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All Journal ProBank: Jurnal Ekonomi dan Perbankan Jurnal Promosi Pendidikan Ekonomi Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri PROFIT J-MACC : Journal of Management and Accounting Patria Artha Management Journal JURNAL MAKRO MANAJEMEN Dedikasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat: BAKTI KITA International Journal of Multidisciplinary Reseach Fundamental and Applied Management Journal
Nawari Nawari
universitas islam darul 'ulum
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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THE ROLE OF BRAND AWARENESS IN MEDIATING THE EFFECT OF SOCIAL MEDIA AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION FOR EMINA SKINCARE IN TIKTOK SHOP Nawari; Shoimah, Siti; Qomariyah, Nur
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

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Abstract

The rapid development of digital technology has significantly influenced marketing strategies, particularly through the utilization of Social Media and Electronic Word of Mouth (e-WOM) as effective promotional tools. Emina, as one of the skincare brands, leverages TikTok Shop to enhance its product sales. This study aims to analyze the influence of Social Media and e-WOM on Purchase Intention, with Brand Awareness serving as a mediating variable. This research employed a quantitative approach using a purposive sampling technique. Data were collected through questionnaires distributed to TikTok Shop users who had seen or purchased Emina skincare products, involving a total of 128 respondents. The findings indicate that Social Media and e-WOM have a positive and significant effect on Purchase Intention. Furthermore, Brand Awareness was found to significantly mediate the relationship between Social Media, e-WOM, and Purchase Intention. These results suggest that increasing promotional interactions through Social Media and positive consumer reviews can strengthen brand awareness, ultimately enhancing consumers’ purchase intention of Emina skincare products on TikTok Shop.
DIGITALISASI SISTEM PENGARSIPAN DOKUMEN UNTUK MENINGKATKAN EFISIENSI ADMINISTRASI PADA SEKRETARIAT DAERAH KABUPATEN BOJONEGORO Siti Shoimah; Ahmad Sholikin; Nawari; Bagas Satrio Wibowo; Febrian Helmi
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 7 No. 1 (2026): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v7i1.12588

Abstract

The rapid development of information technology encourages government institutions to improve administrative efficiency through digital transformation. One important aspect of administrative management in government institutions is document archiving. Conventional archiving systems that rely on physical document storage often lead to various problems, such as document accumulation, difficulties in retrieving information, and the risk of document damage or loss. This community service activity aims to improve the understanding and skills of administrative staff in implementing digital archiving systems at the Social Welfare Division (KESRA) of the Regional Secretariat of Bojonegoro Regency. The methods used in this activity include observation, training, practical digital document processing, and administrative assistance. The results of the activity indicate that the implementation of digital archiving improves document management efficiency, accelerates document retrieval processes, and creates a more systematic and secure document storage system. In addition, digital archiving also reduces the accumulation of physical documents and improves workspace organization. Therefore, digitalization of archives becomes a strategic step in supporting effective and efficient administrative governance in government institutions.
Pemanfaatan Teknologi Digital untuk Peningkatan Kinerja Lembaga Keuangan dan Pendidikan: Pengalaman Pengabdian di Kabupaten Lamongan dan Sampang Rifky Ardhana Kisno Saputra; Nawari Nawari; Aulia Dwi Shofia; Ratna Puji Astuti; Azis Joko Pamungkas
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.3891

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendorong adopsi teknologi digital sebagai solusi atas permasalahan kelembagaan di dua sektor penting, yaitu keuangan dan pendidikan. Program pertama dilakukan di PT BPR Ulintha Ganda Kabupaten Lamongan dengan fokus pada penyuluhan manajemen risiko kredit berbasis sistem digital untuk menekan rasio Non-Performing Loan (NPL). Program kedua dilaksanakan di Yayasan Nurul Hikmah Kabupaten Sampang melalui pendampingan pembuatan website sekolah berbasis Blogger untuk mendukung transparansi dan akses informasi publik. Hasil kegiatan menunjukkan bahwa pelibatan masyarakat dalam proses digitalisasi mampu memperkuat efisiensi operasional dan meningkatkan keterlibatan stakeholder. Kegiatan ini menjadi bukti nyata bahwa kolaborasi akademisi dan masyarakat melalui pemanfaatan teknologi digital dapat memberikan dampak positif bagi peningkatan tata kelola lembaga lokal.Kata kunci: pengabdian masyarakat, digitalisasi, manajemen risiko, website sekolah, BPR, literasi teknologi
Improving Pesantren Performance Through Transformational Leadership, Social Entrepreneurship, and Social Capital: The Mediating Roles of Creativity and Social Value Creation Muhammad Hafidh Nashrullah; Sukesi; Slamet Riyadi; Nawari; Ahmad Munir Hamid
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.821

