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All Journal International Journal of Electrical and Computer Engineering MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Jurnal Teknologi dan Manajemen Informatika International Journal of Advances in Intelligent Informatics Lentera Pustaka Knowledge Engineering and Data Science Jurnal Tadris Matematika Turast: Jurnal Penelitian dan Pengabdian JMB : Jurnal Manajemen dan Bisnis Jurnal Pendidikan dan Kewirausahaan Letters in Information Technology Education (LITE) BUDGETING : Journal of Business, Management and Accounting Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Jurnal Pariwisata Tourista Journal of Economics and Policy Studies (JEPS) Inspiration: Jurnal Teknologi Informasi dan Komunikasi Reinforce: Journal of Sharia Management Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) An-Nisbah: Jurnal Ekonomi Syariah JPS (Jurnal Perbankan Syariah) Jurnal Tadris Matematika Jurnal Pariwisata Tourista Smatika Jurnal : STIKI Informatika Jurnal
Nadia Roosmalita Sari
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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THE EFFECTS OF ISLAMIC BRANDING, PRICE AND SERVICE QUALITY ON WORD OF MOUTH THROUGH CUSTOMER SATISFACTION AS INTERVENING VARIABLES Munawiroh, Nurul Fitriana; Sari, Nadia Roosmalita
An-Nisbah: Jurnal Ekonomi Syariah Vol 10 No 1 (2023): An Nisbah
Publisher : UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.v10i1.6971

Abstract

Abstrak: Penelitian ini dilatar belakangi oleh semakin ketatnya persaingan bisnis terutama pada bidang usaha jasa cuci motor. Hal tersebut membuat para pelaku usaha dituntut untuk lebih giat lagi dalam berinovasi guna bersaing pada usaha kompetitor sehingga dapat lebih baik dalam menarik pelanggan. Beberapa upaya yang dapat digunakan diantaranya dengan memperbaiki reputasi islamic branding, kualitas harga, kualitas pelayanan, serta kepuasan pelanggan untuk memperoleh citra yang baik bagi komunitas pelanggan terutama dalam komunikasi word of mouth pada komunitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis kausalitas. Data yang digunakan dalam penelitian ini merupakan data primer yang dikumpulkan pada komunitas pelanggan cuci motor Sumber Bening. Teknik analisis data yang digunakan yaitu Analisis Path yang diolah dengan menggunakan software SPSS 16. Hasil pengujian menunjukkan bahwa variabel islamic branding, harga, dan kualitas pelayanan secara langsung memiliki pengaruh yang positif dan signifikan terhadap kepuasan pelanggan. Sedangkan secara tidak langsung variabel islamic branding, harga, dan kualitas pelayanan memiliki pengaruh yang signifikan terhadap komunikasi word of mouth melalui variabel mediasi kepuasan pelanggan. Adapaun pengaruh kepuasan pelanggan terhadap word of mouth memiliki pengaruh posiitif dan signifikan. Kata kunci: Islamic branding, Harga, Kepuasan Pelanggan, Kualitas Pelayanan, Word of Mouth Abstract: This research is motivated by the increasingly fierce business competition, especially in the field of motorcycle washing services. This makes business actors required to be even more active in innovating to compete with competitors' businesses so that they can be better at attracting customers. Some of the efforts that can be used include improving islamic branding reputation, price quality, service quality, and customer satisfaction to obtain a good image for the customer community, especially through word-of-mouth communication to the customer community. This study uses a quantitative approach to the type of causality. The data used in this study are primary data collected from the Sumber Bening motorcycle washing customer community. The data analysis technique used is Path Analysis which is processed using SPSS 16 software. The test results show that the variables of islamic branding, price, and service quality directly have a positive and significant influence on customer satisfaction. While indirectly the variables of islamic branding, price, and service quality have a significant influence on word-of-mouth communication through the mediating variable of customer satisfaction. The influence of customer satisfaction on word of mouth has a positive and significant effect mouth has a positive and significant effect. Keywords: Islamic branding, Customer Satisfaction, Price, Service Quality, Word of Mouth
Pengaruh Kualitas Pelayanan, Good Coorporate Governance Dan Strategi Pemasaran Terhadap Loyalitas Nasabah Restu Fajar Maulida; Nadia Roosmalita Sari
JPS (Jurnal Perbankan Syariah) Vol 3 No 1 (2022): JPS (Jurnal Perbankan Syariah) - April
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/jps.v3i1.510

