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All Journal Jurnal Ilmiah Universitas Batanghari Jambi Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri JOEL: Journal of Educational and Language Research Hirarki : Jurnal Ilmiah Manajemen dan Bisnis J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Eko Murti Saputra
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Pengabdian Mandiri

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PENERAPAN STRATEGI PEMASARAN DAN REBRANDING PADA UMKM DESA TOAPAYA UTARA Eka Kurnia Saputra; M Syafnur; Herman, Herman; Eko Murti Saputra; Indra Bastian Tahir; Muhammad Mu’azamsyah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 7: Juli 2025
Publisher : Bajang Institute

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Abstract

This research discusses the implementation of marketing and rebranding strategies in Micro, Small and Medium Enterprises (MSMEs) in North Toapaya Village. Against the background of the village's economic potential, this research aims to improve the competitiveness of MSMEs through training and mentoring in marketing management and product branding. The methods used include observation, interviews, and training that focuses on developing packaging designs, logos, and product legality such as PIRT Certificates. The results of this program show an increase in turnover, expansion of market reach, and increased consumer confidence in local products. It is hoped that the implementation of this strategy can be the first step to better economic growth for MSMEs in North Toapaya Village.
Co-Authors Abdul Basyid Ananda Putri Sephiani Armansyah Armansyah Armansyah Armansyah Dian Thifany Ramadhania Eka Kurnia Saputra Herman Herman Imran Ilyas Indra Bastian Tahir M Syafnur Marina Lidya Marsudi Marsudi Marsudi Marsudi Maryati Maryati Muhammad Isa Alamsyahbana Muhammad Mu’azamsyah Nadila Surika Adsha Nur Ismaliza Da’is Ranat Mulia Pardede Respati Ayuning Tyas Riska Dwi Wahyuni Riski Tri Noviyani Selvia Andita Sugeng, Santoso Yuritanto, Yuritanto