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Inspecting Zara's Advertisement Campaign amidst Gaza Conflict and Its Global Backlash Nisa, Rahmatun; Aini, Azka Nurul; Syahriyani, Alfi
Muslim English Literature Vol 3, No 2 (2024): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v3i2.42587

This study investigates the controversial Zara advertisement campaign released during the Gaza conflict and analyzes its global backlash. Using Kress and Van Leeuwen’s visual theory, the research explores its representational, interpersonal, and compositional dimensions. Text findings reveal that representationally, the advertisement features culturally significant symbols: a white cloth signifying death in Palestinian culture and a kaffiyeh symbolizing resistance. Interpersonally, it positions viewers as passive observers, evoking discomfort, and pity, while textually, it emphasizes symbolic representation with stark contrasts and strategic framing. The advertisement’s release during heightened tensions led many to perceive it as exploitative and culturally insensitive, despite some defenses of artistic expression. Public reactions, particularly on social media, highlighted the ethical challenges of such campaigns. The study questions the campaign for violating Corporate Social Responsibility (CSR) principles by disregarding ethical considerations and societal well-being. It underscores the importance of cultural sensitivity in global marketing, advocating for ethical advertising that respect global diverse audiences.

Pengaruh Penerapan Etika Bisnis Kualitas Pelayanan dan Promosi terhadap Kepuasan Konsumen dalam Perspektif Islam di Rumah Makan Ilo Peta Kota Bima Nisa, Rahmatun; Parakasi, H. Idris; Sofyan, A. Syatir
ARZUSIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i5.1832

This study aims to determine the effect of the application of business ethics, service quality and promotion on consumer satisfaction in an Islamic perspective at the Ilo Peta Kota Bima restaurant. Business ethics influences customer satisfaction in an Islamic perspective seen from services that have a good level of ethics, service quality affects consumers who provide services according to Islamic law, promotions affect consumer satisfaction seen from the absence of lies in each advertisement so that people can be interested and easily known by the general public. The purpose of this study was to see how far the influence of business ethics, service quality and promotion on customer satisfaction at the Ilo Peta restaurant, Kota Bima. In this study, a quantitative approach was used, with a sample of 257 respondents and the analytical technique used in the study used multiple linear analysis, data that met the requirements for analysis were processed using the SPPS program. From the results of statistical testing the results of this study regarding the application of business ethics, service quality and promotion have a positive, simultaneous and significant effect on customer satisfaction in an Islamic perspective.

Pembelajaran General English di Pesantren SMA Islam Al-Falah Aceh Besar Sebagai Upaya Peningkatan Kompetensi Bahasa Inggirs Nisa, Rahmatun; Helmanda, Cut Mawar; Safura, Siti; Wahyuni, Sri; Taufik, Taufik; Firmansyah, Firmansyah
Center of Knowledge : Jurnal Pendidikan Dan Pengabdian Masyarakat Volume 5 Nomor 1 Februari 2025
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/cok.v5i1.2344

Pelaksanaan pembelajaran General English di Pesantren SMA Islam Al-Falah, Aceh Besar, menunjukkan dampak positif yang signifikan dalam peningkatan kompetensi bahasa Inggris siswa. Pendekatan berbasis komunikasi yang diterapkan dalam pengajaran terbukti efektif dalam meningkatkan kemampuan berbicara, penguasaan kosakata, dan kepercayaan diri siswa. Integrasi nilai-nilai Islami dalam materi pembelajaran juga memperkuat pembentukan karakter siswa sesuai dengan visi pesantren. Penggunaan metode seperti task-based learning dan teknologi sederhana turut meningkatkan efektivitas pembelajaran. Namun, tantangan berupa keterbatasan fasilitas dan beragamnya kapasitas pengajar masih menjadi hambatan yang perlu diatasi untuk memaksimalkan hasil pembelajaran. Untuk mengoptimalkan pembelajaran General English, disarankan agar pesantren meningkatkan pelatihan bagi guru Bahasa Inggris, menyediakan bahan ajar yang lebih bervariasi, serta memperbaiki fasilitas yang mendukung proses pembelajaran. Selain itu, penggunaan metode yang lebih komunikatif dan berbasis teknologi, seperti pembelajaran berbasis proyek atau aplikasi belajar bahasa, dapat membuat siswa lebih aktif dan termotivasi. Dengan langkah-langkah tersebut, pembelajaran General English dapat lebih efektif dalam membekali siswa dengan keterampilan bahasa yang kompeten, sehingga siap menghadapi tantangan globalisasi.

