Article Per Year (5 Year)
p-Index From 2021 - 2026
2.717
P-Index
This Author published in this journals
All Journal Kanal : Jurnal Ilmu Komunikasi JRK (Jurnal Riset Komunikasi) Journal on Education Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Riwayat: Educational Journal of History and Humanities Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Jurnal Solusi Masyarakat (JSM) Jurnal Bincang Komunikasi Bridge: Jurnal Publikasi Sistem Informasi dan Telekomunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Journal of Social Humanities and Education: Scripta Humanika Journal of Public Policy and Society
Istisari Bulan Lageni
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 18 Documents
Search

 1   2 
Manajemen Public Relation Kementrian Pariwisata dan Ekonomi Kreatif dalam Menyediakan Informasi Publik Terkait Pariwisata Muhammad Nur Arfan; Istisari Bulan Lageni
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.877

Abstract

Public relations management is a strategic approach employed by the Ministry of Tourism and Creative Economy (Kemenparekraf) in providing public information related to tourism. This study aims to analyze the public relations management process of Kemenparekraf in disseminating tourism-related public information by using a descriptive qualitative approach and the public relations management theory proposed by Cutlip, Center, and Broom. Research data were obtained through in-depth interviews, literature review, and observation. The results indicate that Kemenparekraf implements the four stages of public relations management comprehensively: defining public relations problems, planning and programming, taking action and communicating, and evaluating the program. Kemenparekraf utilizes various digital and conventional platforms to disseminate tourism information, with an emphasis on transparency, accuracy, and information accessibility. The implementation of the Public Information Disclosure Act is also a major focus, including the provision of information that must be periodically disclosed, immediately announced, and available at all times. Effective public relations management enables Kemenparekraf to address challenges in the dissemination of complex and dynamic tourism information and to ensure equitable access to tourism information for various stakeholders, thereby supporting sustainable tourism development in Indonesia.
Analisis Model Two Way dalam Digital Public Relations Sendi Fardiansyah di Pilkada Kota Bogor Rabbani Alhanan Hassim; Istisari Bulan Lageni
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 3 No. 1 (2026): Maret: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v3i1.965

Abstract

The 2024 Bogor City Regional Head Election (Pilkada) is a crucial event in local political contestation, marked by the increasingly strong role of digital media in campaign strategies. This research focuses on the Analysis of the Two-Way Symmetrical Model in Sendi Fardiansyah's Digital Public Relations in the 2024 Bogor City Pilkada. The background of this research is based on the phenomenon of the increasing use of digital media as the main means of political communication, especially in regional head election campaigns. The purpose of the research is to determine how digital public relations activities are carried out by Sendi Fardiansyah's campaign team by applying a two-way symmetrical communication model, and to analyze the effectiveness of this strategy in building a political image and interacting with the public. The research method used is descriptive qualitative, with data collection techniques through in-depth interviews with the media team, digital campaign activities, and analysis of social media content and mainstream media publications. The results show that Sendi Fardiansyah implemented strategic stages that include problem determination, program planning through a content calendar, interactive implementation of digital communication on various platforms (Instagram, Facebook, and TikTok), and program evaluation through indicators of engagement rate, reach, and public feedback.
Pengaruh Terpaan Konten Instagram Paragonation Terhadap Citra PT Paragon Technology and Innovation (Survei pada Followers Akun Instagram @Paragonation) Nur Hamidah; Istisari Bulan Lageni
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 4 (2026): May: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/w4c7rh69

Abstract

This study aims to analyze the influence of exposure to @paragonation Instagram content on the image of PT Paragon Technology and Innovation among followers of the @paragonation Instagram account in the context of corporate digital communication. The study employs a quantitative approach with an explanatory survey design, utilizing an online questionnaire distributed to followers who had viewed the “Paragon Flies an Airplane” Reels content. Data were analyzed using SPSS version 31.0 through descriptive tests, simple linear regression, t-tests, and the coefficient of determination. The results indicate that Instagram content exposure falls into the high category, dominated by the attention dimension, while the company’s image received very positive ratings in the dimensions of corporate personality, corporate reputation, corporate value, and corporate identity. Statistical analysis revealed a significant influence of Instagram content exposure on corporate image, with a coefficient of determination of 53.8%. These findings demonstrate that Instagram Reels can function as an effective digital public relations tool in building positive perceptions, social legitimacy, and emotional closeness between companies and the public in the era of interactive social media.
PEMANFAATAN MEDIA SOSIAL UNTUK MENINGKATKAN KUNJUNGAN: INSIGHT DARI MUSEUM SRI BADUGA BANDUNG Indria Angga Dianita; Hanna Wisudawaty; Istisari Bulan Lageni
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 2 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.2.233-250

