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All Journal Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Distribusi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Prima Ekonomika : Jurnal Ekonomi dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management - Small and Medium Enterprises (SME's) Bima Journal : Business, Management and Accounting Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Ekonomi Kreatif Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies JURNAL MANAJEMEN DAN BISNIS INDONESIA
Edi Maszudi
Universitas Muhammadiyah Palopo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences Other

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DAMPAK DIGITAL MARKETING, INTERAKSI MEDIA SOSIAL, E-SERVICE QUALITY, DAN DISKON TERHADAP KEPUASAN PELANGGAN PADA DAILYTOP SHOP DI KOTA PALOPO Jamal, Fitriani; Maszudi, Edi; Riyanti, Riyanti
PRIMA EKONOMIKA Vol. 17 No. 1 (2026): Jurnal Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v17i1.342

Abstract

ABSTRACT The development of information and communication technology has drastically changed consumers starting from searching for information, communication media, to shopping done with the help of social media which has a very large contribution for Dailytop Shop Fashion sellers in Palopo City which has an impact on consumer purchasing interest. The purpose of this study is to determine how the influence of digital marketing, social media interaction, e- service quality, and promotional discounts on customer satisfaction. The method used in this study is quantitative with a sample of 222 respondents with. Data collection techniques by distributing respondents (purposive sampling). Data analysis techniques use instrument analysis tests, classical assumption tests, multiple linear regression tests, hypothesis tests using SPSS 26 software. Based on the results of the study, digital marketing, social media interaction, E-service quality, promotional discounts on customer satisfaction is 73.7% and the remaining 26.3% is influenced by other variables outside this regression equation or other variables not examined in this study. Keywords: Digital Marketing; Social Media; E-service quality; Promotional discounts; Customer satisfaction
Co-Authors Adil Adil, Adil Alfian, Fikri Alfin, Alfiansyah Amalia Amalia Andi Rizkiyah Hasbi Angreni, Novi Atika Aulia Basir, Adil Duriani Duriani Duriani Dwiyanti, Aulia FADILA, NUR Fitriani Iskandar Fitriani Iskandar Fitriyani Fitriyani Haedar Haedar, Haedar Hapid Hapid, Hapid Herman Herman Idris, Irfat Nur Indah Pratiwi Indah Pratiwi Intan Melinda Irfa H, Aulia Jamal, Fitriani Kia Putri Wardani Marhum, Nirwandani Muhammad Ferdianto Muhammad Ikbal Muhammad Ikbal Musnia Musnia Nurpadilla Pakidi, Raodah Tuljanna Paturrahman Paturrahman Praginata, Ratu Dhita Putri Dewintari Rahmad Solling Hamid Ridwan, Rasmi Ririn Saputri Riyanti Riyanti Rizkiyah Hasbi, Andi Samsinar Samsinar Samsinar Sari Devi Sari Nurmalita Sarpiana Sarpiana Satiawan, Adil Wafiq Azzahra Warda