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All Journal Primanomics : Jurnal Ekonomi & Bisnis Business, Economics and Entrepreneurship juremi: jurnal riset ekonomi Jurnal Info Sains : Informatika dan Sains Indo-MathEdu Intellectuals Journal Jurnal Teknik Informatika Journal Islamic Economics Ad Diwan Journal of Innovation Research and Knowledge Journal of Computers and Digital Business Jurnal Mutiara Ilmu Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Multidisiplin Indonesia Journal of Innovative and Creativity Indonesian Journal of Economic & Management Sciences (IJEMS) Polygon: Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam Jurnal Akuntansi Keuangan Dan Perpajakan AT-TAKLIM: Jurnal Pendidikan Multidisiplin Variable Research Journal
Jhon Veri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Social Sciences Other

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Journal : Journal Islamic Economics Ad Diwan

 1 
A SYSTEMATIC LITERATURE REVIEW PERAN STRATEGIS PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PUPUK: SYSTEMATIC LITERATURE REVIEW THE STRATEGIC ROLE OF DIGITAL MARKETING IN INCREASING FERTILIZER SALES Siregar, Diffri; Jhon Veri
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 1 (2024): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i1.906

Abstract

Advances in information and communication technology have had a major impact on various kinds of human life, including the economy and business. Digital transformation has conquered the production, distribution, marketing and consumption of goods and services. The type of research carried out is Systematic Literature Review. The research aims to examine the role of digital marketing strategies in increasing sales. There were 732 research findings found through the Google Scholar database, 170 findings were found to be in accordance with the concept of the specified criteria and from a total of 170 research findings, 14 research journals were found that were in accordance with the research concept, of these 14 journals there were 4 research findings that were excluded because they were summaries. from a thesis/thesis/dissertation obtained from the university's web repository and there is 1 journal that has the same title. So the total journals that are relevant to the keywords are 9 journals. The results of research questions 1 and 2 show that almost all journals use the same digital marketing strategy to increase sales. Keywords: Digital Marketing, Strategy, Systematic Literature Review
Analisis Pengaruh Digital Marketing terhadap Pertumbuhan Penjualan UMKM Tinjauan Menggunakan Metode Systematic Literature Review: Analysis of the Influence of Digital Marketing on MSME Sales Growth Review Using the Systematic Literature Review Method Tesa Vausia Sandiva; Jhon Veri
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 1 (2024): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i1.997

Abstract

This study uses the Systematic Literature Review (SLR) method to analyze the influence of digital marketing on sales growth of Micro, Small and Medium Enterprises (MSMEs). From a review of 19 articles published between 2019 and 2024, this research consistently shows that digital marketing strategies, such as the use of social media platforms and other digital marketing techniques, play an important role in increasing brand awareness, consumer engagement and sales conversions for MSMEs. Optimization Information technology infrastructure has also been proven to increase the effectiveness of digital marketing strategies in MSMEs. These findings have a significant impact on industry players and MSME related parties, emphasizing the importance of implementing and managing digital marketing strategies for sustainable business growth and competitive advantage in the current digital era. Keywords: Digital Marketing, UMKM, Systematic Literature Review (SLR)
Analisis Pengaruh Penggunaan Marketplace Terhadap Peningkatan Penjualan UMKM Tinjauan Menggunakan Metode Systematic Literature Review: Analysis of the Influence of Marketplace Use on Increasing MSME Sales: A Review Using the Systematic Literature Review Method Chandini, ANGGELLA; Jhon Veri
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.1605

Abstract

This research applies the Systematic Literature Review (SLR) method to analyze the impact of using the marketplace on increasing sales of Micro, Small and Medium Enterprises (MSMEs). This research collected two types of data, namely primary data and secondary data. References or reference materials were made through Garda Rujukan Digital (GARUDA). After going through the screening process, seven journals relevant to the research topic were found. Based on a review of nine articles published between 2019 and 2024, it was found that marketplace utilization plays an important role in expanding market reach, increasing product exposure, and simplifying the transaction process for customers. In addition, optimizing digital marketing strategies through marketplaces contributes to building customer loyalty and increasing the operational efficiency of MSMEs.  These findings highlight the urgency of implementing effective strategies in utilizing and managing marketplaces to support sustainable business growth and strengthen MSME competitiveness in the digital era. Furthermore, this study identifies that aspects such as service quality, customer trust, and innovation in promotional strategies influence the success of MSMEs in utilizing the marketplace. The use of integrated social media and data analysis allows MSMEs to understand consumer behavior and develop more targeted marketing strategies.  Although the marketplace offers various opportunities, there are still a number of obstacles such as the high level of competition, the cost of using the platform, and the limited digital literacy faced by some MSME players. Therefore, support is needed from various stakeholders, including the government, platform providers, and educational institutions, in the form of training, mentoring, and wider access to digital technology. Thus, MSMEs can optimize the use of marketplaces to achieve sustainable business growth and increase competitiveness in the global market.
Co-Authors Afriadi Syahputra Aminuyati Andes Prayuda Yunanda Apriani, Mita Ari Pratama Putra Chandini, Anggella Charli, Chintya Ones Deti Karmanita Edo Permata Fahrel Alfais. A Febrina Anandari Gian Sri Yuliandera Hadi Rahmanda Hasmaynelis Fitri Ice Kamela Iqbal Afriyadi Julizar Nasrul Junisa Fitri Lengga Satrya Sandy Mery Trianita Prestian Ramadhan Ramdani Bayu Putra Rusdi Rusdi Siregar, Diffri Suci Indah Sari Suci Nofita Sari Tamin, Zulfiqar Tegas Hadiyanto Tesa Vausia Sandiva Utari, Utari Armila Yasmin, Nabilla Yogi Piko Rio Randes Zeshasina Rosha Zuqron, M. Iqbal