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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management Proceeding SENDI_U Jurnal Manajemen dan Pemasaran Jasa
Rizal Hari Magnadi
Faculty Of Economics And Business, Diponegoro University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH DESAIN PRODUK, PERCEIVED VALUE, DAN PROMOSI TERHADAP CITRA MEREK SEPATU NIKE (Studi pada Konsumen Sepatu Nike di Kota Semarang) Adiputra, Nizam; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nike is one of the sports companies operating in Indonesia, this company has a problem of decreasing brand image in 2016-2018 based on survey results from Top Brand Awards. This study aims to analyze the effect of Product Design, Perceived Value, and Promotion on Brand Image of Nike shoes. This study uses three independent variables namely Product Design, Perceived Value, and Promotion and uses one dependent variable, Brand Image.The sample used in this study were 100 Nike shoes consumers in the city of Semarang. Data collection methods used are questionnaires distributed by non-probability sampling techniques with the type of purposive sampling. Data analysis techniques that are used is Path Analysis.Base on the result study, As well as showing that Product Design, Perceived Value, and Promotion have a positive and significant effect on Brand Image. The Adjusted R Square value is 0.805, indicating that 80.5 percent of the variation in Product Design can be explained by the independent variable in the regression equation. While the remaining 19.5 percent can be explained by other variables outside the independent variables in this study.
Analisis Pengaruh Pemilihan Media, Intensitas Penayangan Media, Daya Tarik Pesan Pada Media Terhadap Brand Awareness Dengan Kualitas Komunikasi Pemasaran Sebagai Variabel Intervening (Studi pada Pikatan Waterpark Temanggung) Hani, Fieha Alfi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of marketing communication quality to brand awareness with media choosing, intensity of telecast media, and message appeal in media as independent variable. Pikatan Waterpark as the best tourism object in Temanggung need to improve their marketing communication to build brand awareness to introduce Pikatan Waterpark in Central Java. Population used in this study with criteria known Pikatan Waterpark and take sample non-probability purposive sampling around 100 respondent. Respondents fill in the questionnaires and processed with multiple regression analysis using SPSS software. The result are media choosing, intensity of telecast media, and message appeal in media have positive effect on marketing communication quality. And marketing communication quality have positive effect to brand awareness. From three independent, message appeal in media have biggest effect to marketing communication quality.
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN JAM TANGAN SWISS ARMY (Studi Kasus pada Konsumen Swiss Army di Adam Watch) Ashar, Muhammad Ravi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This  research  was  motivated  by  the  intense  competition  in  the  Indonesian wristwatch industry with the emergence of various new brands in the market. This is impacting (affect) on sales of Swiss Army watches that far adrift than its competitors. This study aimed to test the effect (influence) of brand equity elements which consist of brand awareness, perceived quality, brand associations and brand loyalty of purchase decision on the Swiss Army watches.The samples in this studi were 100 respondets who buy Swiss Army watches, repair or replace Swiss Army watches battery, and come to the store using  Swiss Army watches. The method used was purposive sampling ato spread questionnaries to the respondents. This study uses a quantitative analysis method, namely validity and reliability, the classic assumption test, linier regression analysis and the tesh the feasibility of the model.The data that have subjected the test of validity, reliability test and classical assumption  test  processed  using  SPSS  (Statistical  Package  for  Social  Science)  for Windows 7.Where the buying decision variable (Y), brand awareness (X1), perceived quality (X2), brand association (X3), and brand loyalty (X4). Hyothesis testing using t test showed that the three variables of brand awareness, perceived quality, brand associations has a significant positive effect to purchasing decision. Meanwhile, one other independent variables, brand loyalty have positive and not significant effect to purchasing decision. F test reveal that all independent variables are adequate to test dependent variable purchasing decision. Adjusted R Square of 0,425 shows that 42,5 percent of purchasing decision variation can be explained by four independent variables in the regression equation. While the rest 57,5 percent is explaindes by ither variables outside of the four variables used in this study.
