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All Journal Jurnal Mirai Management Prosiding Seminar Nasional Darmajaya J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Prosiding Semhavok Jurnal Ilmiah Ekonomi Global Masa Kini MBIA Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Forum Bisnis dan Kewirausahaan Jurnal Pengabdian kepada Masyarakat Bina Darma Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Majalah Bisnis & IPTEK Jurnal Cakrawala Akademika Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat Indonesia
Efan Elpanso
Universitas Bina Darma
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pemanfaatan Teknologi Informasi “Aplikasi Bukukas” Fitriasuri Fitriasuri; Dina Mellita; Efan Elpanso; Heriyanto Heriyanto; Andrian Noviardy
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol 3 No 2 (2023): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/pengabdian.v3i2.2438

Abstract

Pengabdian ini bertujuan untuk memberikan pengetahuan mengenai pemanfaatan teknologi informasi menggunakan bukukas di sentra tempe plaju Kota Palembang. Sebagai salah satu usaha yang mampu menyerap tenaga kerja di wilayah plaju, sentra usaha tempe harus mampu meningkatkan kapasitas proses produksi dan penjualannya dengan memanfaatkan teknologi informasi. Metode sosialisasi yang dilakukan dengan melakukan pendekatan informasi mengenai pengetahuan pemanfaatan teknologi informasi dalam mengelola keuangan dan pendekatan informasi mengenai sosialisasi dalam mengaplikasikan pemanfaatan teknologi informasi dalam mengelola keuangan di Sentra Tempe itu sendiri. Hasil sosialisasi menunjukkan bahwa peserta penyuluhan sangat antusias dalam mengikuti kegiatan tersebut. Peserta sosialisasi juga mengharapkan bahwa di masa yang akan datang akan diadakan kembali kegiatan-kegiatan yang berkaitan dengan pemanfaatan teknologi informasi dalam rangka meningkatkan kapasitas produksi dan distribusi tempe di sentra tempe Plaju Kota Palembang.
Pengaruh Harga, Kepercayaan, Dan Ulasan Produk Terhadap Keputusan Pembelian Secara Online Pada Tiktok Shop Eva Lasfiana; Efan Elpanso
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3238

Abstract

Salah satu bentuk inovasi yang sedang banyak diminati saat ini yaitu sistem berbelanja secara online. Dengan kemudahaan system berbelaja secara online membuat proses mudah, efesien dan praktis saat melakukan pembelian. Tujuan dilaksanakan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh harga, kepercayaan, dan ulasan produk terhadap keputusan pembelian secara online pada Tiktokshop. Jenis penelitian ini yaitu penelitian kuantitatif, pendekatan yang dipakai adalah pendekatan kausalitas. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara variabel harga, kepercayaan dan ulasan produk secara simultan atau bersama-sama terhadap keputusan pembelian. Secara persial harga dan ulasan produk berpengaruh dan signifikan terhadap keputusan pembelian secara online pada tiktokshop sedangkan kepercayaan tidak berpengaruh secara dan signifikan terhadap keputusan pembelian secara online pada tiktokshop.
Model Lewin Dalam Manajemen Perubahan Teori Klasik Menghadapi Disrupsi Dalam Lingkungan Bisnis Dina Mellita; Efan Elpanso
MBIA Vol 19 No 2 (2020): MBIA
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v19i2.989

