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All Journal Jurnal Dinamika Ekonomi dan Bisnis Jurnal Abadimas Adi Buana AL-ARBAH: Journal of Islamic Finance and Banking Golden Ratio of Data in Summary Indonesian Journal of Community Empowerment (IJCE) Surya : Jurnal Pengabdian Kepada Masyarakat Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora
Jaya Ramadaey Bangsa
Universitas Ngudi Waluyo
Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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OPTIMALISASI SDM MUDA MELALUI PELATIHAN SOFT SKILLS DAN KEWIRAUSAHAAN DIGITAL Abdul Aziz; Irsal Fauzi; Jaya Ramadaey Bangsa
Jurnal Bakti Humaniora Vol. 6 No. 1 (2026): JUNI 2026
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v6i1.5065

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia muda, khususnya para pelaku UMKM di Kabupaten Salatiga, melalui pelatihan soft skills dan kewirausahaan digital. Program ini dilatarbelakangi oleh rendahnya kemampuan komunikasi bisnis, kreativitas, literasi digital, serta pemahaman strategi pengembangan usaha yang dimiliki oleh pelaku UMKM muda. Metode yang digunakan meliputi pelatihan interaktif, workshop praktis, simulasi kegiatan bisnis, serta pendampingan berkelanjutan yang dirancang secara partisipatif. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek pengetahuan, sikap, dan keterampilan peserta. Peserta mampu menerapkan teknik komunikasi bisnis dengan lebih efektif, membuat konten pemasaran digital secara kreatif, serta merancang strategi pengembangan usaha berdasarkan kebutuhan pasar digital. Selain itu, evaluasi melalui pre-test, post-test, dan observasi menunjukkan adanya perubahan positif terhadap kemampuan analisis, kepercayaan diri, serta profesionalisme peserta dalam mengelola usaha. Kegiatan ini menunjukkan bahwa pelatihan soft skills dan kewirausahaan digital dapat menjadi strategi efektif dalam memperkuat kapasitas UMKM muda untuk menghadapi tantangan bisnis di era digital serta mendukung pembangunan ekonomi daerah secara berkelanjutan.
Pengaruh Paparan Iklan, Risiko dan Keamanan Data Terhadap Keputusan Penggunaan Aplikasi Pinjaman Online pada Karyawan Pabrik Yanuarai Lase; Jaya Ramadaey Bangsa
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5106

Abstract

The increasing use of online loan applications among the public, including factory workers, has prompted the need for an in-depth study of the factors influencing user decisions, namely advertising exposure, potential risks, and the level of data security, which are key considerations in utilizing digital financial services. This study aims to analyze the influence of advertising exposure, risk, and data security on factory employees' decisions to use online loan applications. This study uses a quantitative approach, collecting data through questionnaires distributed to factory employees. The data obtained were analyzed using Structural Equation Modeling (SEM) to test the relationship between variables. The results show that advertising exposure and risk have a positive and significant influence on the decision to use online loan applications. Meanwhile, data security shows a significant negative influence on the decision to use online loan applications. The R-square value of 0.524 indicates that 52.4% of the variation in the decision to use online loan applications can be explained by advertising exposure, risk, and data security, while the remaining 47.6% is influenced by factors outside the research model. Based on these results, it can be concluded that advertising exposure, risk, and data security have a significant influence on the decision to use online loan applications among factory employees.   Abstrak Meningkatnya penggunaan aplikasi pinjaman online di kalangan masyarakat, termasuk karyawan pabrik, telah mendorong perlunya studi mendalam tentang faktor-faktor yang memengaruhi keputusan pengguna, yaitu paparan iklan, potensi risiko, dan tingkat keamanan data, yang merupakan pertimbangan utama dalam memanfaatkan layanan keuangan digital. Penelitian ini bertujuan untuk menganalisis pengaruh paparan iklan, risiko, dan keamanan data terhadap keputusan karyawan pabrik dalam menggunakan aplikasi pinjaman online. Penelitian ini menggunakan pendekatan kuantitatif, mengumpulkan data melalui kuesioner yang dibagikan kepada karyawan pabrik. Data yang diperoleh dianalisis menggunakan Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa paparan iklan dan risiko memiliki pengaruh positif dan signifikan terhadap keputusan untuk menggunakan aplikasi pinjaman online. Sementara itu, keamanan data menunjukkan pengaruh negatif yang signifikan terhadap keputusan untuk menggunakan aplikasi pinjaman online. Nilai R-square sebesar 0,524 menunjukkan bahwa 52,4% variasi dalam keputusan untuk menggunakan aplikasi pinjaman online dapat dijelaskan oleh paparan iklan, risiko, dan keamanan data, sedangkan sisanya 47,6% dipengaruhi oleh faktor-faktor di luar model penelitian. Berdasarkan hasil tersebut, dapat disimpulkan bahwa paparan iklan, risiko, dan keamanan data memiliki pengaruh signifikan terhadap keputusan untuk menggunakan aplikasi pinjaman online di kalangan karyawan pabrik.
Menavigasi Inovasi di Era Manufaktur Cerdas: Bagaimana Budaya Organisasi dan Modal Intelektual Memediasi Pengaruh Berbagi Pengetahuan terhadap Perilaku Inovatif Kusuma Dwi Wikka Kukuh Satrianto; Fudji Sri Mar’ati; Jaya Ramadaey Bangsa; Hardi Utomo
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5125

