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All Journal Bisma: Jurnal Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Majalah Ilmiah Dian Ilmu Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi ALMUJTAMAE: Jurnal Pengabdian Masyarakat Jurnal Akuntansi dan Keuangan West Science Interdisciplinary Studies Jurnal Abdimas Indonesia West Science Interdisciplinary Studies Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Simki Economic
Endang Lifchatullaillah
Universitas Dr Soebandi
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Relationship between Marketing Creativity and Product Quality to Customer Satisfaction and Loyalty of Coffee MSMEs in Banyuwangi Lifchatullaillah, Endang; Kowey, Wylda Olivia; Silamat, Eddy
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1626

Abstract

This study examines the relationship between marketing creativity, product quality, customer satisfaction, and loyalty in coffee micro, small, and medium enterprises (MSMEs) in Banyuwangi. Using a quantitative approach with 145 samples and data analysis through Structural Equation Modeling (SEM) and Partial Least Squares (PLS), the study investigates how marketing creativity and product quality influence customer satisfaction and loyalty. The results show that both marketing creativity and product quality significantly affect customer satisfaction, with product quality having a stronger impact on customer loyalty. The findings highlight the critical role of creative marketing strategies and high-quality products in fostering customer loyalty and satisfaction, suggesting that coffee MSMEs in Banyuwangi should prioritize these factors to sustain competitive advantage.
Pengaruh Gaya Kepemimpinan Terhadap Perilaku Kerja yang Inovatif Mohammad Fanani; Endang Lifchatullaillah; Lailatus Sa’diah
Jurnal Simki Economic Vol 6 No 2 (2023): Volume 6 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i2.336

Abstract

Leadership is one description of an institution as a process of influencing other people in a certain scope to work together in a productive way and in pleasant conditions. As a leader, you should be able to create a working atmosphere that creates a new and innovative atmosphere for your staff in achieving goals to be better and to obtain higher results than before. This study aims to analyze the Influence of Leadership Style on Innovative Work Behavior. The research design used is quantitative. The sample in this study was taken by probability/random with cluster random sampling technique. The analysis was carried out using univariate and bivariate methods. The results showed that training has a positive effect on employee performance and leadership style has a positive effect on employee performance.
PENGGUNAAN APLIKASI QRIS SEBAGAI ALAT PEMBAYARAN NON TUNAI DI PUJASERA UNIVERSITAS DR. SOEBANDI Endang Lifchatullaillah; Mohammad Fanani; Indria Dwi Hapsarai; Nadya Faizatul Laily
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.43206

Abstract

Pada era digitalisasi saat ini, masyarakat memilih segalanya lebih cepat untuk terlayani. Begitu pula dalam  melakukan transaksi jual beli masyarakat punya keinginan untuk cepat terlayani dalam pembayarannya. Sehingga mau tidak mau, diharapkan para pedagang harus mengikuti perkembangan teknologi yang telah berkembang pesat. Masyarakat telah memiliki smartphone yang dapat digunakan untuk bertransaksi melalui mobile banking.Pujasera merupakan salah satu tempat  berkumpulnya maahasiswa, dosen dan civitas akademika Universitas dr. Soebandi untuk menikmati makanan siap saji atau tempat kuliner pada saat berkegiatan di kampus.  Dengan bertransaksi langsung face to face antara pembeli dan pedagang, kemudian pada saat melakukan pembayarannya secara tunai terkadang membutuhkan waktu yang cukup Panjang, apabila masih menunggu uang kembalian dari barang yang dibelinya.Oleh karena itu, peneliti akan memberikan saran masukan untuk semua pedagang di pujasera Universitas dr. Soebandi untuk menggunakan  Aplikasi QRIS sebagai alat pembayaran non tunai, agar penggunaannya lebih mudah dan mempersingkat waktu serta aman bagi pembeli dan pedagangnya. Penggunaan Aplikasi QRIS sebagai alat pembayaran Non tunai dari Bank Syariah Indonesia yang akan digunakan ini sangat mudah di operasikan dan  semua mahasiswa serta pegawai di Universitas dr. Soebandi memiliki rekening di Bank Syariah Indonesia (BSI). Target luaran yang dicapai dari penelitian ini adalah dihasilkannya publikasi ilmiah dalam jurnal nasional ber-ISSN dan Aplikasi QRIS.
PEMANFAATAN GALON BEKAS SEBAGAI POT TANAMAN OBAT KELUARGA Mohammad Fanani; Stivaniyanti Atmanegara; Endang Lifchatullaillah; Indra Legiyanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.43539

