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All Journal JURNAL EKONOMI Ultima Management : Jurnal Ilmu Manajemen Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Abdi Makarti ESOCHUM: Economics, Social and Humanities Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal ADIMA Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) International Journal of Technology and Education Research Jurnal Bisnis dan Kewirausahaan Asmara Dimas Canthing
Juli Handayani
Universitas Perwira Purbalingga
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELATIHAN MANAJEMEN USAHA DAN KEUANGAN KARYAWAN KOPERASI SIMPAN PINJAM Zuraidaning Tyas, Karunia; Afifah, Hana; Handayani, Juli; Anggarkusuma Arofah, Anastasia; Budi Wirawan, Nugroho
Perwira Journal of Community Development Vol 2 No 2 (2022)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v2i2.73

Abstract

Pengabdian pada masyarakat dilakukan dengan tujuan memberikan pengenalan manajemen usaha bagi pengurus dan karyawan koperasi simpan pinjam. Pengenalan manajemen usaha diharapkan mampu meningkatkan kompetensi pengurus dan karyawan terutama dalam menjalankanfungsi-fungsi manajemen usaha baik dari pemasaran, keuangan maupun sumber daya manusia. Metode kegiatan ini berupa pengenalan konsep manajemen usaha dan peranannya dalam membangun keunggulan bersaing. Pengurus dan karyawan diberi pemahaman tentang fungsi-fungsi manajemen usaha baik dari pemasaran, keuangan maupun sumber daya manusia dalam rangka meningkatkan kemampuan pengurus dan karyawan dalam manajemen koperasi. Kegiatan Pengabdian dilaksanakan dengan metode tatap muka. Pelaksanaan kegiatan dilaksanakandengan cara ceramah konsep-konsep fungsi-fungsi manajemen usaha dan aplikasinya dalam koperasi. Kegiatan Pengabdian terlaksana dengan baik dan lancar. Peserta antusias mendiskusikan permasalahan manajemen yang dihadapi di koperasi simpan pinjam.
PELATIHAN STRATEGI BAURAN PROMOSI BAGI PELAKU USAHA KECIL MENENGAH Suwali, Suwali; Handayani, Juli; Barima, Hima; Suprapto, Suprapto
Perwira Journal of Community Development Vol 3 No 2 (2023)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v3i2.206

Abstract

Saat ini Indonesia sedang mengalami fase lesu di sektor ekonomi dan iklim persaingan akibat dampak pandemi covid-19. Promosi yang kreatif dengan bauran promosi yang tepat adalah sangat penting untuk meningkatkan penjualan pelaku usaha di desa Jompo khususnya. Permasalahan yang ada adalah para pelaku usaha di desa Jompo belum memiliki pengetahuan tentang promosi yang tepat untuk meningkatkan penjualan dan menambah pendapatan selain itu kurangnya kesadaran pelaku usaha akan pentingnya menggunakan promosi melalui media cetak maupun media online khususnya media sosial dalam mempromosikan barang atau jasa yang ditawarkan.Tujuan kegiatan pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang strategi bauran promosi secara sederhana kepada para pelaku usaha di Desa Jompo. Manfaat dari kegiatan ini bagi pelaku usaha adalah mampu menerapkan strategi bauran promosi yang tepat yang nantinya dapat menarik minat konsumen yang lebih banyak.
PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI BUDAYA ORGANISASI Barima, Hima; Handayani, Juli
Perwira Journal of Community Development Vol 4 No 1 (2024)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v4i1.272

