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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Binus Business Review Jurnal Ilmiah Binary STMIK Bina Nusantara Jaya Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Jurnal Manajemen Bisnis Milestone: Journal of Strategic Management Journal of Business, Management and Social Studies Journal of Mutidisciplinary Issues Siber International Journal of Digital Business
Desman Hidayat, Desman
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analisa Faktor – Faktor Shopping Cart Abandonment pada Aplikasi E-Commerce Hendrawaty, Manise; Syamsuar, Dedy; Amalia, Veradilla; Hidayat, Desman; Ramadhani, Dea Nuraini; Andrew, Ferdinand William; Ramadhanty, Kirana Aulia Ramadhanty
Jurnal Ilmiah Binary STMIK Bina Nusantara Jaya Vol 6 No 2 (2024): Jurnal Ilmiah Binary STMIK Bina Nusantara Jaya
Publisher : STMIK Bina Nusantara Jaya Lubuk Linggau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52303/jb.v6i2.142

Abstract

E-commerce merupakan inovasi yang sudah lama ada dalam dunia bisnis dan sering dipakai oleh masyarakat internasional, dimana e-commerce ini khususnya model marketplace merupakan sebuah platform yang menyediakan sarana tempat bertemunya penjual dan pembeli. Akan tetapi, e-commerce model marketplace di Indonesia baru terlihat pertumbuhan pada tahun 2015. Dengan adanya pertumbuhan ini, terlihat sebuah tren pada fitur yang sudah diimplementasikan pada aplikasi e-commerce yaitu fitur shopping cart dengan tren shopping cart abandonment. Penelitian ini dibuat bertujuan untuk mengetahui dan menganalisa apa saja faktor-faktor yang menyebabkan shopping cart abandonment khususnya pada aplikasi e-commerce di indonesia. Metode Penelitian yang digunakan dalam pengumpulan data dengan kuesioner dan pengolahan data dengan SmartPLS 3.3.3. Variabel yang peneliti gunakan pada penelitian ini antara lain entertaiment value (EV), research and organizational tools (RE), price awareness (PA), discount (DC), dan shopping cart abandonment (SCA). Data dikumpulkan dengan cara melakukan penyebaran kuesioner, setelah hasil dari kuesioner terkumpul data dianalisa menggunakan teknik SEM-PLS. Hasil yang didapatkan dari penelitian ini adalah EV terhadap SCA, EV terhadap RE, RE terhadap DC, PA terhadap RE, dan PA terhadap DC memiliki pengaruh yang signifikan, sedangkan RE terhadap SCA dan DC terhadap SCA memilik pengaruh yang tidak signifikan.
Antecedents of Entrepreneurial Intention: The Impacts of Entrepreneurial Knowledge, Entrepreneurial Mindset, and Entrepreneurial Alertness Heryatno, Roni; Hidayat, Desman; Kusumaningtyas, Ary Wijayati; Ali, Hapzi
Siber International Journal of Digital Business (SIJDB) Vol. 2 No. 4 (2025): (SIJDB) Siber International Journal of Digital Business (April - June 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i4.151

Abstract

Entrepreneurship can be a way to improve Indonesia’s economic, social, and environmental condition.  This study aims to understand the relationship between entrepreneurial knowledge, entrepreneurial mindset, entrepreneurial alertness, and entrepreneurial intention. A total of 100 university students in the Greater Jakarta region in Indonesia were chosen as the respondents of this study. The results of this study showed that entrepreneurial intention is affected directly by entrepreneurial alertness. It is also affected indirectly by entrepreneurial mindset when it is mediated by entrepreneurial alertness. However, there are no direct effects on entrepreneurial mindset and entrepreneurial knowledge toward entrepreneurial intention. Moreover, both entrepreneurial mindset and entrepreneurial knowledge have positive and significant effect towards entrepreneurial alertness. This study gives an empirical and theoretical results basis for the antecedents of entrepreneurial intention.
Financial Satisfaction of Students in Serang City: The Importance of Financial Literacy and Financial Management Behavior Sunandi, Among; Hidayat, Desman
Jurnal Ilmiah Akuntansi & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v8i2.4625

