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Pelatihan Product Presentation dalam Training of Trainers Akademisi Pendamping Desa Wisata Rina Fitriana; Wisnu Bawa Tarunajaya; Andriani Eka Larasati
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 2 No 2 (2020)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The knowledge about the development of potential products in the tourism village is considered important for every tourism businessmwoman/man because every tourism village in Indonesia has its own potential that if handled properly will be able to become a flagship product. Training of Trainers aims to enhance the understanding and knowledge of academicians who will be mentors in tourist village. This activity was held for 3 days at Santika Premium Dyandra Hotel and Covention Center, Medan City, North Sumatera and followed by 12 offline participants and 3 participants online. The participant consists of academicians from various public and private universities in North Sumatera, West Sumatera, Riau, Riau Islands and Aceh. Training results in the form of increased understanding of participants proved by the result of questionnaire given after the training. 100% (15 participants) stated that this material is very useful for anyone who is involved in tourist villages, although 93% of them (14 participants) feel this material is already common (from further interviews, it is known that most of them have taught courses in marketing). A total of 80% of the participants (i.e. 12 people) stated that the materials provided can be implemented in the tourism village, while 20% (3 participants) believe that the implementation still has many challenges due to the limited soft capacity of the people. Although all participants are satisfied with the material provided, there are 60% (9 participants) who believes that the material will need to be adjusted when used tot rain the people in a tourist village, where there is limited education that may cause this marketing material will not be easily understood by business owners in tourism village. Their input is to give some product examples to show which product presentation that is already good and which product still needs to be repaired. Keywords: Tourist Village, Mentoring, Development of Potential Product, Product Presentation, Training of Trainers
ATMOSPHERIC TOURISMMELALUI PENGATURAN AMENITAS SEBAGAI DAYA DUKUNG PARIWISATA BERKELANJUTAN DI BALI Wisnu Bawa Tarunajaya
JURNAL KEPARIWISATAAN Vol 10 No 1 (2011): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v10i1.283

Abstract

Atmospheric tourism can be created by how we arrange, place, manage, layout, physical facilities. Whether good or bad atmospheric is created, depends on our ability to harmonize arrange physical facilities with our achieved goals and on the role of local government. In the beginning. that local government regulation was created to bring a peaceful and enjoyable condition, as Bali has a stable development in the tourist industry. Occasionally there were some changes in practice. Most of the buildings are built without considering the regu­lation and as a consequence, it creates a bad, noisy traffic jam especially at some points. It would be better. it all stakeholders are concerned to create a good atmospheric and harmonization in all aspects. As Bali is an a-small-attrac­tive island, it needs one management and one plan, so that we can ensure its sustainable tourism development.
CITRA (IMAGE) PARIWISATA BALI DI ERA GLOBALISASI Wisnu Bawa Tarunajaya
JURNAL KEPARIWISATAAN Vol 9 No 2 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v9i2.296

Abstract

Every tourism destination intends to strengthen its positive image to interna­tional tourists by slogan or icon which can directly represent or be associated with the destination. The image of tourism destination can be influenced by some variables such as organic image and modified-induce image. Data were collected using a set of questionnaire and then analyzed using SPSS program. The study found out that there are six factors of tourist perceptions image of Bali as a tour­ism destination namely: the infrastntcture of Bali is good, there are many tourist . activities offered, interesting culture and history, as a place for relaxed, safe, unique local way of life.
MEMPOSISIKAN BALI SEBAGAI DAERAH TUJUAN WISATA DI ANTARA PESAINGNYA Wisnu Bawa Tarunajaya
JURNAL KEPARIWISATAAN Vol 9 No 1 (2010): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v9i1.305

Abstract

This research aims to find out the competitiveness of Bali as a tourism destination among its competitors: Malaysia, Thailand, and Singapore. A number of I 3 attributes which are considered by tourists in choosing a destination was devel­oped into a questionnaire to position Bali among the above competitors. The col­lected data (J 04 questionnaires) were analyzed by using Multi-Dimensional Scaling (MDS). The research found out that the hospitality of local people, culture, his­tory, and beach obtain high scores. Cleanliness was scored the lowest so that this problem needs very serious attention.
PENGARUH PERSEPSI WISMAN MENGENAI MARKET POSITIONING, BRAND IMAGE DAN SOCIAL RESPONSIBILITY TERHADAP KINERJA STRATEGI BAURAN PEMASARAN BIRO PERJALANAN WISATA SERTA DAMPAKNYA PADA BISNIS PARIWISATA BERKELANJUTAN DI BALI Wisnu Bawa Tarunajaya
JURNAL KEPARIWISATAAN Vol 8 No 1 (2009): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v8i1.336