Abstract

Fenomena limbah botol bekas, gelas plastik, dan gallon bekas memberi inspirasi bagi masyarakat kreatif untuk dimanfaatkan lagi menjadi sesuatu yang memiliki nilai eksotik. Memilah-milah limbah botol yang setiap hari bertambah berkontribusi pada pencemaran lingkungan, oleh karenanya masyarakat dihimbau untuk turut serta memikirkan pengurangan dampak lingkungan yang akan terjadi. Diketahui bersama bahwa limbah dari botol plastik merupakan limbah yang dikatakan sebagai limbah anorganik dengan wujud padat yang akan sulit teruraikan, karena bahan yang digunakan adalah  berupa bahan non-hayati atau bahan kimia. Masalah pengelolaan limbah botol plastik atau gallon bekas air mineral yang dapat dibagi menjadi tiga, yaitu  Reduce, Reuse, dan Recycle. Peneliti turut serta untuk menerapkan konsep 3 R tersebut dan turut berkontribusi dengan kegiatan yang dapat mengurangi jumlah limbah botol dan gallon bekas yang telah menjadi masalah di lingkungan, serta sirkular ekonomi serta turut menjaga keseimbangan ekosistem di lingkungan, Adapun kegiatan yang dilakukan dengan mengelola kembali (Reuse) limbah galon menjadi barang yang memiliki nilai ekonomis dalam bentuk pot tanaman obat bagi keluarga di sekitar perumahan Jember Permai 3 Kecamatan Sumbersari.Target luaran yang dicapai dari penelitian ini adalah dihasilkannya publikasi ilmiah dalam jurnal nasional ber-ISSN dan HAKI.
Analisis Pengaruh Financial Technology terhadap Perkembangan Bisnis Digital dengan Literasi Keuangan sebagai Variabel Mediasi UMKM Kabupaten Jember Melur Tri Swastika; Mazlina Muhamad; Endang Lifchatullaillah; Raka Elia Nadir; Arum Arya Sukma
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.20284

Abstract

Digital transformation has accelerated the adoption of Financial Technology (FinTech) among Micro, Small, and Medium Enterprises (MSMEs). However, the increasing use of digital financial services has not always been accompanied by optimal digital business development. This study examines the effect of Financial Technology on Digital Business Development, with Financial Literacy as a mediating variable among MSMEs in Sumbersari District, Jember Regency, Indonesia. A quantitative causal approach was employed using data collected from 150 MSME owners through structured questionnaires. Respondents were selected using purposive sampling, and the data were analyzed using Structural Equation Modeling (SEM) with WarpPLS 7.0. The results indicate that Financial Technology does not have a significant direct effect on Digital Business Development. However, Financial Technology has a positive and significant effect on Financial Literacy, while Financial Literacy significantly enhances Digital Business Development. Furthermore, Financial Literacy significantly mediates the relationship between Financial Technology and Digital Business Development, indicating that the benefits of FinTech can be optimized when MSME owners possess adequate financial knowledge and management skills. These findings emphasize the importance of strengthening financial literacy programs to maximize the effectiveness of FinTech adoption and support a more inclusive, competitive, and sustainable digital business ecosystem for MSMEs.
Analisis Break Even Point pada Manajemen Budidaya Pemeliharaan Domba di Kabupaten Jember Endang Lifchatullaillah; Stivaniyanti Atmanegara; Nafisah Isnawati; Adi Rama
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.4307

Abstract

Break Even Point (BEP) in sheep farming management can be used to provide information about breaking even point search (Break Even Point) as the basis for profit planning for the business being run. Information regarding production costs, management strategies, and break-even challenges was collected through semi-structured interviews. The results of the study show that most farmers have not systematically applied BEP analysis in their business planning. The main factors that affect the break-even are fluctuations in feed prices, livestock mortality rates, and access to markets. Farmers' experience in managing finances and marketing strategies also plays a role in the success of the livestock business. This research framework refers to a descriptive quantitative approach with a direct interview method with sheep farmers as the research subject. Implications for Farmers, providing a deeper understanding of the importance of Break-Even Point (BEP) analysis in business financial management, for Policymakers as a basis for designing training and mentoring programs for farmers, Academics and Researchers opens up opportunities for further research on the role of social, technological, and innovative factors in achieving BEP in sheep farming, for Financial Institutions, To assess the feasibility of a sheep farming business in providing business credit, for investors to identify investment risks and opportunities in the sheep farming industry.
Co-Authors Adi Rama Arum Arya Sukma Eddy Silamat Eddy Silamat, Eddy Indra Legiyanti Indria Dwi Hapsarai Jen Mahmud, Jepri Kowey, Wylda Olivia Lailatus Sa’diah Legiyanti, Indra Mazlina Muhamad Melur Tri Swastika Mohammad Fanani Mohammad Fanani Mohammad Fanani Muhammad Fanani Muhammad Rapita Kun Panuluh Nadya Faizatul Laily nafisah isnawati Nely Supeni Nur Aisah, Siti Nurwijayanti Raka Elia Nadir Sa’diah, Lailatus Stivaniyanti Atmanegara Wylda Olivia Kowey