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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Education and Instruction (JOEAI) Jurnal Pendidikan Ekonomi (JURKAMI) BENING Literatus Majalah Ilmiah Dian Ilmu Al-Muaddib : Jurnal Kajian Ilmu Kependidikan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Journal of Tourism Economics and Policy Journal of Education Research Golden Ratio of Community Services and Dedication Jurnal Ilmiah Mahasiswa Raushan Fikr Jurnal Ilmu Sosial dan Humaniora Education Journal: Journal Educational Research and Development Jurnal Pendidikan Ilmu Sosial JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Menulis: Jurnal Penelitian Nusantara JURNAL MANAJEMEN DAN BISNIS INDONESIA
Prasetiyorini, Pudhak
Universitas PGRI Argopuro Jember
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH PROMOSI, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN UMKM MIE MENTAH MANUNGGAL JAYA KECAMATAN JENGGAWAH KABUPATEN JEMBER Aini, Qurotul; Prasetiyorini, Pudhak; Susilo, David Kristian
Majalah Ilmiah DIAN ILMU Vol 25 No 1 (2025): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2025
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i1.444

Abstract

Penelitian ini dilatarbelakangi oleh persaingan ketat dalam industri makanan, khususnya sektor mie mentah yang menuntut UMKM untuk dapat mempertahankan kepuasan pelanggan sebagai kunci keberlangsungan usaha. Tujuan utama dari penelitian ini adalah untuk menganalisis pengaruh promosi, kualitas produk dan kualitas pelayanan teerhadap kepuasan pelanggan pada UMKM Mie Mentah Manunggal Jaya Kecamatan Jenggawah, Kabupaten Jember. Penelitian ini menggunakan metode kuantitatif dengan populasi sebanyak 166 pelanggan dan sampel sebanyak 62 responden yang dipilih dengan menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah regresi linier berganda dengan bantuan Statistical Product and Service Solutions (SPSS) versi 25, dilengkapi dengan uji validitas, reliabilitas, uji asumsi klasik, serta uji t dan uji F. Hasil penelitian menunjukkan bahwa promosi dan kualitas produk berpengaruh positif dan signifikan secara parsial terhadap kepuasan pelanggan, sedangkan kualitas pelayanan tidak berpengaruh signifikan secara parsial. Namun demikian, secara simultan ketiga variabel tersebut secara bersama-sama berpengaruh signifikan terhadap kepuasan pelanggan. Temuan ini menunjukkan bahwa promosi yang efektif dan konsisten dalam menjaga kualitas produk merupakan faktor kunci dalam meningkatkan kepuasan pelanggan pada UMKM mie mentah. Penelitian ini memberikan kontribusi praktis dalam merumuskan strategi pemasaran dan pengembangan produk bagi UMKM serupa di sektor makanan.
TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN "WARUNG LEGENDARIS TAHU CAMPUR LAMONGAN CAK DAVID" DI KOTA JEMBER Putri, Vanda Aprillicia Aneta; Susanto, Jhoni; Prasetiyorini, Pudhak
Majalah Ilmiah DIAN ILMU Vol 25 No 1 (2025): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2025
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengukur kepuasan konsumen terhadap kualitas pelayanan pada warung makan legendaris “Tahu Campur Lamongan Cak David” di Kota Jember. Latar belakang penelitian ini terletak pada pentingnya memahami persepsi konsumen dalam bisnis kuliner yang semakin kompetitif. Pendekatan metode campuran yang digunakan, dengan data kuantitatif yang diperoleh dari 78 responden melalui kuesioner dan data kualitatif yang dikumpulkan melalui wawancara mendalam dan observasi. Kepuasan konsumen diukur menggunakan lima dimensi kualitas layanan: transmisi suara, daya tanggap, jaminan, empati, dan bukti fisik. Hasil penelitian menunjukkan bahwa semua dimensi layanan mendapat skor di atas 86%, dengan indeks kepuasan keseluruhan sebesar 86,75%, dikategorikan sangat puas. Temuan ini menunjukkan bahwa warung telah berhasil mempertahankan kualitas layanan yang konsisten dan memuaskan. Studi ini menyimpulkan bahwa layanan yang konsisten dan berkualitas tinggi memberikan kontribusi yang signifikan terhadap kepuasan dan loyalitas konsumen dalam bisnis kuliner tradisional.
THE INFLUENCE OF FINTECH ON RURAL TEENAGERS’ CONSUMPTIVE BEHAVIOR WITH DIGITAL LIFESTYLE AS INTERVENING Efendi, Muhammad Rahul; Gerhani, Febrina; Prasetyorini, Pudhak
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4781