Abstract

At present, the business environment is entering its third decade in the 21st century. Business today is more modern and dynamic and is colored by various disruption. Disruption, in this case, is the disruption of technology, politics, economy, and social culture. In the management of organizational change, Lewin's model is known as a classical theory and as a guide for organizations to implement, manage, and evaluate change. This study aims to identify whether Lewin's model which is considered a classic is still adaptive for use in a business environment that is recruited. By using conceptual research methods it is known that the three stages of Lewin put forward the individual or human as the root of change through the identification of the driving factors and drivers of change. In this model, the leadership style is more oriented to involvement, commitment, and support, and orientation to sharing knowledge for the success of the change process in the organization. With these factors in Lewin's stage, changes as a result of the disruption in the business environment in the organization will be effective. Abstrak Pada saat ini lingkungan bisnis memasuki dasawarsa ketiga dalam abad 21. Bisnis pada saat ini lebih modern dan dinamis dan diwarnai oleh berbagai disrupsi. Disrupsi dalam hal ini adalah disrupsi teknologi, politik, ekonomi dan sosial budaya. Dalam manajemen perubahan organisasi, Model Lewin dikenal sebagai teori klasik dan sebagai pedoman bagi organisasi untuk mengimplementasikan, mengelola dan mengevaluasi perubahan. Penelitian ini bertujuan untuk mengidentifikasi apakah Model Lewin yang dianggap klasik tersebut masih adaptif untuk digunakan dalam lingkungan bisnis yang disrutif. Dengan menggunakan metode penelitian konseptual diketahui bahwa tiga tahapan Lewin mengedepankan individu atau manusia sebagai akar dari perubahan melalui identifikasi faktor pendorong dan penggerak perubahan. Dalam model ini juga mengedepankan gaya kepemimpinan lebih berorientasi pada keterlibatan, komitmen dan dukungan serta orientasi berbagi pengetahuan untuk keberhasilan proses perubahan dalam organisasi. Dengan faktor-faktor tersebut dalam tahapan Lewin, perubahan sebagai akibat dari adanya disrupsi pada lingkungan bisnis pada organisasi akan berjalan efektif. Kata kunci: Proses Perubahan, Refreezing, Gaya Kepemimpinan
Pengaruh Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan Outsourcing Di Mediasi Employee engagement Trisninawati Trisninawati; Efan Elpanso
MBIA Vol 20 No 3 (2021): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v20i3.1616

Abstract

This study examines the mediating role of employee engagement on the effect of work motivation and work environment on in-role performance. Respondents in this study were employees of PT Trans Dana Profitri outsourcing, which is a company that provides labor services totaling 100 respondents. The sample was carried out by purposive sampling, the data was collected by means of a survey through a questionnaire using a Likert scale with a Structural Equation Modeling (SEM) approach using AMOS version 24, a significance level of 5% to analyze the data. The results showed that motivation had a positive effect on employee engagement = 0, 482, p 0.0001<0.13), Work Environment had a positive effect on employee engagement (β= 0.360 P <0.049), Employee engagement had a positive effect on performance in role ( = 0.455 P <0.0***), work motivation has a positive effect on in-role performance (β= 0549, P <0.002, work environment has a negative effect on in-role performance (β= -0, 133 P <0.365), The results of the employee engagement mediation test mediate the effect of the work environment on in-role performance as evidenced by the indirect effect value of 0.188 which is greater than the direct effect of -0.153, meaning that hypothesis 6 is proven, employee engagement does not mediate the effect of work motivation on in-role performance, which is indicated by the value indirect effect .241 is smaller than direct effect .604 means that hypothesis 7 is not proven. Keywords: work motivation, work environment, employee engagement, performance in role Abstrak Penelitian ini menguji peran mediasi employee engagement pada pengaruh motivasikerja dan lingkungan kerja terhadap kinerja in role. Responden penelitian ini dilakukan pada karyawan outsourcing PT PT Trans Dana Profitri merupakan perusahaan yang menyediakan jasa tenaga kerja berjumlah 100 responden. Sampel dilakukan dengan purposive sampling, pengumpulan data dilakukan dengan survey melalui kuesioner menggunakan skala Likert dengan pendekatan metode Structural Equation Modelling (SEM) menggunakan AMOS versi 24, tingkat signifikansi 5 % untuk menganalisis data. Hasil penelitian menunjukkan motivasi berpengaruh positif terhadap employee engagement β= 0, 482, p 0,0001<0,13), Lingkungan Kerja berpengaruh positif terhadap employee engagement (β= 0,360 P <0,049), Employee engagement berpengaruh positif terhadap kinerja in role (β= 0,455 P <0,0***), Motivasi Kerja berpengaruh positif terhadap kinerja in role (β= 0549, P <0,002, Lingkungan Kerja berpengaruh negatif terhadap Kinerja in role (β= -0, 133 P <0,365), Hasil uji mediasi employee engagement memediasi pengaruh lingkungan kerja terhadap kinerja in role dibuktikan dengan nilai pengaruh tidak langsung 0,188 lebih besar dari pada pengaruh langsung -0,153, berarti hipotesis 6 terbukti, employee engagement tidak memediasi pengaruh motivasi kerja terhadap kinerja in role, yang ditunjukkan dengan nilai pengaruh tidak langsung ,241 lebih kecil dari pada pengaruh langsung ,604 berarti hipotesis 7 tidak terbukti. Kata kunci: motivasi kerja, lingkungan kerja, employee engagement, kinerja in role
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Pegawai pada Badan Pengelola Keuangan dan Aset Daerah Kabupaten Banyuasin Amellya Amellya; Fitriasuri Fitriasuri; Efan Elpanso
MBIA Vol 21 No 1 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i1.1667

