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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Proceeding SENDI_U Jurnal Manajemen dan Pemasaran Jasa
Rizal Hari Magnadi
Faculty Of Economics And Business, Diponegoro University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH PROMOSI, INOVASI PRODUK, DAN SALURAN DISTRIBUSI TERHADAP CITRA MEREK SEPATU OLAHRAGA ADIDAS DI KOTA SEMARANG Laksono, Enggar Bangkit; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze whether Promotion, Innovation, and Distribution Channels affect the brand image of Adidas sports shoes. This study uses three independent variables namely Promotion, Innovation, and Distribution Channels and uses one dependent variable, Brand Image. The sample used in this study were 96 consumers of Adidas sport shoes in Semarang City. Data collection methods used were questionnaires distributed with non-probability sampling techniques with the type of purposive sampling. The data analysis technique used is quantitative. The results obtained from this study were obtained a significant T test value, namely for Promotion, Innovation, and Distribution Channels which means that all variables have a positive effect on Brand Image. And the value of the coefficient of determination is 0.530, which means that 53% of Brand Image is influenced by Promotion, Innovation, and Distribution Channels.
ANALISIS PERBEDAAN PERSEPSI KONSUMEN TERHADAP MEREK APLIKASI PESAN INSTAN WHATSAPP DAN LINE BERDASARKAN CITRA MEREK, FITUR, DESAIN DAN KELOMPOK ACUAN Limbong, Abdi Eliakim Donlezi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze to find out if there is a difference in the perception of costumer from instant messaging application WHATSAPP and LINE. From this analysis can be known whether  there  is  a  difference  by  age  have  different  perceptions  or  have  same  perception  of application instant messaging WHATSAPP and LINE, also aims to analyze most dominant variable against consumerperception and most distinguishes variable between WHATSAPP and  LINE.The population taken in this research are consumers who ever use instan messaging WHATSAPP and LINE. Samples used in this research some 400 respondents used by non- probability   sampling   technique   with   approach   quota   sampling   (   the   sample   based   on predetermined amount). A method of analysisis used is quantitative ananlysis that is using Mann- Whitney U.The variable brand image is a factor that most distinguishes between instant mesagging aplication WHATSAPP and LINE with Z-value -2,857 then followed by feature of -2,221, design  of -2,118  and  group  referrence  of  -1,084.  Hypothesis  testing  is  done  using  Z  test  showed  that consumers perception of the difference from instant messaging application WHATSAPP and LINE occurred against the variable viewed from   brand image , feature and design. But consumer perception of differences did not happen to the variable viewed from group reference variable. While the most dominant perception based on WHATSAPP respondent are reference group while LINE respondents are brand  image  Costumer  age above 25  years old  have  more  preferable perception on WHATSAPP compared to who is aged 17-25 years old. Costumer aged 17-25 years old have more prefereable perception on LINE compared to who is aged above 25 years old.
ANALISIS PENGARUH PROMOSI, DESAIN PRODUK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMEBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING Ayuningtyas, Rizky; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Intenese competition has made Ades bottled  water which is the Integration which has been acquired by PT. Coca Cola Amatil has precentage decreasing of Top Brand Index (TBI) for three  years and always be in the last rank  for the Top Four of bottled water in Indonesia. Top Brand Index (TBI) has three main indicators, namely Commitment Share, Mind Share and Market Share.The purpose of this study is to determine the influence of variables Promotion, Product Design, and Reference Group can increase the percentage of TBI. Variable Promotion, Product Design, and the Reference Group as an independent variable; Brand image as an intervening variable; and Purchase Decision as the dependent variable.The population used in this research is the consumer of bottled water Ades. This research method using a non-probability sampling technique by purposive sampling method. Used as a sample 157 respondents. Data obtained from the questionnaire which is then processed and analyzed using SEM (Structural Equation Modeling) through AMOS program.The results showed that all three of independently variable has a positive influence on brand image; and Brand have a positive influence on the buying decision. Of the three independent variables influence the Reference Group has the greatest impact on brand image, and then followed by the promotion and the smallest is the Product Design.
