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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Ekuitas: Jurnal Pendidikan Ekonomi Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Peduli Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Journal of Artificial Intelligence and Digital Business Moneter : Jurnal Keuangan dan Perbankan West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Economics and Public Health Ekuitas Jurnal Pnedidikan Ekonomi UNBI Mengabdi
Ni Luh Putu Surya Astitiani
Universitas Bali Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : West Science Interdisciplinary Studies

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The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee I Gusti Ayu Wilya Susmitha Prami Dewi; Ni Luh Putu Surya Astitiani; Ni Made Widnyani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

Abstract

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).
The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador Putu Gede Arya Wardana; Kadek Riyan Putra Richadinata; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1264

Abstract

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province I Wayan Bima Thompson; A. A. Ngurah Bagus Aristayudha; Ni Luh Putu Surya Astitiani
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Putu Febri Candra Dewi; Ni Luh Putu Surya Astitiani; Vitalia Fina Carla Rettobjaan
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
The Influence of Live Streaming Features And "Check First" COD Services on Promotion and Buying Interest of Shopee E-Commerce Consumers in Denpasar City Candra Dewi, Putu Febri; Surya Astitiani, Ni Luh Putu; Carla Rettobjaan, Vitalia Fina
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1695

Abstract

Tight competition in the E-Commerce industry causes E-Commerce companies to compete to carry out promotions by creating various new features on their platforms to attract consumer buying interest. This research was conducted to determine the direct and indirect influence of the Shopee Live Streaming feature, the "Check First" Cash on Delivery service and promotions on consumer buying interest. This research uses a purposive sampling technique. Purposive sampling technique is a sample selection technique used when the identity and population size are unknown. This research uses qualitative data. The data analysis technique used is the multiple linear regression analysis method which is carried out using the SPSS program. The results of this research show that the Shopee Live Streaming feature has a positive effect on promotions and consumer buying interest. The “Check First” Cash on Delivery service has a positive effect on promotions and consumer buying interest. The Shopee Live Streaming feature and the "Check First" Cash on Delivery service simultaneously have a positive effect on Promotions. Promotions have a positive effect on buying interest. Promotion positively mediates the influence of Shopee Live Streaming on consumer buying interest, and the influence of the "Check First" Cash on Delivery service on consumer buying interest. This means that the better the implementation of the Shopee Live Streaming Feature and the "Check First" Cash on Delivery service accompanied by good promotions, the more consumer buying interest will increase.
The Effect of E-Service Quality, Security, and Promotion on Customer Satisfaction of E-Commerce Shopee Prami Dewi, I Gusti Ayu Wilya Susmitha; Surya Astitiani, Ni Luh Putu; Widnyani, Ni Made
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1257

Abstract

The rapid advancement of information technology has led to the convergence of telecommunications and computer technologies. This shift has also influenced consumer behavior, with a growing number of individuals becoming more accustomed to online shopping, resulting in an increasing number of e-commerce users. Shopee, the leading e-commerce platform in Indonesia, has the highest number of website visits, positioning it as the top e-commerce site in the country. The purpose of this study is to analyze how e-service quality, security, and promotions influence e-customer satisfaction with Shopee among Generation Z in Denpasar. The study employs a descriptive quantitative research method with a sample size of 100 respondents. The t-test results for e-service quality reveal a t-value of 5.930, which is greater than the critical value of 1.984, indicating a significant positive effect of e-service quality on customer satisfaction. Conversely, the security variable demonstrates a negative impact on customer satisfaction, with a t-value of -2.842, which is less than the critical value of 1.984. The promotion variable exhibits a positive effect on customer satisfaction, with a t-value of 4.916, exceeding the critical value of 1.984. Furthermore, the overall hypothesis is supported as the calculated F-value of 62.474 exceeds the F-table value of 2.70, indicating that e-service quality (X1), security (X2), and promotions (X3) collectively influence customer satisfaction (Y).
The Influence of Social Media, SEO (Search Engine Optimization), and Mobile Applications on Consumer Purchasing Decisions at PT. Udayana Bali Ambassador Arya Wardana, Putu Gede; Putra Richadinata, Kadek Riyan; Surya Astitiani, Ni Luh Putu
West Science Interdisciplinary Studies Vol. 2 No. 09 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i09.1264