Abstract

This research explores the impact of Financial Technology (Fintech) on the consumptive behavior of teenagers in rural areas, specifically in Desa Cumedak, Kecamatan Sumberjambe, Kabupaten Jember. The study is motivated by the increasing use of digital financial services among adolescents, facilitated by easy access through e-wallets and paylater features. This study used a quantitative approach. The research method used was a survey. The sample included 110 respondents aged 15 to 24.. Data were analyzed both descriptively and inferentially using path analysis to examine the direct and indirect effects of Fintech usage, with digital lifestyle as an intervening variable and financial literacy as a moderating variable. The findings indicate that frequent use of Fintech correlates with a higher tendency toward impulsive and unplanned consumption among rural teenagers. The study implies the need to integrate digital financial literacy into school curricula and youth empowerment programs at the community level.
PENERAPAN MODEL KOOPERATIF TIPE STAD UNTUK MENINGKATKAN ENTREPRENEURIAL MINDSET SISWA DI SMK DARUL ULUM AS SURUR KELAS X Hadi, Syukron; Prasetiyorini, Pudhak; Gerhani, Febrina
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4795

Abstract

Strengthening the entrepreneurial mindset at the Vocational High School (SMK) level is a strategic urgency in preparing adaptive, creative, and independent graduates amidst the dynamics of the world of work and entrepreneurship. One of the relevant learning approaches to develop students' entrepreneurial mindset is the Student Teams Achievement Division (STAD) cooperative learning model, because it is able to stimulate cooperation, communication, and individual responsibility in groups. This study aims to analyze the application of the STAD model in improving the entrepreneurial mindset of class X students at SMK Darul Ulum AS Surur, identify changes in student attitudes in the aspects of creativity, innovation, and independence, and evaluate the effectiveness of the model in improving students' cooperation and communication skills in the context of entrepreneurship. This study uses a quantitative method with a quasi-experimental approach. The research subjects were 30 class X students selected through purposive sampling techniques. The data collection instrument used was a validated entrepreneurial mindset questionnaire supported by documentation and observation. The results of the study showed that the application of the STAD cooperative learning model had a significant effect on improving students' entrepreneurial mindset. Based on the results of the paired sample t-test, a significance value of 0.001 <0.05 was obtained, so H0 was rejected and H1 was accepted. This means that there is a significant difference between the pre-test and post-test results of students' entrepreneurial mindset after the STAD type cooperative learning model was applied.
Integration of Disaster Education and Social Entrepreneurship in The Development of Educational Tourism After The Mount Semeru Eruption : Rebuilding Learning and Livelihoods Indratmoko, J. Agung; Prasetiyorini , Pudhak
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 11 No. 4 (2025): December
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i4.17657

Abstract

This study aims to analyze the integration of disaster education with the development of educational tourism as a holistic post-disaster recovery strategy. Using a qualitative approach with a case study design, the data were collected through in-depth interviews with 25 purposively selected participants—teachers, students, community leaders, and government representatives—alongside field observations and document analysis conducted in the Pronojiwo and Candipuro Districts of Lumajang Regency. Data were analyzed using thematic analysis following Braun and Clarke’s framework, supported by triangulation and member checking to ensure validity. The findings reveal five key aspects: (1) A gap between the national curriculum and the contextual needs of disaster education; (2) The potential of community empowerment as a source of experiential learning rooted in local wisdom; (3) Increased student engagement through experiential learning based on educational tourism; (4) Local government support that is not yet accompanied by adequate coordination and policy frameworks; and (5) The emergence of a sustainable education–economy ecosystem through social entrepreneurship. This study concludes that the integration model of disaster education and educational tourism offers a double-win solution: not only restoring the education sector through a contextual approach but also driving community economic recovery. The research implications recommend the development of a local-content disaster curriculum, teacher training based on trauma-informed pedagogy, and the establishment of a multi-stakeholder collaborative forum to create a resilient and sustainable learning environment in disaster-prone areas.
Pengaruh Penerapan Media Kartu Huruf Hijaiyah Berwarna terhadap Kemampuan Membaca Huruf Al-Qur’an Prasetiyorini, Pudhak
JOEAI (Journal of Education and Instruction) Vol. 3 No. 2 (2020): JOEAI (Journal of Education and Instruction)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joeai.v3i2.1388

