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Entrepreneurial Intentions of Accounting and Management Students Agustina, Tri Siwi; Fitdiarini, Noorlaily; Heru, Aria
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 9, No 1 (2021): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v9i1.10646

This study aims to examine the effects of entrepreneurial attitudes towards entrepreneurial intentions with entrepreneurship course as a mediating factor. This study used a survey method with 382 respondents that included Accounting and Management Science students from the Faculty of Economics and Business, Airlangga University who took an Entrepreneurship course in even semester. The data in this study were analyzed using Partial Least Square (PLS) with PLS version 3.0 software. The results showed that entrepreneurial attitudes affected entrepreneurial intentions and entrepreneurship course. Entrepreneurship course also partially mediated the effect of entrepreneurial attitudes on the entrepreneurial intentions of accounting and management students.

Corporate Governance dan Keputusan Pendanaan Annisa Yasmin; Noorlaily Fitdiarini
Jurnal Manajemen dan Bisnis Vol 17 No 4 (2020)
Publisher : Universitas Pendidikan Nasional

This research aims to examine the influence of corporate governance on financing decisions or capital structures on manufacturing companies listed on the Indonesia Stock Exchange for the period 2008-2010. In this study, corporate governance was projected with board size, independent commissioner, managerial ownership, and institutional ownership, while funding decisions were projected with debt ratio. The technique used to test the influence of corporate governance on capital structures is using multiple linear regression analysis. The results found that board size and board composition have a significant negative effect on the capital structure, while managerial ownership, and institutional ownership do not have a significant influence on the capital structure.

Peran Keluarga Pendiri Dalam Menciptakan Kinerja Keuangan Dan Nilai Pasar Perusahaan Pada Perusahaan Keluarga Dewi Ariani; Noorlaily Fitdiarini
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 7 No. 2 (2014)
Publisher : Universitas Airlangga

This study objective is to understand the effect involvement of founder family to financial performance (ROA) and firm market value (Tobins Q) in family firm which is listed in BEI (Bursa Efek Indonesia). Data obtain from annual reports and daily stock price which is publish between 2008 until 2013. Sample of this study included 33 family firm and 198 observation with purposive random sampling. This study use multiple linier regression method to test the effect of founder as an independent variable and control variables which is contain size, age and risk, towards firm financial performance (ROA) and firm market value (Tobins Q) as dependent variables. The result suggest that involvement of founder family has significant negative effect towards ROA and Tobins Q. This result show that family firm which managed by founder family tend to have smaller financial performance and firm market value.

Increasing Nurses' Affective Professional Commitment through Person Job-Fit Praptini Yulianti; Noorlaily Fitdiarini
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 1 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i1.33481

Objective: The nurses must have an affective professional commitment to do their job. They must be competent and have more emotional response to caring for the patients. This study aims to develop affective professionals commitment through job-fit in two perspectives: demand-abilities perspective (DA-fit) and supply-value perspective (SV-fit). Design/Methods/Approach: The sample consisted of 187 nurses that collected through simple random sampling techniques in a private hospital in Surabaya. This study employs SmartPLS 3.0 program to analyze the data. Findings: The results indicate that Person Job-fit (DA-fit) has positive and significant relationship with self-efficacy. Person Job-fit (SV-fit) has positive and significant effect on job satisfaction. Self-efficacy and job satisfaction have positive and significant influence to affective professional commitment. Originality: This study focuses on the general person-job fit and examines person job fit from DA-fit and SV-fit perspectives separately Practical implication: The recruitment process should consider nurses' passion for work and competency.

Entrepreneurial Intentions of Accounting and Management Students Tri Siwi Agustina; Noorlaily Fitdiarini; Aria Heru
Berdikari: Jurnal Inovasi dan Penerapan Ipteks Vol 9, No 1 (2021): February
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/berdikari.v9i1.10646

This study aims to examine the effects of entrepreneurial attitudes towards entrepreneurial intentions with entrepreneurship course as a mediating factor. This study used a survey method with 382 respondents that included Accounting and Management Science students from the Faculty of Economics and Business, Airlangga University who took an Entrepreneurship course in even semester. The data in this study were analyzed using Partial Least Square (PLS) with PLS version 3.0 software. The results showed that entrepreneurial attitudes affected entrepreneurial intentions and entrepreneurship course. Entrepreneurship course also partially mediated the effect of entrepreneurial attitudes on the entrepreneurial intentions of accounting and management students.

