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PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATABERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Kepariwisataan-Maret
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Nusa Dua Bali

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ATMOSPHERIC TOURISMMELALUI PENGATURAN AMENITAS SEBAGAI DAYA DUKUNG PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 10 No 1 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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Atmospheric tourism can be created by how we arrange, place, manage, layout, physical facilities. Whether good or bad atmospheric is created, depends on our ability to harmonize arrange physical facilities with our achieved goals and on the role of local government. In the beginning. that local government regulation was created to bring a peaceful and enjoyable condition, as Bali has a stable development in the tourist industry. Occasionally there were some changes in practice. Most of the buildings are built without considering the regulation and as a consequence, it creates a bad, noisy traffic jam especially at some points. It would be better. it all stakeholders are concerned to create a good atmospheric and harmonization in all aspects. As Bali is an a-small-attractive island, it needs one management and one plan, so that we can ensure its sustainable tourism development.

MEMPOSISIKAN BALI SEBAGAI DAERAH TUJUAN WISATA DI ANTARA PESAINGNYA Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 9 No 1 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

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This research aims to find out the competitiveness of Bali as a tourism destination among its competitors: Malaysia, Thailand, and Singapore. A number of I 3 attributes which are considered by tourists in choosing a destination was developed into a questionnaire to position Bali among the above competitors. The collected data (J 04 questionnaires) were analyzed by using Multi-Dimensional Scaling (MDS). The research found out that the hospitality of local people, culture, history, and beach obtain high scores. Cleanliness was scored the lowest so that this problem needs very serious attention.

PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat STP Nusa Dua Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

The sustainable Balinese tourism development highly depends on the tourists' perception of the market positioning, brand image and the social responsibility of the tourism industry especially travel agencies. By utilizing methods of descriptive and explanatory surveys, this study finds out that the tourists' perception of the market positioning of tourism destination of Bali shows that the indicator of on the uniqueness of the Balinese culture is better than their expectation. Their perception of the brand image is found that the indicators of natural tourism object and places of interests are also better than their expectation. Meanwhile, their perception of the social responsibility of the travel agencies is considered to have a good influence on the indicator of their participation toward the improvement of the local welfare. The mixed marketing strategy certainly has a significant and positive influence toward the sustainable tourism development, but the government, commitment of the related industry, and the awareness and involvement of the local community also play important roles.

ATMOSPHERIC TOURISMMELALUI PENGATURAN AMENITAS SEBAGAI DAYA DUKUNG PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 10 No 1 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

Atmospheric tourism can be created by how we arrange, place, manage, layout, physical facilities. Whether good or bad atmospheric is created, depends on our ability to harmonize arrange physical facilities with our achieved goals and on the role of local government. In the beginning. that local government regulation was created to bring a peaceful and enjoyable condition, as Bali has a stable development in the tourist industry. Occasionally there were some changes in practice. Most of the buildings are built without considering the reguÂlation and as a consequence, it creates a bad, noisy traffic jam especially at some points. It would be better. it all stakeholders are concerned to create a good atmospheric and harmonization in all aspects. As Bali is an a-small-attracÂtive island, it needs one management and one plan, so that we can ensure its sustainable tourism development.

MEMPOSISIKAN BALI SEBAGAI DAERAH TUJUAN WISATA DI ANTARA PESAINGNYA Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 9 No 1 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to find out the competitiveness of Bali as a tourism destination among its competitors: Malaysia, Thailand, and Singapore. A number of I 3 attributes which are considered by tourists in choosing a destination was develÂoped into a questionnaire to position Bali among the above competitors. The colÂlected data (J 04 questionnaires) were analyzed by using Multi-Dimensional Scaling (MDS). The research found out that the hospitality of local people, culture, hisÂtory, and beach obtain high scores. Cleanliness was scored the lowest so that this problem needs very serious attention.

PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATA BERKELANJUTAN DI BALI Tarunajaya, Wisnu Bawa
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian & Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar

The sustainable Balinese tourism development highly depends on the tourists' perception of the market positioning, brand image and the social responsibility of the tourism industry especially travel agencies. By utilizing methods of descriptive and explanatory surveys, this study finds out that the tourists' perception of the market positioning of tourism destination of Bali shows that the indicator of on the uniqueness of the Balinese culture is better than their expectation. Their perception of the brand image is found that the indicators of natural tourism object and places of interests are also better than their expectation. Meanwhile, their perception of the social responsibility of the travel agencies is considered to have a good influence on the indicator of their participation toward the improvement of the local welfare. The mixed marketing strategy certainly has a significant and positive influence toward the sustainable tourism development, but the government, commitment of the related industry, and the awareness and involvement of the local community also play important roles.

Pelatihan Product Presentation dalam Training of Trainers Akademisi Pendamping Desa Wisata Rina Fitriana; Wisnu Bawa Tarunajaya; Andriani Eka Larasati
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 2 (2020)
Publisher : LPMP Imperium

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The knowledge about the development of potential products in the tourism village is considered important for every tourism businessmwoman/man because every tourism village in Indonesia has its own potential that if handled properly will be able to become a flagship product. Training of Trainers aims to enhance the understanding and knowledge of academicians who will be mentors in tourist village. This activity was held for 3 days at Santika Premium Dyandra Hotel and Covention Center, Medan City, North Sumatera and followed by 12 offline participants and 3 participants online. The participant consists of academicians from various public and private universities in North Sumatera, West Sumatera, Riau, Riau Islands and Aceh. Training results in the form of increased understanding of participants proved by the result of questionnaire given after the training. 100% (15 participants) stated that this material is very useful for anyone who is involved in tourist villages, although 93% of them (14 participants) feel this material is already common (from further interviews, it is known that most of them have taught courses in marketing). A total of 80% of the participants (i.e. 12 people) stated that the materials provided can be implemented in the tourism village, while 20% (3 participants) believe that the implementation still has many challenges due to the limited soft capacity of the people. Although all participants are satisfied with the material provided, there are 60% (9 participants) who believes that the material will need to be adjusted when used tot rain the people in a tourist village, where there is limited education that may cause this marketing material will not be easily understood by business owners in tourism village. Their input is to give some product examples to show which product presentation that is already good and which product still needs to be repaired. Keywords: Tourist Village, Mentoring, Development of Potential Product, Product Presentation, Training of Trainers

ATMOSPHERIC TOURISMMELALUI PENGATURAN AMENITAS SEBAGAI DAYA DUKUNG PARIWISATA BERKELANJUTAN DI BALI Wisnu Bawa Tarunajaya
JURNAL KEPARIWISATAAN Vol 10 No 1 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v10i1.283

Atmospheric tourism can be created by how we arrange, place, manage, layout, physical facilities. Whether good or bad atmospheric is created, depends on our ability to harmonize arrange physical facilities with our achieved goals and on the role of local government. In the beginning. that local government regulation was created to bring a peaceful and enjoyable condition, as Bali has a stable development in the tourist industry. Occasionally there were some changes in practice. Most of the buildings are built without considering the regulation and as a consequence, it creates a bad, noisy traffic jam especially at some points. It would be better. it all stakeholders are concerned to create a good atmospheric and harmonization in all aspects. As Bali is an a-small-attractive island, it needs one management and one plan, so that we can ensure its sustainable tourism development.

CITRA (IMAGE) PARIWISATA BALI DI ERA GLOBALISASI Wisnu Bawa Tarunajaya
JURNAL KEPARIWISATAAN Vol 9 No 2 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v9i2.296

Every tourism destination intends to strengthen its positive image to international tourists by slogan or icon which can directly represent or be associated with the destination. The image of tourism destination can be influenced by some variables such as organic image and modified-induce image. Data were collected using a set of questionnaire and then analyzed using SPSS program. The study found out that there are six factors of tourist perceptions image of Bali as a tourism destination namely: the infrastntcture of Bali is good, there are many tourist . activities offered, interesting culture and history, as a place for relaxed, safe, unique local way of life.

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