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Penggunaan Ragam Bahasa Santai dalam Pemasaran Usaha Akomodasi Pariwisata pada Media Sosial Instagram Muftisirod, Aristalia; Arifin, Ferdi
Narasi: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pengajarannya Vol. 2 No. 1 (2024): April
Publisher : Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/narasi.v2i1.2736

Penelitian ini memiliki tujuan untuk mendeskripsikan bentuk penggunaan ragam bahasa santai dalam pemasaran usaha akomodasi pariwisata pada media sosial dengan menggunakan kajian sosiolinguistik. Sumber data penelitian ini adalah unggahan akun Instagram @reddoorzid dan @oyo.indonesia. Penelitian ini termasuk ke dalam penelitian deskriptif kualitatif menggunakan kajian sosiolinguistik. Maka dari itu dapat dilihat melalui penjelasan di atas bahwa peneliti akan menganalisis mengenai ragam bahasa santai pemasaran akomodasi pariwisata yang terdapat dalam akun Instagram @reddorzid, dan @oyo.indonesia. Proses pengumpulan data menggunakan teknik simak, teknik catat, dan teknik dokumentasi. Teknik analisis data yang digunakan melalui proses pengumpulan data, mereduksi data, menyiapkan data, dan penarikan simpulan. Teknik keabsahan pada penelitian ini menggunakan teknik triangulasi. Teknik Ini dilakukan dengan meninjau data dari berbagai sumber untuk menggambarkan masalah yang diteliti. Penelitian ini menggunakan teknik analisis data dari Miles dan Huberman yang terdiri atas pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini ditemukan terdapat banyak diksi yang digunakan dalam proses pemasaran akomodasi pariwisata yang menggunakan ragam bahasa santai.

ADDRESSING SHARIA VALUES THROUGHOUT MARKETING STRATEGY OF SYARIAH HOTEL SOLO DISCOURSE ON INSTAGRAM Arifin, Ferdi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 2 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i2.1245

This study aims to elaborate the marketing strategy of Syariah Hotel Solo addressing sharia values throughout the discourse on their Instagram account. The method employs qualitative because it is the most suitable to examine the data derived from social media Instagram. The result shows that the marketing strategy of Syariah Hotel Solo successfully reinforces their selling products and services, upholds religious teachings, and addresses sharia value as an accommodation business model. Moreover, the combination between visual and copywriting on each posts of Syariah Hotel instagrams strengthens their identity as a sharia business model that follows regulations from the Ministry of Tourism and Creative Economy and Indonesian Council Ulama at the same time.

Penggunaan Ragam Bahasa Santai dalam Pemasaran Usaha Akomodasi Pariwisata pada Media Sosial Instagram Muftisirod, Aristalia; Arifin, Ferdi
Narasi: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pengajarannya Vol. 2 No. 1 (2024): April
Publisher : Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/narasi.v2i1.2736

Penelitian ini memiliki tujuan untuk mendeskripsikan bentuk penggunaan ragam bahasa santai dalam pemasaran usaha akomodasi pariwisata pada media sosial dengan menggunakan kajian sosiolinguistik. Sumber data penelitian ini adalah unggahan akun Instagram @reddoorzid dan @oyo.indonesia. Penelitian ini termasuk ke dalam penelitian deskriptif kualitatif menggunakan kajian sosiolinguistik. Maka dari itu dapat dilihat melalui penjelasan di atas bahwa peneliti akan menganalisis mengenai ragam bahasa santai pemasaran akomodasi pariwisata yang terdapat dalam akun Instagram @reddorzid, dan @oyo.indonesia. Proses pengumpulan data menggunakan teknik simak, teknik catat, dan teknik dokumentasi. Teknik analisis data yang digunakan melalui proses pengumpulan data, mereduksi data, menyiapkan data, dan penarikan simpulan. Teknik keabsahan pada penelitian ini menggunakan teknik triangulasi. Teknik Ini dilakukan dengan meninjau data dari berbagai sumber untuk menggambarkan masalah yang diteliti. Penelitian ini menggunakan teknik analisis data dari Miles dan Huberman yang terdiri atas pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian ini ditemukan terdapat banyak diksi yang digunakan dalam proses pemasaran akomodasi pariwisata yang menggunakan ragam bahasa santai.

Beyond Indigenous Religions in Indonesia: Struggling for their rights Arifin, Ferdi
SHAHIH: Journal of Islamicate Multidisciplinary Vol. 8 No. 2 (2023)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shahih.v8i2.8790

ndigenous religions in Indonesia include several registered organizations that struggle for their community rights. However, their struggle seems endless because the majority has insufficient knowledge and perspective of indigenous religions’ belief system. This study examines the process of their struggle historically to unveil their efforts to obtain their rights as citizens. Employing a qualitative method is suitable for this study because it utilizes literature reviews to understand the historical story of indigenous religions’ journey during their struggle. This study shows that the communities of indigenous religions should be paid attention by the government because the supreme council court of Indonesia has claimed legally their existence but the sub-institutions in each region cannot fully imply the legal standing of the decision.

