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All Journal International Journal of Evaluation and Research in Education (IJERE) PROGRESIF: Jurnal Hukum Prominent : Journal of English Studies JURNAL KOMUNIKASI DAN BISNIS International Journal of Social Science Jurnal Manajemen Jurnal Ekonomi Jurnal Ekonomi Perusahaan Jurnal Penelitian Pendidikan Indonesia Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Global Research on Economy, Business, Communication, and Information
Elisabeth Vita Mutiarawati
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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The influence of price levels, product quality and service quality on the purchasing decisions of customers of the SA Interior store at ITC Cempaka Mas Brastoro Brastoro; Muhammad Fuad; Elisabeth Vita; Elis Sondang Dasawaty; Abhishek Pursnani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 2 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232421

Abstract

Interior Design of a room is the main aspect that contributes to the beauty of the room and also the comfort of people in the room. Globalization contributes to the rampant development of sales of products for interior design needs with a supply of quality goods and competitive prices. Many new entrepreneurs act as part of the distribution channel and open retail businesses. One of them is SA Interior. The theories used in this study are price, product quality, service quality and purchasing decisions. Price Level, Product Quality and Quality of Service are free/independent variables (X), Purchasing Decisions are bound/dependent variables (Y) and the object of research is the SA Interior store at ITC Cempaka Mas. The sample used in this study was SA Interior customers who purchased SA Interior products at least 1 time. The data collection technique uses communication techniques by distributing questionnaires (via Google Form) with a total of 100 respondents. This research shows that the price level has a positive and significant influence on the purchasing decisions of SA Interior customers, the quality of the products has a positive and significant influence on the purchasing decisions of SA Interior customers and the quality of service has a positive and significant influence on the purchasing decisions of SA Interior customers. Simultaneous price levels, product quality and service quality have a significant influence on the purchasing decisions of SA Interior customers. The conclusion of this study is that the price level, product quality and service quality have a positive and significant influence on the purchasing decisions of SA Interior customers at ITC Cempaka Mas.
The Significant Impact of Workplace Environment on Gen Z Performance in Indonesia Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Manajemen Vol 13 No 1 (2023): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v13i1.1096

Abstract

Generation Z is currently entering the workforce, and the representation of Gen Z employees is continuously growing in various companies. Individual performance has a direct influence on the success of organizations or companies. Therefore, understanding and addressing the needs of employees, particularly those from Generation Z, have become essential in organizational management. This research aims to analyze the role of the workplace environment in influencing the performance of Generation Z employees. In reality, Generation Z encounters challenges in interpersonal skills. Information technology has also altered the attitudes and behaviors of Generation Z. Despite being intelligent, they may lack maturity at times. They tend to be individualistic and pragmatic, living in a digital era where everything is fast-paced and easily accessible. Hence, this study aims to analyze The Significant Impact of Workplace Environment on Gen Z Performance. This research adopts a quantitative approach, with 100 respondents from Generation Z located in Jakarta. Data collection is conducted through questionnaires, utilizing a non-probability sampling technique. The analysis method employed is Partial Least Squares (PLS), using the SmartPLS 4.0 application. The significance of the findings in this study lies in the fact that among the variables under investigation, the workplace environment is the only factor that significantly influences the performance of Generation Z employees. Meanwhile, the other two variables, workload and job stress, exhibit negative effects on performance, though these effects are not statistically significant. A conducive workplace environment is identified as a key factor in enhancing the performance of Generation Z employees.
Peran Perempuan dan Kolaborasi Lintas Generasi untuk Keluarga Berdaya Indonesia Maju Triyani, Yustina; Meiden, Carmel; Pane, Zulfikar Ikhsan; Pangaribuan, Leonard; Suhartono, Sugi; Mutiarawati, Elisabeth Vita
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1264

Abstract

Community Service Activities (PkM) were carried out by the IBIKKG PkM Team in the context of the Jakarta Hindu Dharma Women's Independence Celebration (WHDI) on August 5, 2024, which was held in the form of seminars and ongoing mentoring. This continuous PkM activity aims to increase the awareness and understanding of WHDI members regarding the importance of the role of marriage in the family and community. Through presentations and discussions, participants gained insight into how women can be the main drivers in the family, both as educators, caregivers and economic drivers. This activity also emphasizes the importance of cross-generational collaboration to preserve cultural values and improve family welfare. As a result, the seminar succeeded in building networks and collaborations between various women's groups, creating synergy in efforts to empower women and strengthen families in Indonesia.
Communication Approches in Enhancing The Effectiveness of Community Fund Collection in The RW 006, Kelurahan Cipinang Cempedak, East Jakarta Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes L.
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1248