Abstract

Kegiatan pengabdian masyarakat dilakukan dengan metode pendekatan secara langsung dan identifikasi masalah di wilayah Desa Kedarpan Kecamatan Kejobong Kabupaten Purbalingga. Manusia, pekerjaan, dan organisasi selalu berubah, individu, kelompok, dan organisasi belajar supaya menjadi lebih efektif, budaya organisasi yang kuat dapat menciptakan Pengelolaan yang baik dan sumber daya manusia yang berkualitas sangat diperlukan perusahaan demi tercapainya tujuan utama organisasi tersebut. Keberhasilan suatu perusahaan dalam mencapai tujuan, tidak terlepas dari peran dan kinerja para pegawai yang ada dalam organisasi tersebut. Pegawai sebagai sumber daya manusia merupakan aset terpenting bagi organisasi karena perannya sebagai pelaksana kebijakan dan kegiatan operasional perusahaan. Untuk itu para pegawai diarahkan agar dapat meningkatkan kinerjanya sehingga memiliki perilaku dan sikap yang mencerminkan tanggung jawab, loyalitas. Adanya budaya organisasi yang kuat maka akan menyebebkan organisasi tersebut lebih baik
PENINGKATAN KEMAMPUAN DIGITALISASI PEMASARAN PADA UMKM GULA SEMUT KELAPA DI BANYUMAS UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL Suwali, Suwali; Hana Afifah; Pupu Sriwulan Sumaya; Hasirun, Hasirun; Handayani, Juli Handayani; Reza Rahmadi Hasibuan
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 2 No 4 (2024): Oktober
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v2i4.245

Abstract

This community service program aims to enhance the digital marketing capabilities of coconut palm sugar SMEs in Banyumas, to strengthen their competitiveness in the digital era. Through a participatory approach, the program involved several stages: needs identification, digital marketing training, intensive mentoring, as well as monitoring and evaluation. The results showed a significant improvement in the ability of SMEs to use digital platforms such as e-commerce and social media. About 70% of participants successfully created accounts on e-commerce platforms and utilized social media to promote their products. The improvement in the quality of marketing content also led to an increase in sales and market expansion from local to national. However, challenges such as limited internet access and human resource capacity in managing digital strategies still need to be addressed. This program has enhanced the competitiveness of SMEs through packaging innovation and digital marketing but requires ongoing support from various parties, especially in terms of infrastructure and mentoring. The implications of this activity highlight the importance of digitalization as a long-term strategy for SMEs to compete in an increasingly competitive market. Therefore, collaboration between the government, educational institutions, and the private sector is crucial to support the sustainability of SME digital transformation in Banyumas.
Pengembangan Sumber Daya Manusia melalui Pelatihan Barima, Hima; Handayani, Juli; Saputra, Lingga Arti
Dimas Canthing : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2024): Dimas Canthing
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/jpm.v1i2.1834

Abstract

Kegiatan pengabdian masyarakat dilakukan dengan metode pendekatan secara langsung dan identifikasi masalah di wilayah Desa Kedarpan Kecamatan Kejobong Kabupaten Purbalingga. Manusia, pekerjaan, dan organisasi selalu berubah, individu, kelompok, dan organisasi belajar supaya menjadi lebih efektif, Pelatihan Sumber Daya Manusia adalah salah satu cara yang efektif untuk mengembangkan potensi karyawan dan meningkatkan kinerja organisasi. Dalam pelatihan Sumber Daya Manusia, karyawan dilatih untuk meningkatkan keterampilan teknis, keterampilan interpersonal, dan keterampilan manajemen, yang dapat membantu mereka untuk menjadi lebih efektif dan produktif dalam pekerjaan mereka. Keberhasilan suatu perusahaan dalam mencapai tujuan, tidak terlepas dari peran dan kinerja para pegawai yang ada dalam organisasi tersebut. Pegawai sebagai sumber daya manusia merupakan aset terpenting bagi organisasi karena perannya sebagai pelaksana kebijakan dan kegiatan operasional perusahaan. Untuk itu para pegawai diarahkan agar dapat meningkatkan kinerjanya sehingga memiliki perilaku dan sikap yang mencerminkan tanggung jawab, loyalitas. Adanya pelatihan akan menyebebkan organisasi tersebut lebih baik
Mengintegrasikan Pemberdayaan Karyawan dan Strategi Pemasaran Digital untuk Meningkatkan Kepercayaan Pelanggan dan Keberlanjutan Bisnis di antara UMKM Selamet, Selamet; Hartoyo, Hartoyo; Handayani, Juli Handayani
Jurnal Bisnis dan Kewirausahaan Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/qen1tc73

