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Fintech and E-Commerce: Catalysts for Digital MSME Growth in Indonesia Andika, Endrik; Rahayu, Kharisma Dwi; Pamikatsih, Mutia
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 2 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3.i2.140

Abstract

This study aims to analyze the role of fintech and e-commerce as catalysts in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, and to identify the key factors influencing digital technology adoption among MSME actors. Employing a mixed-method approach, the research surveyed 450 MSME operators across five provinces (West Java, Central Java, East Java, North Sumatra, and South Sulawesi) who have adopted digital platforms, complemented by in-depth interviews with 25 key informants. Data were collected over six months (March–August 2024) using structured questionnaires and interview guides. Quantitative analysis employed Structural Equation Modeling (SEM), while qualitative insights were examined through thematic analysis. The findings reveal that fintech adoption has improved MSMEs' access to financing by 67%, while e-commerce utilization has expanded market reach by 340%. Major adoption factors include ease of use (β=0.45), technological support (β=0.38), and digital literacy (β=0.33). Both fintech and e-commerce serve as significant catalysts for the digital transformation of Indonesian MSMEs. This study offers a roadmap for policymakers and stakeholders to strengthen a digital ecosystem that fosters sustainable MSME growth.
Pemberdayaan Kelompok Tani dalam Pengolahan Nira menjadi Gula Semut Berbasis Teknologi Tepat Guna Untuk Meningkatkan Hasil Produksi dan Hasil Penjualan Gula Semut di Desa Prapagan Kecamatan Jeruk Legi Kabupaten Cilacap Pamikatsih, Mutia; Soolany, Christian; Iswahyuni, Anisha Dian
Journal of Dedicators Community Vol 7, No 1 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v7i1.3704

Abstract

Kelompok Tani Semi Rahayu Tanjungsari merupakan salah satu kelompok penderes didesa prapagan kecamatan jeruklegi kabupaten cilacap yang memiliki potensi gula semut 2-3 ton per bulan. Pangsa pasar utamanya adalah perusahan swasta yang akan melakukan eksport gula semut, setiap bulan gula semut yang tidak dapat terjual berkisar 50-100 Kg. permasalahan ketidak mampuan penderes dalam memasarkan produk gula gula semut secara mandiri, menyebabkan ketergantungan penderes kepada tengkulak atau perusahan pengepul masih tinggi. Permasalahan yang dihadapi secara terperinci meliputi: Kualitas produk gula semut kurang inovatif, Kemasan produk, pemasaran produk, belum memiliki pencatatan keuangan. Dari hasil pendampingan menghasilkan Adanya peningkatan pemahaman dan skiil penderes serta pengurus koperasi terkait inovasi produk, kemasan produk, pemasaran produk, perizinan usaha dan pembukuan laporan keuangan.
Pendampingan dan Pemberdayaan UMKM Buruh Migran Melalui Penguatan Ekonomi dalam Rangka Meningkatkan Kemandirian Berwirausaha di Kesugihan Kidul Cilacap Hakim; Ramat Alhakim; Mutia Pamikatsih; Elok Ainur Latif; Hatta Setiabudhi; Dina Prasetyaningrum; Hasan Muzaki; Muhamad Rijal Pamungkas; Bachrian Rizqi Primaguna
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2025): JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/gh30g454