Abstract

This research is a quantitative descriptive study where the population is all civil servants at the Regional Financial and Asset Management Agency of Banyuasin Regency. After determining the stratified random sampling technique, we collected 51 respondents' data using a data collection instrument in the form of a questionnaire. We apply the instrument validity test using the calculated R-value or the corrected item-total correlation value on each and testing the reliability with Cronbach (Alpha). Hypothesis testing using multiple linear regression, T-test, F Test and Determinants Test. The results show that the effect of competence and motivation on performance simultaneously is significant. In this case, the null hypothesis is rejected or accepted as an alternative. Furthermore, based on the value of the regression coefficient, the influence between competence and performance is positive and significant. Keywords: competence, motivation, and performance Abstrak Penelitian ini merupakan penelitian deskriptif kuantitatif dimana populasinya adalah seluruh pegawai negeri sipil pada Badan Pengelola Keuangan dan Aset Daerah Kabupaten Banyuasin. Setelah menentukan teknik stratified random sampling, kami mengumpulkan 51 data responden dengan menggunakan instrumen pengumpulan data berupa kuesioner. Kami menerapkan uji validitas instrumen menggunakan nilai R-hitung atau nilai korelasi item-total terkoreksi pada masing-masing item instrument dan menguji reliabilitas dengan Cronbach (Alpha). Pengujian hipotesis menggunakan regresi linier berganda, uji T, Uji F dan Uji Determinasi. Hasil penelitian menunjukkan bahwa pengaruh kompetensi dan motivasi terhadap kinerja secara simultan adalah signifikan. Dalam hal ini, hipotesis nol ditolak atau diterima sebagai alternatif. Selanjutnya berdasarkan nilai koefisien regresi, pengaruh antara kompetensi dan kinerja adalah positif dan signifikan. Kata kunci: kompetensi, motivasi, dan kinerja
Pengaruh Sales Promotion Terhadap Keputusan Membeli Produk UMKM Di Kota Palembang dengan Brand Image dan Brand Quality Product Sebagai Mediasi Efan Elpanso; Sulaiman Helmi; Ayu Lestari
MBIA Vol 21 No 2 (2022): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v21i2.1849

