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PENGARUH MOTIVASI KERJA, KOMPETENSI DAN BUDAYA KERJA TERHADAP KINERJA GURU DI KOMPLEK STRADA NAWAR BEKASI Catharina Niken Dyah Ariwarti Bawono; Tin Agustina Karnawati; Teguh Widodo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5878

Abstract

Abstract: Teacher performance refers to observable outcomes when teachers carry out their assigned duties and responsibilities. Organizations or schools require competent human resources, including both leaders and teachers, supported by appropriate task structures and supervision as key determinants in achieving organizational goals. The Strada Association aims to build an excellent, caring, and service-oriented educational community. The crucial role of teachers in the learning process has a direct impact on students’ quality. This study aims to examine whether work motivation, competence, and work culture have partial and simultaneous effects on teacher performance at the Komplek Strada Nawar, Bekasi. This study employed a quantitative research approach. The statistical analysis technique used was multiple linear regression, assisted by SPSS version 26 software. The sampling method applied was saturated sampling, with data collected through online questionnaires. All 52 teachers at the Strada Nawar Complex, Bekasi, were included as research respondents. The results indicate that the competence variable does not have a significant effect on teacher performance at the Strada Nawar Complex, Bekasi, while work motivation and work culture have a positive and significant effect on teacher performance. The simultaneous test results show an it can be concluded that work motivation (X1), competence (X2), and work culture (X3) simultaneously have a significant effect on teacher performance at the Komplek Strada Nawar, Bekasi. Keyword: Work Motivation, Competence, Work Culture, Teacher Performance. Abstrak: Kinerja guru merupakan hasil yang terlihat saat guru mengemban tugas dan pekerjaan yang diberikan. Organisasi atau sekolah tentunya membutuhkan adanya sumber daya manusia yang potensial, baik itu pemimpin maupun guru pada pola tugas serta pengawasan yang merupakan penentu tercapainya tujuan perusahaan. Perkumpulan Strada memiliki tujuan komunitas pendidikan yang unggul, peduli dan berjiwa melayani. Pentingnya peran guru dalam pembelajaran berdampak pada kualitas peserta didik. Tujuan Penelitian untuk mengetahui apakah motivasi kerja, kompetensi dan budaya kerja berpengaruh secara parsial dan simultan terhadap kinerja guru di Komplek Strada Nawar Bekasi. Metode penelitian dengan pendekatan kuantitatif, teknik analisis statistik yang digunakan adalah regresi linear berganda, dengan bantuan software SPSS 26. Metode pengambilan sampel adalah metode sampling jenuh dengan teknik pengumpulan data dengan kuesioner online, dimana keseluruhan 52 guru di Komplek Strada Nawar Bekasi, dijadikan sampel pada penelitian ini. Hasil penelitian menunjukan bahwa variabel Kompetensi tidak berpengaruh terhadap kinerja guru di Komplek Strada Nawar Bekasi, sedangkan variabel motivasi kerja dan budaya kerja berpengaruh positif dan signifikan terhadap kinerja guru di Komplek Strada Nawar Bekasi. Hasil simultan menyimpulkan bahwa terdapat pengaruh yang signifikan secara simultan antara variabel motivasi kerja (X1), kompetensi (X2), dan budaya kerja (X3) terhadap kinerja guru di Komplek Strada Nawar Bekasi. Kata kunci: Motivasi Kerja, Kompetensi, Budaya Kerja, dan Kinerja Guru.
Pengaruh Word of Mouth, Promosi dan Citra Sekolah terhadap Keputusan Orang Tua Siswa Memilih Sekolah SMP Santu Petrus Pontianak Yolanda Maya Gita; Teguh Widodo; Fathorrahman Fathorrahman
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 8 (2026): SENTRI : Jurnal Riset Ilmiah, Agustus 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i8.7055

Abstract

Increasing competition among educational institutions requires schools to implement effective marketing strategies to attract prospective students and their parents. SMP Santu Petrus Pontianak, as one of the leading private junior high schools in Pontianak City, faces increasing competition from schools offering various educational advantages. This study aims to analyze the influence of word of mouth, promotion, and school image on parents’ decision to choose SMP Santu Petrus Pontianak. A quantitative approach with a causal research design was employed. The study involved 218 parents selected through purposive sampling. Data were collected using structured questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS software. The results indicate that word of mouth has no significant effect on parents’ school choice decisions (β = -0.051; p = 0.360). In contrast, promotion has a positive and significant effect (β = 0.222; p < 0.001), while school image has the strongest positive and significant effect (β = 0.726; p < 0.001). The R-square value of 0.710 indicates that the three variables explain 71.0% of the variance in parents’ school choice decisions. These findings demonstrate that strengthening school image and implementing effective promotional strategies are essential for increasing school competitiveness and influencing parents’ decisions in selecting a school.
PENGARUH BRAND IMAGE, BIAYA PENDIDIKAN, DAN WORD OF MOUTH TERHADAP KEPUTUSAN ORANG TUA DALAM MEMILIH SMP SSFX KOJA Netty Christina Batubara; Justita Dura; Teguh Widodo
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.7095

Abstract

Competition among educational institutions, particularly private ones, has become increasingly intense. Every school must possess unique strengths and effective marketing strategies to attract the interest of parents and prospective students. Over the past five years, SMP SSFX has faced challenges in meeting student enrollment quotas, which have fluctuated and tended to position the school as a second choice. Using a quantitative approach, data were collected via questionnaires distributed to 106 parents of grade VII students at SMP SSFX II, selected through purposive sampling. This study aims to analyze the influence of Brand Image, Educational Costs, and Word of Mouth on parents' decisions to choose the school. The results indicate that, partially, Brand Image and Educational Costs do not have a significant effect on parents' decisions, while Word of Mouth is the most influential factor. Simultaneously, Brand Image, Educational Costs, and Word of Mouth have a significant effect on parents' decisions, with a coefficient of determination of 94.8%. The findings demonstrate that parents' decisions regarding school selection are influenced more by recommendations and experiences gained from their social circles than by the school's image or cost considerations.
Pengaruh Dukungan Manajemen dan Kompetensi Sumber Daya Manusia terhadap Produktivitas Karyawan yang Dimediasi Efisiensi Operasional pada PT. Dame Alam Sejahtera Karawang Faisal Hutabarat; Yunus Handoko; Teguh Widodo
Jurnal Ekonomi Manajemen dan Bisnis Vol. 7 No. 2 (2026): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v7i2.3057

Abstract

Dame Alam Sejahtera Karawang merupakan perusahaan pengelola limbah Bahan Berbahaya dan Beracun (B3) yang menghadapi tantangan berupa tingginya biaya operasional, belum optimalnya pemanfaatan limbah, serta perlunya peningkatan efisiensi operasional dan kompetensi sumber daya manusia (SDM). Kondisi tersebut berpotensi memengaruhi produktivitas karyawan. Penelitian ini bertujuan menganalisis pengaruh dukungan manajemen dan kompetensi SDM terhadap produktivitas karyawan, baik secara langsung maupun melalui efisiensi operasional sebagai variabel mediasi. Penelitian menggunakan pendekatan explanatory research dengan metode kuantitatif. Sampel penelitian berjumlah 50 karyawan yang dipilih menggunakan teknik sampling jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa dukungan manajemen dan kompetensi SDM berpengaruh positif dan signifikan terhadap efisiensi operasional maupun produktivitas karyawan. Efisiensi operasional juga berpengaruh positif terhadap produktivitas karyawan serta terbukti memediasi secara parsial hubungan antara dukungan manajemen dan kompetensi SDM dengan produktivitas karyawan.