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All Journal SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Bina Praja MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Pengabdian Masyarakat Teknologi Pertanian Jurnal Pengabdian Masyarakat Farmasi : Pharmacare Society Jambura Jurnal Ilmu Komunikasi Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Sosiologi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Abdul Wahab Thomas
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Exploring Perspective of Local Tourists About City Branding: Study on Gorontalo As Serambi Madinah and Manokwari As Kota Injil Juniarti, Gita; Sulistijowati, Rieny; Thomas, Abdul Wahab; Rosidi, Moh. Imron
Jurnal Bina Praja Vol 15 No 1 (2023): City Branding
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.29-42

Abstract

City branding is an object contested by various cities and regencies in Indonesia. The goal was to introduce their identity of them, so strong branding could be the basis for marketing tourism from the city. Therefore, the purpose of this study was to examine the perspectives of domestic tourists about city branding that use religion as the basis for their branding. This study analyzes the perspectives of tourists who visit Gorontalo City and Manokwari Regency. Gorontalo has the branding Serambi Madinah, and Manokwari is famous with Kota Injil as its branding. This study uses a qualitative approach and descriptive analysis based on Tourism Consumption Behavior (TCB) and critical questions for developing a city brand strategy. This study was conducted in 19 days, from 1 February to 20 February 2023, by interviewing tourists who visited Gorontalo City and Manokwari Regency. Literature studies also support the discussion in this study. The results showed that Gorontalo City, which has Serambi Madinah branding, has not attracted tourists' attention to sites, mosques, and religious festivals held in Gorontalo City. Tourists prefer to travel to the coast of Tomini Bay, such as Pulo Cinta and Botubarani Whale Sharks. Meanwhile, tourists visiting Manokwari have a more perspective that Manokwari is Kota Injil, where the bible first entered Papua through Manokwari. Several factors can also influence city branding: local history, culture, natural resources, and religion. Local wisdom is also essential to support the city's branding.
Peningkatan Ketahanan Pangan Melalui Budidaya Ikan Nila: Promosi Digital Inovasi Budidaya Ikan Nila Thomas, Abdul Wahab; Agustina, Agustina; Mursalim, Muhammad Akram; Pakaya, Siti Mayasari; Kartika, Intan Tiara; H. Kai, Martarisa; Dilo, Apriyanto
Jurnal Pengabdian Masyarakat Farmasi : Pharmacare Society Vol 5, No 1 (2026)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/phar.soc.v5i1.35719

Abstract

Objektif kegiatan pengabdian kepada masyarakat ini adalah memperkuat ketahanan pangan dan meningkatkan kapasitas ekonomi masyarakat melalui inovasi budidaya ikan nila berbasis teknologi bioflok dan pemanfaatan media digital. Tujuan kegiatan meliputi peningkatan pengetahuan dan keterampilan pelaku usaha dalam penerapan sistem bioflok, serta optimalisasi media digital sebagai sarana edukasi dan promosi budidaya ikan nila. Metode pelaksanaan menggunakan pendekatan partisipatif bersama mitra usaha Sikofish Gorontalo. Kegiatan dilaksanakan melalui beberapa tahapan, yaitu sosialisasi program, pelatihan teknis budidaya ikan nila berbasis bioflok, pelatihan produksi dan pengelolaan konten digital, penerapan inovasi teknologi, pendampingan, serta evaluasi berkala. Konten edukasi diproduksi dan dipublikasikan melalui platform digital seperti YouTube dan Instagram untuk memperluas jangkauan informasi. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan peserta dalam menerapkan teknologi bioflok, yang ditunjukkan oleh tingginya partisipasi pada sesi praktik dan meningkatnya interaksi audiens terhadap konten edukasi yang diunggah secara daring. Selain itu, mitra usaha memperoleh sarana promosi digital yang lebih efektif sehingga informasi mengenai praktik budidaya dan produk ikan nila dapat menjangkau masyarakat yang lebih luas. Kesimpulan, kegiatan pengabdian ini memberikan dampak positif terhadap peningkatan kapasitas masyarakat dalam budidaya ikan nila, mendukung kemandirian pangan lokal, serta mendorong pemanfaatan media digital sebagai media edukasi dan promosi berkelanjutan
english english Siti Mayasari Pakaya; Intan Tiara Kartika; Muhammad Akram Mursalim; Abdul Wahab Thomas
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 12 No 1 (2026): February 2026
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v12i1.20837

