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All Journal ETIKONOMI Jurnal Pendidikan Indonesia Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Sinkron : Jurnal dan Penelitian Teknik Informatika GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling International Journal of Social Science and Business Jurnal Abdimas Mandiri KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara MOTIVASI Jurnal Manajemen dan Bisnis Journal of Sustainable Tourism and Entrepreneurship Annals of Human Resource Management Research Jurnal Pengabdian Masyarakat Tjut Nyak Dhien Room of Civil Society Development Jurnal Pengabdian Masyarakat Bangsa Abdimas Mandalika Engagement: Jurnal Pengabdian Kepada Masyarakat Bina Bangsa International Journal of Business and Management KIC KOPEMAS Jurnal Pengabdiaan Masyarakat Larisma LANCAH Jurnal Inovasi dan Tren Room of Civil Social Development
Hendra Hadiwijaya
Institut Teknologi Dan Bisnis PalComTech
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pendampingan Komunitas UMKM Batu Bata melalui Penggunaan Aplikasi Perhitungan Stock berbasis E-commerce di Desa Pasir Putih Ujung Kecamatan Talang Kelapa Kabupaten Banyuasin Hendra Hadiwijaya; Febrianty Febrianty; Darmawi Darmawi
Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2019): November 2019
Publisher : Asosiasi Dosen Pengembang Masyarajat (ADPEMAS) Forum Komunikasi Dosen Peneliti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/engagement.v3i2.72

Abstract

: Identification of problems faced by partners in the Daslan Brick Business Partners in Pasir Putih Village, Talang Kelapa District, Banyuasin Regency, namely: lack of knowledge about product marketing strategies because they are still waiting for buyers and stocking bricks. Based on priority issues that must be addressed, the solution offered to partners is to increase knowledge about the product marketing strategy through e-commerce that will be produced and training in the application of calculating brick stock that will make it easier to know the amount of brick stock and record sales / ordering transactions . The target of this service is to empower the Daslan Brick Business to become an independent business. After empowerment through appropriate technology produced and 8 (eight) months training and mentoring activities for Daslan Bata Business partners, the detailed target is to increase knowledge about product marketing strategies. The work procedures in this PKM are as follows: Appropriate Technology Development Phase (TTG) namely e-commerce web and brick stock calculation application, Training phase, namely: training on e-commerce usage and application of brick stock calculation, and PKM Evaluation stage. These PKM results can increase partner business competitiveness by a minimum of 60%; the application of science and technology by 75%; and there was an increase in knowledge and skills by 70%.
Evaluation of Development Aspects on the Implementation of Field and Institutional Performance Dashboards at LPKA Class I Palembang Hadiwijaya, Hendra; Febrianty, Febrianty; Rezania, Rezania
Sinkron : jurnal dan penelitian teknik informatika Vol. 5 No. 2B (2021): Article Research October 2021
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v6i1.11215

Abstract

LPKA Class I Palembang is an institution that enforces the Integrity Zone, WBK, and WBBM. Therefore, one of the technological innovations that will support the implementation is to instill a data-based performance culture through the LPKA Class I Palembang Dashboard. The purpose of this study is to evaluate the development of the dashboard model of government institutions in this case monitoring and reporting on the performance of the fields at LPKA. This evaluation will be included in the development of the dashboard in order to provide optimal net benefits for the management of LPKA Class I Palembang. The research was conducted in 4 stages, namely: determining the research design, identifying dashboard needs, identifying indicators in the development of the Palembang Class I LPKA dashboard model, and formulating a dashboard development model. The dashboard development model was formed based on the results of literature studies and surveys conducted on prospective dashboard users at LPKA Class I Palembang. The survey was conducted on prospective dashboard users, namely structural officials, General Functional Positions, and Certain Functional Positions with a total of 102 employees. The sampling technique is purposive sampling as many as 60 people were directly involved in reporting field performance. The evaluation of the aspects of the LPKA Dashboard shows that from the aspect of presenting Data/Information there are weaknesses in the visual display that is not yet rich in graphics, the unavailability of facilities for predicting future performance conditions, and facilities for causal analysis. The results of this study state that for the aspect of collaboration between users, the benefits that have not been felt are more, namely the exchange of information between users and no conference facilities are available. Meanwhile, in the dashboard performance aspect, there is no link to the administrator.
Analysis of consumer preferences towards digital marketing and its implications on the competitive advantage of SMEs in Banyuasin Regency Hadiwijaya, Hendra; Yustini, Tien
Annals of Human Resource Management Research Vol. 3 No. 2 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v3i2.1838