Abstract

The sustainable Balinese tourism development highly depends on the tourists' perception of the market positioning, brand image and the social responsibility of the tourism industry especially travel agencies. By utilizing methods of descriptive and explanatory surveys, this study finds out that the tourists' perception of the market positioning of tourism destination of Bali shows that the indicator of on the uniqueness of the Balinese culture is better than their expectation. Their perception of the brand image is found that the indicators of natural tourism object and places of interests are also better than their expectation. Meanwhile, their perception of the social responsibility of the travel agencies is considered to have a good influence on the indicator of their participation toward the improvement of the local welfare. The mixed marketing strategy certainly has a significant and positive influence toward the sustainable tourism development, but the government, commitment of the related industry, and the awareness and involvement of the local community also play important roles.
Pelatihan Protokol Kesehatan Bagi Pemandu Wisata Pedesaan di Kabupaten Belitung Rina Fitriana; Wisnu Bawa Tarunajaya; Kemal Akbar
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2021): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v5i3.5395

Abstract

Menghadapi era adaptasi kebiasaan baru, Dinas Pariwisata Kabupaten Belitung kembali mengadakan pelatihan bagi pramuwisata pedesaan dan pengelola Desa Wisata yang bertujuan menyiapkan pelaku wisata agar mampu memasarkan Desa Wisata dan memberikan jaminan pelayanan prima yang sesuai dengan protokol kesehatan yang ditetapkan pemerintah. Salah satu materi yang diberikan dalam pelatihan tersebut adalah materi protokol kesehatan yang meliputi kebersihan, kesehatan, keamanan dan keberlangsungan lingkungan dan praktek penerapannya. Peserta pelatihan sebanyak 40 orang. Metode pelatihan adalah tutorial, diskusi dan praktek. Hasil pelatihan,70% (28 peserta) menyatakan bahwa itu adalah pelatihan pertama mereka tentang penerapan protokol kesehatan, 90% (36 peserta) menyatakan teori tersebut dapat diterapkan di destinasi wisata di tempatnya sedangkan 10% (4 peserta) berpendapat fasilitas pendukung masih harus dilengkapi agar kegiatan wisata dapat berjalan sesuai dengan protokol kesehatan yang ada. Sebanyak 60% peserta (24 orang) berpendapat bahwa demi pendalaman materi tersebut maka durasi pelatihan perlu diperpanjang, sementara sebanyak 50% peserta (20 orang) meyakini bahwa akan lebih baik apabila dalam pelatihan serupa, tenaga kesehatan ikut dihadirkan sehingga penyusunan Standar Operasional Prosedur (SOP) bagi Desa Wisata, diantaranya SOP di objek wisata dan homestay, dapat dilakukan sebagai salah satu luaran pelatihan yang dapat menjadi bekal peserta saat hendak menerapkannya di destinasinya masing-masing.
HUMAN RESOURCES READINESS IN WELLNESS TOURISM MANAGEMENT IN THE SENIOR TOURIST MARKET SHARE IN INDONESIA Violetta Simatupang; Sukmadi Sukmadi; Wisnu Bawa Tarunajaya; ER Ummi Kalsum
International Journal of Social Science Vol. 2 No. 4: December 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i4.4166

Abstract

Wellness tourism has now become a trend in the world community, especially after the Covid 19 pandemic. The main goal of wellness tourism is to achieve fitness and health and gain self-satisfaction. Wellness tourism has the potential to be developed in Indonesia, especially for the senior tourist segment. This research was conducted with a qualitative descriptive approach using primary and secondary data. Based on the research results, it can be seen that (1) the readiness of tourism Human Resources (HR) in managing the wellness tourism in the market share of senior tourists is currently not fully ready and the number is fulfilled. Based on survey results at 2 wellnes tourism, the HR used is not HR in the tourism sector. The role of education in improving HR capabilities in the development of wellness tourism as well as knowledge related to senior market share is urgently needed. Services and needs for senior tourists are different from tourists in general. Tourism education is one of the keys in developing tourism potential, especially in the field of wellness tourism business.; (2) Development of Wellness Tourism in Indonesia continues to be encouraged by the Minister of Tourism and Creative Economy, to revive the tourism sector and the creative economy in the country; socialization is needed to stakeholders and the general public regarding this matter in order to get the necessary understanding and support (3) The government needs to make references regarding the definition of senior tourists, from the aspects of their age, physical ability, character and special needs in managing the wellness business.
STRATEGI PENGEMBANGAN DIGITAL TOURISM DALAM MENINGKATKAN KUNJUNGAN WISATAWAN KE DESA WISATA ALAM ENDAH KECAMATAN RANCABALI, KABUPATEN BANDUNG Sukmadi Sukmadi; Andar Danova L. Goeltom; Haryadi Darmawan; Violetta Simatupang; Wisnu Bawa Tarunajaya
Media Bina Ilmiah Vol. 17 No. 6: Januari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i6.239

