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Marketing Strategy to Increase Sales Volume: A SWOT-Based Analysis of a Sharia Multilevel Marketing Health Product Distributor Siti Amirah Makarim; Sani Haryati; Lati Sari Dewi
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/d3v48g19

Abstract

This study examines marketing strategies employed by a Sharia-based multilevel marketing health product distributor in Kendari to enhance sales performance. A descriptive qualitative methodology was applied, incorporating SWOT analysis through Internal Factors Analysis Summary (IFAS) and External Factors Analysis Summary (EFAS) matrices. Data were gathered via interviews, direct observation, structured questionnaires, and document review. Findings reveal that the distributor experienced a notable downturn in sales at the beginning of the observed period, despite operating in a market characterized by heightened health awareness during the COVID-19 pandemic. SWOT analysis identified internal strengths, particularly halal-certified products and a committed agent network, alongside weaknesses related to limited digital marketing adoption. External analysis highlighted growing consumer health consciousness as a key opportunity, while intensifying competition among Sharia-certified MLM companies posed the primary threat.
Factors Influencing Customer Interest in Adopting Online Banking Services: A Descriptive Study at BRI Unit Indihiang R. Hozin Abdul Fatah; Siti Amirah Makarim; Sani Haryati
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/wqep8s81

Abstract

This study examines the factors influencing customer interest in online banking (e-banking) adoption at PT Bank Rakyat Indonesia (Persero) Tbk. Unit Indihiang, analyzes the role of bank employees in promoting e-banking usage, and documents available e-banking services and their operational mechanisms. A descriptive qualitative method was applied, with primary data obtained through observation and semi-structured interviews, and secondary data via documentation and literature review. Findings reveal three core adoption drivers: knowledge (especially regarding device accessibility and risk awareness), trust (particularly data security and transaction notification reliability), and perceived usefulness (including time efficiency, transaction diversity, and cost reduction). Bank employees across all positions unit head, tellers, customer service officers, field officers, and security guards collectively constitute a multi-layered adoption ecosystem. These findings are intended to inform strategies for improving e-banking socialization and adoption at the branch level.
Mental Health Awareness For Women With Dual Roles: A Case Study Of Female Teachers In Secondary Educational Institutions In Suryalaya Hendra Gunawan; Taufik Hermansyah; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati; Iis Susanti; Entin Aminah
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.660

Abstract

Women who take on dual roles as professionals and homemakers are vulnerable to psychological pressure, role conflict, and mental health disorders. Female teachers in pesantren-based secondary education institutions face unique challenges due to the intersection of moral, cultural, and professional expectations. This community service initiative aimed to provide education on both the positive and negative aspects of dual roles, along with practical strategies for time management and mental health maintenance. The implementation used a participatory approach and visual media. The activity was conducted on Thursday, May 15, 2025, at secondary education institutions in Suryalaya, Tasikmalaya, and was attended by 30 female teachers. The program included interactive lectures, educational video screenings, group discussions, and collective reflection. The results of the pre–post test showed a 68% increase in participants' understanding. Evaluation indicated that 92% of participants found the activity highly beneficial, and a post-event support group was formed. This intervention effectively increased the awareness of female teachers about the importance of balancing roles and maintaining mental health.
Community Empowerment Through Effective Leadership For Achieving Organizational Vision In Educational Institutions In Suryalaya Iwan Saputra; R. Hozin Abdul Fatah; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati; Zalu Nabil Yassin Iswara; Ruslan; Sufi Halwani
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.661

Abstract

Organizational vision serves as a strategic compass that directs all elements of an institution toward long-term goals. However, without effective leadership, the process of internalizing and operationalizing this vision often fails to reach its full potential. This community service initiative aimed to strengthen the capacity of educational personnel in pesantren-based institutions in Suryalaya by developing their understanding and application of effective leadership principles. The intervention employed participatory approaches through interactive workshops, group discussions, and strategic planning simulations. Thirty education staff members from various institutions took part in the program, representing roles from school leadership to teaching and administration. The results showed a significant increase in the participants’ ability to articulate their organizational vision, identify key performance indicators, and develop actionable leadership strategies. Post-activity evaluation indicated that 90% of participants considered the program useful and applicable to their institutional context. This program highlights the importance of aligning leadership capacity with the organizational vision to foster institutional resilience and progress.
Building Customer Relationship Management And Financial Reporting Assistance For Retail Enterprises Iwan Sugianto; Mohamad Nazirwan; Lati Sari Dewi; Siti Amirah Makarim; Sani Haryati; Galih Mauladin Putra; Syahdan Hakiki
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.662