Abstract

This qualitative study explores how employee empowerment interacts with digital marketing strategies to enhance customer trust and business sustainability among micro, small, and medium enterprises (MSMEs). Using a phenomenological approach, in-depth interviews with MSME owners and employees reveal that empowerment fosters creativity, adaptability, and emotional engagement, which in turn strengthen digital brand communication and customer relationships. Empowered employees act as authentic brand representatives, translating organizational values into customer experiences through personalized digital interactions. The findings demonstrate that empowerment not only improves internal motivation but also serves as a catalyst for innovation and ethical marketing practices. Furthermore, the study highlights the strategic alignment between human resource management and marketing functions, showing that empowerment bridges the internal culture of collaboration with external customer trust. Theoretically, it extends empowerment discourse into the digital marketing domain, emphasizing human-centered innovation as a foundation for sustainable brand growth. Practically, it suggests that MSMEs integrate empowerment-based leadership and digital capability development to maintain authenticity and competitiveness in the digital economy.
PENINGKATAN KINERJA PEMASARAN UMKM KABUPATEN PURBALINGGA MELALUI PEMANFAATAN STRATEGI DIGITAL MARKETING Afifah, Hana; Handayani, Juli; Hasirun, Hasirun; Setiawan, Muhammad Reza Setiawan; Melia Dwi Renovriska; Titi Safitri Maharani
Aspirasi Masyarakat Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/12ws9352

Abstract

This community service activity aims to improve the marketing performance of MSMEs in Purbalingga Regency through the use of digital marketing strategies. The background to this activity is based on the low level of understanding and ability of business actors in using digital media as a means of promotion and business communication. The implementation method is carried out through training, mentoring, and evaluation of the practice of using social media as a marketing tool. The results of the activity show a significant increase in the ability of participants to manage digital promotional content, interact with consumers, and optimize market reach. MSMEs also began to show changes in marketing behavior that are more adaptive to technological developments and modern consumer behavior. These findings confirm that digital transformation is a strategic factor in strengthening the competitiveness and sustainability of small businesses in the digital economy era. The activity's limitations lie in the relatively short duration of mentoring and the limited technological resources owned by the participants. Nevertheless, this activity provides theoretical and practical contributions to the development of a community-based training model relevant to strengthening the digital capacity of MSMEs in semi-urban areas such as Purbalingga.
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. BPR BANK SURYA YUDHA CABANG BOBOTSARI Fatmawati, Tri; Barima, Hima; Handayani, Juli
JURNAL EKONOMI Vol. 14 No. 2 (2024): Jurnal Ekonomi - Agustus 2024
Publisher : JURNAL EKONOMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Banking is one of the vital sectors in a country's economy, which has an important role in allocating financial resources, supporting economic growth, and facilitating trade and investment activities. In Indonesia, the banking sector has experienced a significant transformation in line with economic developments and regulatory changes. Since its inception, banking in Indonesia has experienced various stages of evolution, from its initial role as a lender and depositor of funds to becoming the main pillar in the national financial system. The aim of this research is to examine the influence of motivation and work environment on the performance of PT employees. BPR BANK SURYA YUDHA, Beratan branch. The type of research method used is a quantitative method, questionnaire data from 53 respondents who came from PT employees. BPR BANK SURYA YUDHA, Beratan branch. The sampling technique uses stratified random sampling. Data was taken using a questionnaire which was measured using a Likert scale. This research uses multiple linear analysis with the help of the SPSS version 26 program. The results of this research show that motivation has no significant and positive effect on employee performance and the work environment has a significant and positive effect on employee performance and motivation and work environment simultaneously have a significant effect on employee performance.
Digital Promotion, Social Media Engagement, and Perceived Value Driving Customer Experience and Employee performance: Marketing Agility’s Role Muh Mahbub Djunaidi; Yulia Nur Hasanah; Rustina Dewi Werdiasih; Agapito Barros; Juli Handayani; Syafi’ah
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 9 No. 1 (2026): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v9i1.3423

