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Effects of Halal Awareness, Service Quality and Promotion on Visitor Decisions Through Destination Imagery as a Mediator Sunarmo, Sunarmo; Thurisaina, Mihda; Amri, Andi; Sagita, Ardio
Indonesian Journal of Halal Research Vol. 6 No. 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.19489

Abstract

Indonesia has a diversity of destinations and natural and cultural wealth; major assets that other countries might not have. Tourists' desire to travel is undoubtedly diverse. Hence, the Ministry of Tourism and Creative Economy of the Republic of Indonesia carried out promotions to increase the number of tourist visits by providing halal tourism locations that promoted the Muslim-friendly concept. This study determines the impact of halal awareness, service quality, and promotion on visitor decisions through destination imagery. The research method was descriptive quantitative, incorporating a purposive sampling technique to select participants who are visitors or people who have visited Kota Tua. The present study data were obtained by distributing questionnaires to 150 respondents who had visited Kota Tua tourist attractions in the past six months. The data analysis technique used was path analysis using SPSS software. The Cronbach's Alpha value for every variable was greater than 0.60, which implies the questions were trustworthy and it was possible to use each one. Based on the path analysis, halal awareness, service quality, and promotion impact on destination imagery has an R Square (R2) of 0.364 or 36.4%. The impact of halal awareness, service quality, and promotion on visitor decisions has an R2 of 0.548 or 54.8%. The findings indicated that halal awareness has a significant impact on destination imagery. Service quality promotion did not have a significant impact on destination imagery. Halal awareness and service quality did not significantly impact visitor decisions. Promotion and destination imagery had a significant impact on visitor decisions.
Peningkatan Karakter dan Literasi Akuntansi melalui Media Tabungan Kebaikan sebagai Upaya Pencegahan Bullying Budiharjo, Roy; Sagita, Ardio; Alfaiza , Salsabila Aisyah
Rahmah : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2026): Rahmah : Jurnal Pengabdian Masyarakat
Publisher : Jaanur ElBarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/3z70pj98

Abstract

This community service program aimed to strengthen anti-bullying character while introducing basic accounting literacy through the "Tabungan Kebaikan" (Kindness Savings) medium. The program was conducted on December 12, 2025, at Pondok Pesantren Salafiyah Al Falah, Bojongsoang District, Bandung Regency, involving 40 students. Activities included school coordination, pre-test, delivery of bullying prevention and introductory accounting materials, simulation and role-play practice with daily behavior recorded as "transactions" (positive behavior as deposits/debits; negative behavior including bullying as withdrawals/credits), post-test, and satisfaction evaluation using a Likert scale (1–5). Results demonstrated improved student understanding of basic accounting concepts (debit, credit, balance) and heightened awareness of bullying's impact and the importance of prosocial behavior. Satisfaction evaluations were highly positive, with 86% of respondents agreeing or strongly agreeing on program alignment with objectives, target needs, and implementation quality.