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Peningkatan Karakter dan Literasi Akuntansi melalui Media Tabungan Kebaikan sebagai Upaya Pencegahan Bullying Roy Budiharjo; Ardio Sagita; Salsabila Aisyah Alfaiza
Rahmah : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2026): Rahmah : Jurnal Pengabdian Masyarakat
Publisher : Jaanur ElBarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/3z70pj98

Abstract

This community service program aimed to strengthen anti-bullying character while introducing basic accounting literacy through the "Tabungan Kebaikan" (Kindness Savings) medium. The program was conducted on December 12, 2025, at Pondok Pesantren Salafiyah Al Falah, Bojongsoang District, Bandung Regency, involving 40 students. Activities included school coordination, pre-test, delivery of bullying prevention and introductory accounting materials, simulation and role-play practice with daily behavior recorded as "transactions" (positive behavior as deposits/debits; negative behavior including bullying as withdrawals/credits), post-test, and satisfaction evaluation using a Likert scale (1–5). Results demonstrated improved student understanding of basic accounting concepts (debit, credit, balance) and heightened awareness of bullying's impact and the importance of prosocial behavior. Satisfaction evaluations were highly positive, with 86% of respondents agreeing or strongly agreeing on program alignment with objectives, target needs, and implementation quality. 
PENINGKATAN KEBERLANGSUNGAN USAHA PMI MELALUI SOSIALISASI BISNIS DIGITAL DAN SISTEM KEUANGAN DI SANGGAR BINAAN SIKL Ardio Sagita; Dwi Fitrizal Salim; Koenta Adji Koerniawan
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 6 (2025): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i6.3189

Abstract

Pengabdian ini bertujuan untuk meningkatkan keberlangsungan usaha Pekerja Migran Indonesia (PMI) melalui sosialisasi bisnis digital dan sistem keuangan berbasis teknologi di Sanggar Binaan SIKL. Metode pengabdian yang digunakan adalah pendekatan deskriptif melalui pelatihan, workshop, simulasi, serta evaluasi pre-test dan post-test kepada 28 peserta PMI untuk mengukur pemahaman mereka terhadap konsep bisnis digital dan literasi keuangan. Hasil pengabdian menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terkait strategi bisnis digital, pengelolaan keuangan, serta pemanfaatan aplikasi keuangan digital dalam mendukung aktivitas usaha. Peserta juga menunjukkan antusiasme tinggi dan minat untuk menerapkan keterampilan yang diperoleh dalam praktik nyata. Simpulan, pelatihan dan sosialisasi ini efektif dalam meningkatkan literasi bisnis digital dan keuangan, sehingga mampu mendorong PMI untuk aktif berpartisipasi dalam usaha berbasis digital secara mandiri dan berkelanjutan.  
The Effect of Sharia Marketing on the Performance of MSMEs in West Java Ardio Sagita; Nur Rislah Muzain; Ferdhy Ramadan; Roy Budiharjo
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 1 (2025): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.08.1.7

Abstract

This study examines the impact of Islamic marketing on Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia. Responses from 115 business owners across various sectors of West Java MSMEs were analyzed using SPSS and Smart Partial-Least Square (PLS). The findings indicate that Islamic marketing, encompassing four dimensions (Rabbaniyah, Akhlaqiyah, Al Waqiiyah, and Insaniyyah), significantly influences performance, with Islamic principles positively affecting the progress of MSMEs in the West Java region. Despite the limited sample size, the study's results encourage further research into market variations. This can benefit the success of MSMEs in West Java, Indonesia, for both practitioners and academics, by highlighting the importance of Islamic marketing networks. Additionally, the findings suggest that fostering a strong Islamic culture can promote positive behavior between businesses and customers. These insights are valuable for policymakers and business advisors aiming to tailor government support strategies for MSMEs in West Java and other Indonesian provinces, and could serve as a focus for future research. Future studies could explore these dynamics in other sectors and regions to develop a more comprehensive understanding of how Islamic marketing impacts business performance globally.
Dampak E-Service Quality dan Electronic Word of Mouth (eWOM) terhadap Minat Beli Gojek Plus di Jakarta Faisal Chandra Ramadhan; Sagita, Ardio
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9068

Abstract

This study examines the individual and combined effects of e-service quality and electronic word-of-mouth on purchase intention for Gojek Plus subscriptions among 385 users in Jakarta. Using a quantitative causal design, data were collected through an online survey with purposive sampling and analyzed using multiple linear regression in SPSS. The findings show that e-service quality and electronic word-of-mouth each have a positive and significant effect on purchase intention, jointly explaining 46.7% of its variance. These results suggest that digital platforms should improve service efficiency, data privacy, and positive electronic word-of-mouth to strengthen subscription adoption. Keywords: E-service Quality; eWOM; Purchase Intention; Subscription Economy; Gojek Plus