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN JASA PENGIRIMAN LAZADA EXPRESS SAAT HARBOLNAS DI E-COMMERCE Nugroho, Aji; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The growth of industry / trade based online has increased significantly. Increased growth is a good impact on other industries, one of which is felt by freight forwarding companies. This research was conducted to examine how the influence of service quality that focus on five dimensions of service quality, namely reliability, responsiveness, assurance, empathy, and physical evidence to customer satisfaction of goods delivery service.The sample used in this research is the consumer of Lazada Indonesia in Semarang which has been using the delivery service of Lazada Express during the event harbolnas implemented. Samples taken as many as 100 respondents selected using non probability sampling technique with purposive sampling approach. While the analytical technique used is multiple linear regression analysis including validity test, reliability test, classical assumption test, coefficient of determination, f-test, and t-test.The result of research using SPSS version 21 software aid shows that service quality have positive effect to customer satisfaction. From result of regression coefficient, it is found that tangibles variable (b_5) with coefficient 0,358 has the highest value in giving influence to customer satisfaction. Next the successive variable responsiveness (b_2) with coefficient 0,28; variable empathy (b_4) with coefficient 0,166; variable assurance (b_3) with coefficient 0,164; and variable reliability (b_1) with coefficient 0,153 have influence to customer satisfaction. Hypothesis testing is partially significant independent variables, because all values t count > t table or significance <0.05. Meanwhile, simultaneous hypothesis testing of independent variables is also significant, with the value f count > f table or significance <0.05. Coefficient of determination shows the result that the ability of service quality variables, namely reliability, responsiveness, assurance, empathy, and tangibles in explaining the level of customer satisfaction is 85.9%.
STUDI TENTANG PRODUCT KNOWLEDGE DAN KEPUTUSAN PEMBELIAN PADA NOTEBOOK ACER (Studi Kasus pada Mahasiswa Universitas Diponegoro, Semarang) Lubis, Raja Fajar Perdana; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Technology devices has been a necessity in every sector in human being nowadays. One of modern devices which grows rapidly is computer. Computer development is shown in each shape variations and usages. After the type of computer that has to be connected with electricity or what we usually call PC desktop, there is portable notebook, a battery-using computer. The emergence of various brands in the notebook industry that offers innovations and new variants with all good features makes competition in the notebook industry is getting tough. Each companies are required to win the competition by getting consumers as many as possible.This research uses buying decision as a dependent variable, advertising activity, public relation activity, sales credibility, references groups as independent variables, as well as product knowledge as an intervening variable. Number of samples are 100 respondents. The sampling technique uses accidental sampling and data analysis methods used were descriptive statistics, validity test, reliability test, classic assumption test, multiple linear regression and hypothesis testing.                Based on the results of the regression analysis showed that the activity of advertising and reference groups has a significant positive effect on product knowledge, however the sales credibility and public relations activities has no significant effects on product knowledge.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN SITUS BERITA SUARAMERDEKA.COM DENGAN SIKAP TERHADAP PENGGUNAAN SEBAGAI VARIABEL INTERVENING Widyananda, Muthia Hanum; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

             A site's traffic is one of the most important performance indicators in a company that provides digital content or a website. This research aims to analyze the influence of perceived ease of use and perceived usefulness towards intention to use news sites Suaramerdeka.com through attitude towards use as the intervening variable.            The sampling method used on this research is non-probability samplig with purposive sampling technique. Samples were collected from 100 respondents on Semarang who use the internet and knows information about Suaramerdeka.com. Analysis method used here is multiple regression analysis wich includes validity test, reliability test, classic assumption test, multiple linier regression test, t-test, f-test, determination test and sobel test.            The result showed that perceived ease of use and perceived usefulness has positive and significant influence on attitude towards use. While attitude towards use as the intervening variable has positive and significant influence on intention to use
ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN NASABAH UNTUK MENGAMBIL PEMBIAYAAN PADA BMT AL HALIM TEMANGGUNG Lestari, Hesty Yulinda Purna; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to describe the influences of promotion, salesmanship, product knowledge, and word of mouth to the decision making on taking expenditure in BMT Al Halim Temanggung. Promotion, salesmanship, product knowledge, and word of mouth are used as independent variable and financing decision making as dependent variable.The sample of this research is customer of BMT Al Halim Temanggung by using technique purposive sampling. The data are collected from 86 costumers of BMT Al Halim Temanggung by using closed questions questionnaire. Then the data are analyzed by multiple linear regression on SPSS software.The regression result shows that the value of promotion is -0,043. It means that it has negative and not -significant effect. Salesmanship has a negative and significant effect with value of regression is -0,301. Product knowledge has a positive and not significant effect with the value of regression is 0,153, and the word of mouth has a negative and significant effect with value of regression -0,215 toward financing decision making. According to this research, the financing decision making can be 9,3% explained by promotion, salesmanship, product knowledge, and word of mouth and the rest can be explained by other variables outside this research.