Abstract

Purpose: The purpose of this research is to analyze consumer preferences towards digital marketing and its implications for the competitive advantage of Small and Medium Enterprises (SMEs) in Banyuasin Regency. Research Methodology: The population of this study consists of consumers of SMEs residing in the Banyuasin Regency. Random sampling was used to select respondents, with a sample size of 150 respondents. The data analysis technique used in this research was Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. Results: Consumer preferences have a positive and significant influence on the competitive advantage of SMEs in Banyuasin Regency. Digital marketing acts as an intermediary factor between consumer preferences and competitive advantage. SMEs can expand their market share and achieve success in the digital market by understanding consumer preferences and implementing effective digital marketing strategies. Limitations: Each region has unique characteristics and local context. Factors such as culture, customs, local preferences, and technological infrastructure can influence consumer preferences and the competitive advantage. Contribution: This research provides valuable insights to SMEs in the Banyuasin Regency regarding consumer preferences for digital marketing. By understanding consumer preferences, SMEs can develop more effective marketing strategies and optimize the use of digital platforms to enhance their competitive advantage. Novelty: The novelty of this research lies in emphasizing the implications of digital marketing on the competitive advantage. This research identifies factors that can enhance the competitive advantage of SMEs through the implementation of appropriate digital marketing strategies. It provides practical contributions to SMEs facing an increasingly competitive market.
Transformasi Digital di Industri Kerajinan: Pendekatan Praktis Dedy Gerabah melalui Adopsi E-Katalog Hadiwijaya, Hendra; Prasetya, Didiek; Widyanto, Andika; Kristian, Billy; Rahman, Ahmad Aulia; Mahardika, Muhamad Arie
Jurnal Pengabdian Masyarakat Bangsa Vol. 1 No. 10 (2023): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v1i10.538

Abstract

Penggunaan teknologi digital telah menjadi suatu keharusan dalam era industri modern, dan industri kerajinan tidak terkecuali. Dalam konteks ini, kegiatan pengabdian ini bertujuan untuk mengeksplorasi dan menerapkan transformasi digital di industri kerajinan, dengan fokus pada adopsi e-katalog dalam praktik bisnis Dedy Gerabah. Melalui pendekatan praktis, penelitian ini membahas strategi implementasi e-katalog sebagai sarana untuk meningkatkan akses pasar, meningkatkan daya saing, dan memperluas jangkauan bisnis. Metodologi kegiatan pengabdian ini mencakup analisis kebutuhan bisnis, pengembangan sistem e-katalog yang sesuai, serta pelatihan dan pendampingan untuk memastikan integrasi yang sukses di lingkungan kerja. Hasil kegiatan pengabdian menunjukkan bahwa adopsi e-katalog telah memberikan kontribusi positif terhadap efisiensi operasional, pemasaran produk, dan pertumbuhan bisnis Dedy Gerabah secara keseluruhan. Temuan ini memberikan wawasan praktis bagi pelaku industri kerajinan dan pengusaha kecil, menggarisbawahi pentingnya transformasi digital sebagai langkah strategis untuk memperkuat posisi bisnis dalam era global yang terus berubah.
The Effect of Destination Image on Revisit Intention with Visitor Satisfaction as an Intervening Variable at Balaputra Dewa Museum Hadiwijaya, Hendra
Bina Bangsa International Journal of Business and Management Vol. 4 No. 1 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i1.85