Abstract

This study investigates the effectiveness of communication strategies in enhancing community fund collection in RW 006, Kelurahan Cipinang Cempedak, East Jakarta, through the lens of Social Capital Theory and Communication Theory. By addressing socio-economic disparities and digital literacy issues, the research aims to provide actionable insights for local authorities. A mixed-method approach, combining qualitative interviews with Neighborhood Association leaders and residents, as well as observations of community meetings, was employed. The analysis reveals that a hybrid communication strategy, integrating traditional meetings and digital platforms like WhatsApp, significantly enhances community engagement and fund collection. However, digital literacy and socio-economic disparities present significant barriers. Transparent reporting and regular updates are essential for building trust and encouraging participation. The findings underscore the importance of inclusive communication strategies that address both digital literacy and socio-economic challenges, thereby fostering community participation and optimizing fund collection efforts in urban neighborhoods.
Pelatihan Peningkatan Keterampilan Bahasa Inggris bagi Para Calon Imam Projo di Wisma Puruhita Klender, Keuskupan Agung Jakarta Mutiarawati, Elisabeth Vita; Dema, Yosef
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Oktober 2023 - Maret 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i1.1071

Abstract

Efforts to Improve English Skills for Priest Candidates in Jakarta were undertaken to enhance English proficiency and communication skills of Diocesan Priest Candidates. Conducted from September to December 2021 at Wisma Puruhita Klender, East Jakarta, the program employs interactive language learning methodologies led by qualified language instructors from Kwik Kian Gie School of Business Jakarta. The curriculum integrates practical application through real-life scenarios, case studies, and field visits to pastoral settings. Evaluation mechanisms encompass periodic tests, quizzes, and feedback sessions to ensure a comprehensive assessment of language acquisition and practical communicative abilities. Anticipated outcomes include improved English proficiency, enhanced communication skills, increased cultural competence, and a positive impact on pastoral work. Recognizing challenges such as diverse language backgrounds and time constraints, the program proposes tailored language support and flexible scheduling options. The conclusion envisions a cohort of priest candidates equipped with the linguistic and communicative tools necessary for impactful pastoral engagement within their diverse congregations. This initiative aspires to contribute to the growth and connectivity within religious communities in Jakarta, fostering inclusive communication and deepening the bonds between diocesan priest candidates and peoples they serve.
MODEL PERLINDUNGAN HUKUM INTEGRATIF BURUH MIGRAN INDONESIA DALAM MASYARAKAT EKONOMI ASEAN Saliman, Abdul Rasyid; Mutiarawati, E. Vita
PROGRESIF: Jurnal Hukum Vol 10 No 2 (2016): PROGRESIF: Jurnal Hukum
Publisher : Fakultas Hukum Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/progresif.v10i2.189

Abstract

The effort of providing protection for all Indonesian migrant workers abroad is focused on two categories. Firstly, the phase of pre-departure of Indonesian migrant workers in which an approach of cross sectors is carried out by both the Indonesian government and the private agencies in order to prepare them with all the things needed when they arrive at countries of their destination. Secondly is the phase of arrival and post-arrival of Indonesian migrant workers abroad. As in Malaysia, the policy on the arragenment of labor affairs either for Malaysian workers or for foreign workers is officially and legally protected in Labor Act of 1955, Industrial Relation Act of 1967, Trade Union Act of 1959, and in Compensation Act of 1952. The process of labor trials is settled through The Labor Court. This Labor Court no more handles the process of trial of illegally foreign workers. There are needs of establishing Labor Cooperation Agreement (LCA) on the ministerail level, Implementaion Agreement serving as the general policy on the executors level as well as Standardized Labor Contract which has been amended. The establishments of Labor Cooperation Agreement, Implementing Agreement and Standardized Labor Contract should occur before all workers leave Indonesia and are aimed at providing legal protection for every single Indonesian migrant worker. In order that there is no collision between the Malaysian laws and Indonesian laws, the government officials of related issues of both countries must do observations and conduct discussions without neglecting the prevail laws of each country. Any issue of labor affairs should always be referred to the laws of both countries.
THE EFFECT OF MARKETING COMMUNICATION AND RELIGIOCITY ON CUSTOMER LOYALTY: CASE STUDY IN DOJO 37 Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Komunikasi dan Bisnis Vol. 10 No. 2 (2022): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i2.908

