Claim Missing Document
Check
Articles

Found 36 Documents
Search

Pengaruh brand awareness, brand image, dan brand trust kimia farma mobile terhadap keputusan pembelian yang berdampak pada loyalitas konsumen Suparman, Agus; Saragi, Sahat; Amyulianthy, Rafrini
JPGI (Jurnal Penelitian Guru Indonesia) Vol 9, No 4 (2024): JPGI
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/025550jpgi0005

Abstract

Aplikasi Kimia Farma Mobile yang dimiliki PT. Kimia Farma Apotek belum terlalu diketahui konsumen, belum disadari dan tidak banyak yang menggunakan meskipun sudah mendownloadnya. Aplikasi tersebut sudah ada sejak tahun 2020 dan diharapkan menjadi platform andalan perusahaan tersebut dalam memberikan layanan kefarmasian khususnya pemenuhan kebutuhan obat-obatan dan produk kesehatan lainnya. Tujuan penelitian ingin melihat pengaruh langsung dan tidak langsung brand image, brand awareness dan brand trust aplikasi tersebut serta dampaknya terhadap keputusan pembelian dan loyalitas konsumen. Metode yang digunakan adalah analisa deskriptif, dan analisis kuantitatif deskriptif menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (SEM-PLS) menggunakan software SmartPLS. Hasilnya Brand Awareness (ρ 0.278, t-statistik 3.225, p-value 0.001<0.05), Brand Image (ρ 0.341, t-statistik 3.955, p-value 0.000<0.05) dan Brand Trust (ρ 0.356, t-statistik 4.220, p-value 0.000<0.05) aplikasi Kimia Farma Mobile secara langsung berpengaruh positif dan signifikan terhadap keputusan pembelian. Untuk keputusan pembelian (ρ 0.944, t-statistik 52.561, p-value 0.000<0.05) secara langsung berpengaruh positif dan signifikan terhadap loyalitas konsumen. Dan untuk pengaruh tidak langsung melalui variable intervening keputusan pembelian brand awareness (ρ 0944, t-statistik 52.561, p-value 0.000<0.05), brand image (ρ 0.318, t-statistik 4.005, p-value 0.000<0.05) dan brand trust (ρ 0.322, t-statistik 4.202, p-value 0.000<0.05) berpengaruh positif dan signifikan terhadap loyalitas konsumen.
Analysis of the Influence of Brand and Halal Label on Skincare Product Purchase Decisions with Price as a Moderating Variable Rahmatika, Lora; Saragi, Sahat; Amyulianthy, Rafrini
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1420

Abstract

In 2018, the cosmetic industry saw a 20% increase in growth compared to the previous year, reflecting a rise in market share. Notably, out of Indonesia’s population of 231.06 million, approximately 86.7% are Muslims. Since 2010, Wardah has emerged as the first pioneer of halal cosmetics in Indonesia, followed by several other brands, contributing significantly to the industry's continued growth. Key features that attract the Muslim market include halal attributes, such as halal certification labels. When making purchasing decisions, consumers tend to consider various factors, including brand reputation, brand image, label information, and price. This study aims to examine the influence of brand and halal labeling on consumers' purchase decisions for skincare cosmetics, with price serving as a moderating variable. Data were collected using a Likert-scale questionnaire completed by 136 respondents. The data were analyzed using SEM PLS version 4. The findings reveal that both brand and halal labeling significantly affect purchase satisfaction, with path coefficient values of 0.187 and 0.509, respectively. Additionally, price was found to moderate these relationships: it weakens the influence of brand on purchase decisions (path coefficient = -0.180) but strengthens the impact of halal labeling (path coefficient = 0.226). In conclusion, this study demonstrates that brand and halal labeling both play crucial roles in shaping consumer purchasing decisions. Furthermore, pricing acts as a moderating factor—diminishing the brand's effect while amplifying the impact of halal labeling on purchase behavior.
Pengaruh Pengungkapan Islamic Social Reporting dan Corporate Governance terhadap Accruals Earning Management pada Perbankan Syariah di Indonesia Prasetyo, Yudha; Amyulianthy, Rafrini; Azizah, Widyaningsih; S, Basis Gumilarsih; Lysandra, Shanti
Al-Mal: Jurnal Akuntansi dan Keuangan Islam Vol. 2 No. 1 (2021): Juni 2021
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/al-mal.v2i01.8032