Abstract

Buruh migran memang kerap menjadi sorotan dan kajian yang banyak diteliti dalam berbagai aspek. Tujuan dari pengabdian ini melakukan pendampingan dan pemberdayaan kepada buruh migran untuk menciptkan kemandirian dalam berwirausaha dengan pendekatan Program Pendampingan dan pemberdayaan Buruh Migran Melalui Penguatan Ekonomi Untuk Meningkatkan Kemandirian Dalam Berwirausaha Di Kesugihan Kidul Cilacap. Metode pengabdian dilakukan dengan melakukan pendekatan melalui 3 cara, 1) melakukan identifikasi sebagai langkah awal untuk memahami kondisi Buruh Migran, setelah dilakukan identifikasi selajutnya dilakukan pemberian materi pelatihan meliputi konsep berwirausaha, strategi membaca peluang pasar, kelengkapan perijinan berusaha dan pemahaman pemasaran digital marketing dengan optimalisasi sosial media marketing sebeagai media pemasaran yang efektif 2). Melakukan pendampingan dan pemberdayaan bagi Buruh Migran, bentuk pendampingan dan pemberdayaan yang dilakukan meliputi fasilitasi aspek kelembagaan dan kebutuhan/prangkat yang digunakan untuk mengimplementasi usaha, dan infrastruktur usaha 3). Langkah yang terkahir dengan melakukan Monitoring dan Evaluasi, kegiatan ini dilakukan untuk memastikan bahwa para UMKM Buruh Migran Kesugihan Kidul sudah melakukan/menerapkan ilmu yang sudah mereka peroleh dari kegiatan dilakukan
The Influence of Income and Knowledge on Customer Interest in Investing in Gold at PT. Pegadaian Sidareja Nisa, Ma’rifatun; Setiabudhi, Hatta; Pamikatsih, Mutia
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.2011

Abstract

This research aims to analysed the influence of income and knowledge on customers interest in investing in gold at PT Pegadaian Sidareja. Gold investment is a popular choice among people as a means of protecting asset values from inflation. However, customers interest in investing is not only influenced by economic factors, but also the knowledge that customers have regarding the benefits and risks of investing in gold. The method used in this research is quantitative with a survey approach. Data was collected through a questionnaire distributed to 84 customers of PT Pegadaian Sidareja. Data analysis was carried out using multiple linear regression to test the influence of income and knowledge variables on investment interest. The research results show that income has a negative effect on customers interest in investing in gold. Meanwhile, knowledge about gold investment has a positive and significant effect on customer interest. Thus, both income and knowledge are important factors that influence customers decisions to invest in gold at PT Pegadaian Sidareja. It is hoped that this research will provide benefits for PT Pegadaian in improving its marketing strategy, especially by emphasizing the importance of investment education to customers to increase interest in investing in gold
Pengaruh Adopsi Fintech dan Literasi Keuangan terhadap Kinerja Keuangan dengan Kepercayaan Digital sebagai Variabel Moderasi pada Bank Syariah Pamikatsih, Mutia Pamikatsih; Cahyaningsih, Regita Cahyaningsih
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/g9qn7w26

