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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Sosioteknologi Jurnal Kajian Komunikasi Jurnal The Messenger Nyimak: Journal of Communication JWP (Jurnal Wacana Politik) JIKE : Jurnal Ilmu Komunikasi Efek Performance Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) DIALEKTIKA Avant Garde International Journal of Communication and Society ArtComm : Jurnal Komunikasi dan Desain Alfuad: Jurnal Sosial Keagamaan eProceedings of Management Nanggroe: Journal Of Scholarly Service Mediator: Jurnal Komunikasi Nanggroe: Journal of Scholarly Service Alfuad: Jurnal Sosial Keagamaan JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Journal of Communication, Business and Social Science (JCOBS)
Ayub Ilfandy Imran
Universitas Telkom
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Journal : DIALEKTIKA

 1 
ANALISIS ISI PESAN TWITTER @IKANATASSA DALAM MEMPROMOSIKAN NOVEL CRITICAL ELEVEN Hikmah, Nurul; Sudrajat, Ratih Hasanah; Imran, Ayub Ilfandy
Dialektika Vol 3 No 1 (2016): Vol.3 No.1 (2016) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The development of technology, information, and communication in Indonesia are growing rapidly accompanied by the development of creative content in the Internet. The emergence of social media has become one of the newly popular media among the society which are utilized as a main weapon for business. Twitter as one of the social media and microblogging platforms is used not only as a medium of communication but also used for promotion. Ika Natassa, a well-known novel writer, uses twitter as one of media promotion in publishing her latest novel titled Critical Eleven. The purpose of this research is to understand the promotional theme of @ikanatassa?s tweets and to understand the message that dominates in @ikanatassa?s tweets in the period of May-June 2015. The method used in this research is a qualitative content analysis with inductive approach and the unit analysis were 300 tweets that related to the promotional activities of Critical Eleven. The findings showed that the content found in @ikanatassa?s tweet are divided into six categories, namely, promotion, sharing personal information, suggestions and tips, behind the scene, contests, and sneak preview. Based on the meaning linked to these six categories, the main theme of @ikanatassa?s tweets is 1,111 #CriticalEleven for Pre-order on 1st July 2015. This theme reflects the character of Critical Eleven and its relevance to the needs of the readers. While, the message that dominates in @ikanatassa?s tweets reflected promotion as the category. The dominance of this category is affected by the coming date of Critical Eleven?s pre-order, the number of interactions between Ika Natassa with her followers, and repetition of tweets about basic information of Critical Eleven?s pre-order.
PERAN KOMUNIKASI ORGANISASI TERHADAP PARTISIPASI ANGGOTA KOPERASI MAHASISWA (STUDI KUALITATIF PADA ANGGOTA KOPERASI MAHASISWA BS UPI) Iwang Puspa Negara; Ayub Ilfandy Imran
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Koperasi Mahasiswa BS UPI Koperasi is one of student cummunity in Uinversitas Pendidikan Indonesia which maintaning in cooperative specific field. Koperasi Mahasiswa BS UPI maintaining trade and service business. Koperasi Mahasiswa BS UPI is cooperative which have many achievement in west java consist of 4 coach, 2 supervisor, 24 center management and 3000 members. In spite that Koperasi Mahasiswa BS UPI have many members but level of member participation still lower, while participation is the important thing for Koperasi Mahasiswa. Higher or lower number of member participation is relate to how center management build their communication with member. The methods used in this research is qualitative approach by interview toward informant consist 1 couch, 2 center management and 3 members, observation and documentation. The purpose of this research to explained role of communication organization in Koperasi Mahasiswa BS UPI towards of members participation. Based on the result of the research,it can be known that role of communication organization which build from event and commitee is effective for increasing of members participation.
PENGARUH MOTIF PRIBADI DALAM PENGGUNAAN MEDIA INTERNAL TERHADAP PEMENUHAN KEBUTUHAN INFORMASI KARYAWAN PT KERETA API INDONESIA (PERSERO) KANTOR PUSAT BANDUNG Azmita Rizkiwantie; Roro Retno Woelan; Ayub Ilfandy Imran
Dialektika Vol 3 No 2 (2016): Vol.3 No.2 (2016) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

PT Kereta Api Indonesia (Persero) is a State Owned Enterprises (SOE) engaged in public transport. Until now, the use of the print media internal is still maintained by PT KAI as an internal communication media to tell the information about the company. The print media internal is called ‘Tabloid Kontak’. Tabloid Kontak is an acronym for communication between employees, which is estabilished since 1973 . The purpose of this research is to know the influence of personal motives on the usage of internal media towards the employees’ information needs of PT KAI with the use of internal media tabloid Kontak as an intervening variable. This research used some relevant theories such as communications, uses and gratification, public relations and information needs. The variables in this study are related and included the model of Uses and Gratification. Method of this research used is quantitative method and inferential analysis with associative approach. Respondents of the study involved 173 employees of head Office PT KAI, with the technique sampling used is propability sampling. Analysis data in this research was using path analysis. The results of this research indicate that personal motives affect the information needs of yhe employees (58,36%), personal motives affect the use of internal media tabloid Kontak (10,62%), the use of internal media tablod Kontak affect the information needs of the employees (28,11%) and personal motives affect the information needs of the employees through the use of internal media tabloid Kontak as an intervening variable (68,9%) and indirectly (17,3%).
STRATEGI KOMUNIKASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI PT. TELEKOMUNIKASI SELULAR (TELKOMSEL) (STUDI KASUS PADA PROGRAM INTERNET BAIK) Amalia Nurul; Ayub Ilfandy Imran
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

