Begin with the awareness about the needs, customers then find information about the product or service that could be used to solve the problems. After having the information, customers select the best product and service before deciding to purchase. After purchasing, the last stage is evaluation of product and service, whether it is satisfying or not.
Hubungan antara Demografi Konsumen dengan Kepuasan terhadap Layanan Paket Perawatan Spa di GY Spa Jakartal Oktadiana, Hera; Yuliana, Yuliana
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1103

Abstract

Spa industry has been growing quite fast in many parts of the world, including Indonesia. The prospect of spa business is still very positive and wide open. There are many varieties of spas offered, such as day spas, hotel-based spas, resort spas and destination spas. Regardless of the type of spa, most spa operators provide massage and nutrition related services. GY Spa, one of the best spa operators in Jakarta offers several spa packages which include body massage, body treatment, body scrub, face massage and aromatheraphy. This research aims to find the correlation between the demographic segmentation and the consumer satisfaction towards the spa packages in GY Spa. Based on the research, it is found that education, occupation and nationality have no correlation toward the consumer satisfaction, while age and gender shown to have correlation. Female and the younger customers are more satisfied with the spa packages offered by GY Spa. 
The Importance of Understanding Cultural Awareness for Managers in the Hospitality Industry (in Indonesia) Oktadiana, Hera; Djauhar, Rendy Herindra
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1131

Abstract

Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person. This paper adjusts how important the understanding of cultural diversity and pragmatic implementation from several cross cultural communication theory, especially for managers in hotel industry. This paper also describes examples of cultural attitude and habits from some countries that could be refferences in workforce diversity. 
Co-Authors Andhika Kurnia, Andhika Budiman, Surya Fadjar Dewi, Triana Rosalina Diana Hasan Dina Mayasari Soeswoyo, Dina Mayasari Emenina Tarigan, Emenina Fatma Kartika, Rini Fitri Rahmafitria, Fitri Gratia Wirata Laksmi Heri Puspito Diyah Setiyorini Heru Suheryadi Hindayani, Purna Kusnedi, Rahmat Litani, Aymi M. Rahmad M. Rahmad, M. Rahmad Myrza Rahmanita Priharta, Andry Rahmat Ingkadijaya Ramadhan, Andrian Rendy Herindra Djauhar, Rendy Herindra Setiawan, Puguh Andhi Sulartiningrum, Sri Willy Arafah, Willy Yuliana Yuliana