Abstract

Efforts to increase UMKM product sales necessitate new marketing, sales, and models capable of sustaining small business growth and development. This study examines empirical evidence of the role of brand image and product quality as a mediator of the influence of Sales Promotionon on purchasing decisions of UMKM products in Palembang. A survey with a cross-sectional approach is used in this type of research. The population of the UMKM consumer research in Palembang City. The sample size was 220 people, and the sampling technique was simple random sampling. A questionnaire was used as the research instrument. Structural Equation Modeling was used to analyze data (SEM). The study's findings indicate that brand image and quality products act as a buffer against Sales Promotionon on purchasing decisions for UMKM products in Palembang. Keywords: Brand Image, Brand Quality Product, Sales Promotion, Product Purchase Decision, UMKM Abstrak Upaya peningkatan penjualan produk UMKM dibutukan strategi baru tentang pemasaran, penjualan dan model marketing yang mampu mempertahankan pertumbuhan dan perkembangan usaha kecil. Penelitian ini bertujuan untuk menganalisis bukti empiris peran brand image, brand quality product sebagai pemediasi dari pengaruh Sales Promotionterhadap keputusan pembelian produk UMKM di Kota Palembang. Jenis penelitian ini adalah survei dengan pendekatan cross sectional. Populasi dari penelitian konsumen UMKM yang ada di Kota Pelembang. Sampel yang diperoleh sebanyak 220 responden, teknik pengambilan sampel meggunakan simple random sampling. Instrumen penelitian yang digunakan berupa angket. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Hasil Penelitian menujukkan bahwa brand image dan brand quality product berperan sebagai pemediasi dari pengaruh Sales Promotionterhadap keputusan pembelian produk UMKM di Kota Palembang. Kata kunci: Citra Produk, Citra Kualitas Produk, Promosi Penjualan, Keputusan Membeli Produk, UMKM
PENGARUH WORK-LIFE BALANCE DAN KOMPENSASI TERHADAP KEPUASAN KERJA PELAKU PARIWISATA SUMATERA SELATAN Efan Elpanso; Agus Yuliansah Saputra
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 1 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i1.945

Abstract

This study aims to determine the effect of Work-Life Balance and work compensation on Job Satisfaction of Tourism Actors in South Sumatra. The research method used is a quantitative approach. The number of samples in this research is 106 employees. Data collection techniques used were observation and questionnaires. The results showed that 1) there was a significant influence between Work-Life Balance on job satisfaction, this shows that Work-Life Balance has a positive effect on job satisfaction 2) There is a positive effect on compensation on job satisfaction. 3) Work-Life Balance and compensation simultaneously have a positive effect on job satisfaction. The effect of the variables Work-Life Balance (X1) and compensation (X2) on job satisfaction (Y) can be explained by 74.0% while 26.0% is influenced by other variables outside this regression equation such as promotion, brand image and purchasing decisions
Analyzing the Impact of Pricing, Promotions, and Customer Experience on Purchase Decisions: A Case Study of Birth Control Pill Sales by a Pharmaceutical Company in Palembang Rahayu Ningtyas; Efan Elpanso
Majalah Bisnis & IPTEK Vol. 17 No. 2 (2024): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/vcejhz39

Abstract

The business sector is undergoing significant expansion, compelling enterprises to compete fiercely. Presently, purchase decisions are impacted not only by the quality of the product or service but also by Price, advertising, and experience. This study seeks to assess the impact of pricing, promotion, and experience on Andalan KB PIL's purchasing decisions at a Palembang pharmaceutical company. This research employs a quantitative methodology. The sample population comprises multiple pharmacies distributing Andalan KB PIL at a pharmaceutical company in Palembang. Consequently, 30 samples were acquired that satisfied the criterion. Data analysis employing statistical tools, specifically the SPSS Version 26 application. The study's results indicated that Price did not exert a positive and significant partial effect on purchase decisions, with a significance value of 0.001 (<0.005) and a computed t value of 0.741 (<1.699). Promotion does not exert a positive and significant partial effect on purchasing decisions, evidenced by a significance value of 0.000 (<0.005) and a t-count value of 0.906 (<1.699). The Experience variable does not significantly influence purchase decisions, evidenced by a significance value of 0.000 (less than 0.005) and a t-count value of 0.726 (less than the t-table value of 1.699). The significance at 5% with df1 = 3 and df2 = 26 yielded an F-table value of 3.315. Since the F-count exceeds the F-table and the significance value is 0.000, which is less than 0.005, it can be stated that the variables of Price, promotion, and experience collectively exert a substantial influence on purchasing decisions.
Peningkatan Penjualan Melalui Promosi Dengan Sarana Media Sosial Pada Umkm Kain Songket di  Desa Limbang Jaya Setiawan Jhody; Efan Elpanso; Dina Mellita
Jurnal Cakrawala Akademika Vol. 1 No. 4 (2024): Edisi November - Desember
Publisher : PT. Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70182/JCA.v1i4.31