This study discusses the communication strategy of Corporate Social Responsibility program at PT. Telekomunikasi Selular (Telkomsel). The background of this research is the Internet BAIK program has reached the target of Internet BAIK program up to now has educated 27 cities with 56 schools, 3972 students, 4764 parents, teachers, and community, and 1145 Internet BAIK ambassadors. Internet BAIK Program won an award from MIX Marketing Communication Magazine in the 2017 Best Social Campaign category. This research uses qualitative method with case study approach and using constructivist paradigm. In this study there are four informants that are two key informants and two supporting informants. Based on the results of this study, Telkomsel's CSR communication strategy on the Internet BAIK (Responsible, Safe, Inspirational, and Creative) Internet program that this program has six goals, the target of this program are elementary, junior high, community, teachers, and parents. Submission of the message must be tailored to the target audience and the content of the message relates to the use of the Internet BAIK. The media used are mass media, online media, and social media. The series of activities are radio talkshows, seminars, workshops, and educational classes. There are nine parties who help this Internet BAIK program and the timing of communication execution tailored to calendar and mapping timings. Evaluation is done on every activity, city, and overall. This program does not have a scientific benchmark and the program will continue until 2018. The conclusion is that Telkomsel through this Internet BAIK program uses CSR communication strategy that is aim, objectives, messages, instruments and activities, resources and time scale, series of activities, evaluation, benchmarks of success and sustainability of the program in carrying out its communications activities.
ANALISIS ISI PESAN TWITTER @IKANATASSA DALAM MEMPROMOSIKAN NOVEL CRITICAL ELEVEN Nurul Hikmah; Ratih Hasanah Sudrajat; Ayub Ilfandy Imran
Dialektika Vol 3 No 1 (2016): Vol.3 No.1 (2016) Maret
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technology, information, and communication in Indonesia are growing rapidly accompanied by the development of creative content in the Internet. The emergence of social media has become one of the newly popular media among the society which are utilized as a main weapon for business. Twitter as one of the social media and microblogging platforms is used not only as a medium of communication but also used for promotion. Ika Natassa, a well-known novel writer, uses twitter as one of media promotion in publishing her latest novel titled Critical Eleven. The purpose of this research is to understand the promotional theme of @ikanatassa’s tweets and to understand the message that dominates in @ikanatassa’s tweets in the period of May-June 2015. The method used in this research is a qualitative content analysis with inductive approach and the unit analysis were 300 tweets that related to the promotional activities of Critical Eleven. The findings showed that the content found in @ikanatassa’s tweet are divided into six categories, namely, promotion, sharing personal information, suggestions and tips, behind the scene, contests, and sneak preview. Based on the meaning linked to these six categories, the main theme of @ikanatassa’s tweets is 1,111 #CriticalEleven for Pre-order on 1st July 2015. This theme reflects the character of Critical Eleven and its relevance to the needs of the readers. While, the message that dominates in @ikanatassa’s tweets reflected promotion as the category. The dominance of this category is affected by the coming date of Critical Eleven’s pre-order, the number of interactions between Ika Natassa with her followers, and repetition of tweets about basic information of Critical Eleven’s pre-order.
Co-Authors Adizta Putri Sekarwangi Adzkia Arif Ahmed, Ismail Sheikh Yusuf Ali, Aditya Amalia Nurul Amalya, Fadila Amini, Fauzil Adhim Amrullah, Kamal Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Annisa Nurul Mardhiyah Arif, Adzkia Athala, Raihan Azmita Rizkiwantie Cristine Afriani Sigiro Dewi, Sonia Dhamayanti, Elfryda Amelia Dina Nur Handayani Dungga, Nur Fadillah Putri Fadillah, Muhammad Ghiari Fath, Kirani Fathin, Annisa Ulia Fladia, Nikita Hadi, Muflih Billycia Handayani, Dina Nur Hayat, Saepul Iwang Puspa Negara Lusy Mukhlisiana Maylanny Christin Muhammad Ihza Rey Nadia Zulfa Nur Azizah Nur Atnan, Nur Nur Azizah, Nadia Zulfa Nur Fitri, Aisyah Dzakiah Nurul Hikmah Nurul Hikmah Ratih Hasanah Sudrajat Riandra Fahrezi, Revanza Roro Retno Woelan Roro Retno Wulan Sanjaya, Esa Rahmawati Shalsabila, Dhenia Sheikh Yusuf Ahmed, Ismail Silmi, Diana Nisa Tita Melia Milyane Yuliani Rachma Putri