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Pelatihan Aplikasi SIAPIK bagi Pendamping UMKM oleh Kantor Perwakilan Bank Indonesia Jawa Barat Patricia, Anisa Salsabila; Hendriyani, Chandra; Damayanti, Fenny
JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Vol 7, No 2 (2023): November
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jpp-iptek.2023.v7i2.4618

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting bagi pertumbuhan perekonomian di Indonesia. Masalah yang sering dihadapi oleh UMKM ialah dalam pencatatan laporan keuangan. UMKM menganggap pencatatan laporan keuangan itu sulit, rumit, dan belum memiliki kebutuhan terhadap penerapan akuntansi. Pengabdian ini bertujuan untuk membantu menyusun dan membuat pencatatan laporan keuangan mitra binaan Bank Indonesia. Salah satu upaya yang dilakukan oleh Bank Indonesia untuk mendorong peningkatan kapasitas usaha dan akses pembiayaan UMKM dengan menyediakan sarana pencatatan laporan keuangan. Bank Indonesia membuat aplikasi pencatatan laporan keuangan berbasis web dan mobile yang bernama SIAPIK. SIAPIK adalah aplikasi pencatatan keuangan berbasis digital yang diharapkan dapat mempermudah UMKM dalam melakukan pencatatan keuangan sehingga dapat menjadi solusi akses keuangan UMKM untuk naik kelas. Hasil survei terhadap kualitas pelatihan SIAPIK dapat disimpulkan rata-rata penilaian dari peserta terhadap penyelenggaraan ToT SIAPIK sebesar 5,3/6 (menilai sangat baik).

Analisis Strategi Branding Menggunakan Ansoff Matrik Dalam Menarik Minat Calon Mahasiswa Baru Universitas Katolik Parahyangan Imelda, Melvi; Hendriyani, Chandra; Ruslan, Budiana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i1.259

This study aims to explore the branding strategy carried out by public relations at Parahyangan Catholic University. To attract prospective students private universities, they use various methods, including by carrying out intensive marketing strategies and promoting the identity of the university so that it is better known to the public. By using a qualitative approach through phenomenological methods, data collection was carried out by literature studies, observations and interviews. The research data analysis technique uses Ansoft Matrix analysis in a branding strategy to attract prospective new students. UNPAR provides the latest marketing product innovations with accreditation competitiveness from grade A to Superior, from Superior to International standards so that prospective students are interested in registering. Keywords: Branding Strategy, Ansoff Matrix Analysis, Interests, Marketing

Analisis Strategi Branding Menggunakan Ansoff Matrik Dalam Menarik Minat Calon Mahasiswa Baru Universitas Katolik Parahyangan Imelda, Melvi; Hendriyani, Chandra; Ruslan, Budiana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v1i1.259

This study aims to explore the branding strategy carried out by public relations at Parahyangan Catholic University. To attract prospective students private universities, they use various methods, including by carrying out intensive marketing strategies and promoting the identity of the university so that it is better known to the public. By using a qualitative approach through phenomenological methods, data collection was carried out by literature studies, observations and interviews. The research data analysis technique uses Ansoft Matrix analysis in a branding strategy to attract prospective new students. UNPAR provides the latest marketing product innovations with accreditation competitiveness from grade A to Superior, from Superior to International standards so that prospective students are interested in registering. Keywords: Branding Strategy, Ansoff Matrix Analysis, Interests, Marketing

Implementation of CSR Activities from Stakeholder Theory Perspective in Wika Mengajar Zain, Ratna Ningrum Wulandani; Hendriyani, Chandra; Nugroho, Danang; Ruslan, Budiana
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 1: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The purpose of this research is to explore Corporate Social Responsibility (CSR) activities in the stakeholder theory point of view in the WIKA Mengajar program. The needs of stakeholders both internally and externally in relation to social and environmental responsibility through the triple bottom line model is one way to explore CSR activities. This research was conducted using phenomenological methods with a qualitative approach at PT Wijaya Karya (Persero) Tbk. (WIKA). Interviews are conducted with the General Manager of Corporate Relations, collecting evidence in the form of documentation and articles of activities that are then simplified to produce relevant information. The results of the study showed the benefits of CSR through the point of view of internal stakeholder theory of the company always maintaining commitment and meeting the needs of stakeholders both internally and externally, in this case WIKA shows social and environmental responsibility that includes economic, social, and environmental aspects (triple bottom line) through CSR activities.

Analisis Peningkatan Jumlah Nasabah Di PT Valbury Asia Futures Melalui Electronic Word Of Mouth Hendriyani, Chandra; Cecilia Ashari Tanudarma; Fenny Damayanti
SKeTsa Bisnis (e-jurnal) Vol 10 No 1 (2023): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v10i1.3982

English Version The trend of futures trading companies is experiencing a shift where many investors who previously invested in other instruments are starting to switch to the futures trading industry. Valbury Asia Futures Bandung as a futures trading company continues to try to increase the number of customers and build a corporate image through electronic word of mouth (e-WOM) activities. However, Valbury Asia Futures, which has been trying to increase the number of customers and build the company's image, has also been negatively affected by the issue of investment abuse from cases in Indonesia such as the Doni Salmanan case. In early 2022, CoFTRA and Kominfo blocked sites for illegal futures trading where they did not have a permit. The research method used is descriptive qualitative method with data collection techniques from journals, books and reports. The results showed that e-WOM in the form of corporate social media, websites and the Member get Member system resulted in an increase in the number of customers with the dominant indicator influencing the increase in the number of customers was content rather than social media. E-WOM used by Valbury Asia Futures has a positive effect on customer interest and purchasing decisions, where E-WOM is formed from 4 (four) factors, namely expressing positive feelings, economics incentives, helping the company and concern for others. The advice that can be given is that Valbury Asia Futures Bandung must be more creative in creating publications on social media. Versi Indonesia Tren perusahaan perdagangan berjangka sedang mengalami shifting dimana banyak investor yang tadinya berinvestasi pada instrumen lain mulai beralih ke industri perdagangan berjangka. Valbury Asia Futures Bandung sebagai perusahaan perdagangan berjangka terus berusaha menambah jumlah nasabah serta membangun citra perusahaan melalui kegiatan electronic word of mouth (e-wom). Namun, Valbury Asia Futures yang sudah berusaha menambah jumlah nasabah serta membangun citra perusahaan tersebut turut terdampak negatif akibat isu penyalahgunaan investasi dari kasus-kasus yang ada di Indonesia seperti kasus Doni Salmanan. Di awal tahun 2022 lalu Bappebti bersama Kominfo memblokir situs-situs perdagangan berjangka illegal dimana mereka tidak memiliki ijin. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data dari jurnal, buku dan laporan. Hasil penelitian menunjukkan e-WOM dengan bentuk sosial media perusahaan, website dan sistem Member get Member menghasilkan peningkatan jumlah nasabah dengan indikator dominan yang mempengaruhi peningkatan jumlah nasabah adalah konten daripada sosial media. E-WOM yang digunakan oleh Valbury Asia Futures berpengaruh positif terhadap minat dan keputusan pembelian oleh nasabah, dimana E-WOM ini terbentuk dari 4 (empat) faktor yaitu expressing positive feelings, economics incentives, helping the company dan concern for others. Saran yang dapat diberikan adalah agar Valbury Asia Futures Bandung harus lebih kreatif dalam menciptakan publikasi di sosial media.

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