Abstract

This study investigates the influence of Fintech Adoption and Financial Literacy on the Financial Performance of Islamic banks in Indonesia, with Digital Trust examined as a moderating variable. Utilizing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 150 managerial respondents across 14 Islamic commercial banks. The findings reveal that Fintech Adoption significantly and positively affects Financial Performance (p < 0.05), highlighting the strategic importance of digital transformation in the banking sector. However, Financial Literacy does not demonstrate a significant impact, nor does Digital Trust significantly moderate either the Fintech Adoption–Performance or Financial Literacy–Performance relationships. These results suggest that organizational-level factors and system integration may play a more decisive role than individual competencies or perceived trust in shaping performance outcomes. Theoretically, this research reinforces the Technology-Organization-Environment (TOE) framework while challenging assumptions from Human Capital and Trust-Based Models. The study’s practical implication emphasizes prioritizing digital infrastructure development over isolated staff training in Islamic banking. Limitations include its cross-sectional design and institutional focus, prompting future research to adopt multi-level and longitudinal approaches. This study contributes to the growing discourse on digital finance within faith-based financial institutions.
THE INFLUENCE OF INFLATION, ECONOMIC GROWTH, EXCHANGE RATES, AND DIVIDEND POLICY ON STOCK PRICES (A Case Study of Property and Real Estate Companies Listed on the Indonesia Stock Exchange During the 2019–2023 Period) Zuliko, Atmah; Hatta Setiabudhi; Mutia Pamikatsih
AmaNU: Jurnal Manajemen dan Ekonomi Vol. 7 No. 1 (2024)
Publisher : LPPM Universitas Nahdlatul Ulama Al Ghazali Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of macroeconomic variables such as inflation, economic growth, and exchange rates, along with corporate policy factors like dividend policy, on stock prices in the property and real estate sector in Indonesia. The research is motivated by the high sensitivity of this sector to external economic changes and internal financial decisions, especially during the volatile economic period of 2019–2023, which includes the impact of the COVID-19 pandemic and subsequent recovery efforts. The property and real estate sector plays a vital role in national economic development due to its strong linkages with labor absorption and multiple supporting industries. The study employs a quantitative research method with a panel data regression approach to examine 1companies listed1 on the Indonesia Stocki Exchange (IDX). The sample was selected using purposive sampling based on data completeness criteria, covering a five-year period. Secondary data were sourced from IDX, the Central Bureau of Statistics (BPS), and Bank Indonesia. Several statistical tests were carried out including classical assumption tests, model selection tests (Chow, Hausman, and LM), as well as hypothesis testing using t-test and F-test, followed by coefficient of determination analysis. The Random Effect Model (REM) was identified as they most appropriate estimation method for this study. The results reveal that inflation and dividend policy have a significant positive effect on stock prices, suggesting that moderate inflation and consistent dividend payouts are perceived positively by investors. In contrast, economic growth and exchange rates show a significant negative influence, indicating that the sector has not fully benefited from post-pandemic recovery and remains vulnerable to currency fluctuations. These findings highlight the importance of both macroeconomic stability and sound financial management practices in influencing investor confidence and stock performance in the property sector. The study offers practical implications for investors, financial managers, and policymakers in designing strategies to enhance investment value and mitigate risks in the capital market.
Pengaruh Discovery Learning Terhadap Motivasi Belajar Mahasiswa Prodi Manajemen di Universitas Nahdlatul Ulama Al Ghazali Cilacap Yudi Agus Setiawan; Mutia Pamikatsih; Neti Endang Wahyuni
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.3946

Abstract

At Nahdlatul Ulama Al Ghazali University Cilacap, one of the learning models is called Discovery Learning. This learning model emphasizes the active involvement of students in the learning process. This is because this model is centered on students discovering concepts and knowledge on their own through exploration and research.  The stages of the discovery learning model involve the lecturer preparing teaching materials in the form of PowerPoint presentations or videos, after which students actively engage in learning activities and can identify areas where they need to improve their understanding and skills.  The purpose of this research is to determine the effect of discovery learning on learning motivation.  The research method used is a quantitative method because the research data is in the form of numbers and the analysis uses statistics.  The analysis used is linear regression analysis with a population of Management program students.  The number of samples used amounted to 34 students.  The data collection technique involved tests and questionnaires using a Likert scale.  From the results of the normality test and linearity test, the sig values of 0.200 and 0.177 indicate that the data are normally and linearly distributed.  Based on the linear regression test, a t-value of 3.296>t-table 2.037 with a regression coefficient of 0.331 indicates that there is an influence between variable x (discovery learning) and variable y (learning motivation).
Optimalisasi Pemanfaatan Media Sosial, Penerapan Aplikasi Padi UMKM dan Digital Marketing sebagai Upaya untuk Meningkatkan Kemandirian dan Kemajuan UMKM di Kabupaten Cilacap Hakim, Hakim; Alhakim, Ramat; Pamikatsih, Mutia; Ainur Latif, Elok; Suwono, Suwono; Prasetyaningrum, Dina; Rizky Wiranegara, Anisa
Jurnal Ragam Pengabdian Vol. 1 No. 3 (2024): Desember
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9w2cr164