Abstract

Financial difficulties are not always caused by the influence of income, but are also influenced by mistakes in financial management, such as not planning a financial plan, consumer living and various other problems. Especially students in the teenage age group, who still need the ability to manage their own finances to achieve financial satisfaction. Apart from that, students are also a group that has a big impact on the economy. There is a research gap which suggests that financial literacy has a significant effect on financial satisfaction and vice versa. Therefore, there is a need for mediating variables to increase financial satisfaction significantly. So, researchers want to conduct research with the aim of finding out the effect of financial literacy on financial satisfaction, by considering financial management behavior as an intervening variable. This is to find out the extent to which a person's level of financial literacy influences their financial management behavior, and whether this financial management behavior plays a role in linking financial literacy with financial satisfaction. Based on the discussion and hypothesis testing using the partial least squares (PLS) analysis method, it can be concluded that financial literacy influences the financial management behavior of female students on campuses in the Serang city area, meaning that the better the financial literacy of a person or group, the better the behavior. managing one's finances. Financial literacy does not directly influence the financial satisfaction of female students in the city of Serang. This means that as a person's level of Financial Literacy increases, their Financial Management Behavior can improve. So, it is very important to mediate Financial Management Behavior on the Financial Satisfaction of female students in the city of Serang.
Reward and Consumer Brand Engagement: Building Brand Loyalty in The On-Demand Service Platform Hidayat, Desman; Selviana; Alfaizah, Muhamad Agung; Rumangkit, Stefanus; Pratiwi, Chairani Putri
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.467

Abstract

Background: The on-demand service platform is an uprising business that has become more popular recently. Nevertheless, the competition within this industry can make it hard for companies to survive. Therefore, brand loyalty is vital to ensure the business survives the competition. Purpose: This study investigates how reward and consumer brand engagement can affect brand loyalty in the on-demand service industry. Design/methodology/approach: Empirical evidence was collected using a quantitative method using convenience sampling from 232 users of Indonesia’s most significant on-demand service industry. This study used Structural Equation Modeling (SEM). Findings/Result: The results of this study show that reward and consumer brand engagement both have positive and significant effects on brand loyalty. Furthermore, consumer brand engagement also mediates the relationship between reward and brand loyalty of the customers. Conclusion: Therefore, it is crucial for on-demand service platforms to improve their reward system for the customer and to pay more attention to their consumer brand engagement to improve brand loyalty.Originality/value (State of the art): Only a few articles use rewards in gamification in a business context. Keywords: brand loyalty, consumer brand engagement, gamification, on-demand service platform, reward
The Mediating Role of Innovation Performance Between Social Media Capability and Business Sustainability in E-Business Setya, Kevin Ganda; Agustinus, Michael; Sugiyanto, Michael Putra; Hidayat, Desman
Milestone: Journal of Strategic Management Vol. 1 No. 1 April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i1.3111

Abstract

The purpose of this study is to find out and analyze the factors of social media capability impact on business sustainability during Covid-19 pandemic. This survey is taken from Jakarta online SMEs. This research is using a quantitative approach method and uses 101 samples. In analyzing data, we use Structural Equation Model (SEM) by using SmartPLS application. Our result shows that social media capability does not have an impact directly on business sustainability but has an impact indirectly mediated by innovation performance. This study suggests that online SMEs should take the advantage of social media capability and make an innovation for their products/services to make their business sustainable.
Co-Authors Agustinus, Michael Alexander, Jonathan Alfaizah, Muhamad Agung Amalia, Veradilla Andhi Bharata, Andhi Andrew, Ferdinand William Angelina Permatasari Apriani Kurnia Suci, Apriani Kurnia Aziz, Ahmad Ghaffar Basri, Amelia Ruwaida Buana, Yud Chandra, Jessen Christian Dedy Syamsuar Hapzi Ali Hartato, Hartato Heryatno, Roni Kusumaningtyas, Ary Wijayati Manise Hendrawaty, Manise Pangestu Wonohardjo, Eduard Pratiwi, Chairani Putri Prayogi, Budi R. Sapto Hendri Boedi Soesatyo Ramadhani, Dea Nuraini Ramadhanty, Kirana Aulia Ramadhanty Rumangkit, Stefanus Saliha, Gita Khadijatu Santoso, Alvin Selviana Setya, Kevin Ganda Setyohadi, Medy Adam Singgih, Danu Rahardja Sugiyanto, Michael Putra Sunandi, Among Vendy, Vendy Wardana, Peicha Pangestu