Abstract

This research aims to increase the sales of songket fabrics at UMKM in Limbang Jaya Village through promotional strategies using social media. The activities were carried out in the Thematic Real Work Lecture (KKNT) program for 36 days, from October 16 to November 21, 2024. Prior to the implementation of KKNT, the promotion of songket fabrics in this village was still limited to traditional methods such as word-of-mouth promotion. Through training and mentoring, the community of Limbang Jaya Village began to understand and utilize social media, including Facebook, Instagram, and WhatsApp Business, as a means of wider and more effective promotion. The results of the activities show an increased understanding of digital promotion and the potential for market expansion for local songket fabric products. With this approach, the promotion of songket fabrics in Limbang Jaya Village was successfully improved, having a positive impact on efforts to expand the marketing network and encourage the growth of local UMKM.
Pengaruh Harga dan Word of Mouth terhadap Keputusan Pembelian pada Pokdakan Barokah Sentra Budidaya Ikan Terintegrasi Desa Sungai Gerong Nanda Mareta; Efan Elpanso
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 4 No. 3 (2024): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v4i3.7702

Abstract

This study aims to find out and analyze the influence of Price (X1) and Word of Mouth (X2) on Purchase Decisions (Y) in the Pokdakan Barokah Integrated Fish Farming Center located in Sungai Gerong Village. The observed phenomenon shows that consumers' purchasing decisions for fish farming products are not only influenced by competitive price factors, but also by the power of word-of-mouth promotion or word of mouth that develops in the surrounding community. The research method used is a quantitative approach with an associative design. Data collection was carried out through the distribution of questionnaires to 100 respondents determined by the quota sampling technique. Data analysis was carried out through several stages, namely the validity and reliability test of the instrument, the classical assumption test (normality, multicollinearity, and heteroscedasticity), multiple linear regression analysis, the determination coefficient test (R²), and the hypothesis test through the t-test and the F test. The results of the data analysis showed that the Price variable had a positive and significant effect on the Purchase Decision with a significance value of 0.000 and a tcal value of 6.686 which was greater than table of 1,660. Likewise, the Word of Mouth variable has a positive and significant effect on the Purchase Decision with a significance value of 0.000 and a calculation of 9.688 > a table of 1.660. In addition, simultaneously the two independent variables (Price and Word of Mouth) had a significant effect on the Purchase Decision with a Fcal value of 111,480 > Ftable 3.94 and a significance of 0.000. The conclusion of this study is that both partially and simultaneously, the variables Price and Word of Mouth have a significant influence on Purchase Decisions in Pokdakan Barokah.  
Co-Authors -, Trisninawati Agus Yuliansah Saputra Aklin Agusra Alda Nurgusti Mayang Alfina Putri Utami Amellya Amellya Andrian Noviardya Ayu Lestari Darwin Dina Mellita Eva Lasfiana Fitriasuri, Fitriasuri Herdian Prahmana Putra Heriyanto Ismiranti Humairoh Karmedi Santoso Kiki Riansyah M Oktarianto Mareta Ulantika Nanda Mareta Noviardy, Andrian Putri Maharani Rahayu Ningtyas Rama Novita Sari Savira, Devi Setiawan Jhody Sulaiman Sulaiman Tiara Levia Sari Trisninawati Zainal, Rabin Ibnu