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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Kalianda Halok Gagas Jurnal Pengabdian Masyarakat IECON: International Economics and Business Conference
Agilistya Rahayu
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Journal : Kalianda Halok Gagas

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PENGARUH PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN PURBASARI SAGA DEPARTEMEN STORE KOTA SORONG Susetyowati Sofia; Miranty; Agilistya Rahayu
KALIANDA HALOK GAGAS Vol. 5 No. 2 (2023)
Publisher : Lampung Selatan: Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Kalianda

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Abstract

ABSTRACT : This study aims to determine whether personal selling and product quality have an effect on purchasing decisions at Purbasari Saga Outlets, Sorong City Dept. Store. This study uses descriptive quantitative research methods and correlations. The data collection technique is by distributing online and offline questionnaires to 75 respondents who are Outlet Customers of Purbasari Saga Dept.Store, with a population of 93 people and a sample of 75 people derived from the slovin formula. The data analysis method used multiple linear regression analysis and hypothesis testing (t-test, f-test and coefficient of determination test). Researchers tested primary data in this study using the SPSS version 20 application program for windows and secondary data. The results of the multiple linear regression analysis that have been carried out using the SPSS version 20 application program for windows, the results obtained are Y=2.465+0.156X_1+0.062X_2
Co-Authors -, Susetyowati Sofia Ahmad Jamil Andi Nirwana Anggi Eka Haryanti Anisa Pujianti Bachtiar Aprisa Rian Histiariani Cahyanti Cahyanti Digor Mufti Dwi Iin Kahinah Evi Mufrihah Zain Febry Jein Andjar Hilda Ramadhani Lakamudi Intan Cindika Ananta Irzal Irzal Isna Safitri Soleman Kamarul Zaman Kristol Dafrino Soumokil Latifah Dian Iriani Maria Stephani Andini Maulin Adinda Miki Novita Bala Miranty Muhammad Amin Muhammad Arkan Rahmat Muhammad Fachrud Ananda Khan Muhammad Zhafran Zidan Nadia Rafni Ramadina Nahdia Nurul Wahda Nonce Marlisye Mundoni Noormiati Nopahlin Toding Panginan Nur Jannah Rawi, Rais Dera Pua Riska Dewi Ningsih Sofia, Susetyowati Sofian Akbar Susetyowati Sofia Vicky Shanaz Nurul Fajrin Wiwin Airyanti Suryadarma