Abstract

This study examines the role of digital micro, small, and medium enterprises (MSMEs) in advancing Indonesia’s Sustainable Development Goals (SDGs), focusing on three interrelated issues: digital inclusivity, access inequality, and platform market dominance. Adopting a qualitative descriptive approach through library-based research, the study analyses secondary data from journal articles, international agency reports, official government publications, and statistical sources from 2019 to 2025. Data analysis employed thematic synthesis supported by NVivo 12 Plus for coding, theme identification, and word cloud visualisation. The findings reveal that digitalisation contributes to inclusive economic participation and women’s entrepreneurship, aligning with SDG 8 (Decent Work and Economic Growth). However, persistent infrastructure disparities, uneven broadband distribution, and limited digital literacy—particularly in rural regions—continue to constrain equitable access, impeding progress toward SDG 9 (Industry, Innovation, and Infrastructure). Moreover, the dominance of a few e-commerce platforms such as Tokopedia and Shopee reinforces market dependency and unequal power relations, counteracting the objectives of SDG 10 (Reduced Inequalities). Applying the Global Political Economy, Capability Approach, and Inclusive Innovation frameworks, the study concludes that realising the SDGs through MSME digitalisation requires oversight of platform power, equitable digital infrastructure, and empowerment of entrepreneurial capabilities. Policy implications include strengthening competition regulation, expanding digital skills programmes, and institutionalising inclusive innovation strategies. Future research should explore comparative and mixed-method studies across ASEAN contexts to validate and deepen these findings.
PENGEMBANGAN UMKM KEBAB ALIBABA MELALUI OPTIMALISASI DIGITAL MARKETING SEBAGAI INOVASI BERKELANJUTAN Siti Mayasari Pakaya; Abdul Wahab Thomas; Muhammad Akram Mursalim; Fadhilah Nyori
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Vol 2 No 1 May 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/celara.v2i1.27137

Abstract

The activity report titled "Development of Alibaba Kebab MSMEs through Optimizing Digital Marketing as a Sustainable Innovation" was conducted from November 3 to December 8, 2023. The purpose of this report is to present the outcomes of the activities undertaken. The initiative included training sessions focused on enhancing creativity in design to improve the quality of social media postings. The training covered how to design visually appealing posts, emphasizing the importance of creative ideas and persuasive copywriting. For design purposes, we recommended using the Canva application due to its accessibility and flexibility. Overall, based on the results of these activities, our efforts to improve Alibaba Kebab's Instagram presence were successfully completed. The Instagram platform was chosen because Alibaba Kebab is most active there. 
PEMANFAATAN DIGITAL MARKETING PADA PRODUK UMKM GHIDZA SASUKE DI KOTA GORONTALO Siti Mayasari Pakaya; Muhammad Akram Mursalin; Abdul Wahab Thomas; Invabil Febrian
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Vol 2 No 1 May 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/celara.v2i1.27138

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a business sector consisting of enterprises that have a small to medium scale in terms of the number of employees, revenue, and assets. This study discusses the implementation of marketing mix strategies in Micro, Small, and Medium Enterprises (MSMEs) focusing on seven elements of the marketing mix: product, price, people, place, promotion, process, and physical evidence.Through the conducted survey, the researchers selected Ghidza Sasuke MSME, located in Gorontalo City, which operates in the processing of healthy food and snacks. The aim of this study is to reveal how MSMEs can optimize the application of these seven elements to enhance competitiveness and business growth. The findings of this study provide insights into the importance of adapting marketing mix strategies according to the characteristics and needs of the local market. The practical implications of this study can serve as a guide for MSMEs in developing effective marketing strategies to expand market share and increase profitability
Co-Authors Agus Bahar Rachman Agustina Amin, Nur Izatul Aridi, Maya dano Putri, citra F.I.L Deu, Reffli Dilo, Apriyanto Fadhilah Nyori H. Kai, Martarisa Hala, Abel cicilia HARTONO HADJARATI Hermila A Intan Tiara Kartika Invabil Febrian Juniarti, Gita Kurnia, Moh. Mirza La Here Kaharfin Moh. Imron Rosidi Mointi, Moh. Fahriwan Muhammad Akram Mursalim Muhammad Akram Mursalin Mulyati, Yenni Nasiru, La Ode Gusman Rahmat Taufik R.L Bau Rieny Sulistijowati Siti Mayasari Pakaya Sumarjo Syahrir Soleman, Syahrir Wira Pratama Rumambie Yowan Tamu