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Communication Approches in Enhancing The Effectiveness of Community Fund Collection in The RW 006, Kelurahan Cipinang Cempedak, East Jakarta Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes L.
Jurnal Komunikasi dan Bisnis Vol. 12 No. 2 (2024): November
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i2.1248

Abstract

This study investigates the effectiveness of communication strategies in enhancing community fund collection in RW 006, Kelurahan Cipinang Cempedak, East Jakarta, through the lens of Social Capital Theory and Communication Theory. By addressing socio-economic disparities and digital literacy issues, the research aims to provide actionable insights for local authorities. A mixed-method approach, combining qualitative interviews with Neighborhood Association leaders and residents, as well as observations of community meetings, was employed. The analysis reveals that a hybrid communication strategy, integrating traditional meetings and digital platforms like WhatsApp, significantly enhances community engagement and fund collection. However, digital literacy and socio-economic disparities present significant barriers. Transparent reporting and regular updates are essential for building trust and encouraging participation. The findings underscore the importance of inclusive communication strategies that address both digital literacy and socio-economic challenges, thereby fostering community participation and optimizing fund collection efforts in urban neighborhoods.
Pelatihan Peningkatan Keterampilan Bahasa Inggris bagi Para Calon Imam Projo di Wisma Puruhita Klender, Keuskupan Agung Jakarta Mutiarawati, Elisabeth Vita; Dema, Yosef
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 1 (2023): Oktober 2023 - Maret 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i1.1071

Abstract

Efforts to Improve English Skills for Priest Candidates in Jakarta were undertaken to enhance English proficiency and communication skills of Diocesan Priest Candidates. Conducted from September to December 2021 at Wisma Puruhita Klender, East Jakarta, the program employs interactive language learning methodologies led by qualified language instructors from Kwik Kian Gie School of Business Jakarta. The curriculum integrates practical application through real-life scenarios, case studies, and field visits to pastoral settings. Evaluation mechanisms encompass periodic tests, quizzes, and feedback sessions to ensure a comprehensive assessment of language acquisition and practical communicative abilities. Anticipated outcomes include improved English proficiency, enhanced communication skills, increased cultural competence, and a positive impact on pastoral work. Recognizing challenges such as diverse language backgrounds and time constraints, the program proposes tailored language support and flexible scheduling options. The conclusion envisions a cohort of priest candidates equipped with the linguistic and communicative tools necessary for impactful pastoral engagement within their diverse congregations. This initiative aspires to contribute to the growth and connectivity within religious communities in Jakarta, fostering inclusive communication and deepening the bonds between diocesan priest candidates and peoples they serve.
The Influence of Work Discipline and Leadership Style on Employee Performance Through Work Effectiveness Benedick, Franklin; Hendratmoko, Hendratmoko; Mutiarawati, Elisabeth Vita
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1271

Abstract

This research aims to analyze the influence of work discipline and leadership style on employee performance through work effectiveness. Research was conducted on employees of PT. Elektrindo Sarana Abadi. The sampling technique used saturated sampling with a total of 60 respondents. The research uses Structural Equation Modeling (SEM) using smartPLS 4.0. The research results show that work discipline has a positive and significant influence on work effectiveness. Leadership style has no effect on work effectiveness. Work discipline has a significant positive effect on employee performance. Leadership style has no effect on employee performance. Work effectiveness has a positive and significant influence on employee performance. Work discipline influences employee performance through work effectiveness. Leadership style does not affect employee performance through work effectiveness.
The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes Langgar
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1424

Abstract

In the ever-evolving realm of digital marketing, this study delves into how micro-influencer credibility—conceptualized through the dimensions of expertise, trustworthiness, and attractiveness—shapes consumer purchase intent on social media platforms. Grounded in Source Credibility Theory, the research employs a quantitative design, gathering responses from 270 social media users via a structured online survey. Employing Structural Equation Modeling (SEM-PLS), the analysis uncovers that while trustworthiness and attractiveness significantly sway consumer behavior, expertise surprisingly falls short of exerting measurable impact. This departure from prior emphasis on knowledge-based persuasion suggests a shifting consumer landscape—where authenticity and visual appeal resonate more than authority. Even more striking is the discovery that variations in age, gender, and social media habits do not meaningfully moderate these relationships. This uniformity underscores a broad psychological consistency in how consumers evaluate influencers. Marketers and practitioners, therefore, are encouraged to recalibrate their strategies, prioritizing emotional resonance and personal branding over technical qualifications.
MODEL PERLINDUNGAN HUKUM INTEGRATIF BURUH MIGRAN INDONESIA DALAM MASYARAKAT EKONOMI ASEAN Saliman, Abdul Rasyid; Mutiarawati, E. Vita
PROGRESIF: Jurnal Hukum Vol 10 No 2 (2016): PROGRESIF: Jurnal Hukum
Publisher : Fakultas Hukum Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/progresif.v10i2.189

Abstract

The effort of providing protection for all Indonesian migrant workers abroad is focused on two categories. Firstly, the phase of pre-departure of Indonesian migrant workers in which an approach of cross sectors is carried out by both the Indonesian government and the private agencies in order to prepare them with all the things needed when they arrive at countries of their destination. Secondly is the phase of arrival and post-arrival of Indonesian migrant workers abroad. As in Malaysia, the policy on the arragenment of labor affairs either for Malaysian workers or for foreign workers is officially and legally protected in Labor Act of 1955, Industrial Relation Act of 1967, Trade Union Act of 1959, and in Compensation Act of 1952. The process of labor trials is settled through The Labor Court. This Labor Court no more handles the process of trial of illegally foreign workers. There are needs of establishing Labor Cooperation Agreement (LCA) on the ministerail level, Implementaion Agreement serving as the general policy on the executors level as well as Standardized Labor Contract which has been amended. The establishments of Labor Cooperation Agreement, Implementing Agreement and Standardized Labor Contract should occur before all workers leave Indonesia and are aimed at providing legal protection for every single Indonesian migrant worker. In order that there is no collision between the Malaysian laws and Indonesian laws, the government officials of related issues of both countries must do observations and conduct discussions without neglecting the prevail laws of each country. Any issue of labor affairs should always be referred to the laws of both countries.