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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Cahaya Mandalika International Journal of Finance Research International Journal of Organizational Business Excellence (IJOBEX) Prima Abdika: Jurnal Pengabdian Masyarakat International Journal of Social Service and Research Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Riset Ilmu Manajemen Bisnis dan Akuntansi EBID:Ekonomi Bisnis Digital Jurnal Manajemen Dayasaing Indonesian Journal of Emerging Trends in Community Empowerment Atestasi : Jurnal Ilmiah Akuntansi
Nora Andira Brabo
Program Studi Magister Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Budi Luhur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Cahaya Mandalika

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Pengaruh Fear Of Missing Out (FoMO), Brand Image, dan Promosi Sosial Media Terhadap Keputusan Pembelian (Studi Kasus Pada Tiket Konser Blackpink di Indonesia Tahun 2023) Cindy Aprillia Azhary; Nora Andira Brabo; Heni Iswati
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 2 (2024): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i2.3911

Abstract

This research aims to analyze the influence of Fear of Missing Out (FoMO), Brand Image, and Social Media Promotion on Purchasing Decisions (Case Study of Blackpink Concert Tickets in Indonesia in 2023). This research used a survey method with a sample of 170 people using a purposive sampling technique. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique uses the SPSS 26.0 application by means of multiple linear regression analysis, autocorrelation analysis and determination analysis. The research results provide conclusions: (1) Fear of Missing Out (FoMO) has no effect on purchasing decisions; (2) Brand Image has a positive and significant effect on Purchasing Decisions; (3) Social Media Promotion has a positive and significant effect on Purchasing Decisions; (4) Fear of Missing Out (FoMO), Brand Image, and Social Media Promotion have a positive and significant effect on Purchasing Decisions.
Co-Authors Agus Sriyanto Ardhita Pratiwi Arief, Rachmat Arief, Zakiyanto Arisudhana, Dicky Cindy Aprillia Azhary Deni Rahman E. Susy Suhendra Eryco Muhdaliha Euphrasia Susy Suhendra Firdaus, Pantja Maulana Hakam Ali Niazi Hayatul Khairul Rahmat Heni Iswanti Heni Iswati Heni Iswati Heni Iswati Heni Iswati Heni Iswati Hidayat, Ravindra Safitra Indah Rahayu Lestari Iswati, Heni Khairunisa, Nur Fitra Koen Hendrawan Laksmiwati, Mia Lestari, Setyani Dwi Mudjiyono Muhammad Iqbal Al 'Mudatsir Mulyani, Kartika P, Agus Indra Palupi, Hanna Susila Ningsih Pangestu, Adzi Pantja Maulana Firdaus Reza, Heru Kreshna Rifqi Arya Sandhi Rinny Meidiyustiani Sandra Agustina Sari, Nurma Elita Setyani Dwi Lestari Shidqon, Moh Siska Margaret Purba Soekotjo, Sundari Soeyatwoko