‘To Ugi’ in the Bugis-Wajo Kinship System: Language, Culture, and the Shaping of Social Identity Basri, Rina Khuzaimah; Zakiyah, Millatuz; Arifin, Ferdi
Waskita: Jurnal Pendidikan Nilai dan Pembangunan Karakter Vol. 9 No. 1 (2025): WASKITA: Jurnal Pendidikan Nilai dan Pembangunan Karakter
Publisher : PUSAT MPK UNIVERSITAS BRAWIJAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.waskita.2025.009.01.3

This study observes the linguistic diversity of a community to find out the cultural inheritance for the next generation in Wajo Regency, South Sulawesi. The objectives of this study are to describe the meaning of the kinship system in Bugis society in the marriage custom, second to describe the inheritance system of the perception of To Ugi in Wajo district, South Sulawesi, and third to describe the nickname “To Ugi” in the kinship system. A descriptive qualitative approach was used to investigate data sources by describing the symptoms arising from the meaning of To Ugi in the Bugis Society in Wajo District, Tempe. Research data were collected from observation and interviews with four informants, one of whom was a Wajo traditional leader. The results showed that the Bugis-Wajo kinship system found 10 series of traditional processions, forbidden marriages, the main standards of the family that have to be followed when people enter marriage, and the stages before marrying based on the word assiajingeng. Kinship in Wajo is classified as parental by following the social system of the father and mother or the lineage of both parents. The 2:1 cultural inheritance sharing system between men and women benefits those who do not understand the kinship laws in Wajo Regency. The contribution of this study is that it opens up further opportunities for exploration into the relationship between language, social structure, and the formation of social classes within traditional communities, as well as the potential integration of local wisdom into character education and sustainable development.

Teun A. van Dijk’s Critical Discourse Analysis of the Film Budi Pekerti Hilma Erfiani Baroroh; Zalfa, Umni Syahda; Ayu Qurratul A'yuni; Ferdi Arifin
Tabasa: Jurnal Bahasa, Sastra Indonesia, dan Pengajarannya Vol. 6 No. 1 (2025)
Publisher : UIN Raden Mas Said Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/tabasa.v6i01.11020

This study aims to analyze the film Budi Pekerti (2023) directed by Wregas Bhanuteja using Teun A. van Dijk’s critical discourse analysis approach. The background of this research is based on the importance of understanding morality and the influence of social media in contemporary society, particularly within the contexts of education and family. This research employs a qualitative descriptive method, focusing on three levels of discourse structure: macrostructure, superstructure, and microstructure. The findings indicate that Budi Pekerti not only conveys messages of personal ethics but also critiques the social system that reinforces prejudice and stereotypes through media discourse. The study reveals that public perception of individuals is heavily shaped by the dynamics of public opinion constructed through digital media. Thus, the film contributes to a broader understanding of the importance of media literacy and social empathy. Penelitian ini bertujuan untuk menganalisis film Budi Pekerti (2023) karya Wregas Bhanuteja dengan menggunakan pendekatan analisis wacana kritis model Teun A. van Dijk. Latar belakang penelitian ini dilandasi oleh pentingnya pemaknaan moralitas dan pengaruh media sosial dalam kehidupan masyarakat modern, khususnya dalam konteks pendidikan dan keluarga. Penelitian ini menggunakan metode deskriptif kualitatif dengan fokus pada tiga struktur wacana, yaitu struktur makro, suprastruktur, dan struktur mikro. Hasil analisis menunjukkan bahwa film Budi Pekerti tidak hanya menyampaikan pesan etika personal, tetapi juga mengkritik sistem sosial yang memperkuat prasangka dan stereotip melalui konstruksi wacana media. Temuan ini mengindikasikan bahwa persepsi masyarakat terhadap individu sangat dipengaruhi oleh dinamika opini publik yang terbentuk melalui media digital. Dengan demikian, film ini memberikan kontribusi terhadap pemahaman masyarakat mengenai pentingnya literasi media dan empati sosial.

Promoting Wayang Kulit as a Media in Internalizing Islamic Values Ferdi Arifin
Edukasia Islamika : Jurnal Pendidikan Islam Vol 3 No 2 (2018): Edukasia Islamika - Jurnal Pendidikan Islam
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jei.v3i2.1685

Despite a wide array of research on wayang kulit (shadow puppets), scant attention has exposed the correlation between wayang kulit performances and learning media. As a local wisdom, wayang kulit promotes many benefits, especially in solving some educational issues in Indonesia, including studentsâ€™ low motivation as well as their moral decadency. This present study aims to explore the use of wayang kulit as a media in internalizing Islamic values, especially the language used in its performance. A qualitative descriptive approach was employed in this research by using cognitive linguistic theory. The findings demonstrate that wayang kulit as intangible culture heritage of humanity leads todayâ€™s society to learn social life in the past to be applied in current condition, including the learning process of Islamic education. Another result reveals that language usage of wayang kulit provides us with the characters of Indonesian ancestorsâ€™ minds, motivation, honesty, loyalty, and good integrity. It indicates that this study offers that wayang kulit can play a role as one of learning media in fostering Islamic values