Abstract

Tujuan penelitian ini adalah untuk mengetahui efek Islamic Social Reporting (ISR) dan corporate governance (CG) terhadap managament pendapatan akrual terhadap perbankan syariah di Indonesia. Metode pendekatan penelitian yang digunakan yaitu metode kuantitatif. Sampel diperoleh sebagai 8 perusahaan perbankan syariah dari 11 perusahaan perbankan yang terdaftar dengan masa observasi selama 5 tahun. Alat olah data yang digunakan yaitu SPSS. Hasil penelitian ini menunjukkan bahwa islamic social reporting (ISR) memiliki efek signifikan positif terhadap managament penghasilan akrual. Sedangkan tata kelola perusahaan (CG) berpengaruh signifikan terhadap managament pendapatan akrual. Keterbatasan pada penelitian ini untuk mengamati managament pendapatan akrual terhadap perbankan syariah di Indonesia ditentukan oleh variabel Islamic Social Reporting (ISR) dan corporate governance (CG), sehingga masih memungkinkan untuk peneliti yang lain melakukan penelitian terkait dengan tema yang sama dengan menambahkan variabel yang lain yang bisa mempengaruhi tata kelola perusahaan. Implikasi pada penelitian ini untuk melihat bagaimana perusahaan membuat kebijakan managament pendapatan akrual terhadap perbankan syariah di Indonesia yang akan ditentukan dari Islamic Social Reporting (ISR) dan corporate governance (CG)pada perusahaan tersebut, apabila Islamic Social Reporting (ISR) dan corporate governance (CG) terlaksana dengan baik, maka akan menghasilkan managament pendapatan akrual terhadap perbankan syariah di Indonesia.
Improving Hospital Pharmacy Service Quality Using Lean Management Principles Sembiring, Grace Faskarina; Saragi, Sahat; Amyulianthy, Rafrini
Sciences of Pharmacy Volume 4 Issue 3
Publisher : ETFLIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58920/sciphar0403346

Abstract

Efficient pharmaceutical services are vital to hospital care quality. This study addresses process inefficiencies at RSIA Viola Bekasi’s pharmacy, including SOP non-compliance, long wait times, and poor stock management. Using a qualitative descriptive approach, observations, interviews, and secondary data, Lean Management was implemented collaboratively with hospital leadership. Pre-intervention, compounded prescriptions averaged 30–45 min; non-compounded, 15–20 min. Post-intervention, times dropped to 20.17 and 6.5 min respectively, improving efficiency by 33%–68%. Lean practices also reduced waste, improved flow, and optimized inventory through JIT and FEFO systems. Results show Lean Management effectively enhances pharmacy operations, service quality, and patient satisfaction, offering practical evidence for its application in Indonesian maternal and child healthcare settings.
Kualitas Pelayanan, Ketersediaan PENGARUH KUALITAS PELAYANAN, KETERSEDIAAN OBAT, DAN FASILITAS TERHADAP KEPUASAN YANG BERDAMPAK PADA LOYALITAS PASIEN DI INSTALASI FARMASI RAWAT JALAN RUMAH SAKIT X KOTA BEKASI : PENGARUH KUALITAS PELAYANAN, KETERSEDIAAN OBAT, DAN FASILITAS TERHADAP KEPUASAN YANG BERDAMPAK PADA LOYALITAS PASIEN DI INSTALASI FARMASI RAWAT JALAN RUMAH SAKIT X KOTA BEKASI Herawati, Ratna Hidayah; Yantih, Novi; Amyulianthy, Rafrini
PendIPA Journal of Science Education Vol 9 No 3 (2025): October
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/pendipa.9.3.682-687

