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Peningkatan Literasi Visual pada Generasi Muda di Kota Gorontalo melalui Bedah Film Pendek ‘Panggoba’ Bau, Rahmat Taufik R.L; A, Hermila; Juniarti, Gita; Nasiru, La Ode Gusman; Rumambie, Wira Pratama; Thomas, Abdul Wahab
Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Vol 14, No 2 (2025): Jurnal Sibermas (Sinergi Bersama Masyarakat)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/sibermas.v14i2.33529

Abstract

Upaya pengabdian masyarakat ini bertujuan untuk meningkatkan literasi visual dan pemahaman sinematografi di kalangan generasi muda di Kota Gorontalo dengan fokus pada praktik bedah film. Berlatarbelakang paparan konten visual yang masif di era digital dan kurangnya kemampuan analisis kritis terhadap konten tersebut, bedah film ini membekali peserta dengan pengetahuan tentang sinematografi sebagai fondasi visual cerita. Metodologi pelaksanaan pengabdian melibatkan identifikasi prinsip-prinsip belajar aktif dan relevansi langsung, dimulai dengan tahap pra-pelaksanaan untuk menentukan tujuan dan sasaran, yaitu meningkatkan literasi film dan melatih analisis kritis bagi generasi muda yang tertarik pada sinematografi. Film yang dibedah adalah short movie berjudul "‘Panggoba’" karena film ini memiliki potensi memicu generasi muda untuk berdiskusi tentang budaya Gorontalo. Kegiatan bedah film ini dilaksanakan pada 9 Mei 2025, di Justmie X Justcoffee Gorontalo. Materi yang disampaikan mencakup pengenalan budaya ‘Panggoba’ dan bagaimana mengemas budaya tersebut di dalam sebuah film pendek. Adapun feedback peserta menunjukkan peningkatan pemahaman tentang budaya ‘Panggoba’ dan sinematografi, serta minat untuk praktik pembuatan film secara langsung, mengindikasikan dampak positif dan berkelanjutan dari kegiatan ini. Hasilnya adalah 68 generasi muda yang terlibat dalam program ini memiliki peningkatan pengetahuan dan minat di bidang sinematografi. Program ini direkomendasikan untuk berlanjut dengan pelatihan praktis, mendorong generasi muda untuk menghasilkan film bertema budaya Gorontalo.
SOSIALISASI BUDIDAYA SORGUM DENGAN BERBAGAI VARIETAS BERBEDA SEBAGAI DASAR PENGUATAN DESA AGROINDUSTRI PANGAN DI DESA BANUROJA, RANDANGAN, POHUWATO, GORONTALO Rachman, Agus Bahar; Thomas, Abdul Wahab; Tamu, Yowan; Mulyati, Yenni
Jurnal Pengabdian Masyarakat Teknologi Pertanian Vol 2, No 2 (2023)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sorghum is one of the food commodities that has the potential to be developed in Indonesia. Increasing sorghum productivity can be done by applying good cultivation, one of which is by planting different varieties. This activity was carried out from June to September 2023 in Banuroja Village, Randangan District, Pohuwato Regency, Gorontalo Province. The purpose of this community service program is to provide knowledge and skills to the Banuroja community to cultivate using sorghum seeds with different varieties. The main target of this community service program is the Banuroja Village farmer group. The methods used include lectures, hands-on practice, and discussions. The results of the activity concluded that: 1) Participants' knowledge about sorghum cultivation increased by about 28%; 2) This activity has benefited the Banuroja community, especially the farmer groups with an increase in the desire of participants to follow similar training of around 98%; and 3) Sorghum cultivation can be used as an alternative activity to corn and paddy cultivation.
Exploring Perspective of Local Tourists About City Branding: Study on Gorontalo As Serambi Madinah and Manokwari As Kota Injil Juniarti, Gita; Sulistijowati, Rieny; Thomas, Abdul Wahab; Rosidi, Moh. Imron
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.29-42

Abstract

City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city. Therefore, the purpose of this study was to examine the perspectives of domestic tourists about city branding that use religion as the basis for their branding. This study analyzes the perspectives of tourists who visit Gorontalo City and Manokwari Regency. Gorontalo has the branding Serambi Madinah, and Manokwari is famous with Kota Injil as its branding. This study uses a qualitative approach and descriptive analysis based on Tourism Consumption Behavior (TCB) and critical questions for developing a city brand strategy. This study was conducted in 19 days, from 1 February to 20 February 2023, by interviewing tourists who visited Gorontalo City and Manokwari Regency. Literature studies also support the discussion in this study. The results showed that Gorontalo City, which has Serambi Madinah branding, has not attracted tourists' attention to sites, mosques, and religious festivals held in Gorontalo City. Tourists prefer to travel to the coast of Tomini Bay, such as Pulo Cinta and Botubarani Whale Sharks. Meanwhile, tourists visiting Manokwari have a more perspective that Manokwari is Kota Injil, where the bible first entered Papua through Manokwari. Several factors can also influence city branding: local history, culture, natural resources, and religion. Local wisdom is also essential to support the city's branding.