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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Cahaya Mandalika International Journal of Finance Research International Journal of Organizational Business Excellence (IJOBEX) Prima Abdika: Jurnal Pengabdian Masyarakat International Journal of Social Service and Research Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Riset Ilmu Manajemen Bisnis dan Akuntansi EBID:Ekonomi Bisnis Digital Jurnal Manajemen Dayasaing Indonesian Journal of Emerging Trends in Community Empowerment Atestasi : Jurnal Ilmiah Akuntansi
Nora Andira Brabo
Program Studi Magister Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Budi Luhur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Riset Ilmu Manajemen Bisnis dan Akuntansi

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Pengaruh Media Sosial, Brand Awareness, Dan Brand Image Terhadap Loyalitas Konsumen Grab Rifqi Arya Sandhi; Nora Andira Brabo
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 3 (2023): Agustus : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i3.94

Abstract

In the current era of globalization, the development of internet-based social media is increasingrapidly, this is followed by the increasing number of social media users around the world. The development of information and communication technology increases easier and faster interactionbetween customers and advertisers. Information is more quickly obtained through digital media. Technological developments take part in the dissemination of information, especially in advertising through social media. One of the activities that can be facilitated by technological advances is transportation. One of the most popular online transportation companies in Indonesia is Grab. This study will discuss the Influence of Social Media, Brand Awareness and Brand Image on Grab Consumer Loyalty. The subjects in this study were consumers who had used the Grab application. The research method used is quantitative. Data collection was done by using a questionnaire. The research population was 100 respondents. The data analysis used is statistical analysis in the form of SPSS 22 multiple linear regression.
Co-Authors Agus Sriyanto Ardhita Pratiwi Arief, Rachmat Arief, Zakiyanto Arisudhana, Dicky Cindy Aprillia Azhary Deni Rahman E. Susy Suhendra Eryco Muhdaliha Euphrasia Susy Suhendra Firdaus, Pantja Maulana Hakam Ali Niazi Hayatul Khairul Rahmat Heni Iswanti Heni Iswati Heni Iswati Heni Iswati Heni Iswati Heni Iswati Hidayat, Ravindra Safitra Indah Rahayu Lestari Iswati, Heni Khairunisa, Nur Fitra Koen Hendrawan Laksmiwati, Mia Lestari, Setyani Dwi Mudjiyono Muhammad Iqbal Al 'Mudatsir Mulyani, Kartika P, Agus Indra Palupi, Hanna Susila Ningsih Pangestu, Adzi Pantja Maulana Firdaus Reza, Heru Kreshna Rifqi Arya Sandhi Rinny Meidiyustiani Sandra Agustina Sari, Nurma Elita Setyani Dwi Lestari Shidqon, Moh Siska Margaret Purba Soekotjo, Sundari Soeyatwoko