Abstract

Tujuan program pengabdian melakukan pemberdayaan dan pendampingan kepada pelaku usaha, metode pelaksanaan pengabdian dilakukan secara terstruktur dan sistematis mulai dari proses perencanaan sampai dengan implementasi program kegiatan, luaran yang dihasilkan dari kegiatan program ini secara garis besar dapat simpulkan bahwa ada beberapa perubahan dari aspek yang dihasilkan, seperti 1) optimaliasi penggunaan media sosial yang sudah mulai diterapkan sebagai upaya untuk menciptakan brand identity melalui penggunaan Wahatsapp Business, Instagram Ads, Facebook Ads dan Tiktok  2) UMKM sudah melakukan on boarding malalui PADI UMKM, dimana platform digital ini merupakan bentukan dari BUMN yang memiliki potensi pasar sangat besar untuk dikembangkan 3) UMKM sudah memanfaatkan digital marketing seperti marketplace tokopeda, grabfood, shopee dan bermitra dengan perusahaan agregator untuk melakukan eskpansi pasar lebih luas. Penggunaan digital marekting membawa perubahan sangat besar bagi pelaku usaha, UMKM langsung terhubung melalui ekosistem digital sehingga memberikan dampak positif dalam jangka panjang, dengan pengggunaan teknologi juga secara tidak langsung mampu menciptkan lingkungan yang stabil bagi kemajuan dan kemandirian UMKM. Program baik ini perlu mendapatkan dukungan dan support dari pihak terkait dalam hal ini OPD kabupaten Cilacap, untuk bisa melanjutkan porgam ini dalam jangka panjang sehingga akan lebih banyak UMKM menerima manfaat dengan adanya kehadiran program yang PRO terhadap pemberdayaan UMKM.
Potensi Pengembangan Produk Pembiayaan Akad Salam Di Bank Wakaf Mikro Al-Ihya Baitul Aqof Cilacap Pamikatsih, Mutia; Elok Ainur Latif
SKeTsa Bisnis (e-jurnal) Vol 7 No 2 (2020)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v7i2.2302

Abstract

The micro-agriculture sector is considered not bankable, which makes farmes look for sources of capital from the pengijon system. BMW aims to provide access to capital for the small community as well as provide guidance to micro-entrepreneurs. Based on the results of research on the salam contract, micro waqfbanks will help solve problems faced by farmers and micro waqf banks can maximize their role in community empowerment, especially the poor who are categorized economi cally active working poor and lower income communities. __________________________________________________________________ Sektor pertanian mikro dianggap tidak bankable sehingga membuat petani mencari sumber pemodalan dari sistem pengijon. BMW bertujuan menyediakan akses modal bagi masayarakat kecil serta melakukan pembinaaan kepada pelaku usaha mikro. Berdasarkan hasil penelitian akad salam pada bank wakaf mikro akan membantu menyelesaikan permasalahan yang dihadapi oleh petani dan Bank wakaf mikro dapat memaksimalkan perannya dalam pemberdayaan masyarakat, terutama masyarakat miskin yang berkatagori economically active working poor dan masyarakat lower income
PENDAMPINGAN PENGEMBANGAN PELAKU UMKM NASABAH BANK BTPN SYARIAH OLEH FASILITATOR PENDAMPING DI MMS MAOS Taufiequrahman, Gus; Pamikatsih, Mutia
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 Nomor 2 Tahun 2024
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v5i2.4322

Abstract

The role of mentoring facilitators in developing SMEs for BTPN Syariah bank customers in MMS MAOS. MMS (Sharia Mobile Marketing) is a BTPN Syariah Bank branch office, which is placed in villages. MMS Maos is in the Maos sub-district, Cilacap district. This MMS covers 2 sub-districts, namely the Maos sub-district and the Adipala sub-district. In this MMS many customers are mothers who have MSME businesses. most of the run companies are still quite simple. For this reason, BTPN Syariah Bank collaborates with students to assist female customers of BTPN Syariah Bank to provide business assistance for customers, so that customers' businesses can develop further. The method for implementing this activity is by conducting coaching and socialization according to the material obtained from the customer assessment analysis and the customer will carry out a SWOT analysis to find out the obstacles experienced by the customer. Then the customer will be accompanied through material and practice. The aim of this activity is that customers are able to understand and directly implement the results obtained during mentoring, so that there is development of the customer's business.