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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Proceeding SENDI_U Jurnal Manajemen dan Pemasaran Jasa
Rizal Hari Magnadi
Faculty Of Economics And Business, Diponegoro University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN BERTRANSAKSI, KEPERCAYAAN TERHADAP TOKO DAN PENGALAMAN BERBELANJA TERHADAP MINAT BELI SECARA ONLINE PADA SITUS JUAL BELI TOKOPEDIA.COM Alwafi, Fachrizi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of security, ease of transaction, consumer confidence and the shopping experience to the online buying interest in tokopedia.com. This study uses a questionnaire distributed to a sample of 100 respondents were divided into two (2) groups based on residence between Semarang with outside Semarang, non probability sampling. The sampling technique is using purposive sampling, because the researchers used intentionally separate consideration in choosing members of the population are considered to be appropriate in providing the information needed for research.Based on the analysis that has been done, can present some research findings are: 1) the variable perception of safety (X1) the greatest positive effect on the variable interest purchase online at tokopedia.com; 2) perception of ease (X2) the third largest positive effect on the variable interest purchase online at tokopedia.com (Y); 3) the perception of trust (X3) the second largest positive effect on the variable interest purchase online at tokopedia.com (Y), and 4) the perception of the experience (X4) has no effect on the variable interest purchase online at tokopedia.com (Y) .
STRATEGI PEMASARAN ADIDAS ORIGINALS MELALUI INSTAGRAM UNTUK MENINGKATKAN MINAT BELI KONSUMEN Wibowo, Ardy Suwito; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Instagram is a marketing tool that is popularly used in the creative industries. Adidas has been using this tool because of Instagram’s wide coverages and cheap marketing costs. Currently, Adidas ranks second in terms of sales. Adidas’ strategy to overcome this sales problem is through Adidas Originals. This research aims to test the variables’ influences of social media marketing perception, visual communication perception, and celebrity endorser perception towards consumer's buying interest using online word of mouth as the intervening variable. This study focuses on consumers who recognise Adidas Originals, have an Instagram account and follow @adidasoriginals in Semarang. This research employs a purposive sampling technique on 100 respondents. The method used is Structural Equation Model with AMOS 22.0 Software.The results in this research show that social media marketing perception, visual communication  perception,  and  celebrity  endorser  perception  have  positively  and significantly influenced the intervening variable, which is online word of mouth. While online word of mouth has positively and significantly influenced consumer's buying interest.
ANALISIS PENGARUH DAYA TARIK IKLAN DAN PROMOSI PENJUALAN TERHADAP KESADARAN MEREK DAN DAMPAKNYA PADA EKUITAS MEREK MIE SEDAAP DI KOTA SEMARANG Elyardi, Aditya Helmi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the extent to which the brand (brand) 'noodle Sedaap "can compete with its competitors to see the noodle as public awareness of the" noodles Sedaap "which is influenced by the variable variable Fascination Advertising and Sales Promotion. Some will find the criteria to examine how much influence these two variables on brand awareness certainly has an impact on brand awareness, brand equity is seen from the popularity and the public's ability to remember "Sedaap noodles". Criteria criteria ditinjolkan of variables including advertising Fascination: endorser attractiveness, attractiveness humor, plot, and appeal back sound or music system advertising. While the criteria of sales promotion variables include: the provision of free items, gifts, and procurement event. This study uses quantitative methods. Data were collected by questionnaire technique. Respondents for this study is the consumer of instant noodles in particular "Sedaap noodles" in Semarang with the number of respondents 96 people. Quantitative methods include the validity and reliability, the classic assumption test, testing hypotheses through F test, t test and the coefficient of determination (R2). The data analysis technique used is the linear regression analysis. The findings indicate that Fascination Advertising and Sales Promotion positive and significant impact on Brand Awareness, Brand Awareness in which the positive and significant impact on brand equity.
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN NASABAH UNTUK MENGAMBIL PEMBIAYAAN PADA KOSPIN JASA LAYANAN SYARIAH PEKALONGAN Jatun, Rengganing; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Distribution of funds in the conventional system known as financing, financing cooperative given based not only a relationship between finance and the debtor but to establish a partnership. Problems in this study was a decrease in the number of customers who take out financing Kospin Jasa Syariah  Pekalongan. It can be quite detrimental to health cooperative of the cash flow, because customers save more than customers who took the financing, so that existing funds can not be channeled properly. The purpose of this study was to analyze the effect of product knowledge, promotional activities, and religiosity of the customer in making financing decisions. This research is quantitative research. The sample used in this study were 88 members Kospin Jasa Syariah Pekalongan customers using accidental sampling technique. The data used is primary data by questionnaire. The analysis technique used is quantitative analysis using multiple regression analysis. According to the research done can be seen that the product knowledge, promotional activities and religiosity positive effect on the customer's decision took financing. Based on the results of testing goodness models, regression models can be used to predict a customer's decision took financing. While customers take financing decisions can be explained by three variables: product knowledge, promotional activities, and religiosity of 85.6%.
STUDI EKSPLORATORI TERHADAP PROFESI PEMASAR DAN KAITANNYA LOWONGAN, POSISI, DESKRIPSI DAN PERSYARATAN PEKERJAAN PEMASAR (Studi pada situs pencari kerja karir.com dan loker.id) Magnadi, Rizal Hari
Proceeding SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Profesi pemasaran selama ini dikenal sebagai salah satu pekerjaan yang diminati lulusan perguruan tinggi khususnyasekolah-sekolah bisnis dan manajemen di Indonesia. Terkait dengan Masyarakat Ekonomi ASEAN yang mulaimembutuhkan profesi yang tersertifikasi maka pemerintah kemudian memfasilitasi keberadaan beberapa asosiasiprofesi dan asosiasi industri yang mengeluarkan sertifikat profesi untuk pekerjaan sebagai pemasar. Disisi yang laindiperlukan suatu studi mengenai apakah kemampuan pemasar yang ada di sertifikat pemasar tersebut telah sesuaidengan perkembangan di dunia kerja. Metode yang digunakan adalah observasi dan kemudian dilakukan analisisdeskriptif untuk mendapatkan gambaran mengenai posisi pekerjaan pemasar yang ditawarkan di situs pencari kerjakarir.com dan loker.web.id. Jumlah sampel yang diamati sebanyak 25 posisi pekerjaan di masing-masing situssehingga total berjumlah 50 sampel. Hasil dari studi eksploratori ini diharapkan dapat menjadi data pembandinguntuk mengkritisi isi dari kemampuan dan pengetahuan yang dijadikan materi ujian di sertifikasi profesi pemasar diIndonesia. Selain itu dapat digunakan juga untuk memberi masukan evaluasi kurikulum pemasaran di Indonesia.Kata kunci : Profesi pemasar, Situs Pencari Kerja, Pendidikan Pemasaran
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA LAYANAN VIDEO ON DEMAND (Studi Pada Pengguna Netflix) Azalia, Davita Wemona; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 9, Nomor 2, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The present study is to identified factors that affecting consumer purchase decision of Video On Demand which is Netflix. The conceptual framework for this study included two variable of actual usage technology as proposed by TAM which are Perceived Ease of Use and Perceived Usefulness. Furthermore, Perceived Price and Social Influence was added to the framework. Sample Data is done by interview, while the questionnaire used as the tools in data collection. Research sample are 100 respondents who are aware of Netflix and already used Netflix This research uses multiple linear regression analysis techniques that are processed using SPSS. The results of this research found that Perceived Ease of Use, Perceived Usefulness, Perceived Price and Social Influence have a positive and significant influence on Purchase Decision.
ANALISIS CUSTOMER CONTACT DAN SERVICE GUARANTEE TERHADAP CUSTOMER SATISFACTION DENGAN CUSTOMER VALUE SEBAGAI VARIABEL INTERVENING Fahmi Haikal Maladzi; Rizal Hari Magnadi
JURNAL STUDI MANAJEMEN ORGANISASI Vol 12, No 1 (2015)
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.127 KB) | DOI: 10.14710/jsmo.v12i1.13423