PERCEPTIONS OF THE ACADEMIC SOCIETY ON COMMUNICATION STYLE AND ETHICS IN THE 2024 ELECTION PRESIDENTIA DEBATES Danang Try Purnomo; El Guyanie, Gugun; Arifin, Ferdi; Husin Al Fatah, Muhammad
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.2084

Abstract The presidential candidate debate in the 2024 election is an interesting concern for the academic community. This is related to the focus of this research, which is to see the perceptions of the academic community towards the style and ethics of debate communication affecting choice preferences. This type of research is descriptive qualitative and data collection is done using survey and interview techniques. The results obtained in this study illustrate the perception that the aggressive-assertive communication style dominates in debate shows, while in communication ethics the elements of honesty-objectivity, respect, and empathy are obtained in the process of the debate. Overall, both communication styles and ethics are still within the limits of relatively reasonable and positive communication. From the aspect of the relevance of the style and ethics of debate communication to the choice of presidential and vice presidential candidates, it shows a significant influence, namely the broadcast of the debate has increased voters' confidence in making their political choices.

Communication Norm on Digital Network: Interpreting Islamic View on Language Used Arifin, Ferdi; Hadziq, Abdulloh
Khatulistiwa Vol 11, No 1 (2021)
Publisher : The Pontianak State Institute of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/khatulistiwa.v11i1.2120

Industrial revolution provides social media for communicating and sharing with each other. Yet, this study investigates chosen language on social media comments that is to have many improper and impolite languages based on Islamic views. The method uses in this study utilizing systematic review as a development of the qualitative method, which is classifying and interpreting the obtained data. The finding of this study elaborates language used on social media comments divided into improper and impolite language. The result shows us that improper and impolite chosen language on social media indicate that the users are misunderstanding and ignoring Islamic teaching which is already regulated in the holy Quran. This study concludes that Muslim users might understand Islamic views on the language used on social media.

Ecofuture pemberdayaan Ibu PKK Desa Loru Berbasis Zero Waste melalui pengelolaan Jagung Dwijayanto, I Made Rio; Salsabilah, Inayah; Pratiwi, Aning; Arifin, Ferdi; Sarita M.N, Najwa
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 6 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i6.2189

Corn production in Sigi Regency, Central Sulawesi, generates a large amount of agricultural waste in the form of corn cobs, husks, and silk. This condition prompted the EcoFuture-PKM PM community service program in Loru Village. The aim of this program is to improve the knowledge and skills of PKK women in processing corn waste based on the Zero Waste principle. With 15 PKK group members as the main partners, the activities took place over four months at the Loru Village Hall. A participatory descriptive approach was used, allowing participants to be involved in all stages of the program, from planning to evaluation. This method enabled the program to provide participants with practical knowledge and skills so that they could develop sustainable corn waste management practices. The results of the activity showed that participants gained a better understanding of waste management and learned how to make corn silk tea, herbal powder, aromatherapy candles, and corn husk crafts from cobs. The participants' response was very positive, with active participation and a desire to continue production on their own. Additionally, this program raises community awareness about environmental issues and offers opportunities to establish small businesses based on agricultural waste. The results of the activity show that the objectives of community service can be achieved by improving participants' skills and awareness of the Zero Waste principle in utilizing corn waste sustainably.ABSTRAKProduksi jagung di Kabupaten Sigi, Sulawesi Tengah menghasilkan limbah pertanian yang sangat besar berupa tongkol, kulit, dan rambut jagung. Kondisi ini mendorong program pengabdian EcoFuture-PKM PM di Desa Loru. Tujuan program ini adalah untuk meningkatkan pengetahuan dan keterampilan Ibu-Ibu PKK dalam pengolahan limbah jagung berdasarkan prinsip Zero Waste. Dengan mitra utama 15 peserta kelompok PKK, kegiatan berlangsung selama empat bulan di Balai Desa Loru. Dalam proses ini, pendekatan deskriptif partisipatif digunakan, yang memungkinkan peserta berpartisipasi dalam semua tahapan program, dari perencanaan hingga evaluasi. Metode ini memungkinkan program memberikan pemahaman dan keterampilan praktis kepada peserta sehingga mereka dapat membangun perilaku pengelolaan limbah jagung yang berkelanjutan. Hasil kegiatan menunjukkan bahwa peserta lebih memahami pengelolaan limbah dan belajar membuat teh rambut jagung, bedak herbal, lilin aromaterapi, dan kerajinan kulit jagung dari tongkol. Respon peserta sangat positif, dengan partisipasi aktif dan keinginan untuk melanjutkan produksi sendiri. Selain itu, program ini meningkatkan kesadaran masyarakat tentang masalah lingkungan dan menawarkan peluang untuk mendirikan usaha kecil berbasis limbah pertanian. Hasil kegiatan menunjukkan bahwa tujuan pengabdian dapat dicapai melalui peningkatan kemampuan peserta dan kesadaran tentang prinsip Zero Waste dalam memanfaatkan limbah jagung secara berkelanjutan.

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