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All Journal Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Asy-Syari'ah Jurnal Ilmiah Ekonomi Islam Jurnal Ekonomi Islam Jurnal Kreativitas PKM Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Universitas Bung Hatta JBMR: Journal of Business and Management Review Indonesian Journal of Islamic Economics and Business International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi Islam Gudang Jurnal Multidisiplin Ilmu Journal of Community Empowerment Jurnal Ekonomi, Manajemen, Akuntansi Risalah Iqtisadiyah: Journal of Sharia Economics Jurnal Agroindustri Halal Inovasi Kurikulum
Jatnika, Muhammad Dzulfaqori
Universitas Siliwangi
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GENERATION Z HALAL GREEN CONSUMPTION ON DIGITAL PLATFORMS: INTEGRATING THEORY OF PLANNED BEHAVIOR AND TECHNOLOGY ACCEPTANCE MODEL Faqihuddin; Muhammad Dzulfaqori Jatnika; Cici Aulia Permata Bunda
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

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Abstract

This study aims to examine the factors influencing Generation Z’s intention toward digital halal green consumption in West Java by integrating the Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM). A quantitative survey was conducted involving 383 Muslim Generation Z respondents in West Java who had purchased halal and environmentally friendly products through digital platforms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that knowledge of halal and concern for halal significantly influence attitude. Perceived ease of use significantly affects perceived usefulness and attitude, while perceived usefulness influences attitude. Furthermore, subjective norm and perceived behavioral control not significantly affect behavioral intention. Knowledge of halal also has a significant positive effect on behavioral intention. These findings indicate that the integration of TPB, TAM, and halal-related factors provides a framework for explaining Generation Z’s digital halal green consumption intention.
Co-Authors Addin Laila Maharani Alfadhila Khairil Sinatrya Alikhan, Liya Ur Rahman Liyakath Alisa, Juniar Andani, Listia Ari Farizal Rasyid Asep Saepulloh Aziz, Nur Jannah Abdi Biki Zulfikri Rahmat Cici Aulia Permata Bunda Cici Aulia Permata Bunda, Cici Aulia Permata Daliah Mutiara, Aneng Anisa Dian Friantoro Faqihuddin Faqihuddin Feni Mustika Sari Iis Aisyah Iis Aisyah Inayah Swasti Ratih Iskandar Iskandar Lu'liyatul Mutmainah Lu'liyatul Mutmainah Muhammad Agil Nur Ilman Mumuh Muhammad Mustofa, Romy Faisal Nur Syamsiyah Purwayoga, Vega Rahmawati, Yesi Sri Maryani Supratman Supratman Yusep Rafiqi