Abstract

Museum Sri Baduga merupakan salah satu museum sejarah tertua di Kota Bandung yang memiliki potensi besar sebagai destinasi wisata budaya, khususnya dalam pelestarian dan pengenalan sejarah serta budaya Sunda. Dalam upaya menarik minat pengunjung, Museum Sri Baduga memanfaatkan media sosial Instagram sebagai sarana komunikasi dan promosi digital. Penelitian ini bertujuan untuk menganalisis penggunaan konten digital media sosial Instagram @sribaduga1980 oleh Museum Sri Baduga Kota Bandung dalam mendukung keterlibatan audiens dan minat berkunjung ke museum. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara dengan pengurus tetap Museum Sri Baduga serta observasi terhadap konten Instagram @sribaduga1980. Analisis data dilakukan dengan mengacu pada empat pilar strategi media sosial yang dikemukakan oleh Safko dan Brake, yaitu komunikasi, kolaborasi, edukasi, dan hiburan. Hasil penelitian menunjukkan bahwa Museum Sri Baduga telah menerapkan keempat pilar strategi media sosial tersebut dalam pengelolaan konten digitalnya. Pilar komunikasi diwujudkan melalui konten interaktif yang mendorong terjadinya komunikasi dua arah antara museum dan audiens. Pilar kolaborasi tercermin melalui kerja sama dengan institusi pendidikan, komunitas budaya, dan media digital untuk memperluas jangkauan audiens. Pilar edukasi ditampilkan melalui konten informatif mengenai koleksi, sejarah, dan kegiatan museum yang dikemas secara visual dan naratif. Sementara itu, pilar hiburan dihadirkan melalui kuis, permainan, dan aktivitas kreatif yang membangun kedekatan emosional dengan audiens. Secara keseluruhan, pemanfaatan Instagram oleh Museum Sri Baduga berperan sebagai sarana komunikasi strategis yang mendukung penguatan citra museum serta berkontribusi pada meningkatnya perhatian dan minat masyarakat untuk berkunjung secara langsung ke museum.
Strategi Public Relations dalam Program Berbagi Helm Gratis untuk Membangun Citra Polres Metro Jakarta Barat Yudistira Raden Syahputra; Istisari Bulan Lageni; Tria Patrianti
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 3 (2026): February: Jurnal Sosial Humaniora dan Pendidikan: Scripta Humanika
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/s6cyh116

Abstract

This study examines the implementation of public relations strategies in the “Berbagi Helm Gratis” program conducted by the West Jakarta Metro Police as an institutional effort to strengthen public trust and develop a positive organizational image. Using a qualitative case study approach, the research explores how communication strategies are designed and implemented within a public safety initiative integrated into the 2024 Operation Zebra Jaya campaign. Empirical data were collected through field observations, in-depth interviews with institutional actors, and documentation of program activities. The findings indicate that the distribution of helmets functions not only as a traffic safety intervention but also as a strategic communication instrument that facilitates interaction between police officers and citizens. The program demonstrates how community-based engagement can humanize institutional authority and reinforce perceptions of service orientation within law enforcement institutions. Furthermore, the integration of direct communication practices with digital public relations channels strengthens the visibility and credibility of institutional initiatives. The study highlights the importance of socially embedded public relations strategies in fostering institutional legitimacy and improving public perception toward police organizations.  
PEGARUH EVENT UMJ RUN 2025 TERHADAP CITRA UNIVERSITAS MUHAMMADIYAH JAKARTA: Studi Kasus pada Peserta UMJ RUN 2025 Nasya Putri Fazira; Istisari Bulan Lageni
Jurnal Bincang Komunikasi Vol. 4 No. 1 (2026)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jbk.4.1.2026.40-46