Abstract

The purpose of this study was to determine The Effect of Destination Image on Revisit Intention with Visitor Satisfaction as an Intervening Variable at Balaputra. The samples taken in this study were 150 Balaputra Dewa Museum visitors with simple random sampling. The results showed that there was a significant relationship between Destination Image, Visitor Satisfaction, and Interest in Revisit Intention at the Balaputra Dewa Museum. Positive Destination Image affects the level of Visitor Satisfaction, and high Visitor Satisfaction contributes to visitor intention to return to visit the museum in the future. These findings emphasize the importance of building a positive destination image and providing a satisfying experience for visitors. A good destination image creates a positive impression on visitors and increases their level of satisfaction, which in turn triggers an intention to return
PERBAIKAN MANAJEMEN USAHA KELOMPOK UKM RUMAH TAJUNG ANTIQ (RTA) PENGHASIL KAIN TENUN TAJUNG DAN BLONGSONG KHAS PALEMBANG DALAM MENGHADAPI ERA NEW NORMAL A. Jalaludin Sayuti; Febrianty Febrianty; Hendra Hadiwijaya; Ahmad Ari Gunawan Sepriansyah
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2020
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mitra dalam program pemberdayaan masyarakat UKM Indonesia Bangkit adalah UKM Rumah Tajung Antiq (RTA) yang berlokasi di Kelurahan Tuan Kentang Kecamatan Jakabaring Palembang. Jarak mitra dari kampus Politeknik Negeri Sriwijaya 10,6 km atau 28 Menit ditempuh dengan kendaraan roda empat. Mitra UKM RTA sangat merasakan dampak Pandemi Covid-19, yang menurunkan omset usaha jauh drastis dan hampir menyebabkan usaha gulung tikar. Mitra UKM RTA memproduksi kain tenun Tajung dan Blongsong khas Palembang serta aksesoris lainnya berbahan kombinasi kain tenun tersebut. Kain tenun diproduksi menggunakan alat-alat tenun tradisional dengan pengolahan benang dan pewarnaan yang juga konvensional dengan tujuan mempertahankan dan melestarikan peninggalan budaya khas Palembang. Permasalahan yang dihadapi mitra terkait dengan aspek manajerial dan aspek pengembangan sentra UKM. Mitra menghadapi masalah yakni: 1). belum memiliki strategi manajerial bagaimana melaksanakan usaha mereka disaat new normal (recovery) yang dapat meningkatkan omset/penjualan, dan 2). Kelompok-kelompok/unit-unit yang bekerja untuk UKM RTA belum memiliki manajemen usaha yang baik untuk menjadi sentra usaha yang berdaya saing karena pola yang digunakan masih bersifat konvensional dan tergantung pada jumlah pesanan UKM RTA. Berdasar permasalahan prioritas yang harus ditangani maka beberapa solusi yang ditawarkan Tim Pelaksana kepada mitra: 1. Meningkatkan kemampuan manajerial pelaku usaha/pemilik kelompok UKM RTA melalui pelatihan dan pendampingan dalam pengelolaan usaha mulai dari pengelolaan manajemen keuangan, manajemen produksi, dan manajemen pemasaran, dan 2. Meningkatkan manajemen usaha kelompok UKM RTA melalui pelatihan dan pedampingan pengelolaan SDM dan kewirausahaan agar menjadi sentra usaha yang berdaya saing. Sedangkan target luaran kegiatan ini adalah: 1. Peningkatan daya saing usaha mitra, dan 2. Peningkatan pengetahuan dan keterampilan manajemen usaha pada mitra. Tahapan pelaksanaan program dilaksanakan 3 bulan meliputi: Tahap I Analisis Situasi dan Kondisi Mitra; Tahap II Persiapan dan Transfer TTG; Tahap III Pelatihan dan Pendampingan, dan Tahap IV Evaluasi dan Keberlanjutan program. Metode dalam pelaksanaan Pelatihan dan Pendampingan (secara langsung dengan tetap mematuhi protokol kesehatan dan secara daring). Hasil kegiatan, yakni: peningkatan daya saing usaha mitra melalui kenaikan omset menjadi sebesar ± 50%, dan peningkatan pengetahuan dan keterampilan manajemen usaha pada mitra sebesar 80%.
Digital Marketing untuk Meningkatkan Efisiensi Usaha Batu Bata di Kabupaten Banyuasin Handayani, Febria Sri; Hadiwijaya, Hendra; Putri, Meidyan Permata; Andita, Mirza Putri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.23682

Abstract

The intense competition in the era of globalization has increased pressure on SMEs to undergo digital transformation. Lan Brick Craftsmen in Banyuasin Regency is one of the SME that is striving to implement digitalization in their business to increase the sales. This activity aims to transfer knowledge, provide Website as a Digital Marketing tool, and providing training and mentoring to ensure the effective adoption of digital processes, particularly Digital Marketing. This training program covers basic digital literacy, e-commerce, and Digital Marketing. Based on feedback from Lan Brick Craftsmen, the training and mentoring implemented in this program has greatly helped them understand and implement Digital Marketing in the business, which they previously had little understanding of. As a result of implementing Digital Marketing, Lan Brick's product sales increased by 25%.
Analisis Biaya Produksi, Tingkat Penjualan dan Laba (Studi Kasus Pada Perusahaan Makanan dan Minuman di Bursa Efek Indonesia Tahun 2022 dan 2023) Kertarajasa, Astroyudha; Annisa, Mutiara Lusiana; Hadiwijaya, Hendra
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2 (2024): JUNI-NOVEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2.2823

Abstract

This research aims to analyze production costs, sales levels and profits in food and beverage companies listed on the Indonesia Stock Exchange (BEI) in 2022 and 2023. The data used in this research is data for 2022 and 2023 from the BEI. Data analysis uses quantitative descriptive analysis to determine production costs, sales levels and profits. The research sample consisted of 21 food and beverage companies listed on the Indonesia Stock Exchange. In 2022, the Budi Starch & Sweetener Tbk company will have the highest production cost to sales ratio among food and beverage companies listed on the IDX, namely 0.95. In contrast, the company Multi Bintang Indonesia Tbk has the lowest ratio of 0.35. In 2023, the Bumi Teknokultura Unggul Tbk company recorded the highest production cost to sales ratio of 1.020. In contrast, the company Multi Bintang Indonesia Tbk has the lowest ratio with a value of 0.390. The company Akasha Wira International Tbk recorded a high profit to sales ratio of 0.28. In contrast, the company Bumi Teknokultura Unggul Tbk experienced a decrease in its profit to sales ratio to 0.86. The Prasidha Anega Niaga Tbk company recorded an increase in the profit to sales ratio of 0.53. In contrast, the company Bumi Teknokultura Unggul Tbk experienced a decrease in its profit to sales ratio to 0.57
Analisis Biaya Produksi, Tingkat Penjualan dan Laba (Studi Kasus Pada Perusahaan Makanan dan Minuman di Bursa Efek Indonesia Tahun 2022 dan 2023) Kertarajasa, Astroyudha; Annisa, Mutiara Lusiana; Hadiwijaya, Hendra
LANCAH: Jurnal Inovasi dan Tren Vol. 2 No. 2 (2024): JUNI-NOVEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ljit.v2i2.2823