Abstract

This study aims to show the effect of service quality, good corporate governance, and marketing strategy on customer loyalty at Bank Panin Dubai Syariah Malang regional office. The research data used is primary data in a questionnaire with quantitative methods. The sampling method used non-probability sampling with Roscoe theory and obtained 40 respondents. Data were analyzed by the multiple linear regression method using SPSS software. Prior to data analysis, validity, reliability, and classical assumptions were tested. The results showed that service quality, good corporate governance, and marketing strategy simultaneously affected customer loyalty. At the same time, partial service quality, good corporate governance, and marketing strategy have a positive and significant effect on customer loyalty. This research can complement existing theories and help Panin Dubai Syariah Bank Malang regional office improve service quality, governance, and marketing strategies to increase customer loyalty.
Animation Media to Improve Student Learning Results Nadia Roosmalita Sari
Jurnal Tadris Matematika Vol 1 No 2 (2018)
Publisher : Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/jtm.2018.1.2.145-156

Abstract

Learning methods in schools tend to use lecture and book models as learning media. Whereas at present, technology is growing rapidly. The use of technology as a learning medium is very important to attract students' interest in learning. At the Elementary School level, children still like learning while playing. This research proposes animation as a learning media for students in elementary schools. This media can be used by teachers as learning media. This animation media is expected to attract students' interest in learning, especially in mathematics subjects. In animation, visualization in the form of images moving on the subject of mathematics becomes one of the things that need to be optimized. The purpose of this study was to develop animation learning media as an alternative self-learning tool to help to master mathematics subjects for students and find out the feasibility of products for mathematics learning. The research and development methodology used in this study is Research and Development (R & D). This methodology covers all things related to development to produce quality interactive learning media software. Based on the trial, 81% of media experts, 88% of material experts, 70% of initial field tests, and 93% of field trials were obtained. Based on these results, the animation media for mathematics subjects has been feasible to be used as a medium of self-learning with an average value of 83% validation.
User Experience Evaluation of Botani Mobile Application using User Experience Questionnaire Priandani, Nurizal Dwi; Sandy, Yohana Avelia; Sari, Nadia Roosmalita
Jurnal Teknologi dan Manajemen Informatika Vol. 9 No. 1 (2023): Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jtmi.v9i1.9025

Abstract

Agriculture is an important sector in Indonesia. Farming are how most people make a living within the population [1]. Currently, access to consult with agricultural experts is something that farmers don't have as a privilege. The combination of technology and agriculture needs to be developed to make it easier for farmers to consult. Botani Mobile Apps is an Android-based application that has been developed by the Faculty of Agriculture UB. The purpose of this application is to facilitate farmers in agricultural cultivation. User experience is how a person feels when using a product, system, or service [2]. User experience evaluation needs to be done to measure the success of a product design and to get user feedback for further improvement. One method of evaluating user experience is UEQ (User Experience Questionnaire). Evaluation of user experience of the Botanical mobile application using UEQ will be discussed in this study. Based on the results of the UEQ that have been carried out, the 26 questions asked had an average value of more than 1. After grouping the questions on the 6 UEQ Scale, the average results of calculation showed that all scales are in the green area. Based on UEQ characteristics, the highest scores were Attractiveness, Pragmatic and Hedonic qualities, respectively. All the results of the characteristic values were more than 1. Based on the Benchmark calculation, showed that the Attractiveness, Efficiency, Dependability and Novelty scales had good scale results and the Perspicuity and Novelty scales got above average scale results. Based on all the results of the UEQ evaluation, it can be concluded that the user experience on the BOTANI application is good.
Strategi Pemasaran pada Beryl Coffee Tawangmangu Malang Setiawan, Terrance Jovanus; Sugeha, Anisa Zuhria; Sari, Nadia Roosmalita
Jurnal Pariwisata Tourista Vol. 3 No. 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v3i1.7192