FORMALISASI PRODUK BATIK MELALUI SOSIALISASI PERLINDUNGAN HAK KEKAYAAN INTELEKTUAL BAGI UMKM “BATIK TIN GUNDIH” SURABAYA Tri Siwi Agustina; Nurulaily Kartika; Yetty Dwi Lestari; Noorlaily Fitdiarini; Atthiya Humaira
Prosiding Conference on Research and Community Services Vol 4, No 1 (2022): Fourth Prosiding Conference on Research and Community Services
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kampung Gundih tepatnya di jalan Sumber Mulyo RW 04, Kecamatan Bubutan di kota Surabaya mempopulerkan batik tulis yang diberi nama “Batik Tin Gundih Surabaya” yang dikelola secara swadaya dan gotong royong oleh warga. Berdasarkan berbagai fakta yang didapat dari lapangan, maka dapat dirumuskan bahwa permasalahan yang muncul pada UMKM Batik Tin Gundih Surabaya yaitu: lack of legal awareness about the right to batik products written by them and their registration procedure. Permasalahan tersebut mendorong tim pengabdian masyarakat untuk memberikan penyelesaian dengan memberikan sosialisasi tentang Kekayaan Inteletual Bagi UKM. Metode yang digunakan adalah ceramah, tanya jawab dan simulasi pendaftaran hak cipta melalui hakcipta.dgip.go.id. Sosialiasi diikuti oleh 31 orang peserta dan berlangsung lancar. Hasil dari kegiatan pengabdian ini adalah dapat menambah pengetahuan dan motivasi peserta tentang hak kekayaan intelektual atas motif dan merek yang dihasilkan Kampung Gundih pada Direktorat Jendral Hak Kekayaan Intelektual.

USULAN PROGRAM PENGEMBANGAN PEMASARAN UNTUK MENINGKATKAN EFEKTIVITAS PRODUKSI PADA KOPERASI KAMPUNG JAHIT NUSANTARA P, Agatha Zelda Geraldine; Salsabila, Amalia Putri; Putri S, Anastasia Claudi Reta; Yurizki, Mufida Aqila; Athallah, Muhammad Rizky; Rasyidah, Nazwa Nur; Agustina, Tri Siwi; Hardi, John; Fitdiarini, Noorlaily; Sudarwito, Gurun
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 2 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i2.692

This research explores the role of MSMEs in improving Indonesia's socioeconomic conditions, with a focus on Kampung Jahit Nusantara Cooperative in Surabaya. MSMEs play an important role in absorbing labor, increasing GDP, and helping poor families escape poverty. The Kampung Jahit Nusantara Cooperative, based on labor-intensive housing, provides economic opportunities for local residents and improves the lives of poor families. Despite their positive contributions, these MSMEs face several challenges, such as weak reserve funds, unstructured financial reports, lack of digital marketing, low product quality, and lack of knowledge regarding employee manners. This research was conducted through field observations, interviews, and SWOT analysis. The results show that MSMEs have the potential to improve Indonesia's socio-economic conditions, but need to overcome some of the challenges faced.

USULAN PENCATATAN KEUANGAN DIGITAL UNTUK MENINGKATKAN EFISIENSI PENDAPATAN PADA UMKM WARUNG MBAK LENY Andana F, Mohammad Dhabith; Rafikasyah, Maulvi Akbar; Athallah Naufa, Nadindra; Ramadhan, Kanz Barra; Satryo , Izzan Zahidin; Hidayat A, Akmal Nur; Agustina, Tri Siwi; Hardi, Jhon; Fitdiarini, Noorlaily; Sudarwito, Gurun
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 2 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i2.700

This research explores the role of MSMEs in improving Indonesia's socio-economic conditions, with a focus on Warung Mbak Leny in Surabaya. MSMEs play an important role in absorbing labor, increasing GDP, and helping poor families escape the cycle of poverty. Warung Mbak Leny, facilitated by the city government, provides economic opportunities for local residents and improves the standard of living of those in the poor community. Despite making positive contributions, these MSMEs face several challenges, such as a weak supply of reserve funds, unstructured financial reports, lack of digital marketing, and low product quality. This research was conducted through field observations, interviews and SWOT analysis. The research results show that MSMEs have the potential to improve Indonesia's socio-economic conditions, but need to overcome several challenges they face.