Abstract

The development of the manufacturing industry in the era of smart manufacturing requires stronger knowledge-based innovation capabilities to sustain organizational competitiveness, where innovation is not only determined by the availability of knowledge but also by how knowledge is shared and internalized within the organization. This study aims to examine the effect of knowledge sharing on innovative behavior with intellectual capital and organizational culture as mediating variables among manufacturing employees in Central Java, Indonesia. A quantitative approach was employed using a survey method involving 195 respondents, with data collected through a structured questionnaire based on a 1–5 Likert scale and analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM). The results indicate that knowledge sharing has a significant positive effect on intellectual capital, organizational culture, and innovative behavior. Furthermore, intellectual capital and organizational culture are found to significantly mediate the relationship between knowledge sharing and innovative behavior. These findings highlight that strengthening knowledge sharing practices, supported by robust intellectual capital and a conducive organizational culture, is a key driver in enhancing employees’ innovative behavior in the manufacturing sector.   Abstrak Perkembangan industri manufaktur di era manufaktur cerdas menuntut peningkatan kemampuan inovasi berbasis pengetahuan untuk menjaga daya saing organisasi, di mana inovasi tidak hanya ditentukan oleh ketersediaan pengetahuan tetapi juga oleh bagaimana pengetahuan tersebut dibagikan dan diinternalisasi dalam organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh knowledge sharing terhadap innovative behavior dengan intellectual capital dan organizational culture sebagai variabel mediasi pada karyawan perusahaan manufaktur di Jawa Tengah, Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 195 responden dan pengumpulan data melalui kuesioner berbasis skala Likert 1–5 yang dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM). Hasil penelitian menunjukkan bahwa knowledge sharing berpengaruh positif dan signifikan terhadap intellectual capital, organizational culture, dan innovative behavior, serta intellectual capital dan organizational culture terbukti memediasi hubungan tersebut secara signifikan. Temuan ini menegaskan bahwa penguatan praktik knowledge sharing yang didukung oleh intellectual capital dan budaya organisasi yang kondusif merupakan faktor kunci dalam meningkatkan perilaku inovatif karyawan di industri manufaktur.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Setya Indah Isnawati; Jaya Ramadaey Bangsa; Satria Avianda Nurcahyo; Ahmad Ali
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
The Effect of User-Generated Content, Discount Promotions, and Reviews on Impulsive Buying Among Gen Z on Tiktok Shop U. Ulfamiyati; Jaya Ramadaey Bangsa
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1792

Abstract

The development of social commerce through TikTok Shop has changed consumer shopping behavior, especially among male Gen Z consumers, known as digital natives. The integration of visual content, social interaction, and ease of transactions has led to increased impulsive buying. This study aims to analyze the influence of user-generated content, discount promotions, and reviews on impulsive buying among male Gen Z consumers on TikTok Shop. This study uses a quantitative, correlational method. The sample of this study was 110 male Gen Z respondents aged 13-28 years who reside in Temanggung Regency and have made a purchase on TikTok Shop at least once in the last six months. The sampling technique used was purposive sampling, and data were collected through an online questionnaire. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 3.0. The results showed that user-generated content has a positive and significant effect on impulsive buying (p-value <), indicating that authentic user-generated content is more attractive and trustworthy. Discount promotions have a positive and significant effect on impulsive buying (p-value <), suggesting that price offers and time limits can encourage impulsive buying. Reviews also have a positive and significant effect on impulsive buying (p-value <), indicating the importance of social validation in the decision-making process. Simultaneously, all three independent variables contribute significantly to impulsive buying among Gen Z males on TikTok Shop.
The Effect of Hedonic Shopping Value, Lifestyle, and Fear of Missing Out (FOMO) on Consumer Behavior of Fashion Products on Shopee Vera Rahmawati; Jaya Ramadaey Bangsa
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1837

