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Journal : Eksos

Analisa Sikap dan Perilaku Nasabah terhadap Produk Simpeda pada PT Bank Kalbar Cabang Mempawah Harry Setiawan; Rafles Ginting
Eksos Vol 17 No 2 (2021): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v17i2.326

Abstract

Kalbar Bank branch of Mempawah places the product position by establishing the attributes of product and profenent facility which expected to give influence to the customers decision on determining their choice on a product as its market strategy. The research on it bears attribute of achievable office location as the most interesting attribute. While the small minimum deposit becomes the most uninteresting attribute on costumer perception. Generally, the costumers expect for the friendly servicing from the bank official and the most establishing factor of costumers choice on Simpeda product is the credibility of Kalbar Bank as the trusted bank in public. The attitude is a stimulus which may attrack the costumers to buy a product. The expected attitude is surely the positif one, which depends on the attributes that belong to the products and also other proponent factors. The study through the attributes shows that all the costumers or respondents still trust on Simpeda of Kalbar Bank as their saving choice because the lack on one attribute may be compensated by the superiority of others. We may have as a conclusion that the costumers or respondents attitude of Simpeda of Kalbar Bank is categorized in good one.
Akuntansi dan Laba Rugi dalam Sebuah Pemaknaan: Studi Fenomenologi pada Pedagang Kaki Lima Arwanda, Febry; Aditya, Dimas; Laire, Wahyu Laksana Caesar; Ginting, Rafles
Eksos Vol. 19 No. 2 (2023): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v19i2.593

Abstract

This study aims to reveal the meaning of profit and loss for street vendors in the auditorium area of Tanjungpura University. This study uses a qualitative approach with a phenomenological method. Data were collected through in-depth interviews with ten street vendors who were purposively selected. The results of the study show that the meaning of profit and loss for street vendors is not only determined by the amount of income and expenditure, but also by other factors such as customer satisfaction, social relations, health, security, and self-confidence. Street vendors have different ways of calculating and managing profit and loss, as well as strategies to overcome the risks and challenges they face. This study contributes to understanding the microeconomic phenomenon from the subjective perspective of informal business actors.
Studi Netnografi Produk Viral pada Media Sosial Instagram: Studi Netnografi Produk Viral pada Media Sosial Instagram: Antara Keputusan dan Kepuasan Pelanggan Mixue Setiawan, Harry; Ginting, Rafles
Eksos Vol. 20 No. 1 (2024): Eksos
Publisher : Jurusan Akuntansi Politeknik Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31573/eksos.v20i1.626

Abstract

This research aims to understand and analyze Mixue's customer decisions and satisfaction on the social media platform Instagram. It also seeks to identify the factors that influence purchase decisions and customer satisfaction regarding Mixue products. Additionally, the research aims to provide recommendations to the company on how to improve customer decisions and satisfaction. The study utilizes a qualitative research method with a netnography approach. Based on the findings of the research, two types of responses from the participants were observed: positive and negative responses. Positive responses indicate satisfaction with the decisions made, while negative responses reflect dissatisfaction with the decisions. There are several triggers for customer satisfaction and dissatisfaction, including price, product quality, and product halal status. One limitation of this research is the relatively small number of participants. For future research, it is recommended to involve more than seven participants to enable comparisons. Additionally, the study was limited by the data collection methods, which relied on passive observation and literature review. Future research could benefit from using in-depth interviews to obtain more profound insights.
Co-Authors Abdullah, Mei K. Aditya, Dimas Ahmadi, Lusiana Putri Albert Nicodemus Sinukaban Anandita, Rissa Andini, Febryanti Anggraeni, Windi Ariesty Anugrah, Wan Roky Arafah, Arfina Ardimansyah Ardimansyah . Ardimansyah Ardimansyah Ardimansyah Ardimansyah Ardimansyah Ardimansyah Arwanda, Febry Asyifa, Suci Auriel Ladisma Ragasiwi Ayu Puspitasari Ayu Puspitasari, Ayu Bucek Jalu Prasetyo Arjuna Budianto Budianto Christiansen, Nicholas Cindy, Liliana Citra Puspa Permata Darmawan, Yongki Daurrohmah, Eka Wirajuang David Crystopher David Crystopher Deby Anggun Sari deki Irawan Dewi Putri Dwi Prihatini Dwi Sulistiani Eirene Maharani Putri Purba Elga Yulindisti Erlyna Tri Rohmiatun Ersyafdi, Ilham Ramadhan Eryska Apriwulandari Fariza, Ade Fatia Nur Faujiah Faujiah, Fatia Nur Fauzia, Nur Rahma Febryanti Andini Felicia Novi Simanjaya Fera Damayanti FERI YANTO Ferrina Ermalina Rumbik, Ferrina Ermalina Rumbik Fiqih Yusril Fritania, Ema Gaol, Lasando Lumban Gloria Noviana Harry Mukti, Aloysius Harry Setiawan Harry Setiawan Helma Malini Helma Malini Ibnu Aswat Inayah, Mayadatul Irawan, Julyanne Gracia Irawati, Wiwit Irvin Nicholas Jallow, Ousman Jatmika, Windy Jaya, Antholyn Thian Jihan Rafida Muntaz Junjunan, Mochammad Ilyas Kadek Pranetha Prananjaya, Kadek Pranetha Karlina Feby Anastasia Astuti Kharisma, Nuri Ayu Khristina Khristina Khristina Yunita Khristina Yunita Kristianty, Cesilia Monika Kwe, Robinsen Laire, Wahyu Laksana Caesar Lang, Teressa Lestari Lestari Liona Efrina S Lusy Lusy Lusy, Lusy Mahendra, Fiqih Yusril Margaretha Margaretha Marpaung, Oktavia Maryono, Petra Ananda Muhsin Muhsin Mulyani Mulyani Nicholas, Irvin Noviani, Elisabet Dwi Novita Novita Novita Novita Nur Fitriana Hamsyi Oktrivia, Chintami P. S., Robby Apriant Pratama, Muhammad Rahmadi Purba, Julianto Setya Putra, Ade Julianto Setya Putri, Valencia Limarga Rahadatul Aishy Ricardo, William Nanda Ricky Yunisar Setiawan Riki Angkawijaya Rissa Anandita Rizky Firmansyah Robiansyah, Anton Robiansyah, Anton Rudi Kurniawan Rudy Kurniawan Rudy Kurniawan Rumaizha, Riri Rusliyawati Saputra, Diva Dwi Saputra, Ricky Sara Sara Sara, Sara Sari Rusmita Sari, Dian Wulan septiani Shelly Laravida Suryani, Pesi Swasti Putri, Ika Syarif M. Helmi Tengku Hafiza Teressa Lang Uhun, Markus V. Ananta Wikrama Tungga Dewi V. Ananta Wikrama Tungga Dewi V.Ananta Wikrama Tungga Dewi Wan Roky Anugrah Widianti, Widianti Widiyati, Dian Wukuf Dilvan Rafa Yantiana, Nella Ynita, Khristina Yulindisti, Elga Yustinus Budi Hermanto