Abstract

The purpose of this study is to analyze the influence of marketing communication variables and religiocity variables on customer loyalty. This study also analyzed the role of religiocity variables as mediator variables between marketing communication variables and loyalty variables.This research uses a quantitative approach. and interviews with five respondents to confirm quantitative research findings. Sampling was conducted in February 2022. The population in this study was the entire Karateka Dojo 37 Indonesia in Rawamangun, East Jakarta. The number of samples in this research was 75 respondents. This number of samples meets the conditions in the analysis using the SEM-PLS method.The results of this study prove that marketing communication has a positive and significant influence on customer loyalty. Meanwhile religiocity has no influence on customer loyalty. The results of interviews with five respondents revealed that the improper way of delivery led to a multi-interpretation of the religiocity aspect. The religiocity variable cannot act as a mediator variable between marketing communication and loyalty.This research contributed to the theory of customer retaining strategies, especially in karate organizations in Indonesia. This research also proves that in today's era of very fierce competition, the use of marketing communication is one of the most effective ways to maintain customer loyalty.
THE INFLUENCE OF LEADERSHIP, COMMUNICATION, AND SPIRITUALITY ON ORGANIZATIONAL PERFORMANCE: CASE STUDY AT SKG INDONESIA KARATE SCHOOL Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Komunikasi dan Bisnis Vol. 11 No. 1 (2023): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v11i1.969

Abstract

The purpose of this study is to analyze the influence of leadership, communication, and spirituality variables on organizational performance. This study uses a qualitative approach by conducting in-depth interviews with five respondents. The five respondents are active karate practitioners who hold a black belt. The results of this study prove that the variables of leadership, communication, and spirituality have a significant influence on organizational performance. The role of the communication variable as a common moderator of the relationship between leadership and spirituality variables on performance and the spirituality variable as a partial moderator of the relationship between communication and leadership variables on performance.
Modeling Organizational Mediation A STEM Analysis of Work-Life Balance Determinants Hendratmoko; Mutiarawati, Elisabeth Vita
Global Research on Economy, Business, Communication, and Information Vol. 3 No. 2 (2025): November 2025 - April 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v3i2.1928

Abstract

This study aims to examine the influence of individual and organizational factors on work-life balance (WLB) as well as the mediating role of organizational factors, and the relationship between individual factors and WLB. This study uses a quantitative method with a total of 165 respondents working in Jakarta during December 2025. Data analysis using PLS-SEM. The results showed that individual factors had a significant effect on WLB (β=0.570) and organizational factors (β=0.650). Organizational factors also had a strong direct effect on WLB (β=0.518). This study also proves that organizational factors function as significant partial mediators with indirect effects = 0.337. This update in the research understands and confirms the mediation mechanism of organizational factors. Implicitly, organizational policies and culture need to be developed to reinforce individual factors towards WLB.
The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory Yosef Dema; Elisabeth Vita Mutiarawati; Yohanes Langgar Billy
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1424

Abstract

In the ever-evolving realm of digital marketing, this study delves into how micro-influencer credibility—conceptualized through the dimensions of expertise, trustworthiness, and attractiveness—shapes consumer purchase intent on social media platforms. Grounded in Source Credibility Theory, the research employs a quantitative design, gathering responses from 270 social media users via a structured online survey. Employing Structural Equation Modeling (SEM-PLS), the analysis uncovers that while trustworthiness and attractiveness significantly sway consumer behavior, expertise surprisingly falls short of exerting measurable impact. This departure from prior emphasis on knowledge-based persuasion suggests a shifting consumer landscape—where authenticity and visual appeal resonate more than authority. Even more striking is the discovery that variations in age, gender, and social media habits do not meaningfully moderate these relationships. This uniformity underscores a broad psychological consistency in how consumers evaluate influencers. Marketers and practitioners, therefore, are encouraged to recalibrate their strategies, prioritizing emotional resonance and personal branding over technical qualifications.
Co-Authors Abdul Rasyid Saliman Abdullah Rakhman Abhishek Pursnani Adah Puadah Ari Hadi Prasetyo Billy, Yohanes L. Bilson Simamora Brastoro Brenda Aurellia Carmel Meiden Carmel Meiden david tanujaya Dery Purnama Saefudin Elis Sondang Dasawaty Franklin Benedick Hendratmoko Hendratmoko Heri Prabowo Leonard Pangaribuan Martha Ayerza Esra Muhammad Fuad Prima Apriwenni Rangga Permana Retno Puji Astuti Rizka Indri Arfianti Saliman Saliman Siti Nurani Sugi Suhartono Suheriyatmono Triyani, Yustina YOHANES LANGGAR BILLY Yosef Dema Yosef Dema Zulfikar Ikhsan Pane