Abstract

The business world is growing in various sectors, this is very influential on competition - competition in the business world which is increasingly widespread. In this case, it can make the company know what kind of marketing strategy it is and how to implement it. At this time consumer interest is increasing towards Coffee Shop, even in almost all big cities. Not only students and students, but also adults who are interested in coffee shops. Therefore, researchers conducted research on marketing strategies at Beryl Coffee Malang, at Jalan Tawangmangu No. 21. This research uses descriptive qualitative method with SWOT analysis. With the aim of knowing a good and appropriate marketing strategy for Beryl Coffee, it also draws conclusions from a SWOT analysis. Researchers use IFAS to conduct environmental research, using IFAS which contains the strengths and weaknesses of the company. Furthermore, using EFAS which contains an analysis of opportunities and threats for the company. From the results of the study, it can be concluded that in the SWOT diagram, Beryl Coffee's position is in quadrant 1, namely that this position has opportunities and strengths so that it can take advantage of existing opportunities. The strategy that can be used in this condition is to support an aggressive growth policy (growth oriented strategy).
Analysis of the Effectivenes of Utilization Book Proposal Web Service on the Availability and Completeness of New Collentions at the Trenggalek Regency Archives and Library Office Aulia, Aura; Sari, Nadia Roosmalita
Lentera Pustaka: Jurnal Kajian Ilmu Perpustakaan, Informasi dan Kearsipan Vol 11, No 1 (2025): June
Publisher : Library and Information Science Study Program, Faculty of Humanities, Univ. Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/lenpust.v11i1.71984

Abstract

Background: The development of information technology has encouraged libraries to adopt innovations in their services, one of which is through a book proposal web service.Objective: This study aims to analyze the effectiveness of the utilization of the book proposal web service on the availability and completeness of new collection at the Trenggalek Regency Archives and Library.Methods: This research employs field research with a qualitative descriptive approach based on the DeLone and McLean Information Success Model (2003), which consisst of six main indicators. Data collection includes observations and interviews with four users of the book proposal web service. The collected data was then analyzed using data reduction, data presentation, and conclusing drawing.Results: The result indicate that the book proposal web provides easy access for users, several challenges remain, such a lack of clarity regarding proposal status, delays in follows-ups suboptimal system reliability, and suboptimal system reliability. Despite these challenges, the service contribute are still to aligning the library’s collection with user’s needs, though some book categories are still considered incomplete.Conclusion: Based on the research results, it is necessary information transparency, optimize follow-up of proposals, and improve the system to be more stable so that this service can be more effectivein increasing library collections according to user needs.
Pengaruh Pengaruh Digital Marketing, Personal Selling, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Wardah Cosmetics Di Bravo Tulungagung Firmansyah, Agus; Sari, Nadia Roosmalita; Rusyadi, Refky; Supriyadi, Ahmad
Journal of Economics and Policy Studies (JEPS) Vol. 4 No. 2 (2023): JEPS: Journal of Economic and Policy Studies
Publisher : UIN Sayyid Ali Rahmatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/jeps.v4i02.8612

