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All Journal JABE (Journal of Accounting and Business Education) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Journal of Economics and Business UBS International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Education Technology Information Social Sciences and Health Jurnal Pendidikan Indonesia (Japendi) Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Murtianingsih Murtianingsih, Murtianingsih
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Harga, Variasi Produk Dan Iklan Terhadap Keputusan Pembelian Di Toko Ggg_Tanamanbuah Pada E-Commers Shopee Vernando, Hera; Bukhori, Moh.; Murtianingsih, Murtianingsih
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.470

Abstract

Toko ggg_tanamanbuah merupakan sebuah toko online yang berjualan di e-commerce Shopee sejak tahun 2021. Ide berjualan tanaman buah secara offline bermula pada saat musim covid 2020 yang penjual-penjual tanaman banyak yang terjebak di daerah2 tertentu karena tidak bisa pulang akibat covid 19. Dengan adanya hal itu maka toko online Ggg_tanamanbuah mulai branding memperkenalkan produk-produk dari petani nganjuk dan kediri untuk di pasaran menyeluruh ke seluruh indonesia dengan memanfaatkan jasa kirim expedisi hingga awal nya ber omset 30.000 rupiah sampai 150.000.000 rupiah setiap bulan nya. Keputusan pembelian adalah suatu proses pengambilan keputusan konsumen akan pembelian yang mengkombinasikan pengetahuan untuk memilih dua atau lebih alternatif produk yang tersedia dipengaruhi oleh beberapa faktor, antara lain kualitas, harga, lokasi, iklan, kemudahan, pelayanan, variasi produk dan lain-lain.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis 1. Pengaruh harga terhadap keputusan pembelian di toko ggg 2. Pengaruh variasi produk terhadap keputusan pembelian di toko ggg 3. Pengaruh iklan terhadap keputusan pembelian di toko ggg 4. Pengaruh harga, variasi produk dan iklan secara simultan terhadap keputusan pembelian di toko ggg_tanamanbuah pada e-commerce Shopee. Metode penelitian ini adalah eksplanatory research dengan pendekatan survey. Penelitian ini dilakukan pada customer ggg_tanamanbuah pada e-commerce Shopee pada bulan April-Mei 2023 dengan sampel penelitian berjumlah 100 responden dengan metode non-probality sampling dengan menggunakan teknik accidental sampling. Hasil penelitian menunjukkan1.Harga berpengaruh sighnifikan terhadap keputusan pembelian 2.Variasi Produk berpengaruh sighnifikan terhadap keputusan pembelian 3. Iklan berpengaruh sighnifikan terhadap keputusan pembelian 4.Harga, Variasi Produk dan Iklan berpengaruh secara simultan terhadap keputusan pembelian di toko ggg_tanamanbuah pada E-commerce Shopee.
Dilemma of Hospital Nurses in Malang City: When Job Stress Triggers Turnover Intention, Can Burnout and Job Satisfaction Mediate? Fathorrahman, Fathorrahman; Murtianingsih, Murtianingsih; Eka Putra, Hilman; Soares, Agusto da Conceicao
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 3 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i3.2381

Abstract

The persistent health problems in Indonesia have forced the government to act so that the public can still feel justice and obtain their rights. Since the government regulation regarding the tiered referral system was implemented, there has been an increase in referrals to D-type and C-type hospitals because of their position as the first-level referral facility in the BPJS health service program. In the healthcare industry, nurses play a crucial role as essential human resources in hospitals, responsible for monitoring patient health and providing care. However, hospitals continue to grapple with the serious issue of employees intending to leave their jobs. The data collection technique in this study was to use questionnaires distributed directly and randomly through Google Forms to 100 respondents from C-type hospital nurses in Malang City. The data collected was analyzed using Structural Equation Modeling (SEM-PLS). The research findings conclude that turnover intention is directly influenced by job stress, burnout, and job satisfaction, and that the job stress variable has a positive effect on burnout and job satisfaction. Additionally, Burnout and Job Satisfaction mediate the influence of Job Stress on turnover intention.
Profitability And Profit Growth Of Manufacturing Companies In Indonesia During The Covid-19 Pandemic Nuzulla, Firdausi; Murtianingsih, Murtianingsih
International Journal of Educational Research & Social Sciences Vol. 3 No. 2 (2022): April 2022
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v3i2.348

Abstract

The purpose of this study is to determine and analyze the effect of Net Profit Margin (NPM), Return On Assets (ROA), and Return On Equity (ROE) on profit growth in manufacturing companies in Indonesia. This type of research is classified as causal associative, a study that aims to determine the relationship between two or more variables. All of the manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2018-2020 and selected as the research population were 194. A purposive sampling method adapted to the purpose was used in the selection of samples so that 16 companies were obtained as samples.This study uses quantitative data types, while the analytical techniques used are classical assumption test, multiple regression analysis, R2 coefficient of determination test and t test. Based on the results of the analysis, it is stated that profit growth in the manufacturing sector listed on the Indonesia Stock Exchange (IDX) in 2018-2020 is not significantly affected by the NPM, ROA and ROE variables..
Co-Authors Abu, Amin Bin Ade Suryana Affan, Muhammad Faisal Agustina Karnawati, Tin Anas Hari Setiawan, Anas Hari Bukhori, Moh. Dwi Rohmatunnisa’, Layli Dwi Rohmatunnisa’, Layli Eka Putra, Hilman Fathorrahman Hari Prasetyo Hendra Lesmana Heru Kustanto Irmawati, Silvi Ivana, Putri Selisawati Wahyu Jelanu, Leonardus Justita Dura Lailatul Aqromi , Nur Lestari, Anastasia Puji Nabilah, Tsinta Alfi Nuriyah Nuzulla, Firdausi Oktavia, Sherly Puspitasari, Widi Dewi Rahmamulyati, Asde Reyes, Alma Pia G. Ruspitasari, Widi Dewi Samosir, Rantio Soares, Agusto da Conceicao Suherman, Novie Stephanie Christie Tin Agustina Karnawati Tin Agustina Karnawati Vernando, Hera Yuniar Fitriyani Yunus Handoko