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Kesiapan Menerapkan Green Human Resource Management (GHRM) pada Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas 1 Palembang M Oktarianto; Dina Mellita; Efan Elpanso; Heriyanto Heriyanto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6859

Abstract

This study aims to analyze the readiness level of the Class I Palembang Port Authority (KSOP) in implementing Green Human Resource Management (GHRM). GHRM is an effort to integrate human resource management practices with environmental sustainability goals, which is considered important given the environmental responsibilities of the port sector. This study uses a descriptive quantitative method with a census approach to all employees of the Class I Port Authority Office in Palembang. The data is analyzed based on three aspects of GHRM: Green Training, Green Performance Management, and Green Employee Involvement. The results of the study indicate that, in general, KSOP Class I Palembang is at a high level of readiness in implementing GHRM. This readiness is reflected in the average index of the Green Training (4.217) and Green Employee Involvement (4.35) aspects, which are in the Very Ready category. Readiness in the Green Training aspect shows the effectiveness of environmental training, while Green Employee Involvement reflects the high level of active employee participation. Meanwhile, the Green Performance Management aspect (4.166) is in the Ready category, indicating that environmental elements have been accommodated in performance assessments but still need further strengthening, especially in the reward system. The conclusion of this study confirms that KSOP Class I Palembang is ready to integrate sustainability principles through GHRM practices.
Analisis Pengembangan Karir Berbasis Kompetensi di UMKM Zainal Songket Palembang Heriyanto Heriyanto; Dina Mellita; Andrian Noviardya; Efan Elpanso; Karmedi Santoso
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 1 (2026): Februari: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i1.6465

Abstract

This study examines that implementation of competency-based career development in Zainal Songket Palembang, a traditional creative industry that plays an important role in preserving local cultural heritage. Despite its long-standing existence and contribution to employment, career development practices remain informal and primarily based on experience and mentoring from senior workers. This study seeks to explain the process of competency development as well as identify obstacles encountered in the implementation process. Using a qualitative descriptive approach, data was collected through interviews observation, as well as documentary evidence as supporting data managers and employees from different divisions. The findings indicate that employees are given opportunities to improve their skills through hands-on practice, yet the absence of structured competency standards and formal training programs limits their career advancement. Additionally, the high workload and limited resources hinder the optimization of skill development. This  research emphasizes the importance of implementing a more structured approach.competency-based career framework to strengthen employee motivation, ensure regeneration of craftsmen, and support the sustainability and competitiveness of traditional creative industries such as Zainal Songket Palembang in the modern era.
Analyzing the Impact of Pricing, Promotions, and Customer Experience on Purchase Decisions: A Case Study of Birth Control Pill Sales by a Pharmaceutical Company in Palembang Rahayu Ningtyas; Efan Elpanso
Majalah Bisnis & IPTEK Vol. 17 No. 2 (2024): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/vcejhz39

Abstract

The business sector is undergoing significant expansion, compelling enterprises to compete fiercely. Presently, purchase decisions are impacted not only by the quality of the product or service but also by Price, advertising, and experience. This study seeks to assess the impact of pricing, promotion, and experience on Andalan KB PIL's purchasing decisions at a Palembang pharmaceutical company. This research employs a quantitative methodology. The sample population comprises multiple pharmacies distributing Andalan KB PIL at a pharmaceutical company in Palembang. Consequently, 30 samples were acquired that satisfied the criterion. Data analysis employing statistical tools, specifically the SPSS Version 26 application. The study's results indicated that Price did not exert a positive and significant partial effect on purchase decisions, with a significance value of 0.001 (<0.005) and a computed t value of 0.741 (<1.699). Promotion does not exert a positive and significant partial effect on purchasing decisions, evidenced by a significance value of 0.000 (<0.005) and a t-count value of 0.906 (<1.699). The Experience variable does not significantly influence purchase decisions, evidenced by a significance value of 0.000 (less than 0.005) and a t-count value of 0.726 (less than the t-table value of 1.699). The significance at 5% with df1 = 3 and df2 = 26 yielded an F-table value of 3.315. Since the F-count exceeds the F-table and the significance value is 0.000, which is less than 0.005, it can be stated that the variables of Price, promotion, and experience collectively exert a substantial influence on purchasing decisions.