Abstract

This study aims to determine the effect of the application of colored hijaiyah letter media to the ability to read Al-Qur'an letters in children in group A Kindergarten Dharma Wanita Jember. This research is a type of quantitative research. The subjects of this study were group A students with a total of fifteen children. The results showed the average value of children before learning to use Hijaiyah color card media was 78.97 and the value after learning with the application of Hijaiyah color card media was 83.06. Paired sample t test results obtained ρ value 0,000. Teaching with these media can improve students' ability to read the Koran, complete learning objectives and make higher thinking activities for students. Conclusion, there is a statistically significant effect of the application of colored hijaiyah letter media to the ability to read the Koran in group A children of TK Dharma Wanita. Keywords: Hija'iyah Color Card, Reading Al-Qur'an, PAUD
Efek Harga dan Kualitas Layanan terhadap Loyalitas Pelanggan di Dira Balung Muhammad Wafi Hidayatullah; Pudhak Prasetiyorini; Febrina Gerhani
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.6606

Abstract

This study aims to analyze the partial and simultaneous effects of price and service quality on customer loyalty at Dira Balung, a family tourism destination located in Jember, Indonesia. The research is motivated by the growing competition in the tourism sector, where price perception and service quality are critical in shaping customer loyalty. A quantitative approach was employed, with data collected through structured questionnaires distributed to 94 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to examine the relationships among the variables. The findings reveal that both price and service quality significantly influence customer loyalty, with service quality demonstrating a more dominant effect. Fair and reasonable pricing enhances customer trust and repeat visit intention, while service quality dimensions such as reliability, responsiveness, assurance, and empathy play a major role in sustaining customer satisfaction. Simultaneously, the interaction between price and service quality creates a synergistic effect that strengthens overall loyalty. The practical implications of this study emphasize the necessity for Dira Balung’s management to consistently integrate competitive pricing strategies with high-quality service standards to foster long-term customer relationships and ensure sustainable business growth. These results provide valuable insights for tourism managers in developing customer retention strategies in similar service-based industries.
CREATIVE INDUSTRIES AND WOMEN'S ECONOMIC IMPROVEMENT: A CASE STUDY ON IDA BATIK MSMEs Alfia Alfia; Sri Redjeki; Pudhak Prasetiyorini
Majalah Ilmiah DIAN ILMU Vol 25 No 2 (2026): MAJALAH ILMIAH "DIAN ILMU" APRIL 2026
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i2.518

Abstract

IDA Batik merupakan usaha di bidang industri kreatif yang memproduksi batik dengan motif lokal. Usaha ini didirikan untuk mengembangkan potensi kerajinan batik sekaligus membuka lapangan pekerjaan bagi masyarakat sekitar, khususnya perempuan. Penelitian bertujuan untuk mengkaji tentang mekanisme pemberdayaan yang diterapkan oleh IDA Batik, dampak sosial dan ekonomi yang dirasakan oleh para pekerja perempuan, faktor pendukung dan penghambat keberlanjutan ekonomi perempuan yang bekerja di IDA Batik. Penelitian menggunakan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan bahwa mekanisme pemberdayaan ekonomi perempuan oleh IDA Batik meliputi beberapa tahapan yaitu perekrutan karyawan secara terbuka, memberikan pelatihan keterampilan membatik dengan sistem learning by doing, menerapkan sistem kerja yang fleksibel, serta memberikan upah sesuai dengan hasil kerja. Mekanisme ini memberikan kesempatan pada perempuan untuk mendapatkan pekerjaan dan meningkatkan keterampilan dan kapasitas secara individu. Dampak sosial dan ekonomi yang dirasakan oleh para pekerja perempuan yaitu memperoleh pendapatan sehingga dapat membantu perekonomian keluarga, meningkatnya kemandirian finansial, dan memperluas relasi. Faktor pendukung dalam pemberdayaan ekonomi perempuan di IDA Batik meliputi adanya dukungan dari pemilik usaha, lingkungan kerja yang kondusif, serta dukungan dari keluarga. Faktor penghambatnya meliputi terbatasnya waktu bekerja karena peran ganda pekerja perempuan sebagai ibu rumah tangga, selain itu keterbatasan terhadap akses modal dan akses pemasaran menyebabkan para pekerja perempuan belum mampu mengembangkan usaha sendiri meskipun memiliki ketrampilan yang cukup. Dukungan dari pemerintah seperti pemberian pelatihan dapat berupa peningkatan ketrampilan kerja, pemahaman terhadap manajemen dan pemasaran, serta teknik pemasaran digital. Pada aspek permodalan, dapat berupa pemberikan pinjaman modal melalui lembaga keuangan dengan syarat yang dapat dipenuhi oleh pengusaha kecil.
Pengaruh Customer Review Dan Harga Terhadap Keputusan Pembelian Pada Gen Z Pengguna Tiktok Shop Di Kecamatan Sumberjambe Kabupaten Jember Mohammad Fauzen; Pudhak Prasetiyorini; Febrina Gerhani
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 2 (2026): Menulis - Februari
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i2.1058