Muslimah Mimicry and Cultural Adaptation in Hala Film (2019) Nisa, Rahmatun; Farlina, Nina
Muslim English Literature Vol 4, No 1 (2025): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v4i1.47723

This research examines the functions of mimicry in cultural adaptation strategy in the Muslimah or Muslim woman character in the Hala movie (2019). The study employs a qualitative research approach, analyzing the film’s narrative, dialogue, and visual elements through Homi K. Bhabha’s postcolonial theory of mimicry and Jens Eder’s theory of film character. The findings of this research are that Hala, as a Muslimah protagonist and a second-generation Pakistani Muslim Immigrant living in America, used the language, attire, behaviour, and mindset of American culture to balance the freedoms of American society. However, her imitation results in Muslim cultural ambivalence, as she is neither fully American nor entirely Muslimah Pakistani. This duality creates internal conflict, familial tensions, and an identity crisis. The study highlights mimicry as a survival strategy and a source of psychological turmoil, contributing to the broader discourse on second-generation Muslimah immigrant identity and postcolonial studies.

THE USE OF PUPPET STORY FOR BASIC ENGLISH INTRODUCTION TO 1ST GRADE ELEMENTARY SCHOOL STUDENTS Zahara, Meutia; Nisa, Rahmatun; Helmanda, Cut Mawar
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 2, No 1 (2022): Vol 2, No 1, Juni 2022
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v2i1.1361

This community service activity had been held for 1st grade elementary school of SD Muhammadiyah Banda Aceh during June 2022. The use of puppet and storytelling in introducing basic English is an interesting and fun activity for children. This activity aimed to make the participants able to understand basic English quickly which can be used as a stepping stone to understand English daily. The methodology used was the lecture method using puppet in the form of cards that have been attached to ice cream sticks and colored. The materials provided were alphabets, numbers and colors, then followed by storytelling using other puppets entitled The bear and friends. The results obtained that the participants were very enthusiastic and able to catch the material quickly, this can be seen when the participants could answer all the questions about the materials provided.Keyword: Puppet story, basic English, community service

Enhancing English proficiency through subtitled movies: A study at an Islamic junior high school in Aceh Itawari, Cut; Nisa, Rahmatun; Safura, Siti
Accentia: Journal of English Language and Education Vol 5, No 1 (2025): JUNE 2025
Publisher : Lembaga Penelitian, Penerbitan, Pengabdian dan Pengembangan Masyarakat (LP4M) Unmuha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/accentia.v5i1.2342

The influence of employing movie subtitles as a teaching technique for English is examined in this study, with an emphasis on how subtitles help students become more proficient in the language. In light of the potential advantages of incorporating multimedia into the classroom, the study investigated how well English-subtitled films might improve students' understanding and involvement. A sample of 14 seventh-grade students from an Islamic junior high school in Aceh Besar, Aceh Province, participated in the study, which used a quantitative research approach. Tests and questionnaires were used to gather information in order to assess students’ perceptions and progress. As demonstrated by a noticeable difference in performance before and after implementation, the results showed that incorporating movie subtitles greatly enhanced students' competence of English. This is evident from the pre-test and post-test scores, which showed a statistically significant improvement after the use of English-subtitled movies. Strong favorable feedback was also noted in the questionnaire responses, with the majority of students concurring that English movie subtitles in language instruction greatly facilitates students' comprehension in learning English.

CRACKING THE CODE: HOW ENGLISH TEACHERS FOSTER READING COMPREHENSION AT BABUN NAJAH BOARDING Nisa, Rahmatun; Helmanda, Cut Mawar; Husna, Mawizatul
Prologue: Journal on Language and Literature Vol. 11 No. 1 (2025): Prologue: Journal on Language and Literature
Publisher : Faculty of Letters Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/jurnalprologue.v11i1.224

This study explores how English teachers at Babun Najah Boarding School develop students' reading comprehension skills through various instructional strategies. The research seeks to understand the methods they use and how these approaches impact student learning. Using a descriptive qualitative approach, data were gathered through classroom observations and interviews with both teachers and students. The findings reveal that educators employ diverse strategies, such as direct instruction, group discussions, interactive games, multimedia resources, and tailored teaching methods to meet students’ individual needs. These techniques help keep students engaged and support different learning styles. However, challenges such as students’ lack of confidence and comprehension difficulties were also identified. Teachers responded by adjusting their teaching methods to better support students. The study suggests clearly outlining learning objectives, encouraging student reflection, and integrating more collaborative and technology-driven activities. Overall, the research highlights the importance of dynamic, student-centered instruction in improving reading comprehension and offers valuable insights for enhancing English language teaching in similar educational settings.