Abstract

This study examines how transformational leadership, social entrepreneurship, and social capital influence pesantren performance, both directly and indirectly through creativity and social value creation. A quantitative explanatory design was applied using a census of 217 respondents, consisting of 9 leaders and 208 employees of pesantren business units from nine pesantren in East Java, Indonesia. Data were analyzed using partial least squares structural equation modeling with SmartPLS 4.1. The structural model explained 61.2% of the variance in pesantren performance (R² = 0.612), 33.0% of the variance in social value creation (R² = 0.330), and 29.5% of the variance in creativity (R² = 0.295). The strongest direct effect was transformational leadership on social value creation (β = 0.424, p < 0.001), followed by social entrepreneurship on social value creation (β = 0.404, p < 0.001). Transformational leadership, social entrepreneurship, and social capital significantly increased creativity. Transformational leadership and social entrepreneurship also significantly increased social value creation, whereas social capital did not have a significant direct effect on social value creation (β = 0.075, p = 0.281). Pesantren performance was significantly influenced by transformational leadership, social entrepreneurship, social capital, creativity, and social value creation. Creativity significantly mediated the effects of transformational leadership (β = 0.072, p = 0.021), social entrepreneurship (β = 0.054, p = 0.033), and social capital (β = 0.065, p = 0.012) on pesantren performance. Social value creation mediated the effects of transformational leadership (β = 0.097, p = 0.001) and social entrepreneurship (β = 0.092, p = 0.004), but it did not mediate the relationship between social capital and performance (β = 0.017, p = 0.325). The findings show that pesantren performance is strengthened when leadership, entrepreneurial orientation, and relational resources are converted into creative organizational routines and measurable social value.
Perceived Value as a Mediator of Service Experience, Atmosphere, and Customer Engagement on Customer Satisfaction: Evidence From Fitness Center Customers in Lamongan Nawari; Muhammad Hafidh Nashrullah; Siti Shoimah
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.864

Abstract

Indonesia’s expanding fitness industry has intensified competition, making customer satisfaction crucial for retention and sustainability. However, limited research explains how Service Experience, Atmosphere, and Customer Engagement influence satisfaction through Perceived Value in local fitness-center contexts. This study aims to analyze the effects of Service Experience, Atmosphere, and Customer Engagement on Customer Satisfaction, with Perceived Value as a mediating variable among fitness-center members in Lamongan. A quantitative explanatory design was applied using a cross-sectional survey. Structured questionnaires were distributed to 220 active members, and the proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings show that Service Experience, Atmosphere, and Customer Engagement positively and significantly affect Perceived Value. Customer Engagement and Perceived Value positively and significantly affect Customer Satisfaction. Atmosphere has no significant direct effect, while Service Experience has a significant negative direct effect on Customer Satisfaction. Perceived Value mediates the effects of all three antecedents on Customer Satisfaction. The study concludes that Perceived Value is a central mechanism linking service-related experiences to satisfaction and supporting stronger customer loyalty, competitiveness, and long-term relationships in Indonesia’s increasingly competitive local fitness service market today.
MEMBANGUN KESADARAN KOLEKTIF: PT. ABABIL GROUP LAMONGAN MENGINISIASI GERAKAN DONOR DARAH UNTUK KEMANUSIAAN Nawari Nawari; Rifky Ardhana Kisno Saputra; Mohamad Afif Chumaedi Charis; Ahmad Sananil Nafisa; Ahmad Afri Rozikin; Kuncoro Prastyo; Saddam Rizky Andhika
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9447

Abstract

Ababil Group Lamongan is a company that is not only engaged in business, but also has a high commitment to social responsibility. One form of community service carried out is blood donation activities, which aim to help meet the need for blood in the Lamongan area and its surroundings. This activity is held as part of the company's Corporate Social Responsibility (CSR) program, in collaboration with the Indonesian Red Cross (PMI) and various related parties. Through this blood donation activity, PT. Ababil Group seeks to increase public awareness of the importance of blood donation as a form of concern for others. In addition, this activity is also expected to help patients who need blood transfusions due to various medical conditions. Active participation from employees, partners, and the general public shows that this activity has received a positive response and contributes to building social solidarity. With this blood donation program, PT. Ababil Group Lamongan not only plays a role in the business world, but also becomes part of a real social solution. It is hoped that this activity can continue to take place periodically and provide wider benefits to the community.
Co-Authors Ahmad Afri Rozikin Ahmad Munir Hamid Ahmad Sananil Nafisa Ahmad Sholikin Aulia Dwi Shofia Azis Joko Pamungkas Bagas Satrio Wibowo Bayu Sentosa Dwi Shofia, Aulia Egidia Demmy Andini Febrian Helmi Joko Pamungkas, Azis Kuncoro Prastyo Lina Auliya Ulfa M. Aktsar Al Mubarok Mohamad Afif Chumaedi Charis Muhammad Hafidh Nashrullah Novi Darmayanti Nur Lailatul Mahfudho Nur Qomariyah Nurul Ain Puji Astuti, Ratna Rahayu Mufiyati Ratna Puji Astuti Rifky Ardhana Kisno Saputra Saddam Rizky Andhika Saifuddin Zuhri Sa’abdillah Abas Shofa’atul Muniroh Sigit Marianto Siska Dwi Setyawati Siti Nur Alifiyah Siti Shoimah Slamet Riyadi Sukesi Sukesi . Tampubolon, Liosten Rianna Roosida Ully Vegi Ayu Indah