Abstract

The development of e-commerce drives changes in consumer behavior, especially increased consumption when purchasing fashion products online. This study aims to analyze the influence of Hedonic Shopping Value, Lifestyle, and Fear of Missing Out (FoMo) on Consumptive Behavior on Fashion Products on the Shopee E-commerce Platform. This study uses a quantitative, correlational method. Data were collected through questionnaires distributed to Shopee users who had purchased fashion products. The sampling technique used was purposive sampling, with a total of 140 respondents from Bojonegoro Regency selected to meet the research criteria. The data were analyzed using correlation analysis to test the influence of each independent variable on Consumptive Behavior. The test results indicate that the Hedonic Shopping Value variable has a positive and significant effect on Consumptive Behavior (p-value = 0.000), supporting the hypothesis. The Lifestyle variable also has a positive and significant effect on Consumptive Behavior (p-value = 0.024), supporting the second hypothesis. Furthermore, Fear of Missing Out (FoMO) was found to have a positive and significant influence on Consumer Behavior (p = 0.000), thereby accepting the third hypothesis. Based on these research results, it can be concluded that psychological and lifestyle factors play a significant role in driving Consumer Behavior on e-commerce platforms. These findings are expected to serve as a reference for business actors in designing more effective marketing strategies and for future researchers in developing studies related to Consumer Behavior.
PELATIHAN MICRO-INFLUENCER UNTUK SISWA SMK : STRATEGI MEMBANGUN AUDIENS DAN MENGOPTIMALKAN PELUANG AFFILIATE DI PLATFORM SOCIAL MEDIA Jaya Ramadaey Bangsa; Eko Nur Hermansyah; Ari Siswati; Abdul Aziz; Caksana Setyo Widyatmoko; Ibnu Putra Surya Daru; Prieza Dheva Tanti
Jurnal Bakti Humaniora Vol. 5 No. 2 (2025): DESEMBER 2025
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v5i2.4725

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan kepada siswa SMK N 1 Salatiga tentang strategi menjadi micro-influencer yang efektif dan memanfaatkan peluang affiliate marketing di sosial media. Kegiatan ini dilaksanakan sebagai tindak lanjut terhadap tingginya minat generasi muda terhadap ekonomi digital serta kebutuhan keterampilan praktis yang dapat dimonetisasi. Metode pelaksanaan meliputi pelatihan teori, praktik serta pendampingan strategi personal branding. Hasil dari kegiatan ini memnunjukan peningkatan pemahaman siswa tentang ekosistem influencer marketing, teknik membangun audiens organik dan cara mengoptimalkan program affiliate di platform social media. Kegiatan ini memberikan dampak positif dalam membekali siswa SMK N 1 Salatiga dengan ketrampilan digital marketing yang relevan dengan kebutuhan industri dan membuka peluang kewirausahaan digital bagi generasi muda-mudi.
Co-Authors Abdul Aziz Abdul Aziz Abdul Aziz Agung Mufti Wibowo Ahmad Ali Ari Siswati Ari Siswati Caksana Setyo Widyatmoko Eko Nur Hermansyah Erla Julian Ferdiana Faturahman Efendi Gagah Dwi Wicaksono Hardi Utomo Ibnu Putra Surya Daru Irsal Fauzi Kusuma Dwi Wikka Kukuh Satrianto Mahsya Aurelia Cesarani Mar'ati, Fudji Sri Mona Inayah Pratiwi Mufti Agung Wibowo Noor Laila Ramadhani Prieza Dheva Tanti Pujiastuti, Anasthasia Satria Avianda Nurcahyo Setya Indah Isnawati Setya Indah Isnawati U. Ulfamiyati Vera Rahmawati Yanuarai Lase Yunita Tri Arviani