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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Teknologi Tepat Guna The Eastasouth Management and Business
Intan Novela Qurrotul Aini
Universitas Sebelas Maret
Religion Computer Science & IT Decision Sciences, Operations Research & Management Engineering Languange, Linguistic, Communication & Media Public Health

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RECOVERY OF PALUR TRADERS' ECONOMY THROUGH ONLINE PROMOTION & MARKETING DESIGN TRAINING Hunik Sri Runing Sawitri; Intan Novela Qurrotul Aini; Asri Laksmi Riani; Suryandari Istiqomah; Anastasia Riani Suprapti; Mugi Harsono; Jasanta Peranginangin
JURNAL PENGABDIAN TEKNOLOGI TEPAT GUNA Vol 4 No 1 (2023): Teknologi Tepat Guna
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jpttg.v4i1.1269

Abstract

UMKM termasuk salah satu sector yang sangat terdampak dengan adanya Pandemi Covid-19. Kondisi Pandemi ini bahkan menyebabkan 63,9% dari UMKM yang terdampak mengalami penurunan omzet lebih dari 30%. Dampak pandemic juga dirasakan oleh para pedagang di sekitaran Prapatan Perumnas Palur dimana diwilayah tersebut menjadi wilayah perdagangan yang cukup ramai sebelum pandemi. Penurunan konsumsi rumah tangga serta berkurangnya aktivitas berbelanja di luar rumah menyebabkan berkurangnya pendapatan warung-warung makanan, warung sembako dan pedagang – pedagang kecil yang berada di Perumnas Palur khususnya di wilayah prapatan, daerah yang menjadi sentra hilir mudik penduduk di wilayah ini. Banyak dari pedagang yang masih mengandalkan penjualannya secara offline dan ketidakpahaman cara untuk beradaptasi dengan perubahan semakin membuat dampak pandemic terasa cukup berat bagi mereka. Kegiatan pengabdian masyarakat dalam bentuk pelatihan ini dilakukan untuk membantu pada pedagang di wilayah prapatan Perumnas Palur agar dapat memunculkan kreativitas dan inovasi dan kemampuan untuk beradaptasi dengan perubahan yang serba digital saat ini. Adapun kegiatan pengabdian yang telah dilaksanakan terdiri dari 3 tahap. Tahap pertama melakukan Sosialisasi serta melakukan proses Need Training Analysis untuk mengetahui profil pedagang serta kebutuhan pelatihan yang akan diselenggarakan. Tahap selanjutnya adalah melaksanakan pelatihan sesuai kebutuhan seperti pelatihan kewirausahaan dan manajemen bisnis online, pelatihan membuat desain promosi flyer canva serta praktek pemasaran online sederhana. Hasil dari pelatihan peserta mendapatkan pengetahuan yang bertambah tentang mindset kewirausahaan dan manajemen bisnis. Peserta juga dapat meningkatkan kemampuan membuat desain promosi melalui aplikasi Canva. Selain itu peserta juga bisa melakukan praktik pemasaran online sederhana baik melalui media social maupun aplikasi. Hasil dari post test menunjukkan bahwa hampir semua peserta pelatihan mengatakan bahwa pelatihan ini sangat menarik , sangat bermanfaat, dan mereka menjadi tertarik untuk memasarkan produknya secara online. Peserta juga berharap bahwa mereka akan mendapatkan pelatihan lagi untuk memperdalam pengetahuan tentang bisnis secara online.
Local Champion: A New Leadership Perspective to Create Sustainable Tourism in Rural Communities Retno Ginanjar; Asri Laksmi Riani; Intan Novela Qurrotul Aini
The Eastasouth Management and Business Vol. 2 No. 02 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i02.196

Abstract

UNWTO called 2017 the Year of Sustainable Tourism. In Indonesia, tourism growth is increasingly prominent, with a trend towards non-mainstream destinations. In 2022, interest in cultural immersion will increase, as evidenced by the development of dozens of tourist villages. Rural tourism has a substantial role in the economy and tourist sector, exerting a favorable influence on economic expansion, population stability, and the enhanced worth of indigenous goods. Rural tourism is a sustainable development strategy, including cultural conservation, natural resources and community empowerment. The Indonesian Ministry of Tourism and Creative Economy is targeting 224 independently certified tourist villages by 2024. The Community Based Tourism (CBT) approach is used in managing tourist villages to achieve sustainable tourism. Ministerial Regulation Number 9 of 2021, which outlines the Guidelines for Sustainable Tourism Destinations, demonstrates Indonesia's dedication to promoting sustainable tourism. Although rural tourism can provide economic benefits, effective leadership is required for competitive and sustainable development. A "local champion" with sensitivity to local culture, innovation skills, experience, team collaboration and networking skills is required. Destination leadership styles, including decision making, team direction, and resource management, are key in shaping rural tourism development. In this context, the leader needed for sustainable tourism village development is a local champion with an effective destination leadership style.
Digital Literacy on SME Business Performance and The Mediating Role of Entrepreneurial Skills Novela Q.A, Intan; Runing Sawitri, Hunik Sri; Riani, Asri Laksmi; Istiqomah, Suryandari; Suprapti, Anastasia Riani; Harsono, Mugi
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.847

Abstract

Background: In the digital era, SMEs must adapt to technological advancements to remain competitive. Digital literacy is increasingly recognized as a crucial factor in enhancing entrepreneurial skills and business performance. Purpose: The aim is to uncover how improving digital literacy can lead to better business outcomes for SMEs. Design/methodology/approach: The research targeted 101 SMEs from manufacturing and trade sectors in the Greater Solo area. Data were collected through online surveys and offline methods. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was used to test the hypotheses.Findings/Result: The study found that digital literacy positively affects the development of entrepreneurial skills, which in turn enhances business performance. Performance was measured through revenue growth, profitability, market share, and customer satisfaction. Digital literacy is a key driver of entrepreneurial skills development and improved business performance in SMEs. Investing in digital literacy can significantly enhance SMEs' competitive edge and overall success.Conclusion: The research concludes that digital technology is vital for improving SMEs' performance and competitiveness by expanding market access, attracting customers, and increasing sales. Additionally, digital literacy is crucial for enhancing operational efficiency, product and service innovation, and customer communication.Originality/value (State of the art): The research broadens the understanding of digital literacy, positioning it as more than just a technical skill. It shows that digital literacy equips SMEs with essential tools for market access, operational efficiency, innovation, and customer communication. By linking digital literacy to strategic business study highlights its critical importance in navigating the modern digital economy. Keywords: digital literacy, entrepreneurial skills, business performance, SMEs, digital era
Co-Authors Anastasia Riani Suprapti Asri Laksmi Riani Asri Laksmi Riani Asri Laksmi Riani Hunik Sri Runing Sawitri ISTIQOMAH, Suryandari Jasanta Peranginangin Mugi Harsono MUGI HARSONO Retno Ginanjar Runing Sawitri, Hunik Sri Suprapti, Anastasia Riani Suryandari Istiqomah