Abstract

This research aims to analyze production costs, sales levels and profits in food and beverage companies listed on the Indonesia Stock Exchange (BEI) in 2022 and 2023. The data used in this research is data for 2022 and 2023 from the BEI. Data analysis uses quantitative descriptive analysis to determine production costs, sales levels and profits. The research sample consisted of 21 food and beverage companies listed on the Indonesia Stock Exchange. In 2022, the Budi Starch & Sweetener Tbk company will have the highest production cost to sales ratio among food and beverage companies listed on the IDX, namely 0.95. In contrast, the company Multi Bintang Indonesia Tbk has the lowest ratio of 0.35. In 2023, the Bumi Teknokultura Unggul Tbk company recorded the highest production cost to sales ratio of 1.020. In contrast, the company Multi Bintang Indonesia Tbk has the lowest ratio with a value of 0.390. The company Akasha Wira International Tbk recorded a high profit to sales ratio of 0.28. In contrast, the company Bumi Teknokultura Unggul Tbk experienced a decrease in its profit to sales ratio to 0.86. The Prasidha Anega Niaga Tbk company recorded an increase in the profit to sales ratio of 0.53. In contrast, the company Bumi Teknokultura Unggul Tbk experienced a decrease in its profit to sales ratio to 0.57
Effect of destination image, amenities on revisit intention with visitor satisfaction Hadiwijaya, Hendra; Yustini, Tien; Annisa, Mutiara Lusiana
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2173

Abstract

Purpose: This study aims to analyze the influence of Destination Image and Amenities on Revisit Intention with Visitor Satisfaction as an intervening variable at Balaputra Dewa Museum. The research seeks to understand how these factors contribute to improving the visitor experience and encouraging return visits. Research Methodology: The research employs a quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected through questionnaires distributed to 150 visitors of the Balaputra Dewa Museum, measured using a Likert scale. The model tested direct and indirect relationships between Destination Image, Amenities, Visitor Satisfaction, and Revisit Intention. Results: The findings indicate that Destination Image and Amenities significantly impact Revisit Intention. Visitor Satisfaction mediates the relationship between Destination Image and Revisit Intention, as well as between Amenities and Revisit Intention. Destination Image was shown to have a stronger influence on revisit intention compared to amenities. Indirect effects underscore the importance of visitor satisfaction in maximizing the impact of destination attributes. Conclusion: This study shows that Visitor Satisfaction helps explain how Destination Image and Amenities influence Revisit Intention at the Balaputra Dewa Museum, adding to knowledge in tourism and destination management. Limitations: The study is limited to one museum, which may reduce its applicability to other cultural or tourism sites. The cross-sectional data does not reflect long-term changes in visitor perceptions. Contributions: This research contributes to tourism management literature by emphasizing the role of destination image and amenities in fostering visitor satisfaction and revisit intention, providing insights for museum managers and policymakers. Novelty: The study introduces Visitor Satisfaction as an intervening variable, offering a deeper understanding of how satisfaction bridges the relationship between Destination Image and Amenities with Revisit Intention.
Co-Authors A. Jalaluddin Sayuti A. Jalaludin Sayuti Agustina Hanafi Ahmad Ari Gunawan Sepriansyah Alfitriani Andri Saputra Annisa, Mutiara Lusiana Azdy , Rezania Agramanisti D Tri Octafian Darmawi Darmawi Didiek Prasetya Didiek Prasetya Eko Setiawan Febria Sri Handayani Febrianty Febrianty Febrianty, - - Febrianty, Febrianty Kertarajasa, Astroyudha Khotop Kristian, Billy M.Sang Gumilar Panca Putra Mahardika, Muhamad Arie Marlina Widiyanti, Marlina Octafian, D. Tri Permata Putri, Meidyan Prasetya, Didiek Putri, Meidyan Permata Rahman, Ahmad Aulia Rezania, Rezania Rian Rahmanda Putra Riana Mayasari Sepriansyah, Ahmad Ari Gunawan Sulastri Sulastri Tien Yustini, Tien Widyanto, Andika Yasermi Syahrul