Muslimah Mimicry and Cultural Adaptation in Hala Film (2019) Nisa, Rahmatun; Farlina, Nina
Muslim English Literature Vol. 4 No. 1 (2025): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v4i1.46633

This research examines the functions of mimicry in cultural adaptation strategy in the Muslimah or Muslim woman character in the Hala movie (2019). The study employs a qualitative research approach, analyzing the film’s narrative, dialogue, and visual elements through Homi K. Bhabha’s postcolonial theory of mimicry and Jens Eder’s theory of film character. The findings of this research are that Hala, as a Muslimah protagonist and a second-generation Pakistani Muslim Immigrant living in America, used the language, attire, behaviour, and mindset of American culture to balance the freedoms of American society. However, her imitation results in Muslim cultural ambivalence, as she is neither fully American nor entirely Muslimah Pakistani. This duality creates internal conflict, familial tensions, and an identity crisis. The study highlights mimicry as a survival strategy and a source of psychological turmoil, contributing to the broader discourse on second-generation Muslimah immigrant identity and postcolonial studies.

Penentuan Lama Waktu Optimal pada Pengukuran Glukosa Darah Noninvasif Fitrianto, Anwar; Erfiani, Erfiani; Nisa, Rahmatun
JST (Jurnal Sains dan Teknologi) Vol. 11 No. 1 (2022)
Publisher : Universitas Pendidikan Ganesha

Pengukuran kadar glukosa darah menggunakan metode invasif, yaitu melukai bagian tubuh, seperti jari, merupakan metode yang kurang disukai oleh sebagian besar masyarakat. Tujuan penelitian ini untuk mengembangkan teknologi berupa alat pengukur kadar glukosa darah noninvasif. Alat ini menggunakan prinsip kerja spektroskopi inframerah. Oleh karena itu, lama waktu pengukuran menjadi hal yang harus dipertimbangkan. Keoptimalan lama waktu pengukuran diperlukan agar proses pemeriksaan kadar glukosa darah efisien dan bisa merekam seluruh informasi. Tujuan penelitian ini adalah menentukan lama waktu optimal pada alat pengukur kadar glukosa darah noninvasif. Data yang digunakan merupakan data primer hasil pengukuran kadar glukosa darah dari tiga responden. Data tersebut dianalisis menggunakan metode eksplorasi dan regresi linier. Hasil pemodelan dengan persamaan , lama waktu optimal tersebut berada pada waktu perlakuan sebesar 1700 ms dengan menggunakan metode gradien pada kurva. Maka, lama waktu tersebut secara umum dikatakan sebagai waktu yang sangat singkat dalam dalam melakukan pengukuran glukosa dalam darah secara noninfasif.

Inspecting Zara's Advertisement Campaign amidst Gaza Conflict and Its Global Backlash Nisa, Rahmatun; Aini, Azka Nurul; Syahriyani, Alfi
Muslim English Literature Vol. 3 No. 2 (2024): Muslim English Literature
Publisher : UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/mel.v3i2.42587

This study investigates the controversial Zara advertisement campaign released during the Gaza conflict and analyzes its global backlash. Using Kress and Van Leeuwen’s visual theory, the research explores its representational, interpersonal, and compositional dimensions. Text findings reveal that representationally, the advertisement features culturally significant symbols: a white cloth signifying death in Palestinian culture and a kaffiyeh symbolizing resistance. Interpersonally, it positions viewers as passive observers, evoking discomfort, and pity, while textually, it emphasizes symbolic representation with stark contrasts and strategic framing. The advertisement’s release during heightened tensions led many to perceive it as exploitative and culturally insensitive, despite some defenses of artistic expression. Public reactions, particularly on social media, highlighted the ethical challenges of such campaigns. The study questions the campaign for violating Corporate Social Responsibility (CSR) principles by disregarding ethical considerations and societal well-being. It underscores the importance of cultural sensitivity in global marketing, advocating for ethical advertising that respect global diverse audiences.

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