PENGARUH PERSEPSI MEDIA SOSIAL DAN SPONSORSHIP MARKETING TERHADAP POSITIVE WORD OF MOUTH SERTA DAMPAKNYA PADA EKUITAS MEREK (Studi Pada Konsumen Wardah Kosmetik di Media Sosial di Semarang) Griyana Dewi, Ayu Indira; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In this fast growing era, internet is no strange to everyone. Whether it’s for individual, corporate, educational, even business interests. Marketing or selling a product throught the internet has become commonplace. Marketing with internet-based strategies,especially social media, can pressing the price of marketing or promotion, but it can reach a large income. Through social media, customers can find information about what they want more easily and freely. One of the biggest brand of cosmetics industry that utilize this strategy is Wardah Cosmetics. As a brand with more than 30 years experience, Wardah should be superior in competition, by building strong brand equity. This study aimed to analyze the variabels of social media perception, sponsorship marketing to positive word of mouth and its impact on brand equity. This study is conducted on Wardah cosmetic’s customer in social media in Semarang.Convenience sampling method is used for this research, samples were collected from 100 respondents (consumer who have instagram account, follow Wardah’s account (@wbhsemarang) and use Wardah products). Multiple regression analysis is used fo this study.This results showed that social media perception and sponsorship marketing has positive and significant effect on positive word of mouth, and positive word of mouth has positive and significant effect on brand equity.
ANALISIS PENGARUH HARGA, PROMOSI, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Studi Kasus Pada Pengguna Jasa Penerbangan PT. Garuda Indonesia di Semarang Ghufran, Abdurrahman; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to determine whether the price, promotion, service quality, and brand image influence on consumers purchase decisions in using Garuda Indonesia flight services. This research also aims to analyze the most dominant factors impact to purchasing decisions on Garuda Indonesia flight servicesThe population used in this research is the consumer who ever or often purchase who ever or often use Garuda Indonesia flight services who domiciled or the cirizens of Semarang City. Samples in this study were 100 respondents and technique used are purposive sampling technique. Data analysis using SPSS (Statistical Package for Social Science).Based on results of the research show that the price, promotion, service quality, and brand image have an influence on consumers purchase decisions in using Garuda Indonesia flight services.
PENGARUH FAKTOR-FAKTOR KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT. BESS FINANCE Harlan, Pandu Andre; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In Indonesia, nowadays service sector grown very fast and make contribution as 2/3 from all activities.  Service quality has strong relationship with customer satisfaction because customer satisfaction is the main key to build up service business especially leasing. So in this research will analyze factors that affecting customer satisfaction  in PT BESS Finance.            Sample used in this research are 100 respondents that being consumers in PT BESS Finance Semarang. Technique data used are multiple regression analysis with validity and reliability test, also the classic assumptions.This research will use multiple regression analysis. Based on the result and discussion, the conclusion are: (1) Significance value of information variable toward customer satisfaction is 0.033 < 0.05, this means information has significant effect toward customer satisfaction. (2) Significance value of hospitality variable toward customer satisfaction is 0.000 < 0.05, this means hospitality has significant effect toward customer satisfaction. (3) Significance value of caretaking variable toward customer satisfaction is 0.014 < 0.05, this means caretaking has significant effect toward customer satisfaction. (4)Significance value of billing variable toward customer satisfaction is 0.000 < 0.05, this means billing has significant effect toward customer satisfaction. (5)Significance value of payment variable toward customer satisfaction is 0.017 < 0.05, this means billing has significant effect toward customer satisfaction.
Co-Authors Abdurrahman Ghufran, Abdurrahman Adiputra, Nizam Aditya Helmi Elyardi, Aditya Helmi Aji Nugroho Ashar, Muhammad Ravi Azalia, Davita Wemona Bagas Wicaksono, Bagas Fachrizi Alwafi, Fachrizi Fahmi Haikal Maladzi Fahmi Haikal Maladzi, Fahmi Haikal Fieha Alfi Hani, Fieha Alfi Griyana Dewi, Ayu Indira Iftikhar, Dala Noor Khoiruddin, Muhammad Afif Laksono, Enggar Bangkit Lestari, Hesty Yulinda Purna Levita Dianty Limbong, Abdi Eliakim Donlezi Mardhi Masyhuri, Mardhi Mugi Adittama, Mugi Naufal, Arif Rahman Pamila Nashafa, Pamila Pandu Andre Harlan, Pandu Andre Pasaribu, Pilemon Prakoso, Doni Pratama, Rendy Budi Raja Fajar Perdana Lubis, Raja Fajar Perdana Rengganing Jatun, Rengganing Ricky Rahardjo, Ricky Rijae, Zaki Muafa Rizki Pamungkas, Rizki Rizky Ayuningtyas, Rizky Septyawan, Bagus Yudo Silalahi, Frisca Aulia Wibowo, Ardy Suwito Widyananda, Muthia Hanum Yudha Nugroho, Ariadi