ANALISIS PERSEPSI KUALITAS SIARAN, FORMAT SIARAN TERHADAP BRAND AWARENESS DAN TERHADAP LOYALITAS PENDENGAR (STUDI KASUS RADIO PRAMBORS SEMARANG) Adittama, Mugi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Radio is a medium that has a range of selective solid segment and able to answer the need to ensure that communication can spur a change masyarakat.Radio has some powers because it can reach a large number of target audience at the same time, quickly deliver the message so that it can provide the most current information and easy to understand, it also provides a form of entertainment that radio.This study aims to identify and analyze the effect on the Listener Loyalty Radio Geronimo Semarang.Variabel company is bound by an intervening variable Listener Loyalty Brand Awareness. the independent variable is the perception of quality of broadcasting and rerunning Format. The samples were 400 young people in the City Semarang.Data used is primary data obtained through kuesioner.Alat analysis used multiple linear regression.The study concluded that radio listeners can earn loyalty backed by a factor of a positive perception of the broadcast quality of the Listener Loyalty and pulled positively to the broadcast format Listener Loyalty. It is also supported by a positive factor for Brand Awareness Listener Loyalty.
“ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PREMIER AUTO DETAILING SEMARANG”. Rahardjo, Ricky; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine and analyze the Influence of Service Quality Customer Satisfaction Premier Auto Detailing Semarang. The population that will be used in this study consists of customers Premier Auto Detail Semarang. In this research, sampling is done with a technique accidental. Thus meaning the sample was taken as a Premier Auto Detail Customers who happened to be found at the Office of the Premier Auto Detail, the number of samples used in this study were 100 respondents.The results showed that the physical evidence (tangibles) against direct impact on customer satisfaction, reliability (reliability) effect lansgung to customer satisfaction, responsiveness (responsiveness) directly affects customer satisfaction, assurance (assurance) directly affects customer satisfaction , empathy (empathy) directly affects customer satisfaction
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN DI SOP BUAH FRESHASAN BANJARSARI SELATAN TEMBALANG Nashafa, Pamila; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted to analyze the factors that influence the buying interest Freshasan fruit soup products. The number of fruit soup brands make the competition tighter. A company needs to create products that appeal consumers, so consumers will choose a product Freshasan fruit soup. The problems of this study to analyze the influence of the perception of price, product quality, and the quality of the buying interest re waiter to consumers in South Banjarsari Freshasan fruit soup Tembalang. The independent variable in this study consisted of Perception Price, Quality of Products, Quality of Service, and the variable is dipendennya Consumer Buying Interests the fruit soup Freshasan South Banjarsari Tembalang.Sempel totaling 100 respondents taken using probability sampling technique. Analysis using SPSS 16.0 that includes a reliability test, validity test, classic assumption test, multiple regression analysis, hypothesis testing through F test and T, as well as analysis of multiple determination coefficient. From the analysis, regression equation:Variables influence price perceptions  has positive influence on the buying interest with a coefficient of 0.263. The variable quality of  product has positive influence on the buying interest with a coefficient of 0.192. Variable quality of service positive influence on the buying interest with a coefficient of 0.391.The model shows that the regression coefficient of all variables are positive. Based on the standardized coefficient of the regression model can be stated that any change in the independent variable, it will cause a change also in dependenny variable. It is seen that Perception of the Price, Quality of Product and Quality of Service positive influence, so it will affect the interest of the consumer in purchasing fruit soup Freshasan South Banjarsari Tembalang.
Analisis Pengaruh Customer Experience, Intensitas Periklanan Terhadap Minat Beli Gramedia.Com Dengan Brand Awareness Sebagai Variabel Intervening (Studi Pada Pelanggan Gramedia Semarang) Masyhuri, Mardhi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Gramedia bookstore is a company engaged in the retail industry by providing a network of bookstores across Indonesia..  Gramedia bookstore launches virtual store from his bookstore is Gramedia.com aims to expand the market share of the company. However Gramedia.com virtual store is having problems, is the low purchase intention on Gramedia.com. Seeing these problems, this study aims to analyze the effect of Customer Experience and Advertising Intensity against buying interest using Brand awareness as a mediator variable (intervening) study on customer Gramedia bookstore Semarang. This study used non probability sampling used for sampling. Data were collected from 117 respondents were selected using criteria of judgment that should have never made a purchase products Gramedia bookstore at any branch. Test method is a Maximum Likelihood analysis with AMOS program version 22.0. The result show that the customer experience and the advertising intensity of the positive effect buying interest, either through brand awareness as intervening nor affect directly. Then, brand awareness positive effect on consumer buying interest Semarang Gramedia bookstore to buy a book on the virtual store products Gramedia.com.
ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI DI KOTA SEMARANG Septyawan, Bagus Yudo; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by motorcycle sales, which more and more, that there is in the city of Semarang with many popping latest motorcycle that declined in 2015. Suzuki Motorcycle Sales decreased in 2015. In addition Motorcycles Suzuki has competitors like brand Yamaha, Honda, and Kawasaki. The purpose of this study was to determine the effect of price perception, Quality Products and Quality Service to Purchase Decision Suzuki Motorcycles in Semarang City.In this study were collected through a questionnaire distributed in the city of Semarang obtained by the method of non-probability samples and purposive sampling. Analysis of data obtained both qualitatively and quantitatively. Mechanical test data used in this study include testing instrument (Validity, reliability test, test heterokedastisitas), regression analysis, Test Goodness of fit, coefficient of determination (R2), Feasibility Model (Test F), Test of Effect Causality (t test). Data - data that has met the validity, reliability, and classical assumption processed with SPSS for Windows 20, resulting in a regression equation as follows:Y = 0.240 X1 + 0.589 X2 + 0.376 X3Where hypothesis testing using t test shows that the third independent variable is the price (X1), product quality (X2), and quality of service (X3) significant positive effect on the purchase decision (Y).
(Pada PT.Gunung Agung Cabang mall Citra Land, Simpang Lima Semarang) Silalahi, Frisca Aulia; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This Study  aims to examine the effect of trust, commitment, satisfaction, loyalty, reliability salesperson to the quality of relationships at PT Gunung Agung Branch of Citra  Land mall, Simpang Lima, Semarang. This study uses a trust, commitment, satisfaction, loyalty, reliability salespeople as independent variables and quality of relationships as the dependent variable. This study uses qualitative data analysis with data collection methods using interviews and quantitative is questionnaires. The study involved five employees who are close to the supplier as respondent questionnaires  and  interviews  and  some  suppliers  in  an  interview.  Based  on  the  results  of qualitative  research,  the  reliability  of  salespeople  do  not  affect  the  quality  of  relationships GUNUNG AGUNG PT Citra Land Branch mall, Simpang Lima, Semarang
FAKTOR-FAKTOR PENENTU KEBERHASILAN USAHA PADA PEMEGANG USAHA WARALABA (Studi Kasus Pada UsahaWaralaba Makanan dan Minuman Lokal Di Kota Semarang Pamungkas, Rizki; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business franchise (franchise) is now growing in Indonesia. This is because in Indonesia with a population of over 200 million people who have the biggest market opportunity. One type of franchise that is being developed at this time is the category of food and beverage franchise locally. This study aims to determine the influeace of  to determine the influence of business characteristic, business location, and management ability about success business franchising in Semarang. And to analysis the dominant factor in a successful business franchising in Semarang.The populations used in this study iis the holder of  franchise business in Semarang.  Samples taken are as many as 82 respondents, by using Non-Probability Sampling method and Accidential Sampling approaches, that is the sample determination method based on coincidence, which are the holders of franchise business in Semarang. According to the stastictical data analysis, the outcome is that the indicators used in this study are valid and the variables are reliable. The classical assumption test, that is multicolinnearity regression model, indicate that there is no hsteroscedasticity, and the distribution is normal.
Co-Authors Abdurrahman Ghufran, Abdurrahman Adiputra, Nizam Aditya Helmi Elyardi, Aditya Helmi Aji Nugroho Ashar, Muhammad Ravi Azalia, Davita Wemona Bagas Wicaksono, Bagas Fachrizi Alwafi, Fachrizi Fahmi Haikal Maladzi Fahmi Haikal Maladzi, Fahmi Haikal Fieha Alfi Hani, Fieha Alfi Griyana Dewi, Ayu Indira Iftikhar, Dala Noor Khoiruddin, Muhammad Afif Laksono, Enggar Bangkit Lestari, Hesty Yulinda Purna Levita Dianty Limbong, Abdi Eliakim Donlezi Mardhi Masyhuri, Mardhi Mugi Adittama, Mugi Naufal, Arif Rahman Pamila Nashafa, Pamila Pandu Andre Harlan, Pandu Andre Pasaribu, Pilemon Prakoso, Doni Pratama, Rendy Budi Raja Fajar Perdana Lubis, Raja Fajar Perdana Rengganing Jatun, Rengganing Ricky Rahardjo, Ricky Rijae, Zaki Muafa Rizki Pamungkas, Rizki Rizky Ayuningtyas, Rizky Septyawan, Bagus Yudo Silalahi, Frisca Aulia Wibowo, Ardy Suwito Widyananda, Muthia Hanum Yudha Nugroho, Ariadi