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Journal : Journal of Management

Motivation And Job Satisfaction In Employees Krishernawan, Indra; Yudiani, Ema; Saiyed, Rahma; Manda, Darmawati; Yanto Rukmana, Arief
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Important components of the industrial workplace include work motivation, job satisfaction, interpersonal relationships, and non-financial rewards. The purpose of this study is to look into how various motivational factors affect leaders' and employees' communication and cooperation, as well as how non-financial incentives and interpersonal relationships affect workers' job satisfaction and work motivation in the electronics manufacturing sector. Purposive sampling was used in the study to select 91 respondents who worked for Indonesian companies that manufactured electronics. Structural Equation Modelling (SEM) was used to analyse the data that was gathered, and the SmartPLS 3.0 analysis tool was helpful in this process. The findings indicate that employee work motivation is significantly impacted by non-financial incentives. In other words, offering non-monetary rewards by top business executives raises worker motivation. The study's results also demonstrate that interpersonal relationships have no appreciable impact on workers' motivation for their jobs. This indicates that employees' levels of motivation at work are not directly influenced by the interpersonal relationships that exist between them and their bosses. Additionally, the study discovered that employee job satisfaction is significantly impacted by work motivation.
The Role of Social Media Marketing in Local SMEs' Products Kusuma, Annisa Rizka; Yudiani, Ema
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Value equity, brand equity, and relationship equity in local MSME products on the Tiktok application are the three aspects of customer equity drivers that this research will use to analyse the impact of social media marketing operations on customer loyalty. Purposive sampling was used with non-probability sampling. 282 users of the Tiktok app who have made local product purchases in Indonesia participated in this poll. In this study, SEM analysis was conducted using SmartPLS 3.0 software and descriptive analysis. The investigation's findings indicate that perceived social media marketing initiatives significantly improve value equity, brand equity, and relationship equity. Customer loyalty is greatly enhanced by value equity, brand equity, and relationship equity
How Leadership Style Influence Achievement Work Yudiani, Ema
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The goal of this study is to examine the impact of situational leadership style on employee job performance. This study employs a quantitative technique and a saturation sampling strategy due to the small population size of less than 97. This study hypothesis was answered using simple linear regression, correlation coefficient, and coefficient of determination. The findings of this study indicate that situational leadership style has a favorable and substantial impact on employee job performance