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All Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Khidmah Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Akuntansi Bisnis dan Humaniora
Tri Ramadani Arjo
Politeknik Negeri Malang
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Media Promosi WhatsApp Blasting Dalam Upaya Meningkatkan Loyalitas Pelanggan Di Inspirasinee Malang Oktavian Dwi Bimantara; Rr Tri Istining Wardani; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p5ccrs54

Abstract

Perkembangan teknologi digital mendorong pelaku usaha memanfaatkan media promosi yang lebih efektif dalam membangun hubungan dengan pelanggan. Inspirasinee Malang telah menggunakan WhatsApp Business sebagai media promosi, namun pelaksanaannya masih dilakukan secara manual sehingga penyampaian informasi belum optimal. Penelitian ini bertujuan untuk mengetahui kondisi awal media promosi WhatsApp, mendeskripsikan proses optimalisasi melalui WhatsApp Blasting menggunakan RocketSend.io, serta menganalisis keefektifannya dalam meningkatkan loyalitas pelanggan. Penelitian ini menggunakan metode Action Research dengan dua siklus yang meliputi planning, acting, observing, dan reflecting, dengan 23 responden yang dipilih melalui purposive sampling. Data dikumpulkan melalui observasi, wawancara, kuesioner, dan dokumentasi, kemudian dianalisis menggunakan Skala Likert dan EPIC Model. Hasil penelitian menunjukkan bahwa EPIC Rate pada siklus 1 sebesar 4,15 dengan kategori efektif dan skor loyalitas pelanggan sebesar 4,03 dengan kategori tinggi. Setelah dilakukan perbaikan melalui personalisasi pesan, penyesuaian waktu pengiriman, dan program Extra Care Reward, EPIC Rate meningkat menjadi 4,45 dan loyalitas pelanggan menjadi 4,44 dengan kategori sangat tinggi. Dengan demikian, optimalisasi WhatsApp Blasting menggunakan RocketSend.io efektif meningkatkan kegiatan promosi dan loyalitas pelanggan di Inspirasinee Malang.
Pembuatan Konten Edukatif Instagram dalam Meningkatkan Brand Awareness  Rumah BUMN Kota Malang Daffa Aufar Budimansyah; Tri Ramadani Arjo
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/r8h0zc41

Abstract

Instagram, as an information sharing platform, is important to be implemented for organization to give education to public. Rumah BUMN Kota Malang, as one of the user of instagram, has not yet utilized it optimally for their contents are still dense and inconsistent in visual element. This condition may limit public recognition of Rumah BUMN. Therefore, this study aimed to develop educational Instagram content using Visme and examine audience responses to its brand awareness. This study employed Action Research based on the Kemmis and McTaggart model, consisting of planning, action, observation, and reflection. The samples were selected using purposive sampling, comprising 19 respondents: 14 Rumah BUMN members, 1 coordinator, 2 marketing experts, and 2 computer experts. Data were analyzed descriptively using a Likert scale based on four brand awareness indicators: brand recall, brand recognition, brand purchase, and brand consumption. The study produced three carousel posts, each with four slides, designed in Visme. Among the 15 respondents, 86.1% of responses fell into the Agree and Strongly Agree categories. Positive responses reached 80.0% for Brand Recall, 95.6% for Brand Recognition, 82.2% for Brand Purchase, and 86.7% for Brand Consumption. The assessments from the marketing and computer experts also indicated positive results. The study concludes that the educational Instagram content developed with Visme has the potential to support Rumah BUMN Kota Malang’s brand awareness. It is recommended that Rumah BUMN Kota Malang maintains consistent visual branding and continue developing educational content. Future researchers may involve a larger number of respondents and compare brand awareness before and after content implementation. 
Pembuatan Konten Promosi Instagram Reels Menggunakan Capcut pada Lumiera Garden Malang untuk Mengukur Perilaku Calon Konsumen Digital M. Farhan Nugraha; Tri Ramadani Arjo; Achmad Zaini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 5 (2026): AGUSTUS-SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/swqcnk73

Abstract

Lumiera Garden is a premium boarding house property project managed by PT Adhiland Property Indonesia. Based on preliminary observations, the company has utilized Instagram as a promotional medium; however, its content creation has not been systematically planned, and the company has never evaluated the behavior of digital prospective consumers after viewing its promotional content. This study aimed to develop Instagram Reels promotional content using CapCut and to assess digital prospective consumer behavior based on the AISAS model. This study employed the Action ReSearch method based on the Kemmis and McTaggart model, consisting of planning, Action, observation, and reflection. Data were collected through observations, interviews, documentation, questionnaires, and Instagram Insights. Content quality was evaluated by ten respondents using Kingsnorth's content quality indicators, while the behavior of prospective digital consumers was assessed among thirty respondents using the AISAS model (Attention, Interest, Search, Action, and Share). The data were analyzed using simple tabulation, mean score analysis, and Engagement Rate. The findings showed that the Instagram Reels promotional content created in this study met the digital content quality indicators and was considered suitable as a promotional medium. The content also succeeded in attracting Attention, generating Interest, encouraging information Searching, influencing consumer Actions, and motivating information sharing. In addition, Instagram Insights indicated higher audience engagement than the content published before the study. Based on the findings, it can be concluded that the Instagram Reels promotional content developed using CapCut through the Action ReSearch method achieved good content quality and effectively reflected the behavioral responses of prospective digital consumers based on the AISAS model. Therefore, Instagram Reels can be utilized as a digital promotional medium for Lumiera Garden.  
Implementasi Decision Support System (DSS) Menggunakan Google Spreadsheet untuk Mendukung Strategi Pemasaran pada PT IAM Seed Indonesia Malang Nadia Devi Kusworo; Tri Ramadani Arjo; Umi Khabibah
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ss0ttm14

Abstract

This study aims to implement a Decision Support System (DSS) using Google Spreadsheets with the Simple Additive Weighting (SAW) method to support marketing strategy formulation.This study employed the action research method, consisting of the planning, action, observation, and reflection stages. The Decision Support System (DSS) was implemented using Google Spreadsheets integrated with Google Apps Script. The system was evaluated using the Technology Acceptance Model (TAM) involving ten respondents, consisting of computer experts, marketing management experts, an administrator, and general respondents. The Simple Additive Weighting (SAW) method was applied to generate preference values and product rankings based on five criteria.The results showed that the implementation of the Decision Support System (DSS) successfully integrated the company's operational data, including sales, inventory, and customer data, into a single platform. The system also generated product rankings and marketing strategy recommendations that assisted the company in formulating its marketing strategy. Furthermore, the Technology Acceptance Model (TAM) evaluation achieved an average score of 91.4% in Cycle II, which was categorized as Excellent, indicating that the system was easy to use and beneficial for users.
Co-Authors Achmad Zaini Aldio Fernanda Ardian Wahyu Setiawan Bambang Suryanto Daffa Aufar Budimansyah Fatkhur Rochman Feri Fajar Febriansyah Hasna Dhiyaul Haq Ita Rifiani Permatasari Jatrifia Ongga Sinatrya Joni Dwi Pribadi Kartika Indah Permanasari Kartika Indah Permatasari Listyo Ferdi Suhendar M. Farhan Nugraha Maulidiyah, Fitrotul Nadia Devi Kusworo Nur Laila Purwanto Oktavian Dwi Bimantara Putri Sekarsari Ririn Pratiwi Suharto Rr Tri Istining Wardani Rr. Tri Istining Wardani Tri Istining Wardani Umi Khabibah Witantri Kusumastuti