Abstract

This study aims to identify and analyse digital tourism development strategies in increasing tourist visits to the Alam Endah tourist village, Rancabali District, Bandung Regency. The method used in this study is a descriptive qualitative method with a case study approach. Sources of data in this study are primary funds and secondary data. Primary data were obtained through interviews and field observations. While the data analysis technique used is data analysis using the interactive model of analysis developed by Miles and Hubermann. The results showed that (1) the digital tourism development strategy in the Alam Endah tourism village was still focused on the use of social media such as Instagram, Tiktok, Facebook and other social media; (2) factors that influence the increase in tourist visits to the Alamendah Tourism Village include tour packages for glamping activities and sports tourism as well as plantation tourism; (3) The digital tourism development strategy can increase tourist visits to the Alamendah Tourism Village, this is marked by the increasing number of reservations and access traffic through the Jadesta website and other digital media.
ANALISIS KUALITAS DAYA TARIK WISATA DESA ALAMENDAH ANALISIS KUALITAS DAYA TARIK WISATA DESA WISATA ALAMENDAH Wisnu Bawa Tarunajaya; Sukmadi Sukmadi; Haryadi Darmawan; Andar Danova Goeltom; Violetta Simatupang
Media Bina Ilmiah Vol. 18 No. 2: September 2023
Publisher : LPSDI Bina Patria

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Abstract

Penelitian ini bertujuan untuk menganalisis kualitas daya tarik wisata Alamendah dan implikasinya terhadap pengelolaan daya tarik wisata. Melalui metode survei dan wawancara dengan wisatawan yang berkunjung ke desa wisata Alamendah, penelitian ini mengumpulkan data tentang persepsi wisatawan terhadap pengalaman wisata, kualitas layanan, kualitas produk fisik wisata, dan keberlanjutan daya tarik tersebut. Temuan penelitian menunjukkan bahwa pengalaman wisata yang memuaskan merupakan faktor kunci dalam menentukan kualitas daya tarik wisata Alamendah. Wisatawan memberikan penilaian positif terhadap pelayanan yang diberikan oleh pengelola, termasuk keakuratan informasi, keramahan staf, dan respon cepat terhadap kebutuhan wisatawan. Kualitas produk fisik wisata juga menjadi faktor penting dalam menciptakan pengalaman yang memuaskan, termasuk kebersihan, keamanan, dan ketersediaan fasilitas yang memadai. Selain itu, penelitian ini menunjukkan bahwa pengelola perlu memperhatikan keberlanjutan daya tarik Alamendah di masa yang akan datang. Wisatawan mengharapkan adanya upaya pelestarian alam, pengelolaan yang bertanggung jawab terhadap sumber daya alam, serta partisipasi masyarakat lokal dalam pengambilan keputusan terkait pengelolaan daya tarik wisata. Keberlanjutan menjadi faktor penting dalam menjaga daya tarik wisata Alamendah agar tetap menarik bagi wisatawan di masa mendatang. Hasil penelitian ini memberikan wawasan penting bagi pengelola daya tarik wisata dalam meningkatkan kualitas daya tarik wisata Alamendah. Diperlukan upaya untuk terus meningkatkan pengalaman wisatawan melalui penyediaan layanan yang mengesankan dan kualitas produk fisik wisata yang baik. Selain itu, perhatian terhadap keberlanjutan daya tarik tersebut akan menjadi aspek penting dalam menjaga keberlangsungan daya tarik wisata dan memenuhi harapan wisatawan di masa yang akan datang.
An Analysis of Consumer Trust During Online Purchasing Decision Process in Cross-Cultural Perspective: A Case Study of Online Marketplace Adyatma, Prastha; Tarunajaya, Wisnu Bawa
Formosa Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i8.10260

Abstract

The purpose of this research study is to analyse consumer trust during the online purchasing decision process from a cross-cultural perspective, specifically in the case of an online marketplace. The study has three primary objectives: to explore the value and importance of online purchasing among customers in different cultures, to examine the factors that influence consumers in different cultures to gain trust in online purchasing, and to assess the factors that affect consumer trust in different cultures when purchasing goods online. The study will use focus group discussions to gather data from participants in Indonesia and China, and thematic analysis will be conducted to analyse the gathered data. The findings of this study will be significant in providing insights into the factors that influence consumer trust in online purchasing decisions, specifically in cross-cultural contexts. Understanding these factors can help online marketplaces improve their services and increase consumer trust, which can lead to increased revenue and customer loyalty. Moreover, the study will contribute to the body of knowledge in the field of cross-cultural marketing, as it will provide insights into how cultural factors influence consumer behaviour in online marketplaces.
Co-Authors Andar Danova Goeltom Andar Danova L. Goeltom Andriani Eka Larasati ER. UMMI KALSUM Haryadi Darmawan Kemal Akbar Prastha Adyatma Rina Fitriana Sukmadi Sukmadi Sukmadi Sukmadi Sukmadi Violetta Simatupang Violetta Simatupang Violetta Simatupang