Abstract

Retail businesses within pesantren environments face unique challenges, particularly in maintaining consistent customer engagement and managing financial records. This community service initiative, conducted by lecturers from STIE Latifah Mubarokiyah (STIELM), aimed to enhance the managerial capacity of retail business units under the Suryalaya Islamic Boarding School by developing Customer Relationship Management (CRM) strategies and providing technical assistance in financial report preparation. The activity employed a participatory and hands-on learning approach. Thirty participants from pesantren-affiliated retail businesses joined the sessions, which covered CRM principles, customer loyalty programs, and basic bookkeeping. Practical outputs included the formulation of customer service guidelines and structured income-expenditure records. Evaluation results indicated that 87% of participants gained new insights and expressed confidence in applying CRM techniques and financial recording practices. This initiative has laid the groundwork for more structured retail business management in pesantren-based enterprises.
Pelatihan Manajemen Keuangan Dan Etika Bisnis Islami Berbasis Nilai Tasawuf Bagi Pedagang Pasar Ciawi Dalam Upaya Meningkatkan Kemandirian Ekonomi Dan Menghindari Praktik Riba Digital Iis Amanah Amida; Sani Haryati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.843

Abstract

This community service program aims to enhance the financial management skills and understanding of Islamic business ethics among traders at Ciawi Market through a tasawuf-based (Sufi values) approach. Field observations show that many traders still face difficulties in maintaining simple financial records, separating personal and business finances, and recognizing digital financial practices that may involve usurious (riba) elements. The training program introduced participants to practical financial management, cash flow control, and strategies to avoid digital riba in online transactions. The tasawuf-based approach was implemented to cultivate spiritual awareness, honesty, and integrity in business practices. The methods used included lectures, interactive discussions, financial recording simulations, and online mentoring. The results indicated an 85% increase in participants’ understanding of business financial management and a positive shift in their attitudes toward more ethical and Sharia-compliant business practices. This program contributes to strengthening the traders’ economic independence and fostering an ethical business ecosystem rooted in spiritual and moral values.
Peningkatan Manajemen Keuangan SPPG Dalam Pengelolaan Anggaran Dan Biaya Operasional Program Makan Bergizi Gratis Sani Haryati; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1032

Abstract

This community service program aims to enhance the financial management capacity of the Nutrition Management Service Unit (SPPG) Tanjungkerta Suryalaya in managing budgets and operational costs of the Free Nutritious Meal Program. The partner faced several challenges, including the absence of systematic budgeting, inconsistent financial recordkeeping, and limited understanding of financial transparency and accountability. The program was implemented using a participatory approach consisting of socialization, financial management training, hands-on practice in budget preparation and simple financial recording, and evaluation. The training was conducted through face-to-face sessions involving core administrators, treasurers, and operational staff of SPPG. The results indicate a significant improvement in participants’ understanding and skills in preparing activity-based budgets, recording daily financial transactions, and separating program finances from personal finances. In addition, the program produced supporting documents such as draft budgets, simple cash book formats, and basic financial report templates that can be sustainably applied. It can be concluded that this community service activity strengthens financial transparency and accountability and supports the sustainability of the Free Nutritious Meal Program as part of efforts to improve community nutrition services.
Pemberdayaan Bumdes Medal Karya Desa Medanglayang Kecamatan Panumbangan Melalui Penguatan Manajemen Dan Literasi Keuangan Risdawanty; Sani Haryati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1033

Abstract

Village-Owned Enterprises (BUMDes) play a strategic role in driving rural economic development through the sustainable management of local potential. However, many BUMDes still face challenges related to institutional governance and financial literacy. BUMDes Medal Karya of Medanglayang Village, Panumbangan District, Ciamis Regency, has developed several business units but has not yet been optimally managed due to limited managerial capacity and financial administration skills. This community service activity aimed to strengthen institutional management and improve the financial literacy of BUMDes administrators. The implementation method consisted of preparation, problem identification, financial literacy and governance training, technical assistance, and monitoring and evaluation. The results showed a significant improvement in administrators’ understanding and skills in transaction recording, preparation of simple financial statements, and institutional administrative management. In addition, this activity produced standard operating procedure (SOP) documents and a draft business plan for BUMDes development. Overall, this community service program had a positive impact on enhancing professionalism, accountability, and readiness of BUMDes in carrying out its role as a sustainable village economic institution that contributes to community welfare.
Peningkatan Kapasitas Pemasaran Produk Pertanian Berbasis Digital Di Kabupaten Tasikmalaya Akbar, Akhmad Hidayat Nurul; Makarim, Siti Amirah; Haryati, Sani
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1467

Abstract

This community service activity aims to improve digital-based agricultural product marketing capacity for farmer groups in Tasikmalaya Regency. The main problems faced by partner farmers are limited market access, lack of knowledge about digital marketing, and insufficient ability to utilize agricultural e-commerce platforms. The methods used include extension, practical training, and intensive mentoring for four months. The target was 45 farmers from three villages, namely Hegarwangi Village (Bantarkalong District), Wangunsari Village (Bantarkalong District), and Girijaya Village (Bojongasih District). The results showed a significant increase in participants' knowledge of digital marketing (average pretest score 42.3 increased to 78.6 on posttest), and an increase in the number of farmers who successfully utilized digital platforms for product marketing by 68%. Average farmer income increased by 32% during the mentoring period. This activity is recommended to be expanded to other villages in Tasikmalaya Regency.