Abstract

This study aimed to analyze the influence of service quality, drug availability, and facilities on patient satisfaction and its impact on patient loyalty at the Outpatient Pharmacy Installation of Hospital X in Bekasi City. As a healthcare provider, Hospital X faces intense competition with other hospitals, which requires continuous improvement in service quality to retain patients. The research employed a quantitative approach using a questionnaire survey to collect primary data. The data were analyzed using Structural Equation Modelling (SEM) with SmartPLS, including respondent characteristics, frequency, percentage, total score, and variable mean analysis. The results reveal that service quality significantly affects patient satisfaction (t = 5.343; p = 0.000; f² = 0.057), drug availability significantly influences patient satisfaction (t = 2.259; p = 0.046; f² = 0.250), and facilities also have a significant effect (t = 2.096; p = 0.023; f² = 0.604). Furthermore, service quality, drug availability, and facilities significantly affect patient loyalty (t > 2; p < 0.05). Mediation analysis shows that patient satisfaction significantly mediates the relationship between service quality, drug availability, and facilities with patient loyalty. Overall, the study concludes that service quality, drug availability, and facilities positively and significantly influence both patient satisfaction and patient loyalty.
Pengaruh Ukuran KAP, Ukuran Perusahaan dan Manajemen Laba terhadap Integritas Laporan Keuangan Lubis, Intan Paulina; Fujianti, Lailah; Amyulianthy, Rafrini
Ultimaccounting Jurnal Ilmu Akuntansi Vol 10 No 2 (2018): Ultima Akuntansi
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v10i2.993

Abstract

This study aims to analyze the effect of KAP size, firm size and earnings management on the integrity of financial statements. The integrity of financial statements is the extent to which the financial statements presented indicate true and honest information. This study was taken because there are still contradictions from previous studies. This study uses secondary data. The population in this study is the consumer goods industry companies listed on the Indonesia Stock Exchange in 2012-2016. Determination of the sample by purposive sampling method, there are 13 samples from the total population of 40. The method used to analyze the data is panel data regression analysis, Eviews 9. Regression analysis results show that firm size negatively significant to the integrity of financial statements. While the size of KAP and earnings management have no significant effect on the integrity of financial statements.Keywords: Financial Statement Integrity, Company Size, Company Size and Earnings Management
PENGARUH ECONOMIC VALUE ADDED DAN EARNING PER SHARE TERHADAP RETURN SAHAM (PENDEKATAN DATA PANEL) Amyulianthy, Rafrini; K.Ritonga, Elsa
JURNAL FAIRNESS Vol. 5 No. 3 (2015)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.829 KB) | DOI: 10.33369/fairness.v5i3.15315

Abstract

The purpose of this study is to examine the effect of Economic Value Added (EVA) and Earning per Share (EPS) on stocks return. This research was taken because there are still differences between the research study with each other. This research was conducted using secondary data. Population in this research was a with time company incorporated in the index LQ 45 in Indonesian Stock Exchange period 2013-2014. Sampling technique using was purposive sampling. There are 21 companies to analyzed. This study using multiple regression with panel data. Results shows that Economic Value Added (EVA) have positive significant effect on Stock Return, while Earning Per Share (EPS) also have positive significant on Stock Return. Adjusted R Square value was 0,395091 means 39,50% can explained by the independent variable, while 60,50% are influenced by the other variables which have not been included in the research model.
Pengaruh brand awareness, brand image, dan brand trust kimia farma mobile terhadap keputusan pembelian yang berdampak pada loyalitas konsumen Suparman, Agus; Saragi, Sahat; Amyulianthy, Rafrini
JPGI (Jurnal Penelitian Guru Indonesia) Vol. 9 No. 4 (2024): JPGI
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/025550jpgi0005

