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Victimization of Micro, Small, and Medium Enterprises (MSMEs) in Predatory Pricing Practices within Indonesia’s Digital Marketplace Rully Syahrul Mucharom; Yeti Sumiyati; Mochamad Arifinal
Southeast Asian Journal of Victimology Vol 4, No 1 (2026): Published 06-06-2026
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51825/sajv.v4i1.40862

Abstract

The rapid growth of the digital marketplace in Indonesia creates changes in the business competition structure and at the same time increase the risk of predatory pricing which can harm the existence of MSMEs. This article analyzes the forms of economic victimization which experienced by MSMEs as a result of predatory pricing from big players in digital marketplace and discuss the role of competition law to protect small business players as a victim of the competition practice from the victimology aspect. The rapid growth of the digital marketplace generates the concentration of market powers due to the emergence of new business forms through price subsidies, high discounts and large-scale promotions, causing distortions in the structure of the digital marketplace and decreasing the competitiveness of small businesses. This research uses a normative legal method. The legal materials used in this study were collected through library research and qualitative analysis on the competition practice in the Indonesian digital marketplace as well as price war and massive promotion that conducted by big e-commerce and digital business companies, which resulted in economic loss for Indonesian small business players. The results showed that predatory pricing does not only cause economic loss but also create a structure of dependence of MSMEs to the digital marketplace system. Also, the current Indonesian competition law still more focus on proving monopoly practices and have yet accommodate the regulation to protect victim of unfair business competition. The findings suggest that victimology as a modern model in competition law plays a important role to improving the legal protection for MSMEs as vulnerable victims in the digital marketplace ecosystem.
Criticising the Implementation of the ACTIP in Southeast Asia Belardo Prasetya Mega Jaya; Ridwan Ridwan; Rully Syahrul Mucharom; Dwi Edi Wibowo; Siti Nur Aisah; Sulastri Sulastri; Novia Bella Alifvia
Sriwijaya Law Review Volume 7 Issue 2, July 2023
Publisher : Faculty of Law, Sriwijaya University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28946/slrev.Vol7.Iss2.2542.pp350-367

Abstract

The legal framework for ASEAN cooperation in combating the crime of trafficking in persons, particularly women and children, led to the establishment of the ASEAN Convention Against Trafficking in Persons, Especially Women and Children (ACTIP). This convention recognises that trafficking constitutes a violation of human rights and a crime against human dignity. However, the implementation of ACTIP faces numerous challenges that require strategic solutions. This research aims to examine the implementation of the ACTIP policy concerning human trafficking, assess ASEAN's efforts in tackling trafficking in women and children in the Southeast Asian region, and criticise the implementation of ACTIP. The research adopts a descriptive-normative method. The ACTIP Convention regulates provisions for dealing with trafficking problems, both prevention and handling, which are the responsibility of the central and local governments as well as the community by establishing various task forces in the implementation of prevention and control of human trafficking that occurs. ASEAN has taken several steps in the fight against human trafficking. Many obstacles must be faced to eradicate the criminal act of trafficking in persons. So. it is necessary to take several actions in implementing the ACTIP. ASEAN Members must cooperate either bilaterally or multilaterally so that the ACTIP arrangement can be implemented effectively.
Perlindungan hukum bagi pencipta ari bias atas lagu yang dinyanyikan ulang oleh agnez mo di superclub berdasarkan undang-undang nomor 28 tahun 2014 Shafira Fajriah Arrozi; Anne Gunawati; Rully Syahrul Mucharom
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 6 No. 2 (2026): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v6i2.906

Abstract

Copyright protection is a legal mechanism that safeguards creators' exclusive and economic rights over their intellectual works. The dispute between Ari Bias and Agnez Mo regarding the commercial performance of the song Bilang Saja generated significant legal debate after the Supreme Court, through Decision Number 825 K/Pdt.Sus-HKI/2025, overturned the Commercial Court Decision Number 92/Pdt.Sus-HKI/2024/PN Niaga Jkt.Pst. This study aims to examine the conformity of the Supreme Court's decision with Law Number 28 of 2014 on Copyright and to analyze the legal consequences arising from the differing judicial interpretations. The research employed a normative-empirical method using statutory and case approaches, supported by interviews with the songwriter, the National Collective Management Organization, and the Directorate General of Intellectual Property. Primary and secondary data were analyzed qualitatively. The findings indicate that the Supreme Court's decision is only partially consistent with the Copyright Law because it emphasizes royalty payment obligations while providing insufficient protection for the creator's exclusive right to authorize the commercial use of copyrighted works. The conflicting judicial decisions also create legal uncertainty regarding the party responsible for obtaining permission and paying royalties for commercial performances. Therefore, harmonization of legal interpretation and strengthening of regulations governing licensing and royalty mechanisms are essential to ensure legal certainty, effective copyright protection, and justice for song creators in Indonesia.
Perlindungan Hukum Hak Siar Liga Inggris atas Komersialisasi Nonton Bareng Tanpa Lisensi di Kafe Jakarta Selatan Widya Rahmawati Asmara; Anne Gunawati; Rully Syahrul Mucharom
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 6 No. 2 (2026): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v6i2.907