Abstract

UMJ RUN merupakan Event olahraga yang dimanfaatkan sebagai strategi komunikasi dan branding institusi untuk meningkatkan eksposur serta persepsi positif publik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Variabel independen (X) dalam penelitian ini adalah Event UMJ RUN dengan dimensi yang digunakan dalam penelitian ini yaitu, Keunikan, Perishability, Intangibility, Suasana Pelayanan, dan Interaksi Personal. Sedangkan variabel dependen (Y) adalah Citra Universitas Muhammadiyah Jakarta yang meliputi tiga dimensi, yakni Product Atribute, Consumer Benefits, Brand Personality. Penelitian ini memiliki tujuan yaitu mengukur pengaruh Event UMJ RUN 2025 terhadap Citra Universitas Muhammadiyah Jakarta pada peserta UMJ RUN 2025. Data populasi peserta UMJ RUN sejumlah 414 peserta UMJ RUN 2025 dan disebarkan kuesioner kepada sampel sebanyak 81 responden dengan menggunakan Simple Random Sampling. Analisis data dilakukan menggunakan uji statistik untuk melihat hubungan dan pengaruh antar variabel. Penelitian ini ditunjukan dengan nilai rata-rata jawaban responden untuk variabel (X) sebesar 4,11 dan variabel (Y) 4,28 nilai tersebut tergolong tinggi (Setuju). Pengaruh yang cukup besar dari Event UMJ RUN 2025 Terhadap Citra Universitas Muhammadiyah Jakarta dapat dilihat dari nilai R Square sebesar 0,485 atau 48,5% artinya besarnya pengaruh terhadap variabel (X) sedangkan sisanya dipengaruh oleh hal lainnya. Kata Kunci: Event, Event UMJ RUN 2025, Citra Universitas Muhammadiyah Jakarta
Pendampingan Komunikasi Pemasaran Berbasis Nilai FAST melalui Produksi Iklan Syariah untuk Penguatan Brand Awareness SMA Perjuangan Terpadu Depok Velda Ardia; Robby Milana; Istisari Bulan Lageni; Sigit Surahman; Sofia Hasna; Ichwan Arifin
Jurnal Solusi Masyarakat (JSM) Vol. 4 No. 2 (2026)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v4i2.29121

Abstract

Increasing competition among private schools requires effective marketing communication to strengthen institutional brand awareness. This community service program aimed to assist SMA Perjuangan Terpadu Depok in developing marketing communication based on FAST values (Siddiq, Amanah, Fathanah, and Tabligh) through the production of a Sharia advertising video. A participatory mentoring approach was implemented through four stages: needs assessment, communication strategy development, advertising production, and evaluation. The program resulted in a FAST based marketing communication mentoring model that integrated professional advertising practices with Islamic values. In addition to producing a Sharia advertising video, the program enhanced the school's understanding of communication planning, creative brief development, media planning, and digital promotion. Participants expressed positive responses and intended to use the video as a branding medium. The mentoring model offers a practical reference for Islamic educational institutions in developing ethical and sustainable marketing communication.
Analyzing Komdigi's Social Media Age Restriction Policy: A Public Policy Communication Perspective on Child Protection in the Digital Environment Istisari Bulan Lageni; Djoni Gunanto
Journal of Public Policy and Society Vol. 2 No. 1: January 2026
Publisher : Center for Border and Coastal Studies, Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/jpps.v2i1.31087

Abstract

The rapid advancement of digital technology and social media has significantly transformed various aspects of social life, including children's interactions and activities in the digital environment. In response to growing concerns regarding children's online safety, the Indonesian government, through the Ministry of Communication and Digital Affairs (Komdigi), introduced a policy restricting social media access for children under the age of 16. This study aims to examine the policy from the perspective of public policy communication, focusing on policy dissemination, regulatory objectives, and its potential societal implications. Employing a qualitative descriptive approach through a literature review, this research analyzes relevant academic publications, government regulations, and policy documents related to child protection in digital spaces. The findings suggest that the policy constitutes a strategic regulatory measure to mitigate the adverse effects of social media use among children, including cyberbullying, exposure to inappropriate content, and excessive digital dependency. Furthermore, the study highlights that the effectiveness of policy implementation is closely linked to the government's ability to communicate the policy effectively and foster collaborative engagement among key stakeholders, including parents, digital platform providers, and educational institutions. The study contributes to the growing discourse on digital governance.
Co-Authors Agus Hermanto Agus Hermanto Allana Haura Redhita Aminah Swarnawati Angga, Indria Aqila Shafa Djoni Gunanto Fadhlan Arrasyid Hadizein Hanna Wisudawaty Hasna, Sofia Ichwan Arifin Imaddudin, Imaddudin Indria Angga Dianita Lingga Syahid Ramadhan Ramadhan Muhammad Nur Arfan Nani Nurani Muksin Nasya Putri Fazira Nur Hamidah Oktaviana Purnamasari Putri Vania Iftatunnisa R. Hiru Muhammad Rabbani Alhanan Hassim Robby Milana Shubham Bapusaheb Wakchaure Sigit Surahman Susan Ary Ayu Anjani Swarnawati, Aminah Syahid, Lingga Tria Patrianti Velda Ardia Winda Dwi Astuti Zebua Yudistira Raden Syahputra Zahwa Indira