Abstract

This study investigates the roles of digital promotion, social media engagement, and perceived value in driving customer experience and employee performance, with marketing agility examined as a moderating factor. Using data collected from 200 modern culinary SMEs across Indonesia, the study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed relationships. The results reveal that digital promotion directly enhances employee performance but does not significantly influence customer experience. Social media engagement and perceived value are found to have strong positive effects on customer experience. Customer experience, in turn, significantly improves employee performance and mediates the relationship between perceived value and employee performance. However, customer experience does not mediate the relationship between digital promotion and employee performance. Additionally, marketing agility does not moderate the relationship between customer experience and employee performance. These findings suggest that experiential mechanisms selectively transmit the effects of marketing stimuli to internal performance outcomes. The study contributes to service-dominant logic and experiential marketing literature by highlighting the conditional role of customer experience and questioning the universal relevance of marketing agility. Practically, the findings provide strategic guidance for culinary SMEs in aligning marketing initiatives with service delivery and employee effectiveness.
PELATIHAN WHATSAPP BUSINESS DAN PENYUSUNAN SOP LAYANAN PELANGGAN DIGITAL BAGI PELAKU USAHA DI DESA MELUNG, KABUPATEN BANYUMAS Barima, Hima; Sipahutar, Lindawati; Handayani, Juli; Romadhona, Gema
ABDI MAKARTI Vol 5, No 1 (2026): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v5i1.965

Abstract

This community service program aimed to improve the capacity of local business actors in utilizing WhatsApp Business and developing digital customer service standard operating procedures (SOPs) in Melung Village, Kedungbanteng District, Banyumas Regency. The participants consisted of 20 individuals representing micro and small enterprises, homestay managers, tourism awareness groups, village-owned enterprise managers, and youth involved in business communication and customer service. The program was implemented through community education, training, hands-on practice, and brief mentoring conducted in a one-day session. Evaluation was carried out using pre-test and post-test, observation, and documentation of activity outputs. The results showed an increase in participants’ average score from 52.7 in the pre-test to 82.1 in the post-test. In addition, 18 participants successfully organized their WhatsApp Business profiles, 17 created product or service catalogs, 16 prepared quick replies, and 15 developed greeting and automated messages. The activity also produced five group-based digital customer service SOP documents. These findings indicate that a practical one-day training program can effectively strengthen participants’ knowledge and initial skills in digital customer service while supporting more professional communication practices for local businesses and village tourism services.
Co-Authors Agapito Barros Anggarkusuma Arofah, Anastasia Barima, Hima Budi Wirawan, Nugroho Devi Yuliana Sari Dewi Puspasari gema romadhona Hana Afifah Hana Afifah, Hana Hartoyo Hartoyo Hasibuan, Reza Rahmadi Hasirun, Hasirun Indra Surya Permana Karunia Zuraidaning Tyas Lingga Arti Saputra, Lingga Arti Masrokhah, Siti MELIA DWI RENOVRISKA Muh Mahbub Djunaidi Nurwisda, Delaga Pupu Sriwulan Sumaya Purnamasari, Melan Susanty Purnamasari, Melan Susanty Purnamasari Putranto, Afif Hendri Putranto Rustina Dewi Werdiasih Selamet Selamet Setiawan, Muhammad Reza Setiawan Sipahutar, Lindawati Suprapto Suprapto Supriatin, Dyah Syafi'ah Syafi'ah, Syafi'ah Syafi’ah Syaiful Anwar, Agus Setiadi, Suwali, Titi Safitri Maharani Tri Fatmawati Werdiasih, Rustina Dewi Yulia Nur Hasanah Zuraidaning Tyas, Karunia