Abstract

Consumer behavior is changing significantly due to the development of technology and the internet, which has impacted transaction activities from conventional to online. In Indonesia, the increase in internet users has made it easier for consumers to access information and compare products before purchasing. This requires companies, including PT Udayana Bali Ambassador, to understand the influence of digital elements such as social media, SEO, and mobile applications on consumer purchasing decisions. The three digital marketing elements are essential in building consumer relationships, increasing visibility, and facilitating buying. The combination of these three strategies creates an effective digital marketing ecosystem. This research aims to analyze the influence of social media, SEO, and mobile applications on consumer purchasing decisions at PT Udayana Bali Ambassador. The research method used is quantitative and descriptive, with data collection through questionnaires distributed online to 97 respondents. Instrument tests include validity, reliability, and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Data analysis was conducted using multiple linear regression to test the effect of independent variables on the dependent variable. The results showed that social media, SEO, and mobile applications significantly influence consumer purchasing decisions. The calculated F value in this study has exceeded the F table value, namely, 407.078> 3.092, which means that social media (X1), SEO (Search Engine Optimization) (X2), and Mobile Application (X3) simultaneously affect consumer purchasing decisions (Y). Based on this, it can be concluded that social media, SEO, and mobile applications influence consumer purchasing decisions.
The Influence of Social Media Marketing, Brand Image, and Word of Mouth on Purchasing Decisions of Arak Bali Beverages in Bali Province Thompson, I Wayan Bima; Bagus Aristayudha, A. A. Ngurah; Surya Astitiani, Ni Luh Putu
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1301

Abstract

As a regional staple that is of considerable cultural and economic significance in the Bali region, Arak Bali is the subject of this study, which aims to investigate the influence that social media marketing, brand image, and word of mouth have on the decisions that customers make about the purchase of Arak Bali. In a preliminary study with 10 participants, it was discovered that twenty percent of respondents were more interested in purchasing Arak Bali, while eighty percent preferred alcoholic beverages that were imported from other countries. This was the finding of the survey. For the purpose of this investigation, a quantitative methodology is applied, with a specific emphasis placed on the positivist paradigm. In addition to that, a survey that is comprised of questionnaires and random sampling is utilized. This study is centered on individuals who are wine drinkers and who reside in the province of Bali. These individuals are the focus of the investigation. For the purpose of this experiment, the sampling was carried out using the method of random sampling, and samples were gathered from as many as one hundred different individuals. Subsequent to the implementation of a double linear regression analysis strategy, the data is processed with the help of SPSS software version 29, which is the method that is utilized for the purpose of data analysis. The conclusions of this study indicate that the significance value of social media marketing is 0.001 less than 0.05, the significance value of brand image is 0.007 less than 0.05, and the meaning value of word of mouth is 0.001 less than 0.05. As a result, it is possible to draw the conclusion, on the basis of the analysis of the data, that social media marketing, brand image, and word of mouth have a substantial positive influence on the decision to purchase Bali Beverages in the province of Bali. Based on the data, it can be concluded that good marketing through social media, the building of a powerful brand image, and positive word of mouth all have a significant impact on the decisions that consumers make regarding their purchases. These findings provide essential information that can be utilized by Arak Bali in the development of its marketing strategy in highly competitive sectors.
Co-Authors A A Ngr Bagus Aristayudha Agus Riki Gunawan, I Kadek Anak Agung Ayu Intan Wulandari Arya Wardana, Putu Gede Bendesa, I.K.G. Berty Christina Lidyanita Putri Candra Dewi, Putu Febri Desak Ketut Sintaasih Dewi, Gita Apsari I Gede Karang Komala Putra I Gede Wahyu Surya Dharma I Gusti Ayu Wilya Susmitha Prami Dewi I Gusti Ngurah Made Yudhi Saputra I Wayan Bima Thompson Ida Bagus Ketut Surya Khadijah Febriana Rukhmanti Udhayana Kinandana, Gede Aryamanik Ni Kadek Winda Patriani Ni Luh Darmayanti Ni Putu Rahayu Artini Nurfitria, Dini Prami Dewi, I Gusti Ayu Wilya Susmitha Putra Richadinata, Kadek Riyan Putri, Berty Christina Lidyanita Putu Febri Candra Dewi Putu Febri Candra Dewi Putu Gede Arya Wardana Reganata, Gde Palguna Richadinata, Kadek Riyan Putra Sugianta, Kadek Arya Thompson, I Wayan Bima Vitalia Fina Carla Rettobjaan Wahyuningsih, Luh Gde Nita Sri Widnyani , Ni Made Widnyani, Ni Made Wirabawa, I Kadek Agus Wulandari, Putu Diana