Abstract

Aplikasi Kimia Farma Mobile yang dimiliki PT. Kimia Farma Apotek belum terlalu diketahui konsumen, belum disadari dan tidak banyak yang menggunakan meskipun sudah mendownloadnya. Aplikasi tersebut sudah ada sejak tahun 2020 dan diharapkan menjadi platform andalan perusahaan tersebut dalam memberikan layanan kefarmasian khususnya pemenuhan kebutuhan obat-obatan dan produk kesehatan lainnya. Tujuan penelitian ingin melihat pengaruh langsung dan tidak langsung brand image, brand awareness dan brand trust aplikasi tersebut serta dampaknya terhadap keputusan pembelian dan loyalitas konsumen. Metode yang digunakan adalah analisa deskriptif, dan analisis kuantitatif deskriptif menggunakan Structural Equation Modeling (SEM) dengan pendekatan Partial Least Square (SEM-PLS) menggunakan software SmartPLS. Hasilnya Brand Awareness (ρ 0.278, t-statistik 3.225, p-value 0.001<0.05), Brand Image (ρ 0.341, t-statistik 3.955, p-value 0.000<0.05) dan Brand Trust (ρ 0.356, t-statistik 4.220, p-value 0.000<0.05) aplikasi Kimia Farma Mobile secara langsung berpengaruh positif dan signifikan terhadap keputusan pembelian. Untuk keputusan pembelian (ρ 0.944, t-statistik 52.561, p-value 0.000<0.05) secara langsung berpengaruh positif dan signifikan terhadap loyalitas konsumen. Dan untuk pengaruh tidak langsung melalui variable intervening keputusan pembelian brand awareness (ρ 0944, t-statistik 52.561, p-value 0.000<0.05), brand image (ρ 0.318, t-statistik 4.005, p-value 0.000<0.05) dan brand trust (ρ 0.322, t-statistik 4.202, p-value 0.000<0.05) berpengaruh positif dan signifikan terhadap loyalitas konsumen.
Pengaruh Green Accounting, Net Working Capital, danTotal Asset Turnover Terhadap Nilai Perusahaan Siregar, Farhan Aldi; Astuti, Tri; Amyulianthy, Rafrini
Indonesian Journal of Auditing and Accounting Vol 1 No 2 (2024): Juli 2024
Publisher : IAPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71188/ijaa.v1i2.56

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Accounting, Net Working Capital, dan Total Asset Turnover terhadap Nilai Perusahaan pada perusahaan yang terdaftar dalam Index Sri Kehati selama periode 2016-2021. Variabel yang diteliti meliputi Green Accounting, Net Working Capital, Total Asset Turnover, dan Nilai Perusahaan. Sampel penelitian ini terdiri dari 65 perusahaan, dengan pengolahan data menggunakan Eviews 9. Teknik analisis statistik yang digunakan meliputi analisis regresi berganda, uji asumsi klasik, dan uji hipotesis. Hasil pengujian menunjukkan bahwa variabel Total Asset Turnover memiliki pengaruh signifikan secara parsial terhadap Nilai Perusahaan. Sebaliknya, variabel Green Accounting dan Net Working Capital tidak memiliki pengaruh signifikan terhadap Nilai Perusahaan.
Pengaruh Dana Desa dan Alokasi Dana Desa terhadap tingkat kemiskinan dikabupaten Bogor Arunia Trie Wulansari; Arunia; Amyulianthy, Rafrini; Herlan
Jurnal Ilmiah Akuntansi Pancasila (JIAP) Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiap.v4i1.6393

Abstract

This research has achievements in order to test the role of village funds and village fund allocation in poverty levels in Bogor district in 2022. This research applies procedures based on data processing and the type of data used, namely complementary data obtained through the Community and Village Empowerment Service (DPMD ) Bogor district. The results collected were then studied applying classical assumption tests as well as multiple linear regression studies on village funds and village fund allocation as independent variables and poverty level as the dependent variable. The results of this research indicate that based on simultaneous (F test) village funds and village fund allocations have a good role in the poverty level of Bogor Regency, based on partial (t test) village funds and village fund allocations have a significant effect on the poverty level of Bogor Regency. This economic view has not been implemented in accordance with the regulations established and created because individual interests and preferences conflict with each other. This is in accordance with the theory used, namely Public Choice Theory.