Abstract

The commercialization of English Premier League live broadcasts through public viewing activities in cafés without a license has become increasingly common and raises legal issues concerning the protection of broadcasting rights. This study aims to analyze the legal protection provided to PT EMTEK Tbk as the exclusive broadcasting rights holder of the English Premier League in Indonesia against unauthorized commercial public viewing activities in cafés in South Jakarta, as well as the legal consequences arising from such violations. This research employed a normative juridical method supported by empirical data obtained through interviews with representatives of PT EMTEK Tbk, the Directorate General of Intellectual Property (DJKI), café owners, and café customers. The findings indicate that preventive legal protection has been implemented through a licensing mechanism, while efforts to disseminate information and increase legal awareness among small business owners remain limited. Repressive legal protection is legally available through civil remedies, criminal sanctions, and dispute resolution mechanisms; however, their implementation is still constrained by the complaint-based nature of copyright offenses and limited enforcement capacity. The legal consequences of unauthorized commercial public viewing are normatively regulated under the Copyright Law and the Broadcasting Law, although their application in practice has not yet been carried out consistently in the cafés examined in this study.
Perlindungan Hukum Terhadap Indikasi Geografis Atas Klaim Wilayah Rambutan Parakan Tanpa Izin Berdasarkan Undang-Undang Nomor 20 Tahun 2016 Tentang Merek dan Indikasi Geografis Dini Cahyati; Anne Gunawati; Rully Syahrul Mucharom
Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Vol. 6 No. 2 (2026): Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bureau.v6i2.909

Abstract

Indonesia is a country rich in natural resources because Indonesian land has various natural products with their own unique characteristics. The uniqueness of natural resources, both plant and biological, so that from this potential provides various products such as agriculture, plantations, cultivation, crafts, and forestry. Having the characteristic of a geographical indication is located. Geographical Indication is a sign that indicates the area of ??origin of a good and/or product which due to geographical environmental factors including natural factors, human factors or a combination of both factors gives a certain reputation, quality, and characteristics to the goods and/or products produced. One of the potential products of geographical indication is the Parakan rambutan product typical of Tangerang Regency. Problems arise when there is misuse of the Parakan rambutan area belonging to Tangerang Regency which has been certified as a geographical indication by another party, this is detrimental to the economic rights of the owner of the geographical indication. This study aims to analyze the protection of the geographical indication of parakan rambutan based on Law Number 20 of 2016 concerning Trademarks and Geographical Indications and the legal consequences of violators of the use of Geographical Indications of parakan rambutan without permission based on Law Number 20 of 2016 concerning Trademarks and Geographical Indications. The method used is normative juridical. Data collection techniques are carried out through library studies and field studies. Data analysis uses qualitative analysis. The results of the study indicate that the protection of geographical indications for the use of the parakan rambutan area is legally protected because it has been certified in accordance with the geographical indication document and the consequences of the issue are detrimental to the reputation, quality and characteristics and violate the economic rights of the geographical indication owner. The geographical indication owner can file a civil or criminal lawsuit. Suggestions given, it is necessary to improve the label on the packaging of Geographical Indication products and supervision from the government, geographical indication owners or other communities.
Perlindungan Hukum terhadap UMKM dalam Menghadapi Persaingan Usaha Berbasis Artificial Intelligence (AI) pada Platform e-Commerce: Sebuah Studi Kasus di Kota Serang Rully Syahrul Mucharom; Mochamad Arifinal; Yeti Sumiati; Jarkasi Anwar
Jurnal Studi Kasus Kegiatan Masyarakat Vol 4, No 2 (2026)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jskkm.v4i2.930

Abstract

Penelitian ini bertujuan menganalisis pelaksanaan pemberdayaan masyarakat sebagai instrumen perlindungan hukum preventif bagi Usaha Mikro, Kecil, dan Menengah (UMKM) Kota Serang dalam menghadapi persaingan usaha berbasis Artificial Intelligence (AI) pada platform e-commerce, sekaligus merumuskan model perlindungan yang aplikatif. Penelitian menggunakan metode yuridis empiris dengan desain studi kasus (case study) deskriptif dan pendekatan partisipatif. Unit analisis terdiri atas 30 pelaku UMKM dari sektor kuliner, fesyen, kerajinan, kosmetik, dan perdagangan umum yang dipilih secara purposive. Data diperoleh melalui observasi, wawancara, pre-test dan post-test, dokumentasi, serta studi kepustakaan, kemudian dianalisis secara deskriptif kualitatif. Hasil kegiatan menunjukkan bahwa sebelum pemberdayaan hanya 30% peserta yang pernah menggunakan AI, sedangkan setelah kegiatan terjadi peningkatan rata-rata pemahaman dari 54,8 menjadi 87,0 atau sebesar 58,8%. Peningkatan tertinggi terdapat pada pemahaman hukum persaingan usaha sebesar 71,4% dan perlindungan hukum UMKM sebesar 67,3%. Temuan empiris juga menunjukkan bahwa kerangka hukum Indonesia telah menyediakan dasar perlindungan melalui UU No. 5 Tahun 1999, UU No. 20 Tahun 2008, PP No. 80 Tahun 2019, dan UU No. 1 Tahun 2024, tetapi belum secara khusus mengatur transparansi, audit, dan akuntabilitas algoritma AI dalam persaingan digital, sehingga terdapat kekosongan normatif secara parsial. Penelitian ini menghasilkan Model PELITA-AI (Perlindungan Hukum, Literasi Digital, dan Transparansi Artificial Intelligence) yang menempatkan pemberdayaan masyarakat sebagai instrumen perlindungan hukum preventif melalui literasi hukum, literasi AI yang bertanggung jawab, dan pengawasan kolaboratif. Model tersebut dapat diterapkan pada tingkat Pemerintah Kota Serang melalui Klinik Hukum Digital UMKM dan dikembangkan lebih lanjut pada tingkat platform melalui transparansi algoritma serta mekanisme pengaduan keputusan algoritmik. Dengan demikian, pemberdayaan masyarakat tidak hanya berfungsi sebagai edukasi sosial, tetapi sebagai bagian dari implementasi kewajiban pemerintah dalam mewujudkan perlindungan hukum dan persaingan usaha yang adil bagi UMKM di era ekonomi digital.