Abstract

Abstrak perkembangan industri kecantikan di Indonesia cukup pesat dalam beberapa tahun ke belakang, Oleh karena itu tingkat persaingan pasar kosmetik juga semakin ketat, hal tersebut ditandai dengan banyaknya perusahaan cosmetic yang menghasilkan produk dengan jenis yang sama akan tetapi proses pemasaran dan kualitas produk yang beraneka ragam. Dengan demikian perusahaan kosmetik dituntut untuk menciptakan strategi yang dapat menarik para konsumen untuk mengkonsumsi produk dan jasa yang ditawarkan agar mampu bersaing dan unggul dibandingkan pesaingnya. Maka dari itu penelitian ini mengangkat permasalahan digital marketing, personal selling dan kualitas produk Wardah Cosmetics Store Bravo Tulungagung, dengan tujuan untuk mengetahui pengaruh digital marketing, personal selling dan kualitas produk terhadap keputusan pembelian baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linear berganda. Teknik yang digunakan dalam pengambilan sampel pada penelitian ini adalah accidental sampling. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden yaitu konsumen dari wardah cosmetics store bravo tulungagung yang diperoleh dari hasil perhitungan penentuan jumlah responden menggunakan teori lemeshow. Data kuesioner yang telah memenuhi uji validitas, uji reliabilitas, dan uji asumsi klasik telah di analisis dengan regresi linier berganda yang berfungsi untuk membuktikan hipotesis penelitian Hasil dari penelitian ini menunjukkan bahwa secara parsial (1) Digital Marketing berpengaruh positif dan signifikan terhadap keputusan pembelian di Wardah Cosmetics Store Bravo Tulungagung. (2) variable Personal Selling secara parsial tidak berpengaruh terhadap keputusan pembelian di wardah cosmetics store bravo tulungagung. (3) Dan Kualitas Produk secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian di wardah cosmetics store bravo tulungagung. Dari hasil pengujian secara simultan menunjukkan terdapat pengaruh yang signifikan secara Bersama-sama antara variable bebas dan variable terikat artinya terdapat pengaruh signifikan antara digital marketing, personal selling, kualitas produk terhadap keputusan pembelian di wardah kosmetics store bravo tulungagung. Sedangkan hasil dari pengujian koefisien determinansi terdapat pengaruh Sebesar 62,5%.
Development of Financial Management Information System Based IoT Integrated Using Waterfall Model Amalia Nuril Hidayati; Nadia Roosmalita Sari
SMATIKA JURNAL : STIKI Informatika Jurnal Vol 15 No 02 (2025): SMATIKA Jurnal : STIKI Informatika Jurnal
Publisher : LPPM UBHINUS MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/smatika.v15i02.1784

Abstract

Financial management is a core subject of the study program that must be mastered by students of the Sharia Financial Management study program. This course presents material about financial management in theory. Based on the results of initial observations that have been made, Sharia Financial Management students have not even tried to directly practice financial management using an information system in managing finances. This happens because several existing financial management information systems are closed systems so students cannot access the system. Therefore, this study proposes a financial management information system with the support of IoT technology as a simulation or practice medium for Sharia Financial Management study program students. The proposed method in this study uses Waterfall model. Based on the average value of TAM analysis, it is 81.72%, where this value is included in the Very Good for use to strengthen the Financial Literacy of Sharia Financial Management students.
Co-Authors Agus Firmansyah Ahmad Supriyadi Aji Prasetya Wibawa Aldi Nurwana Alfina Karismatul Laila Amalia Nuril Hidayati ANISA ZUHRIA SUGEHA Annas Ribab Sibilana Aris Fauzi Nurfarichi Arya Wisang Tri Saputra Aulia, Aura Choiril Seilila Nur Cholifah Elta Sonalitha Gayatri Dwi Santika Maria Ulfa Marita Ayu Oktaviani Mashudi Mashudi Maya Valentina Yulanda Meilia Wulandari Moh. Zoqi Sarwani Mohamad Ajib Markaban Mahiri Muhammad Fahri Bachtiar Munawiroh, Nurul Fitriana Nabila Amalia Karima Nurhana Nufita Sari Nurizal Dwi Priandani Restu Fajar Maulida Rusyadi, Refky S, M Zaki Sandy, Yohana Avelia Setiawan, Terrance Jovanus Terrance Jovanus Setiawan Wayan Firdaus Mahmudy Yudha Alif Aulia