PEMBERDAYAAN UMKM MAK PESEK: WARUNG TRADISIONAL YANG BERTRANSFORMASI DENGAN BRANDING DI SWK DUKUH MENANGGAL Saputri, Arnaning Tias; Shofiyanti, Bintang Majida; Adedarma, Elok; Salsabila, Rania; Agustin, Aprilia Nisa Riswanda; Kristiyanti , Septi Dwi; Agustina, Tri Siwi; Hardi, John; Fitdiarini, Noorlaily; Sudarwito, Gurun
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 2 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i2.724

This report presents the results of an analysis of the MSME "Warung Mak Pesek." Warung Mak Pesek is a culinary business that offers various types of homemade food at the Dukuh Menanggal Culinary Tourism Center. The study aims to analyze the internal and external conditions of the MSME, identify its opportunities and challenges, and provide recommendations to enhance its competitiveness and business sustainability. The research method used in this study is qualitative, with data collection techniques including observation and interviews with the head of the Dukuh Menanggal Culinary Tourism Center, the owner, and employees of "Warung Mak Pesek." Primary data were collected through direct observation at the business location, while secondary data were obtained from previous reports. The results indicate that "Warung Mak Pesek" has products favored by customers at affordable prices but has weaknesses in product marketing and financial management. Many other stalls offer similar products, but Mrs. Sumirah, the owner of "Warung Mak Pesek," has loyal and regular customers. Based on the research results, several development strategies are proposed, including enhancing online marketing strategies, implementing a financial recording system, redesigning a more attractive banner, and providing recommendations for other raw material suppliers. The implementation of these strategies is expected to help "Warung Mak Pesek" achieve sustainable growth. Keyword: MSME, Culinary, Development, Analysis, Business Strategy

PENJUALAN CERDAS MELALUI PENINGKATAN KETERAMPILAN KOMUNIKASI EFEKTIF DI KOMUNITAS ORGANIK BRENJONK, MOJOKERTO Komalasari, Puput Tri; Putri, Elsa Yustika; Hartini, Sri; Wisudanto, Wisudanto; Sasikirono, Nugroho; Fitdiarini, Noorlaily; Qalbi, Zahrin Hazrina
Journal of Community Empowerment Vol 4, No 1 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i1.32381

ABSTRAK Komunitas Petani Organik Brenjonk di Desa Penanggungan, Mojokerto, telah mengembangkan empat unit usaha berbasis ekowisata, namun tiga di antaranya—yakni homestay, kuliner sawah, dan wisata edukasi—menghadapi tantangan dalam pelayanan pelanggan dan penjualan. Analisis situasi menunjukkan pola pemasaran yang masih reaktif dan ketiadaan standar komunikasi menyebabkan stagnasi pertumbuhan dan penurunan jumlah pengunjung. Tujuan dari kegiatan pengabdian ini adalah meningkatkan keterampilan komunikasi efektif bagi pelaku usaha lokal sebagai upaya mendukung smart selling dan mempertahankan pelanggan. Kegiatan dilaksanakan melalui tiga tahapan: (1) perencanaan dengan FGD dan analisis SWOT, (2) pelatihan interaktif menggunakan metode simulasi dan role play, dan (3) evaluasi berbasis pre-post test serta diskusi tindak lanjut. Mitra kegiatan adalah Komunitas Petani Organik Brenjonk dengan jumlah peserta sebanyak 32 orang yang berasal dari tiga unit usaha non-pertanian. Hasil evaluasi menunjukkan adanya peningkatan signifikan pada pemahaman peserta terhadap komunikasi efektif dan etika komunikasi, ditunjukkan oleh perbedaan hasil pre-test dan post-test yang signifikan secara statistik. Program ini berhasil memberikan keterampilan praktis kepada peserta dalam berkomunikasi profesional, memahami pelanggan, serta menyampaikan informasi secara jelas. Sebagai langkah keberlanjutan, disarankan penyusunan SOP komunikasi untuk mendukung praktik pelayanan yang konsisten dan berkualitas. Kata kunci: kampung Brenjonk; keterampilan komunikasi;pelatihan frontliner; pemberdayaan masyarakat; SDGs; smart selling ABSTRACTKampung Organik Brenjonk in Penanggungan Village, Mojokerto, has developed four eco-tourism-based business units. However, three of them—namely homestay, rice field culinary, and educational tourism—still face challenges in customer service and sales performance. Situation analysis revealed that reactive marketing approaches and the absence of communication standards have led to stagnant growth and a decline in visitor numbers. This community service program aimed to enhance effective communication skills among local entrepreneurs to support smart selling practices and improve customer retention. The program was implemented in three stages: (1) planning through focus group discussions (FGD) and SWOT analysis, (2) interactive training using simulation and role-playing methods, and (3) evaluation using pre- and post-tests as well as follow-up discussions. The target partner was the Brenjonk Organic Farmer Community with a total of 32 participants from the three non-agricultural business units. Evaluation results indicated a statistically significant improvement in participants’ understanding of effective communication and communication ethics, as shown by higher post-test scores. The program successfully equipped participants with practical skills for professional communication, customer understanding, and clear information delivery. As a sustainability measure, the development of communication standard operating procedures (SOP) is recommended to ensure consistent and high-quality service practices. Keywords: communication skills; community empowerment; front-liner training; kampung Brenjonk; SDGs; smart selling

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