Abstract

Saat ini adanya pergeseran antara sosial media dan e-commerce yang menggabungkan sosial media dan e-commerce. Seiring perkembangan zaman gaya hidup semakin berubah. Hadirnya TikTok Shop banyak menawarkan berbagai kemudahan, tetapi terdapat kesenjangan antara harapan dan kenyataan yang dihadapi oleh pelanggan karena banyak pengguna Gen Z merasa ragu dengan banyaknya pilihan produk, sehingga ragu untuk menentukan barang yang mempunyai kualitas bagus. Sementara itu banyak review tidak bisa dipercaya dan harga yang ditawarkan membuat pelanggan merasa ragu. Tujuan pengkajian ini untuk mengetahui adanya pengaruh Customer Review dan Harga terhadap keputusan pembelian Gen Z di Kecamatan Sumberjambe. Kabupaten Jember. Untuk Responden sebanyak 96. Penelitian ini menerapkan pendekatan penelitian kuantitatif. Untuk pengolahan data analisis statistik memanfaatkan SPSS 25. Hasil penelitian mengindikasian bahwa Customer Review secara parsial berpengaruh signifikan terhadap Keputusan Pembelian dan Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Sementara Customer Review dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian pada Gen Z pengguna TikTok Shop di Kecamatan Sumberjambe, Kabupaten Jember.
SISTEM PENJUALAN DENGAN PEMOTONGAN DI BAWAH HARGA PASAR MENURUT HUKUM ISLAM Muhammad Saleh; Abdullah Sani; Pudhak Prasetiyorini; Bernadetta Tjandra Wulandari; Swadia Gandhi Mahardika
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 13 No 1 (2024): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v13i1.11420

Abstract

This study aims to investigate the perspective of Islamic law on the implementation of price reduction systems in the marketing of adult and children’s clothing, as well as men’s and women’s apparel. The research explores the conditions under which discounted goods are permissible according to Islamic principles. A qualitative method was employed, analyzing relevant Islamic legal texts and contemporary market practices. The findings indicate that Islamic law permits price reduction systems, provided they meet specific conditions. The seller may set a base price and offer discounts, which must be agreed upon by both parties involved in the transaction. The process must ensure mutual consent without coercion or fraud (gharar). The transaction proceeds with a sale and purchase contract if an agreement is reached. Otherwise, the transaction does not occur. This study contributes to understanding permissible marketing strategies within Islamic economics, highlighting the importance of fairness and mutual agreement in trade practices.
Co-Authors Abdul Hannan Abdullah Sani Alfia Alfia Andreanto Pratama, Muhammad Awaliyah, Firdaussul Bernadetta Tjandra Wulandari Cindy Aisyah Faradilla David K. Susilo Denok Mugi Hidayanti Efendi, Muhammad Rahul Erika Dwi Pratiwi Faiqotul Maghfiroh Febrina Gerhani FIRDAUSI, Ifrohatul Dini Firmansyah, Ababil Hadi, Syukron Iskandar, Sulhan J. Agung Indratmoko Kurniawan, Moh Usman Mohammad Fauzen Mugi Hidayanti, Denok Muhammad Saleh Muhammad Wafi Hidayatullah Neviyani Neviyani, Neviyani Putri, Vanda Aprillicia Aneta Qurotul Aini Shohifatul Maisyaroh Siti Munawaroh Siti Nur Holilah Sri Redjeki Sri Redjeki Sri Redjeki Sri Redjeki Susanto, Jhoni Susilo, David Kristian Swadia Gandhi Mahardika Zulfa Mustafidah