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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Transformasi Manageria: Journal of Islamic Education Management Khidmatussifa: Journal of Islamic Studies Dakwatussifa: Journal of Da'wah and Communication

Zainarti Zainarti

UIN Sumatera Utara

Author-ID : 5773217

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Loyalitas Karyawan dalam Meningkatkan Kepuasan Iterhadap IManajemen IKinerja di Tempat Kerja (Perusahaan) Elya Ramadhani Tambunan; Sekar Sari; Yusnita Ulfah Munthe; Zainarti Zainarti
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

Companies often struggle to cultivate employee loyalty. It is difficult to get employees who want to stay long in the company. To encourage this, businesses need to create a comfortable work environment where employees can do their best and are less stressed. This will also help them stay with the company and make employees more loyal. Incentives can also be used by the business world to encourage employees to work hard, be responsible and succeed in achieving company goals. This study aims to ensure that business requires employee loyalty so that employees can work independently and collaboratively for the benefit of the company and its members. Working together towards a common goal and being willing to put a lot of effort into achieving it are two ways to build team loyalty. The research data was collected through the use of qualitative methods, field surveys, and employee performance observations. Keywords: loyalty, performance.

Strategi Manajemen Pemasaran Dalam Era Indutri 4.0 Zainarti Zainarti; Ervina Yulia Agkat; Nelsi Agustina Siburian; Ruli Abror
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

People frequently utilize the internet in different kinds of settings, such as for work, school, and shopping (also known as online). Investors and other people are not deterred from moving forward by the present. We can utilize or grow organizations that have declined due to an epidemic thanks to the internet. Recent technological developments have indicated a global transformation. Advertising control in the modern digital age does not mean changing physical stores or turning regular stores into online stores. In a higher first-class, crook control flow marketing facilitates. In this day of technology and data, it is crucial to understand how far we have come in achieving the targets set for us. Today, knowledge is a capital in the advancement of technological know-how and a tool for building a nation in the era of globalization in the field of advertising management. Digital media is a tool for developing their operations, particularly in the sphere of advertising, but there is now still a lack of public awareness or marketers in marketing management. Keywords: Marketing, Management, Digital, Field

Kinerja Dinas Perindustrian dan Perdagangan Sumatera Utara Dalam Memperkuat Industri Kecil Menengah di Kota Medan Siska Junianti; Teguh Haikal Fitra; Muhammad Riduan; Zainarti Zainarti
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

The small business sector is one industry that is essential to the economy. Some of them take in workers, which greatly boosts local income. comparable to what occurred in Medan. One of the biggest cities in Indonesia is Medan, which ranks third after Jakarta and Surabaya. It cannot be separated from the difficulties SMEs face, though. There are many difficulties, such as a lack of tools and knowledge. In order to support the growth of small and medium-sized businesses, the Ministry of Industry and Trade of the city of Medan has implemented various performance and policy measures. The research methodology of choice is qualitative. The author ran an apprenticeship program at the North Sumatra province's industry and commerce office to gauge how successfully the government was handling this issue. According to the study's findings, specific instances of this performance include: 1) providing funds, 2) maintaining and improving infrastructure, 3) providing business information, 4) fostering networking relationships, 5) issuing business licenses, 6) offering business opportunities, 7) enhancing businesses, and 8) providing assistance to the community. Keywords : Small and Medium-Sized Enterprises, Performance, and Medan City

Implementasi Manajemen Kinerja Pemasaran pada Asuransi Aisha Alvia; Rina Aldila; Yohana Ariska Putri Nasution; Zainarti Zainarti
Khidmatussifa: Journal of Islamic Studies Vol. 2 No. 2 (2023): Khidmatussifa: Journal of Islamic Stuies
Publisher : STIT Sirojul Falah Bogor

Businesses must retain their clients to remain profitable. The academic field of management marketing considers customer relationship management (CRM) to be best suited to achieve this, whereas communications management focuses more on public relations (PR). The aim of this study is to analyze theories in the two disciplines and derive a theory that integrates CRM and PR client retention frameworks. The framework was then tested in-depth interviews with short-term insurance clients and short-term insurance providers (brokers and direct insurance) in South Africa to obtain perspectives from both parties. The importance of some of the fundamental elements found in the literature is emphasized, the importance of two elements is questioned and it is established that there are three inconsistencies between what providers consider important for clients to retain and what clients consider necessary for them to remain in a relationship with the insurer. This probably explains the many failed client retention attempts of South African brokers and direct insurers. Six new CRM and/or PR elements, not found in the literature, are presented in the article for exploration in future research. To assist client retention in the highly competitive short-term insurance industry, the results are applied to the core principles of Niemann's (2005) SA strategic integrated communication (IC) implementation model. Finally, the authors present an integrated approach to client retention strategy in the South African short-term insurance industry, combining marketing and communication theory. Keywords: insurance, work management,

Co-Authors Adinda Rizki Fadilah Aida Lasmi Aisha Alvia Anjali Marwiyah Siregar Anni Zuhro Syafrida Hasibuan Cahya Purwati Sinulingga Cindy Kumala Dewi Dinda Pratiwi Elfran Dinata Sitepu Ella Sri Wahyuni Ningsih Elya Ramadhani Tambunan Ervina Yulia Agkat Fadillatunnisa Fadillatunnisa Gita Kurnia Sari Sembiring Habilla Anshari Halimah Helmi Indah Simanjuntak Indah Simanjuntak Indry Anggraini Putri Kurnia Utami Pasi Muhammad Andre Alkahfi Muhammad Riduan Mutiara Sawitri Pane Nelsi Agustina Siburian Nita Erdina Putri Ayuni Rabiatun Adawiyah Rifaldi Ahmad Nasution Rifka Fachrina Rima Rizki Syahputri Rina Aldila Rio Rifki Panggabean Ruli Abror Sallimah Ika Putri Malau Sekar Sari Siska Junianti Sit Annisa Putri Siti Asiah Soibatul Aslamia Nasution Teguh Haikal Fitra Tri Azmi Ramadhani Vega Liana Yohana Ariska Putri Nasution Yohana Ariska Putri Nst, Yusnita Ulfah Munthe

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