Abstract

The background of this research is the reduction of direct interaction and a guaranteethat the company gave notice to the customer. This study aims to determine how muchinfluence customer contact and service guarantee to customer satisfaction with customervalue as an intervening variable in train service users operating area 4 Semarang.The number of samples in thie study are 100 respondents train service users ho wereselected based on purposive sampling method. The questionnaire is distribute in April2015. The data obtained are processed using validity and reliability test, classicassumption test, multiple regression analysis, goodness of fit test with regressioncoefficients, test F and test T.The result of this study showed that the variables of customer contact provide value43,6% and service guarantee provide value 42,7% which both have a positive andsignificant impact on customer value. Then customer contact provide value 25,8% andcustomer value with a value of 62,7% which both have a positive and significant impacton customer satisfaction, while service guarantee with a value of 1,4% have a positiveeffect but not significant on customer satisfaction.Keywords : customer contact, service guarantee, customer value, customer satisfaction.
The determinant of brand awareness: Lesson from Indonesia Levita Dianty; Rizal Hari Magnadi
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.206 KB) | DOI: 10.25105/jmpj.v13i2.6150

Abstract

This study analyzes the effect of advertising creativity, jingles and endorsers on brand awareness using Multiple Linear Regression Analysis on 150 respondents in Semarang. The results showed that advertising creativity, jingles and endorsers have a positive and significant influence on brand awareness. Advertising creativity is the strongest variable affecting brand awareness. Companies need to use this variable as the most important factor because it has positive impacts.
Co-Authors Abdurrahman Ghufran, Abdurrahman Adiputra, Nizam Aditya Helmi Elyardi, Aditya Helmi Aji Nugroho Ashar, Muhammad Ravi Azalia, Davita Wemona Bagas Wicaksono, Bagas Fachrizi Alwafi, Fachrizi Fahmi Haikal Maladzi Fahmi Haikal Maladzi, Fahmi Haikal Fieha Alfi Hani, Fieha Alfi Griyana Dewi, Ayu Indira Iftikhar, Dala Noor Khoiruddin, Muhammad Afif Laksono, Enggar Bangkit Lestari, Hesty Yulinda Purna Levita Dianty Limbong, Abdi Eliakim Donlezi Mardhi Masyhuri, Mardhi Mugi Adittama, Mugi Naufal, Arif Rahman Pamila Nashafa, Pamila Pandu Andre Harlan, Pandu Andre Pasaribu, Pilemon Prakoso, Doni Pratama, Rendy Budi Raja Fajar Perdana Lubis, Raja Fajar Perdana Rengganing Jatun, Rengganing Ricky Rahardjo, Ricky Rijae, Zaki Muafa Rizki Pamungkas, Rizki Rizky Ayuningtyas, Rizky Septyawan, Bagus Yudo Silalahi, Frisca Aulia Wibowo, Ardy Suwito Widyananda, Muthia Hanum Yudha Nugroho, Ariadi